# Compare ActiveCampaign vs Cognism 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Cognism based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-169083/ActiveCampaign-vs-Cognism --- # ActiveCampaign vs Cognism Features and Cost Comparison Last updated April 23rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignCognism2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting Price $1000.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [256 reviews](#user-reviews) Positive 247 Neutral 7 Negative 2 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Lead Capture 4.4 Drip Campaigns 4.7 Engagement Tracking 4.4 Email Management 4.6 Customizable Branding 4.3 \--%Fit Missing features Feature ratings Lead Capture 4.6 Drip Campaigns NA Engagement Tracking NA Email Management 5.0 Customizable Branding NA User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.7 User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $1000Per Feature, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Thomas E. Business Development Lead Manager > "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) HS Henri S. SDR > "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681) CM Conor M. AE > "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575) JE James E. Business Development Executive > "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give 100..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) TL Tom L. Marketing Director > "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383) MT Maisie T. Sales Development Representative > "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) VR Verified Reviewer BDR > "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956) DS Derek S. CMO > "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) CP Casper P. Team Lead Business Development > "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) EG Ella G. Project manager > "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132) VR Verified Reviewer Business Development Analyst > "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343) Thomas E. Business Development Lead Manager > "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) VR Verified Reviewer Sales development > "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250) VR Verified Reviewer IT account Director > "data can sometimes be on there which is out of date or incorrect job titles" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508) CP Casper P. Team Lead Business Development > "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) JW James W. Senior Rev Ops Executive > "Americas contact data quality isn't as good as EMEA" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467) TF Thomas F. Account Executive > "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668) SU Sibel U. Business Development representative > "It has happened a few times that data is inaccurate but this is to be expected and not a major problem." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) JT Josh T. Sales > "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888) LB Louis B. SDR > "Nothing worse than pitching to someone and then find out you're not speaking to your prospect." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329) TG Tom G. Business Development > "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly prospecting..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098) JB Jake B. Team Manager > "Sometimes the data isn't accurate - family member rather than person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352) OL Ollie L. Revenue Operations Manager > "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) SE Shal E. Outbound SDR > "Some leads lack some data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691) GS George S. Global Events Executive > "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively and..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298) DS Diogo S. Business Development Manager > "The fact that finding distribution is somehow unreliable." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584) LE Luca E. Business Development > "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268) Jack F. Sales Executive > "Occasionally some data is out of date, for example a specific contact may no longer work at the company." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053) SL Simon L. Corporate Licensing Consultant > "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163) Max L. Account Exec > "The emails could be a little funky if they're not green tick verified, but not much you can do about that ." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584) MD Martin D. sdr > "CRM integrations work smoothly and help save time in daily workflows." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797) AK Akash K. Sales Development Representative > "Some data inaccuracies and industries not being specific enough for certain ICPs" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608) JE James E. Business Development Executive > "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) DB David B. AE > "Solves a problem for us" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081) SU Sibel U. Business Development representative > "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) ZH Zak H. Account Executive > "Occassionally I have problems with the filtering options, particulary the job function filter." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600) Connor N. Global Engagement Executive > "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850) SE Scott E. SDR > "On rare occasions, sometimes contact numbers are not always correct or outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262) VR Verified Reviewer BDR > "Easy to use the filters , make a list of contacts - leads have right amount of information thats required." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204) Aleksi S. Sales Executive > "Sometimes the phone numbers are wrong here in Finland." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337) HJ Harry J. Sales Development Representative > "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435) ME Melissa E. Manager > "leads can be out of date so need to be reviewed more often" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184) Ashley B. Sales Enablement > "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873) VR Verified Reviewer Sales Executive > "Data in the Finnish market is not the best but in Europe in general it is" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446) VK Vanina K. Account Executive > "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267) CD Charlie D. SDR > "Sometimes leads are outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703) Faiz A. Account Executive > "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328) VR Verified Reviewer Head of sales Northern Europe > "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187) MT Maisie T. Sales Development Representative > "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) FS Felipe S. Enterprise Development Representative > "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562) AM Asif M. Sales and Marketing Director > "Not all the data provided is accurate, it does get some issues with the provided data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031) LC Libby C. BD Operations Manager > "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961) JP Jacob P. SDR Leader > "Extension sometimes bugs out and needs uninstalling and reinstalling" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342) JE James E. Business Development Executive > "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the data..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) SK Sadie K. Account Development > "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838) ZC Zeeshan C. Senior Business Development Executive > "In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624089) AC Aimee C. Commercial Growth Developer > "I often have to change my password, but that may be an operations mistake on my end." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979) [View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [Cognism](https://www.capterra.com/p/169083/Cognism/) 4.70 (256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ActiveCampaign Top features 46/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Cognism 24/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/169083/Cognism/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports No recognitions have been awarded to Cognism ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Cognism Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Cognism - By Cognism - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (527)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $1000/month Price Contact vendor for pricing 4.6 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,602)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $1000/month Price $29/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $1000/month Price $39/month 4.6 Features 4.4 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) $1000/month Price $49/month 4.6 Features 4.1 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/169083-198383/Cognism-vs-Lusha) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $1000/month Price $15/month 4.6 Features 4.4 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)[4.91 (259)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/) $1000/month Price $15/month 4.6 Features 4.8 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169083-230521/Cognism-vs-Linked-Helper-2)