--- title: "Compare ActiveCampaign vs Apollo.io 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and Apollo.io based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/79367-158696/ActiveCampaign-vs-Apollo" page_type: "comparison" language: "en" --- # ActiveCampaign vs Apollo.io Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignApollo.io2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,569 reviews](#user-reviews) Positive 2,389 Neutral 118 Negative 62 [## Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [398 reviews](#user-reviews) Positive 364 Neutral 16 Negative 18 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Zoho CRM 4.3 (6,999) * * * Starting Price $14.00 Per User,Per Month Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Salesforce Sales Cloud 4.4 (18,810) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Agile CRM 4.1 (526) * * * Starting Price $8.99 Per Feature Free Trial Free Version * * * User rating 79% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,777 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Lead Capture 4.4 Customizable Branding 4.3 Drip Campaigns 4.7 Engagement Tracking 4.4 Campaign Planning 4.6 \--%Fit Missing features Feature ratings Lead Capture 4.5 Customizable Branding NA Drip Campaigns NA Engagement Tracking 4.2 Campaign Planning NA User satisfaction User satisfaction 4.6 User reviews[2,569](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.5 User reviews[398](https://www.capterra.com/p/158696/Apollo/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.4 Customer support 4.2 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries. Best for Small businesses to enterprise organizations in B2B industries including technology, fintech, legal technology, AI research, and creative services. ## User reviews Pros & cons MS Mark S. Sales Director > "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) MND Mamute Nicholas D. Sales and Marketing Specialist > "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) MND Mamute Nicholas D. Sales and Marketing Specialist > "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) MS Mark S. Sales Director > "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) MND Mamute Nicholas D. Sales and Marketing Specialist > "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) MR Michelle R. Business Consultant > "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CB Caspar B. Digital Marketing Manager > "Email campaigns and automations work and are sent out in a timely manner." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) JF Joe F. Associate Professor of Law > "ActiveCampaign has reliable task automations that help perform the routine tasks quickly." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) VR Verified Reviewer Web Developer > "It can be expensive for the small businesses" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557) Cynthia N. Founder > "I like the automation builder." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) Hilda N M. Creative Graphic raphic Designer > "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JR James R. Digital Marketing Specialist > "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CO Chris O. President > "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Francesco G. Partner > "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MS Martin S. CTO > "It can be easily integrated into other 3rd party tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658) VR Verified Reviewer Marketing Manager > "The downside could be the lack of integration into other platforms such as Zoom webinars." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165) BS Biswajit S. software development > "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936) KC Kelsey C. Creative Lead - Digital Marketing > "It has poor backend integration capability and lack offline access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509) VR Verified Reviewer CRM Consultant > "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734) VR Verified Reviewer CTO > "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576) SM Selena M. Singing Coach > "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Cynthia N. Founder > "My experience with ActiveCampaign so far has been easy and straight forward." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) MA Matteo A. CFO > "Friendlyness, easy to use, functionality" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) AC Alejandra C. Ceo and Mentor of Realtor Factory > "Is easy to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318) SR Shaunna R. Founder > "AC is way too hard to use." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073) MS Mark S. Sales Director > "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) SW Shasta W. Director of Sales Support > "I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) AY Abhishek Y. Database Executive > "Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7187120) Jordan V. Sales Specialist > "It has significantly streamlined our prospecting workflow. While you have to stay organized with your credits to maximize value,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422) RP Ryan P. Owner > "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500) VR Verified Reviewer Account Development Manager > "Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812) Rafay A. Research > "Unclear pricing, forced waterfall verification, slow email access, and excessive credit consumption even for email-only exports." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) Ankita P. Business Development Executive > "I also found the advanced filters really useful for narrowing down leads based on industry, company size, job title, and other..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7182242) SD Sanket D. Media Buyer Manager > "The UI can feel slightly cluttered, and initial setup takes some time to get right." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521) Ankita P. Business Development Executive > "It made prospecting much less time-consuming because I could easily search for the right companies and decision-makers, verify..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7182242) Jordan V. Sales Specialist > "Apollo.io uses a credit-based system can be a bit tricky to manage at first." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422) Jordan V. Sales Specialist > "Which is extremely useful when you are looking for a prospects and using the filter options which really helps in building a..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151422) VR Verified Reviewer Account Development Manager > "The issue however is this data is often incorrect when compared to publicly and easily accessible data." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7157812) NO Nurudeen O. Business Outreach Analyst > "Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) Zaro D. Owner > "Very slow, if you save your search show you one number, next time is different" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7185284) Connor G. Business Development Representative > "I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) AM Alessandro M. Consultant > "Sometimes, structuring a search requires a bit of lateral thinking; the search syntax may not fit everyone's intuition." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) AP Aleksandra P. Data and research lead > "It helps our team save time by automating outreach and follow-up tasks, allowing us to focus on closing deals instead of busywork." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Founder's Office > "It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) Ellie A. Co-Founder > "I still verify key contacts separately, but Apollo is the tool I decided to keep using regularly." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7151869) VR Verified Reviewer Account Executive > "My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) NO Nurudeen O. Business Outreach Analyst > "It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) VR Verified Reviewer Founder's Office > "The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) AM Alex M. Sales Operations Manager > "We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) VR Verified Reviewer Founder's Office > "My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6858398) MD Melanie D. Regional Director > "I like being able to create email templates which can either use in sequences or have available in Gmail" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) DB Dishank B. Head Of Business > "My account got hacked & there has been no solution provided by their customer support team till now, it has been more than 3..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6580310) Sarp O. Founder > "Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6644769) MO Maddy O. Founder > "There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) SW Shasta W. Director of Sales Support > "What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7115622) JS Jon S. Sales Manager > "Had cases where sent messages didn’t appear, and had to double check outside." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) BJ Benjamin J. AE > "I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6757344) MD Melanie D. Regional Director > "I can see there has been some innovation with the use of new AI tools, but the tool still feels outdated." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781044) SS Shawn S. Business Relations > "I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6564249) AP Aleksandra P. Data and research lead > "I'm not completely impressed with the accuracy of Apollo.ai's phone number database." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) VR Verified Reviewer Director of Market Research > "Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7137224) VR Verified Reviewer Head of Sales > "those dont work BUT you have to pay to get them - and then you can't downgrade. When they admit its their problem." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) AS Ajay S. Senior Business Development Associate > "apollo is helping me get more direct and headquarter numbers as well as professional email ids of the hospitality and ecommerce..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6173489) SA Shakeel A. Director Operations > "Mobile credits traceability is very difficult." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6703374) AM Alex M. Sales Operations Manager > "Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) DH David H. Founder > "Due to the company's weak support and broken functionality I was unable to properly execute an outreach campaign during an..." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) SS Shane S. CEO > "Apollo.i has enabled the distributions of messages for our targeted marketing campaigns." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6832108) RR Richard R. IT Support Manager > "Tech support was not that great when we could not validate our domain." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6835205) NO Nurudeen O. Business Outreach Analyst > "What I love most about Apollo is how intuitive the user interface is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) VR Verified Reviewer CEO and Founder > "This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6651138) AP Aleksandra P. Data and research lead > "Apollo.ai is a solid tool that helps automate tasks and save time." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6575505) NG Nimish G. SVP > "Phone numbers accuracy is low and the click and open tracking is not accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6059365) MO Maddy O. Founder > "I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6590466) AM Alex M. Sales Operations Manager > "It is hard to know what to do when starting up." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) Eric N. BDR > "It has always been super useful especially the fact that it gives you emails for free." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7062603) Rafay A. Research > "Apollo has become very disappointing." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) AS Aryan S. Project Manager > "I checked the database against some information that we had about our prospects and it seemed pretty accurate." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6674875) DH David H. Founder > "Support is too based on copy and paste templates leading to wasted time." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) LS Lindsey S. Director of Marketing Operations > "Apollo is easy to use for sales enablement teams, it's a solid resource for sales development representatives." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7047296) VR Verified Reviewer Senior Strategist > "We export data and make it meaningful manually (which is also pretty time-consuming): since problems such as actual replies vs..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4935347) ML Mor L. Senior Presales Engineer > "I loved its presentation style, where names and contact information are always clear." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6648121) Luciana L. Client Partner > "Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6338270) VR Verified Reviewer Account Executive > "I think its a great tool for sales management and is definitely a good value for the money!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7090907) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) AM Alessandro M. Consultant > "So far, my experience is very positive. If budget weren't a consideration, this would definitely be a tool I wouldn't mind..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) JA Jordan A. Founder > "My account was hacked and Apollo took days to look into it and still couldn't keep account secure" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___5043842) YD Yasmin D. Ceo > "I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877) VR Verified Reviewer Head of Sales > "They just dont understand thry are getting exactly what they paid for." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7000457) JS Jon S. Sales Manager > "I like filters, they help when you want very specific profiles." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6816756) Rubesh D. Business development manager > "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316) SR Suvankar R. Lead generation specialist > "I also generated a strong pipeline of leads using databases sourced from Apollo." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7003532) DH David H. Founder > "Many key functionalities don't work as expected." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) AM Alessandro M. Consultant > "Setting up the client on your machine is quick and painless. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7015180) VR Verified Reviewer Business Development Associate > "The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4634160) JT Joe T. Head of Marketing > "Great experience, simple to read instructions, easy set up, seems to have good support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409) JS Juliette S. Curator > "Sometimes all the info is not entirely correct - however most of it is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6039583) Connor G. Business Development Representative > "I like Apollo, it's easy to set up and get started." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) Andy F. Founder > "Bills you for unused services, makes it impossible to cancel, and will steal your data and sell it." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4568175) AR Andrei R. CEO > "Apollo has grown and become almost the default go to when it comes to leads contact data, as it consistently seem to be having..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6104123) MN Mike N. CEO > "They don't provide the leads they say they will, they give nonsense answers to why they don't provide unlimited emails in the..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4957359) Tommy M. Growth Team > "The contact database and filters are very robust and making finding ICP contacts easy and cheaper compared to other databases." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6403470) VR Verified Reviewer Chief of Staff > "I least liked the popups whilst using Apollo or the signposts to sign up to a higher tier membership it was distracting when..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4847211) Peter W. Managing Consultant > "Overall, I had some success with it, but I needed better phone data." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6649651) VR Verified Reviewer Dir of Ops > "Also, it's hard to track which clients we've pull on lists to import into other platforms." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4683667) Almir B. SDR > "The software offers a remarkable ability to integrate with other tools, including customer relationship management (CRM)..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4844951) RM Rebecca M. Marketing Lead > "It often creates duplicate account records, so then I get errors when pushing leads (so I have to find the account in Apollo,..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3583402) NO Nurudeen O. Business Outreach Analyst > "What I love most about Apollo is how intuitive the user interface is." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7138458) RP Ryan P. Owner > "The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only..." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7037500) JT Joe T. Head of Marketing > "Great experience, simple to read instructions, easy set up, seems to have good support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7119409) SD Sanket D. Media Buyer Manager > "The UI can feel slightly cluttered, and initial setup takes some time to get right." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7128521) SG Suzie G. research analyst > "The user-friendly and intuitive interface of Apollo is one of its best characteristics." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6133927) VR Verified Reviewer Team Lead > "The interface can be pretty overwhelming at first sight." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4126734) VR Verified Reviewer Junior Project Sales Executive > "It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6157316) TP Tiago P. Sales Development Representative > "Sometimes the website is a bit hectic and confusing which doesn't show all the functionalities it may have." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3390391) VR Verified Reviewer marketing executive > "The software is also very versatile and can be integrated with many different systems like LinkedIn." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___4631255) AM Alex M. Sales Operations Manager > "It is hard to know what to do when starting up." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6712712) Steven S. Owner | Creative Designer > "I use the Chrome extension and the Gmail integration to utilize this software the best I can." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3812040) Rafay A. Research > "Apollo has become very disappointing." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7075631) SS Sherdah S. Account Manager > "It integrates very easily with Salesforce, so I don't need to make changes in both. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3243795) Steven C. Consultant > "A bit complicated and challenging to use for me. " [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3594143) HL Hayan L. SDR > "The integrations with CRM platforms like Hubspot makes Apollo a must-have!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3634026) Rubesh D. Business development manager > "I feel disappointed with their customer support; sometimes they are not so responsive when you hardly need their support." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6022316) Connor G. Business Development Representative > "I like Apollo, it's easy to set up and get started." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___7129091) DH David H. Founder > "Low quality customer support experience." [See full review](https://www.capterra.com/p/158696/Apollo/#GetApp___5057465) YD Yasmin D. Ceo > "Overall Apollo.io is very good for scaling a business and very easy to use." [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___6781877) CH Clair H. Account Manager > "Never experience any aftersales service this bad!" [See full review](https://www.capterra.com/p/158696/Apollo/#Capterra___3475518) [View Reviews](https://www.capterra.com/p/158696/Apollo/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,569) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) 4.52 (398) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ActiveCampaign Top features 47/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Apollo.io 35/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/158696/Apollo/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Apollo.io ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Apollo.io Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Apollo.io - By Apollo.io - Located in United States - Founded in 2015 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.53 (590)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $0/month Price Contact vendor for pricing 4.5 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/158696-207295/Apollo-vs-Seamless-AI) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $0/month Price $29/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-267486/Apollo-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) $0/month Price $39/month 4.5 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/158696-215082/Apollo-vs-Dripify) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) $0/month Price $1000/month 4.5 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-169083/Apollo-vs-Cognism) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[4.40 (18,810)](https://www.capterra.com/p/61368/Salesforce/reviews/) $0/month Price $25/month 4.5 Features 4.4 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/61368-158696/Salesforce-vs-Apollo) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) $15/month Price $14.99/month 4.5 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/79367-178819/ActiveCampaign-vs-EngageBay-Marketing) [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) vs [Prospeo](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/)[4.79 (264)](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/reviews/) $0/month Price $0/month 4.5 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/158696-10012528/Apollo-vs-Prospeo-Email-Verifier)