# Compare ActiveCampaign vs ContactPigeon 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and ContactPigeon based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-168153/ActiveCampaign-vs-ContactPigeon

---

# ActiveCampaign vs ContactPigeon Features and Cost Comparison

Last updated May 27th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignContactPigeon2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[5.0 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,565 reviews](#user-reviews)

Positive

2,385

Neutral

118

Negative

62

[## ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[5.0 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.9

Ease of Use

4.9

Customer Service

5

Reviews Sentiment

Based on [294 reviews](#user-reviews)

Positive

294

Neutral

0

Negative

0

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.3

Email Tracking

4.5

Customizable Branding

4.3

64%Fit

Missing features

Feature ratings

Email Campaign Management

5.0

Campaign Scheduling

4.9

Newsletter Management

NA

Email Tracking

4.7

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[2,565](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

5.0

User reviews[294](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Ease of use

4.9

Functionality

4.9

Value for money

4.9

Customer support

5.0

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

ContactPigeon enables eCommerce stores and B2C businesses to engage, retain, and grow customers with unique insights into visitor behaviors, automation flows, and personalized recommendations.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

EP

Eric P.

ERP Supervisor

> "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

EP

Eric P.

ERP Supervisor

> "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

EP

Eric P.

ERP Supervisor

> "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

Yazmin M.

Owner

> "No free plan and trial with very limited access."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

Yazmin M.

Owner

> "It might not be the better option for a small business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know much..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

SM

Serene M.

Head of Production and Development

> "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

MG

Marco G.

CEO

> "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623)

DM

Dardan M.

Sr Commercial Partnerships Manager

> "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

AMA

Anna Maria A.

E commerce Manager

> "The platform is useful for creating targeted journeys based on customer behavior, and we are already exploring additional automations such as browse..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7166751)

IL

Ioanna L.

Performance Marketing Specialist

> "The only small issue we’ve faced is that the meta ads integration requires a bit of digging if you want to sync it with the CDP."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7110679)

MZ

Maria Z.

E-commerce Manager

> "The platform’s ability to support complex workflows, different channels, and customized use cases makes it a valuable part of our marketing operations."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7170403)

George S.

Consultant

> "One area that required attention was some confusion around a discount pop-up for new users."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7172662)

VC

Victoria C.

Digital Marketing Manager

> "Our personalized, data-driven campaigns connect with our audience, thus boosting engagement and driving measurable results. Since expanding our communication..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7093237)

CM

Christos M.

Head of Marketing

> "The only issue we’ve encountered was a delay when activating our Samaritan chat due to custom implementations."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7011234)

EP

Emmanouela P.

Graphic Designer

> "ContactPigeon is organized and flexible enough for someone who needs creative control, and I appreciate that I can adjust email campaigns, pop-ups, and push..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7174140)

MG

Maria G.

Marketing Assistant

> "The only drawback is that the UI feels a bit outdated and could use a modern update."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7007140)

EP

Emmanouela P.

Graphic Designer

> "One of the things I like most is being able to make code-level edits to fine-tune small visual details and keep the design closer to our brand identity."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7174140)

LV

Leonidas V.

Account Manager

> "One small limitation is the inability to use a custom font that I wanted directly in emails."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6758696)

EV

Eleanna V.

E-commerce manager

> "The platform has helped us in setting up and managing automations such as abandoned cart, browse abandonment, and birthday campaigns."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7156229)

AR

Andy R.

CRM Digital Marketing Manager

> "Sometimes when I want a new segment, the platform has slight delays."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7065277)

MZ

Melina Z.

Digital Marketing Associate

> "We use it for flows that are important to our online store, and these automations have become part of our regular customer communication."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7169548)

GS

Gianna S.

E-shop operator

> "The only minor issue we've had is that, when new marketing actions are proposed, we don’t have enough time to implement them."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6580301)

VT

Ventsislav T.

CRM and Email marketing specialist

> "Overall, it helps retailers turn anonymous visitors into subscribers and create structured customer journeys that support retention and repeat purchases."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7114027)

DK

Dimitrios K.

E-commerce and Marketing Coordinator

> "Some things take longer than expected to implement."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7115298)

MZ

Melina Z.

Digital Marketing Associate

> "The support has been helpful, especially when we discuss new ideas like price drop campaigns, coupon reminders, pop-ups, and segmentation for more targeted..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7169548)

CT

Christiana T.

Digital Marketing Specialist

> "As a result, we often have to restart the process from the beginning, and those delays, albeit small, disrupt our workflow."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6572877)

JB

Jenny B.

Marketing Manager

> "Everything we need is in one place, and the wide range of tools helps us boost engagement and reach more customers. Since we started using ContactPigeon in..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6882003)

CT

Christiana T.

Digital Marketing Specialist

> "One challenge we’ve encountered with the platform is that it occasionally freezes, causing delays."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6572877)

KM

KATIANNA M.

DIGITAL MARKETING SPECIALIST

> "We manage several online stores, and having all automations, transactional emails, and pop-ups in one platform has been a major advantage."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7060554)

KZ

KLE Z.

Director

> "The only problem we‘ve faced is some delays in our custom requests."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6841212)

AF

Alex F.

Administrator

> "The automation workflows help us stay in touch with customers, and the platform’s features generate a lot of our revenue."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7106822)

DK

Denislava K.

Content Media Manager

> "The only thing that I can say that I don't like is the exact tracking of the products the user has bought as they are all combined in one line chart."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___4729362)

DV

Desislava V.

Marketing and Digital Specialist

> "The platform’s flexibility allows us to expand our automation strategy and communication, bringing in more revenue without manual effort."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7170441)

MV

MARINA V.

PRODUCT MANAGER

> "I found out quite early that the platform had a steep learning curve as I was feeling quite lost at first."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6363015)

VT

Ventsislav T.

CRM and Email marketing specialist

> "ContactPigeon has been a very effective platform for managing lifecycle marketing across several ecommerce brands we work with."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7114027)

AD

Anastasia D.

Digital Marketing Specialist

> "Nothing to add as a major disadvantage."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___5042935)

[View Reviews](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,565)

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

4.96 (294)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

ContactPigeon

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168153/ContactPigeon/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

ContactPigeon

Best Value Email MarketingSoftware (2024) 

Best Value Email MarketingSoftware (2023) 

Best Value Email MarketingSoftware (2022) 

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

ContactPigeon

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

ContactPigeon

-   By ContactPigeon
-   Located in Greece
-   Founded in 2014

## Popular Comparisons

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.2

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

vs

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Contact vendor for pricing

Price

$0

4.9

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4.7

4.9

Ease of Use

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[View full comparison](https://www.capterra.com/compare/168153-202338/ContactPigeon-vs-Gmail)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Contact vendor for pricing

Price

$13/month

4.9

Features

4.4

4.9

Ease of Use

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[View full comparison](https://www.capterra.com/compare/110228-168153/MailChimp-vs-ContactPigeon)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

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4.2

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

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Contact vendor for pricing

Price

$12/month

4.9

Features

4.5

4.9

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-168153/MailerLite-vs-ContactPigeon)

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4.5

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

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4.2

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

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Contact vendor for pricing

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$12/month

4.9

Features

4.2

4.9

Ease of Use

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[View full comparison](https://www.capterra.com/compare/31898-168153/Constant-Contact-vs-ContactPigeon)