---
title: "Compare ActiveCampaign vs ZoomInfo Sales 2026 | Capterra"
description: "Unsure of what to choose? Check Capterra to compare ActiveCampaign and ZoomInfo Sales based on pricing, features, product details, and verified reviews."
source_url: "https://www.capterra.com/compare/79367-168264/ActiveCampaign-vs-ZoomInfo-sales"
page_type: "comparison"
language: "en"
---

# ActiveCampaign vs ZoomInfo Sales Features and Cost Comparison

Last updated September 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignZoomInfo Sales2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,569 reviews](#user-reviews)

Positive

2,389

Neutral

118

Negative

62

[## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting Price

Contact vendor

Value-for-Money

3.5

Functionality

4.2

Ease of Use

4.3

Customer Service

3.8

Reviews Sentiment

Based on [322 reviews](#user-reviews)

Positive

250

Neutral

41

Negative

31

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,777 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Lead Capture

4.4

Customizable Branding

4.3

Drip Campaigns

4.7

Engagement Tracking

4.4

Campaign Planning

4.6

\--%Fit

Missing features

Feature ratings

Lead Capture

3.9

Customizable Branding

NA

Drip Campaigns

NA

Engagement Tracking

NA

Campaign Planning

NA

User satisfaction

User satisfaction

4.6

User reviews[2,569](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.1

User reviews[322](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

3.5

Customer support

3.8

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

Best for

ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.

## User reviews

Pros & cons

MS

Mark S.

Sales Director

> "The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

EP

Eric P.

ERP Supervisor

> "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

MS

Mark S.

Sales Director

> "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

Yazmin M.

Owner

> "No free plan and trial with very limited access."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

EP

Eric P.

ERP Supervisor

> "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

Yazmin M.

Owner

> "It might not be the better option for a small business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536)

EP

Eric P.

ERP Supervisor

> "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

MS

Mark S.

Sales Director

> "We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7180630)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is visible..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

MG

Marco G.

CEO

> "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623)

DM

Dardan M.

Sr Commercial Partnerships Manager

> "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623)

MR

Michelle R.

Business Consultant

> "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

JF

Joe F.

Associate Professor of Law

> "ActiveCampaign has reliable task automations that help perform the routine tasks quickly."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

VR

Verified Reviewer

Web Developer

> "It can be expensive for the small businesses"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6680557)

Cynthia N.

Founder

> "I like the automation builder."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873)

FG

Francesco G.

Partner

> "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

SM

Selena M.

Singing Coach

> "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

Hilda N M.

Creative Graphic raphic Designer

> "It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5090325)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JR

James R.

Digital Marketing Specialist

> "With its powerful features and intuitive interface, I can easily create and send targeted emails to my subscribers. Plus, the automation features make it..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4601078)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

CO

Chris O.

President

> "As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

FG

Francesco G.

Partner

> "This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

MS

Martin S.

CTO

> "It can be easily integrated into other 3rd party tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6606658)

VR

Verified Reviewer

Marketing Manager

> "The downside could be the lack of integration into other platforms such as Zoom webinars."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4347165)

BS

Biswajit S.

software development

> "CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4645936)

KC

Kelsey C.

Creative Lead - Digital Marketing

> "It has poor backend integration capability and lack offline access."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4967509)

VR

Verified Reviewer

CRM Consultant

> "ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4275734)

VR

Verified Reviewer

CTO

> "All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___3418576)

SM

Selena M.

Singing Coach

> "I like the user interface, the bold presentation and navigation make it feel friendly and easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Cynthia N.

Founder

> "My experience with ActiveCampaign so far has been easy and straight forward."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7114873)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

MA

Matteo A.

CFO

> "Friendlyness, easy to use, functionality"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6734171)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

AC

Alejandra C.

Ceo and Mentor of Realtor Factory

> "Is easy to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6731318)

SR

Shaunna R.

Founder

> "AC is way too hard to use."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6549073)

MS

Mark S.

Sales Director

> "Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7183893)

EP

Eric P.

ERP Supervisor

> "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

EP

Eric P.

ERP Supervisor

> "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Bill L.

Vice President of Sales and Operations

> "It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7177719)

SO

Scarlett O.

Business Development Representative

> "Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7186283)

SO

Scarlett O.

Business Development Representative

> "The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7186283)

NW

Nolan W.

Head of Sales

> "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807)

MW

Marissa W.

Senior Account Executive

> "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134)

Eric N.

BDR

> "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631)

PC

Patrick C.

VP Strategy

> "It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7156039)

SS

Shawn S.

Business Relations

> "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530)

PC

Patrick C.

VP Strategy

> "It has a wealth of features such as intent signals, and a great depth of data."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7156039)

Bill L.

Vice President of Sales and Operations

> "The contact database wasn't always accurate, especially for Canadian companies."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7177719)

MA

Mike A.

Sales

> "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. "

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

Chance R.

CEO

> "I was massively disappointed by how little data we were able to get on our ICP."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087)

AD

Amanda D.

VP - Marketing

> "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

GS

George S.

Director

> "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team...."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

SR

Suvankar R.

Lead Generation Specialist

> "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248)

GS

George S.

Director

> "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

AD

Amanda D.

VP - Marketing

> "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

GS

George S.

Director

> "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

MA

Mike A.

Sales

> "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

VR

Verified Reviewer

Business Development Manager

> "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554)

Eric N.

BDR

> "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631)

HC

Harry C.

Sales Development Representative

> "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639)

NW

Nolan W.

Head of Sales

> "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807)

MA

Mike A.

Sales

> "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522)

SR

Suvankar R.

Lead Generation Specialist

> "ZoomInfo offers a vast database and seamless integration."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248)

WG

William G.

Account Executive

> "I also think a lot of the new bells and whistles are not necessary for most people and "noisy""

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919)

VR

Verified Reviewer

Sr. Solutions Engineer

> "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812)

MW

Marissa W.

Senior Account Executive

> "Very frequently, the information is outdated."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134)

PJ

Peter J.

Market Researcher

> "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422)

SC

Sean C.

VP, Marketing and Program Management

> "Also, the credit system seems a bit archaic."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469)

SS

Shahbaz S.

Analyst

> "additional features, enrichment, form complete & websights are all very good"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961)

Steve P.

Head of Sales BD

> "Is costly and will need time to properly extract real value."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021)

Chance R.

CEO

> "It made me think that ZoomInfo would have good data."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087)

RJ

Regina J.

Founder

> "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received 25% AND..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

AD

Amanda D.

VP - Marketing

> "ZoomInfo Sales has saved me countless hours of time researching companies and contacts."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

JD

Jeffrey D.

Operations Manager

> "They wanted a year payment in advance which was another deal killer."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778)

BS

Beatricia S.

Sales Specialist

> "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch with the..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425)

SO

Sean O.

GM

> "They over promise and under deliver, at extreme cost."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429)

TL

Thomas L.

Marketing Director

> "Good search tools within the platform (although prefer Cognism UI)"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248)

Iyer A.

National Sales Manager

> "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190)

PJ

Peter J.

Market Researcher

> "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422)

VR

Verified Reviewer

Director of Business Development

> "Sometimes the data was outdated and contacts would not have direct lines."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719)

VR

Verified Reviewer

Sr Sales Development

> "The chrome extension makes it extremely easy for me to use in my daily workflow."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934)

AK

Alan K.

IT Client Service

> "They can be from other companies or the data does not populate correctly"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

SS

Shawn S.

Business Relations

> "The customized feed was a nice feature to have as well."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530)

ME

Michelle E.

Inside Sales

> "New version makes drilling into company contacts much more difficult."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661)

GS

George S.

Director

> "There are better products, better commercial practices, and better companies to deal with."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488)

VR

Verified Reviewer

Sr Sales Development

> "Not much I didnt like - super accurate info."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934)

Reunaldo P.

Senior Data Analyst

> "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights into..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765)

MC

Michael C.

CFO and Partner

> "After signing the contract, they do not live up to their promises at all and threaten legal action etc."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615)

AD

Amanda D.

VP - Marketing

> "A colleague convinced me to trial ZoomInfo Sales."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093)

AK

Alan K.

IT Client Service

> "Sometimes the contacts are NOT correct."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

VR

Verified Reviewer

SDR

> "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the public. "

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386)

RJ

Regina J.

Founder

> "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

VR

Verified Reviewer

CX Manager

> "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate information."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644)

DK

David K.

Owner

> "I reached out to cancel my subscription however, I was told that an account manager will call us."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

FT

Farhan T.

Product manager

> "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes their life..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475)

MC

Michael C.

CFO and Partner

> "Zoominfo promises high data quality but it is very poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615)

SS

Shubham S.

Analyst

> "You can import all data into CSV format which is very useful."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841)

ML

Mellora L.

Founder & President

> "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to contact you..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330)

RM

Rachit M.

Senior AE

> "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for research."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823)

VR

Verified Reviewer

Account executive

> "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact info)Sometimes..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125)

AB

Almodyr B.

Data Analyst

> "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312)

DK

David K.

Owner

> "Aside from it is very expensive, zoominfo's customer service is really poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

WG

William G.

Account Executive

> "I think it is a really powerful platform with a lot of really great information"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919)

DK

David K.

Owner

> "Aside from it is very expensive, zoominfo's customer service is really poor."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184)

AK

Alan K.

IT Client Service

> "ZoomInfo is a great platform to generate new leads and explore CSuite contacts"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163)

BB

Brigita B.

Senior SDR

> "Have found that it's not the best for prospecting outside of US."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698)

JD

Jeffrey D.

Operations Manager

> "Downloading was pretty straightforward and easy to use."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778)

VR

Verified Reviewer

Director, Business Development & Technology

> "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged a..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271)

AK

Allison K.

Account Executive

> "Helps me daily with tasks and keeps me on track"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532)

SGK

Sadia Gohar K.

Sales and Marketing specialist

> "Support is gone once the contract is signed (Beware of auto renewals - they will take you to court if you don't pay after auto-renewal)"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4571074)

JN

Jean N.

Business development

> "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418)

AB

Almodyr B.

Data Analyst

> "The fact the ZoomInfo is not user-friendly and can be challenging to navigate, especially for those who are unfamiliar with database search..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312)

VR

Verified Reviewer

SDR

> "The best part of Zoominfo is the massive database of companies and contacts it has."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386)

CC

Cory C.

Sales Director

> "Some of the issues are, but not limited to 1) a lot of the information for small business was not up-to-date, 2) "Small businesses" that always..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3428530)

Saya K.

Director

> "As a Director of Sales and MArketing, ZoomInfo is like my right hand. Whether you are a start-up or an established organization, choose ZoomInfo..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4192378)

DP

Dan P.

CEO

> "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as lackluster as a..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024)

AP

Abhisek P.

Senior Manager, Product Strategy

> "Most impactful feature of ZoomInfo I would say is its contact and company database which is not only filled with millions of records but also..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3342101)

RJ

Regina J.

Founder

> "They were untrustworthy and untruthful to simply get a sale."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274)

PJ

Peter J.

Market Researcher

> "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422)

NW

Nolan W.

Head of Sales

> "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807)

RF

Roselin F.

Lead Development Representative

> "The tool can be navigated well through different sections and sub-sections."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635)

AB

Almodyr B.

Data Analyst

> "The fact the ZoomInfo is not user-friendly and can be challenging to navigate, especially for those who are unfamiliar with database search..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312)

Lokesh G.

sales manager

> "Easy to use interface and one platform to research companies, generate quality leads, manage E-mail campaigns, newsletters and also supports..."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___2825508)

Reunaldo P.

Senior Data Analyst

> "The least I liked about ZoomInfo SalesOS was the lack of customization options."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765)

IJ

Ian J.

Account Manager

> "All and all the user interface and functionality of ZoomInfo was great."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___2431893)

AB

Almodyr B.

Data Analyst

> "The search results may also be cluttered and not necessarily contain the most up to date information."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312)

CC

Cory C.

Sales Director

> "Integration with Hubspot seemed to work fine"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3428530)

VR

Verified Reviewer

Director, Marketing

> "Not a very robust integration/sync with Linkedin."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3081080)

MA

Mike A.

Account Executive

> "We have ZoomInfo integrated into our CRM allowing a streamlined workflow."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___2562676)

DP

Dan P.

CEO

> "Don’t get me started on their “customer support.”"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024)

VR

Verified Reviewer

BDR

> "Also integrates really well with LinkedIn."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___2520984)

BS

Byron S.

President/CEO

> "Customer service person \[sensitive content hidden\] not helpful during this process and demanding"

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4829653)

DB

David B.

Alliances Manager

> "The product is extremely easy to use and integration was seamless. "

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3078645)

AE

Adam E.

CEO

> "Horrible - poor service would not respond for months."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4463748)

JD

Jeffrey D.

Operations Manager

> "Downloading was pretty straightforward and easy to use."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778)

TD

Tony D.

VP of Sales and Technology

> "I'm frustrated that I was a few weeks late on cancelling the service and the service is extremely pricy."

[See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___3288946)

[View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,569)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)

4.10 (322)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

47/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

ZoomInfo Sales

25/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

ZoomInfo Sales is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

ZoomInfo Sales

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

ZoomInfo Sales

-   By ZoomInfo
-   Located in United States
-   Founded in 2000

## Popular Comparisons

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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4.5

Features

4.5

4.2

Ease of Use

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Contact vendor for pricing

Price

Contact vendor for pricing

4.2

Features

4.5

4.3

Ease of Use

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[View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

$12/month

4.5

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.10 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

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Contact vendor for pricing

Price

$29/month

4.2

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.10 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

[Dripify](https://www.capterra.com/p/215082/Dripify/)[4.70 (477)](https://www.capterra.com/p/215082/Dripify/reviews/)

Contact vendor for pricing

Price

$39/month

4.2

Features

4.4

4.3

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.10 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

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Contact vendor for pricing

Price

$1000/month

4.2

Features

4.6

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.10 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

vs

[Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)[4.91 (278)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/)

Contact vendor for pricing

Price

$15/month

4.2

Features

4.8

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/168264-230521/ZoomInfo-sales-vs-Linked-Helper-2)

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$15/month

Price

$14.99/month

4.5

Features

4.6

4.2

Ease of Use

4.5

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[ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.10 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

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Contact vendor for pricing

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$0/month

4.2

Features

4.1

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha)