# Compare ActiveCampaign vs ZoomInfo Sales 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ZoomInfo Sales and ActiveCampaign based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-168264/ActiveCampaign-vs-ZoomInfo-sales --- # ZoomInfo Sales vs ActiveCampaign Features and Cost Comparison Last updated May 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ZoomInfo SalesActiveCampaign2/4 selected [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Value-for-Money 3.5 Functionality 4.2 Ease of Use 4.3 Customer Service 3.8 Reviews Sentiment Based on [318 reviews](#user-reviews) Positive 247 Neutral 41 Negative 30 [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 3.9 Drip Campaigns NA Engagement Tracking NA Email Management 4.5 Customizable Branding NA 82%Fit High performer Feature ratings Lead Capture 4.4 Drip Campaigns 4.7 Engagement Tracking 4.4 Email Management 4.6 Customizable Branding 4.3 User satisfaction User satisfaction 4.1 User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.5 Customer support 3.8 User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from $15Flat Rate, Per Month - Free version - Free trial Best for Best for ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. ## User reviews Pros & cons MW Marissa W. Senior Account Executive > "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) NW Nolan W. Head of Sales > "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) Eric N. BDR > "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) Eric N. BDR > "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) NW Nolan W. Head of Sales > "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) GS George S. Director > "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) BS Beatricia S. Sales Specialist > "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425) GS George S. Director > "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) MA Mike A. Sales > "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. " [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shawn S. Business Relations > "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) AD Amanda D. VP - Marketing > "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) GS George S. Director > "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) SR Suvankar R. Lead Generation Specialist > "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) Chance R. CEO > "I was massively disappointed by how little data we were able to get on our ICP." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) AD Amanda D. VP - Marketing > "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) VR Verified Reviewer Business Development Manager > "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554) MA Mike A. Sales > "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) RJ Regina J. Founder > "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) VR Verified Reviewer Sr. Solutions Engineer > "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812) MW Marissa W. Senior Account Executive > "Very frequently, the information is outdated." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) SR Suvankar R. Lead Generation Specialist > "ZoomInfo offers a vast database and seamless integration." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) SC Sean C. VP, Marketing and Program Management > "Also, the credit system seems a bit archaic." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469) TL Thomas L. Marketing Director > "Good search tools within the platform (although prefer Cognism UI)" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248) HC Harry C. Sales Development Representative > "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639) PJ Peter J. Market Researcher > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) MA Mike A. Sales > "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shahbaz S. Analyst > "additional features, enrichment, form complete & websights are all very good" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961) Steve P. Head of Sales BD > "Is costly and will need time to properly extract real value." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021) GS George S. Director > "There are better products, better commercial practices, and better companies to deal with." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) WG William G. Account Executive > "I also think a lot of the new bells and whistles are not necessary for most people and "noisy"" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) Chance R. CEO > "It made me think that ZoomInfo would have good data." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) JD Jeffrey D. Operations Manager > "They wanted a year payment in advance which was another deal killer." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) AD Amanda D. VP - Marketing > "ZoomInfo Sales has saved me countless hours of time researching companies and contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) RJ Regina J. Founder > "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) PJ Peter J. Market Researcher > "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) ML Mellora L. Founder & President > "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) VR Verified Reviewer Sr Sales Development > "The chrome extension makes it extremely easy for me to use in my daily workflow." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) VR Verified Reviewer Account executive > "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125) AK Allison K. Account Executive > "Helps me daily with tasks and keeps me on track" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532) DP Dan P. CEO > "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) SS Shawn S. Business Relations > "The customized feed was a nice feature to have as well." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) SO Sean O. GM > "They over promise and under deliver, at extreme cost." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429) JD Jeffrey D. Operations Manager > "Downloading was pretty straightforward and easy to use." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) RJ Regina J. Founder > "They were untrustworthy and untruthful to simply get a sale." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) Reunaldo P. Senior Data Analyst > "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765) ML Mellora L. Founder & President > "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) AD Amanda D. VP - Marketing > "A colleague convinced me to trial ZoomInfo Sales." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) Iyer A. National Sales Manager > "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190) PH Peter H. Enterprise Account Executive > "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054) VR Verified Reviewer Director of Business Development > "Sometimes the data was outdated and contacts would not have direct lines." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719) VR Verified Reviewer SDR > "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386) AK Alan K. IT Client Service > "They can be from other companies or the data does not populate correctly" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer CX Manager > "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644) ME Michelle E. Inside Sales > "New version makes drilling into company contacts much more difficult." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661) EB Eutiquio B. Data Analyst > "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852) VR Verified Reviewer Sr Sales Development > "Not much I didnt like - super accurate info." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) FT Farhan T. Product manager > "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475) MC Michael C. CFO and Partner > "After signing the contract, they do not live up to their promises at all and threaten legal action etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) SS Shubham S. Analyst > "You can import all data into CSV format which is very useful." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841) AM Asif M. Sales and Marketing Director > "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) RM Rachit M. Senior AE > "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823) AK Alan K. IT Client Service > "Sometimes the contacts are NOT correct." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer Business Development Rep > "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778) DK David K. Owner > "I reached out to cancel my subscription however, I was told that an account manager will call us." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AB Almodyr B. Data Analyst > "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312) MC Michael C. CFO and Partner > "Zoominfo promises high data quality but it is very poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) WG William G. Account Executive > "I think it is a really powerful platform with a lot of really great information" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) JL Jill L. Marketing Operations Specialist > "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272) AK Alan K. IT Client Service > "ZoomInfo is a great platform to generate new leads and explore CSuite contacts" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) ML Mellora L. Founder & President > "They are non responsive (except for AR to get your money), and LIE." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) RF Roselin F. Lead Development Representative > "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635) TH Trevor H. Logistics Sales Representative > "A lot of incorrect information, but also have generated many leads." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063) LM Laurent M. BDD > "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AM Asif M. Sales and Marketing Director > "The chrome extension is good that helps in visiting any website and finding out the contacts within that company." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) JN Jean N. Business development > "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418) BB Brigita B. Senior SDR > "Have found that it's not the best for prospecting outside of US." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698) DP Dan P. CEO > "ZoomInfo turned out to be a masterclass in over-promising and under-delivering." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) VR Verified Reviewer Director, Business Development & Technology > "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271) [View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) VR Verified Reviewer Computer Engineer > "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## User interface 4.11 (318) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ZoomInfo Sales 25/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features) ActiveCampaign Top features 46/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) ### Recognition No recognitions have been awarded to ZoomInfo Sales ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports ### Deployment & support ZoomInfo Sales Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ZoomInfo Sales - By ZoomInfo - Located in United States - Founded in 2000 ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 ## Popular Comparisons [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Contact vendor for pricing Price $29/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Contact vendor for pricing Price $39/month 4.2 Features 4.4 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Contact vendor for pricing Price $1000/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Contact vendor for pricing Price $49/month 4.2 Features 4.1 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.4 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)