# Compare ActiveCampaign vs Outgrow 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Outgrow based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-168229/ActiveCampaign-vs-Outgrow

---

# ActiveCampaign vs Outgrow Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignOutgrow2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.8 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.8 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

Starting Price

$22.00/month

Value-for-Money

4.7

Functionality

4.8

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [224 reviews](#user-reviews)

Positive

216

Neutral

3

Negative

5

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 3,702 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Lead Capture

4.4

Drip Campaigns

4.7

Engagement Tracking

4.4

Email Management

4.6

Customizable Branding

4.3

61%Fit

Missing features

Not enough reviews

Feature ratings

Lead Capture

4.7

Drip Campaigns

NA

Engagement Tracking

5.0

Email Management

\--

Customizable Branding

3.5

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.8

User reviews[224](https://www.capterra.com/p/168229/Outgrow/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.7

Customer support

4.9

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$22Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Digital Marketers who want to acquire, engage and qualify leads. We service finance, SaaS, healthcare, real estate, ecommerce, insurance, marketing agency, fitness and health & wellness companies.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

SM

Serene M.

Head of Production and Development

> "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Chris M.

Owner

> "This tool is helping me personalize my funnel by using a survey that transforms a cold audience into engaged, warm subscribers."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7063501)

Dan J.

COO

> "Cost was crazy expensive."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7115492)

TB

Tore B.

Brand Manager

> "This can be used for both the simple: "Who do you look like most from Friends' to what our use case have been: Creating extensive..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7031845)

Yurii O.

Marketing Operations Lead

> "I had very high hopes for the product due to its robustness and very affordable price. Yet the quality and reliability of the features..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6292217)

KR

Kristina R.

CEO and Founder

> "I use Outgrow for a quiz for lead generation, it helps my prospects understand the gaps in their marketing."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7048538)

Yurii O.

Marketing Operations Lead

> "The native formulas run fast yet the results are often incorrect and the customer support can't do anything to fix them."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6292217)

KR

Kristina R.

CEO and Founder

> "It helps prospects identify gaps in their marketing, allowing me to offer tailored resources."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7048538)

IR

Ian R.

Director

> "In my experience the software appears to be riddled with bugs, errors and on countless times I was told my reported issues were solved..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#SoftwareAdvice___4502712)

Azalea M.

Customer Relationship Manager

> "It integrates seamlessly with CRM's that are most commonly used and the customer service is incredible - anytime we need support, we..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6869769)

PK

Paresh K.

Lead Generation Manager

> "Sales Onboarding Support is Incompetent, lacks customer care and understanding, even when you spell what you want/need help with."

[See full review](https://www.capterra.com/p/168229/Outgrow/#SoftwareAdvice___4228077)

KR

Kristina R.

CEO and Founder

> "This enables me to provide the right resources and support and make the most appropriate offers to fit their needs."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7048538)

IR

Ian R.

Director

> "On requesting a refund for the failed extra Style template I purchased I get the same response as above."

[See full review](https://www.capterra.com/p/168229/Outgrow/#SoftwareAdvice___4502712)

RA

Ruba A.

CEO

> "I use Outgrow to build advanced lead-capture forms for client projects, and it’s been a strong choice."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7067453)

IR

Ian R.

Director

> "Most items are an additional cost and in my experience these did not work despite the $400 price tag I paid."

[See full review](https://www.capterra.com/p/168229/Outgrow/#SoftwareAdvice___4502712)

VR

Verified Reviewer

Owner

> "The Custom Outcome Logic feature allows me to personalize results without needing to write any code."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7022149)

PK

Paresh K.

Lead Generation Manager

> "Without this info, you don't know where the biggest drop offs are occurring."

[See full review](https://www.capterra.com/p/168229/Outgrow/#SoftwareAdvice___4228077)

KR

Kristina R.

CEO and Founder

> "Integration with Google Sheets and Keap is also beneficial."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7048538)

Charles A.

Marketing Director

> "With the calculator, it can get rather complicated if you're not a math whizz depending on how complicated your quiz is."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___3020837)

VR

Verified Reviewer

Performance Marketer

> "After testing multiple tools, Outgrow delivered the strongest conversion rates by a clear margin."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7065337)

LF

Lewis F.

Marketing Executive

> "Design-wise, it's a little bit limiting if you have to use a template, and also it's a little bit slow loading when embedded on a..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___2445517)

TB

Tore B.

Brand Manager

> "This is a massive tool for anyone who would need a tool for fun, entertaining or educative lead capture and scoring."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7031845)

Charles A.

Marketing Director

> "Getting support to explain it in non-mathematical terms is hard."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___3020837)

CAN

Cesar Augusto N.

HubSpot Technical Speciallist

> "Seamless HubSpot integration and real-time data capture sealed the deal."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6865614)

ML

May L.

Head of Care & Retention

> "Price plans are not clear / difficult to understand"

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___3159176)

LS

LUIGI S.

Founder Mr. Kilowatt

> "I find it very useful to be able to prepare some simulators to calculate savings with green technologies, excellent support"

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6856979)

BB

Blake B.

Marketing Manager

> "Pricing, confusing free trial features vs. subscribed features, and unreasonable customer service."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___2262372)

VR

Verified Reviewer

Owner

> "I also find the pricing reasonable for creators and educators, and the support team has been excellent, providing quick responses and..."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___7022149)

JL

Jesus L.

CMO and Cofounder

> "When using tables on the results page, there's not a lot of versatility."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___2331918)

LF

Laura F.

Marketing Manager

> "We use it to automate therapist matching, which has significantly improved our operational speed."

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___6750535)

JC

Jonas C.

digital marketer

> "not enough content pieces for the basic plan"

[See full review](https://www.capterra.com/p/168229/Outgrow/#Capterra___2485824)

[View Reviews](https://www.capterra.com/p/168229/Outgrow/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)

4.83 (224)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

46/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Outgrow

37/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/168229/Outgrow/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Outgrow is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Lead GenerationSoftware (2026) 

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Outgrow

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Outgrow

-   By Outgrow
-   Located in United States
-   Founded in 2015

## Popular Comparisons

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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4.5

Features

4.5

4.2

Ease of Use

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[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (524)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

$22/month

Price

Contact vendor for pricing

4.8

Features

4.5

4.8

Ease of Use

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[View full comparison](https://www.capterra.com/compare/168229-207295/Outgrow-vs-Seamless-AI)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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Price

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4.5

Features

4.4

4.2

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/)

$22/month

Price

$29/month

4.8

Features

4.6

4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168229-267486/Outgrow-vs-useArtemis)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$10/month

4.5

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/)

$22/month

Price

$39/month

4.8

Features

4.4

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/168229-215082/Outgrow-vs-Dripify)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)[4.91 (259)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/)

$22/month

Price

$15/month

4.8

Features

4.8

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/168229-230521/Outgrow-vs-Linked-Helper-2)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$22/month

Price

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4.8

Features

4.4

4.8

Ease of Use

4.3

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[4.83 (224)](https://www.capterra.com/p/168229/Outgrow/reviews/)

vs

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (244)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

$22/month

Price

$0.01/month

4.8

Features

4.3

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156889-168229/Lead-Forensics-vs-Outgrow)