# Compare ActiveCampaign vs GMass 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and GMass based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-168452/ActiveCampaign-vs-GMass

---

# ActiveCampaign vs GMass Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignGMass2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [1,366 reviews](#user-reviews)

Positive

1,347

Neutral

14

Negative

5

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.3

Email Tracking

4.5

Customizable Branding

4.3

64%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.8

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.8

User reviews[1,366](https://www.capterra.com/p/168452/GMass/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.7

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## User reviews

Pros & cons

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JK

Jamie K.

Head of Growth

> "It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

JK

Jamie K.

Head of Growth

> "It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6289067)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

LD

Laura D.

Client Success Specialist

> "It also has great reporting and analytic features for email engagement."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6790050)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MH

Marit H.

CEO

> "Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6288029)

RA

Rahman A.

Marketing Specialist

> "The open rates shot up, and we actually received more replies than usual from the segmented list."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

BT

Beth T.

CMO

> "I don't have 100% confidence is in the accuracy of the email campaign performance metrics."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6241537)

NE

Noel E.

Computer Tech

> "The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4763537)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Varun P.

Strategy Founder Office

> "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

OT

Oluwaseyi T.

Owner

> "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225)

LK

Levi K.

Head Coach

> "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900)

AD

Ann D.

Publicist

> "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

EJ

Ela J.

Representative

> "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126)

MG

Michael G.

Publicist

> "You can easily make a lot more errors using free versions of gmail mail merges using sheets."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Varun P.

Strategy Founder Office

> "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

SS

Stephen S.

Senior Product Manager

> "I don't like that it creates too many folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

SS

Steve S.

Founder

> "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

SG

Subhadeep G.

Business Strategist

> "Also the draft and sent box gets heavy, causes problem in finding other important emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363)

CE

Chimamanda E.

Peer Advisory Leader

> "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

LI

Lawrence I.

CEO

> "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781)

SS

Steve S.

Founder

> "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

MG

Michael G.

Publicist

> "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Nicholas S.

Developer

> "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379)

SS

Stephen S.

Senior Product Manager

> "Also, it lags a little bit when trying to get things set up."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

MN

Manav N.

Co-founder

> "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

CM

Carrie M.

Travel Agent

> "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741)

AB

Autumn B.

Office Manager

> "There is no phone number for support and just directs you to a website which can be frustrating when help is needed."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388)

BJ

Barbara J.

Owner

> "I like the capability of creating individualized/customized email campaigns for our audience."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

MB

Maor B.

CSM

> "UX\\UI design, the personalization of the emails are not good enough yet."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489)

NJ

Nikki J.

Founder and CEO

> "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

NKC

Nikhil K C.

Outreach Manager

> "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

MB

Maggie B.

Founding Partner

> "I don't like that they no longer offer the free version of up to 50 emails/day."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344)

NT

Nicole T.

Chair

> "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176)

JG

Jessie G.

PTA treasurer

> "It is a bit pricey for our needs as a nonprofit."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308)

AD

Ann D.

Publicist

> "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

SD

Sanjay D.

Agent

> "Its not filtering email right now for junk email addresses."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870)

MW

Marieke W.

Associate Director

> "This tracks engagement and identifies areas where we can improve."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

PR

Puru R.

CEO

> "could be Finicky sometimes, a lot of emails go to spam,"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742)

KS

Katarina S.

phd student

> "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471)

PN

Phil N.

Marketing

> "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341)

TV

Tommy V.

Co-Founder

> "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653)

Madhanraj S.

Business Development Manager

> "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

VR

Verified Reviewer

Founder

> "I was able to set everything up in minutes and start sending personalized outreach right away."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SJ

Sandeep J.

video editing

> "i don't know it's a problem from my side or theirs."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358)

VR

Verified Reviewer

Founder

> "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

JH

Jonathan H.

Owner

> "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419)

MW

Marieke W.

Associate Director

> "This is perfect for my needs at a small nonprofit where donor stewardship is paramount."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

CR

Christopher R.

Sales Specialist

> "I wish it wasn't on google spreadsheets but thats about it."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6241832)

Phil W.

Founder

> "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360)

JG

John G.

Owner

> "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346)

AP

Aleksandra P.

Marketing Specialist

> "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

Nicolas N.

Administrator

> "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471)

EG

Emily G.

Consultant

> "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820)

Madhanraj S.

Business Development Manager

> "We cannot customize the followup emails and can insert attributes in the email"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

SA

Saurav A.

Manager

> "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486)

CP

Chris P.

Agent

> "The cost is a bit higher than I'd like it to be."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6267850)

Avrodeep H.

Digital Marketing Manager

> "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

KG

Kirsten G.

Funding Specialist

> "The setup process was more time consuming than expected."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606)

CE

Chimamanda E.

Peer Advisory Leader

> "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

SG

Stephen G.

Founder

> "The only caveat is, I'm unable to know if my emails are landing in the small folder."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552)

NKC

Nikhil K C.

Outreach Manager

> "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

SS

Shruti S.

Brand Success Manager

> "Not able to personalize emails and some glitches while having bigger email lists"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4754165)

KM

Kevin M.

Lead Manager

> "Gmass is great because it integrates with my google workspace."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141)

SG

Shweta G.

Social Media Manager

> "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346)

AM

Amy M.

Teacher and Union President

> "I was able to send critical information in such a small window of time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902)

MD

Manisha D.

MArketing Manager

> "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430)

BJ

Barbara J.

Owner

> "Sending out email campaigns to our growing contact list has been easy and stressfree. ."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

AI

Anthony I.

CEO

> "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638)

JF

Justin F.

CEO

> "GMass makes mail merge incredibly simple and reliable."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7031272)

BP

Bridget P.

Copywriter Email Marketer

> "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642)

VR

Verified Reviewer

Founder

> "I was able to get my first personalized outreach campaign running within minutes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SC

Sarah C.

Founder

> "Without the GMass extention, you cannot get a hold of customer service. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

RS

Rehan S.

CMO

> "simple and easy emailing tool the interface is clean so it's easy for you to figure out options for setting up the tool."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7019904)

MK

Mark K.

CEO

> "I have been dreading doing cold email marketing and was doing it on my own for a while using 23 different email addresses so that my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3457787)

MK

MOHAN K.

Business Manager

> "Helps maintain high deliverability with built-in email warm-up features."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6767049)

JB

Jordi B.

SEO

> "Could get expensive if you want to add the tool for more than 3 - 4 emails"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4755720)

MN

Mark N.

No Specific title

> "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646)

SC

Sarah C.

Founder

> "There is no chat function on the site nor a way to contact them. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

VR

Verified Reviewer

ECA Director

> "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790)

MA

Madelyne A.

owner

> "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727)

YW

Yasmeen W.

Manager

> "It got my emails out, handled personalization, and avoided spam folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332)

OA

Ovi A.

Email Marketer

> "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752)

Avrodeep H.

Digital Marketing Manager

> "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

BG

Brian G.

Business Loan Broker

> "Then I wrote support and requested a refund for the wrong email address I accidently signed up for."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4763664)

AD

Ann D.

Publicist

> "I like how easy it is to use and how it's integrated into Google Drive for easy contact management."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

VR

Verified Reviewer

Owner

> "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074)

[View Reviews](https://www.capterra.com/p/168452/GMass/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

4.83 (1,366)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

GMass

25/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168452/GMass/#features)

### Recognition

No recognitions have been awarded to ActiveCampaign

No recognitions have been awarded to GMass

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

GMass

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

GMass

-   By GMass
-   Located in United States
-   Founded in

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$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.84 (415)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$25/month

Price

$33/month

4.7

Features

4.8

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai)