# Compare ActiveCampaign vs Hunter 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Hunter based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-161625/ActiveCampaign-vs-Hunter --- # ActiveCampaign vs Hunter Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignHunter2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Hunter](https://www.capterra.com/p/161625/Hunter/)[4.6 (708)](https://www.capterra.com/p/161625/Hunter/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## Hunter](https://www.capterra.com/p/161625/Hunter/)[4.6 (708)](https://www.capterra.com/p/161625/Hunter/reviews/) Starting Price $49.00/month Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.8 Customer Service 4.7 Reviews Sentiment Based on [708 reviews](#user-reviews) Positive 667 Neutral 36 Negative 5 ## Not a match? 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Highest Rated ### GMass 4.8 (1,386) * * * Starting Price $25.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (991) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### EngageBay CRM 4.7 (908) * * * Starting Price $14.99 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,252 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 63%Fit Missing features Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.3 Newsletter Management NA Email Tracking 4.7 Customizable Branding NA User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.6 User reviews[708](https://www.capterra.com/p/161625/Hunter/reviews/) Ease of use 4.8 Functionality 4.5 Value for money 4.6 Customer support 4.7 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $49Flat Rate, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Designed for businesses of all sizes, it is an email marketing solution that helps users identify leads upfront, send cold emails, Insert images in emails, export domain search results, and more. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) SM Steven M. Board Member > "Hunter is an outstanding tool in your quest to pinpoint the most relevant contacts and their contact information." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7126024) Ellie A. Co-Founder > "For quick email lookup, I do not think it is worse than similar tools, and honestly I do not fully understand why my..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7156065) RV Rishi V. Growth lead > "The free plan is very generous, allowing up to 400 emails, and the interface is super intuitive." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7105615) MM Martin M. Director > "Email communications could only be created as text (no images), which somewhat limited the scope of our creativity." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6498120) RV Rishi V. Growth lead > "Hunter is a reliable and efficient email outreach tool with great deliverability, simple navigation, and clear analytics." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7105615) CC Christa C. CEO > "Sometimes the emails don't include a title, so obviously I can't use those if I don't know the person's role in the company." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6577862) SA Steve A. Sales and Marketing Manager > "The validation of the address gives you peace of mind and a way of categorising your data inventory with a go / no-go status. " [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7049927) VR Verified Reviewer Co-Founder > "Also sometimes I don't want leads to be saved as leads but they still get saved as such." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7003701) MO Mihaela O. Affiliate Marketing Manager > "I've been using Hunter for over 5 years and it's still my favorite tool for finding B2B leads and contact details and managing..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6864530) LW Lily W. Founder > "There is no contact information for the customers on the website, or only an email address for after-sales support." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6571262) SA Steve A. Sales and Marketing Manager > "free checks is a great way to begin to change your process and create a habit of cleaning your contacts with each marketing..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7049927) AB Akashdeep B. Professor > "Free plan offers very limited search and verification while the paid plans are very costly." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6585513) AP Aleksandra P. Marketing Specialist > "It’s super handy for finding email addresses and gathering contact information. Plus, it helps me verify whether an email is..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6719940) BS Bryan S. Owner > "Could not verify my email address to verify my account and login, took a couple of days." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6813928) BB Brody B. CEO > "As a growing company that can’t drop tens of thousands on heavyweight CRM and outreach tools, Hunter solved a real problem for..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6870367) JB Juraj B. Business Development Manager > "That some servers prevent Hunter to verify the email." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6595520) Meredith E. President > "Hunter is one of my most effective secret weapons for finding people I need to communicate with." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7075072) JG Joe G. Account Executive > "The only con I have would be there are some businesses in which you guys do not have info about that business." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6562808) JG Joe G. Account Executive > "Hunter.io provides me with the opportunity to get the ball rolling so I can begin the negotiation process by being able to..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6562808) SK Somphop K. Manager > "Price is a bit high, needs a better save option for search results." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6006521) SG Scott G. VP of Product and Operations > "Love the ability to search website domains and have Hunter find all evidence of emails matching those domains." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6585979) ML Marian L. Co-Owner > "It was hard to come up with any cons." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6574350) VR Verified Reviewer Co-Founder > "Simple and easy to use interface, spam review score for email campaigns and various bulk upload-download functionalities." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7003701) Ferhat Suat E. Founder > "Pricing can be changed - from $0 to $49 is too much (as a small business)" [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4886190) TE Thomas E. Executive Director > "They are extremely helpful in determining whether an email address is valid or not and therefore can save you a lot of time and..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6533954) Rick H. Director of Sales > "The only dislike is a minor quibble. When loading bulk lists if you make an error, for instance in assigning a field you need..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3771917) AO Ade O. Content Writer > "Very easy to use: Clean interface and quick onboarding—you can start finding emails in minutes" [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7132928) NP Naveen P. Digital Marketing Associate > "There is nothing that i dislike or least like about this tool. But many times it shows outdated emails as correct emails, that..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4794433) FC Fatima C. Consultant > "We use it a lot to get contacts in companies that we are interesting to meet." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6843472) KC Kathy C. Sr. Account Executive > "It's not entirely intuitive when I'm looking for the domain name." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6302823) André V. Project manager > "Everything is possible great d-base of companies, AI will increase their effectiveness." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7139059) VR Verified Reviewer Assistant > "I didn't like the limitations on how many contacts you could import or find, however I understand that all companies need to..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3615497) VR Verified Reviewer Senior Software Development Engineer > "Part of my job today is to retain engineering and development talent, the program also allows me to maintain an updated list of..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6289424) PK Priyanka K. Associate Manager > "Not easy to use or validate the data provided." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4847649) NN Neda N. Business developer > "Hunter’s email verification is highly accurate and easy to use, helping us keep our email lists clean and improve campaign..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6586564) VR Verified Reviewer Marketing Support > "It is pricey." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6075450) ML Michele L. Freelance journalist and content writer > "I was able to find a new email address or confirm a correct email address within seconds using Hunter." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6586068) Alexia R. Marketing coordinator > "I had a hard time finding emails for small Francophone companies." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4147776) VR Verified Reviewer Co-Founder > "I really like using Hunter.io for prospection and outreach activities." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7003701) VR Verified Reviewer Manager > "Unfortunately ,the paid version is too pricey even with the lowest plan." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4775725) ML Marian L. Co-Owner > "Hunter.io is a tool that makes it so much easier to find and verify emails with just a few clicks." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6574350) DM Darko M. Lead Generation Specialist > "Also, their email finder feature is not good." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3580200) PS Paul S. Vice President > "This is very easy to use and provides the right contacts and emails for the decision makers we are looking to grow our business..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___7015847) Jaymie T. Chief Technology Officer > "There's also an upper limit on the number of contacts you can add to a campaign, but it's a seemingly-random number and this..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3175551) Pedro A. Marketing & Growth Ops > "Very good email validator that is instant (Normally we need to wait to validate emails, but hunter is very fast);- API &..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___5084210) KJ Kristal J. CEO > "Most of the emails listed in your results are either outdated or not in use anymore, so most times the data you collect is..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2898513) MR Michael R. Senior Vice President > "I cannot say enough about how Hunter has helped us and whenever we have an e-mail campaign, we will use Hunter." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6858085) SH Shawn H. Digital Strategist > "Sometimes it take a little bit of time to load and if you click off the site while it's loading emails you have to start over." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3161512) TW Tim W. Technical Operations Director > "Excellent tool kit for finding email addresses and validating them." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6587266) RB Rajat B. Manager Delivery and Operations > "The pricing and the credits deduction is not very good." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3611118) SG Scott G. VP of Product and Operations > "Such a quick and easy way to validate domains and better understand email patterns when prospecting." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6585979) BD Brigitte D. Executive Director > "Many returns but these are less and less." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3587831) GW Gregg W. Sr. Director Health Systems Strategy > "Highly recommend Hunter for a fast, easy to use solution for harvesting accurate email addresses for more effective outreach to..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6572219) BS Bradley S. Partner, Operations > "There's not really a lot to integrate. If I were to change anything, the copy button is not super intuitive, but that's a..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3015939) JW Joe W. Account Executive > "Highly professional website along with the accuracy to locate email addresses!" [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6587950) SB Sofia B. Client Executive > "Sometimes e-mail finder feature does not find results but only in rare cases." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3456221) ML Michele L. Freelance journalist and content writer > "I like being able to track down sources for articles quickly." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6586068) VR Verified Reviewer Business Development Manager > "I feel like it wasn't doing anything i couldnt do on my own with guessing an email address based on other employee's addresses...." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2885372) SR Seth R. Director Of Business Development > "Works great for my work, gives me an extra tool for outreach." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6586132) Vijeta C. Senior Manager - Marketing & Communications > "Most of the organizations' email addresses are not available when searched through Hunter." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3405620) SN Scott N. Business Development Manager > "How easy it was to find emails for new leads and had about 95% of companies I searched for." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6571551) FI Fritzo I. CDOO > "Sometimes the URLs where mail addresses were found are out of date." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3183097) BR Brock R. Principal > "The free version is still strong for light searches." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6572383) Matt H. Managing Director > "The inability to bulk edit Leads is frustrating because editing a field one by one on a bulk domain search is not really an..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2398131) CR Conor R. Chief Actuary > "Their support is great; you can often get a response in the same hour you message them." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6808988) Sergio A. Freelance Digital Marketer & E-commerce Specialist > "Paid plans are a little expensive for newbie freelancers and email marketers who are just getting started." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3377327) MG Mike G. Sr Regional Sales Mgr > "The intuitive format of the tool is fabulous. " [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6869744) Jaymie T. Chief Technology Officer > "Loading campaigns is quite slow (10 to 20 seconds for me)." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3175551) Raihan R. Full Stack Developer, UI/UX, Marketing Specialist > "To gather prospective leads and valid email addresses, which helps me to set up the email marketing campaign successfully. " [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4846530) NVS Nakul Vikram S. Research Analyst > "Email verifier doesn't really gives accurate answers." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3510094) SYW Shou Yee W. CEO and Director > "For someone who has no experience in cold emailing, everything was very intuitive which made it very easy for me to get started." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6758207) BB Brooke B. CEO > "I wish there was a mobile friendly version of the website or an app. If you're trying to look at contact information for one of..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2667831) FC Fatima C. Consultant > "It is pretty intuitive to use, and does not create problems." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6843472) CC Cody C. appt setter > "might have been my fault for not running verification 2sx" [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___3324321) Raihan R. Full Stack Developer, UI/UX, Marketing Specialist > "To find valid leads and identify targeted leads, Hunter.io is one of the trusted and reliable lead generation tools." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___4846530) VR Verified Reviewer Executive Director > "Lists don't provide contacts' Linkedin profiles directly. Although it is easy to harvest a large number of contact emails, many..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2730940) PJ Peter J. Market Researcher > "I think Hunter is a great tool to make sure that you are contacting the people that you want to." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6586247) LC LanceJN C. Account Manager > "Difficult for paid ( not support local country payment, like Alipay or Wechat), and the price for china maybe a little..." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2379065) PK Przemek K. Business Development Manager > "It's very accurate, has different features and lets you research companies" [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___6745292) JD Jit D. Solutions Architect > "a lot of the time they are either outdated information, or just guesswork based on the URL of the company's website." [See full review](https://www.capterra.com/p/161625/Hunter/#Capterra___2868814) [View Reviews](https://www.capterra.com/p/161625/Hunter/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [Hunter](https://www.capterra.com/p/161625/Hunter/) 4.64 (708) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Hunter 22/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/161625/Hunter/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Hunter ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Hunter Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Hunter - By Hunter - Located in France - Founded in ## 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