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ActiveCampaign vs Outgrow: Which is a better fit?

Updated on January 12th, 2025
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Summary
Key features rated by users
Features selected based on 5,064 reviews from Lead Generation users.
% Fit
High performer
Feature ratings
Lead Capture
4.4
Drip Campaigns
4.7
Contact Database
4.4
Campaign Analytics
4.4
Lead Management
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Lead Capture
4.6
Drip Campaigns
NA
Contact Database
3.7
Campaign Analytics
4.8
Lead Management
NA
User satisfaction
4.6
User reviews2,494
Ease of use
4.2
Functionality
4.5
Value for money
4.4
Customer support
4.4
4.8
User reviews206
Ease of use
4.7
Functionality
4.8
Value for money
4.7
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation.

Digital Marketers who want to acquire, engage and qualify leads. We service finance, SaaS, healthcare, real estate, ecommerce, insurance, marketing agency, fitness and health & wellness companies.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Michael P
Owner
3.0

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

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video-1d171fb2-2efc-4afc-f540-08d97fb77695
Charles A
Marketing Director
5.0

Charles A.: I'm Charles. I'm Marketing Director. I give Outgrow five out of five. For more reviews, click below. I tried Outgrow, first of all, and then I looked at other solutions. I just couldn't find anything which worked as well. By that stage, we were putting a lot more features. So, after exploring a lot more, afterwards, I still decided that Outgrow was the best option, and so continued with them. I chose Outgrow because of all the integrations. We integrates with so many emails, like channels. They've also, apart from the quizzing, which was what I started with, they also do surveys, and they also do competition things, which I'll be looking into in a short time. We've got quite a lot of features compared to the other competition. There was a few hurdles, simply because I wanted to link onto my dec page and get that email contact from that, rather than the standard cookie cutter, but the Outgrow staff were very helpful. They helped me out, and they got what I needed to get to. I'd recommend looking at the price and features, before deciding whether it's right for you. There're a lot of other ones on the market which offer a lifetime deal, or they offer different things. When you come to integrations of these zappier apps, which are very similar to be integrated, it just all adds up, and it becomes a lot more expensive.

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User interface
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1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Activity Tracking
388
Important

ActiveCampaign

Top Features
45/45
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Chat/Messaging
  • Contact Database
  • Contact Management
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Pipeline Management
  • Prospecting Tools
  • Real-Time Notifications
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Template Management
  • Third-Party Integrations
  • Web Forms
See All features
Hide Lead Generation Software Features -

Outgrow

35/45
Show Lead Generation Software Features +
ActiveCampaign
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Outgrow
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
ActiveCampaign
  • By ActiveCampaign
  • Located in United States
  • Founded in 2003
Outgrow
  • By Outgrow
  • Located in United States
  • Founded in 2015
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