ActiveCampaign vs lemlist: Which is a better fit?

Mike: My name is Mike. I'm a small business owner. I'm giving ActiveCampaign a three out of five stars today. Before using ActiveCampaign, I had been doing things pretty manually in terms of sending out email blasts and sort of just general marketing stuff. I had tried a couple of different other companies as well actually after using ActiveCampaign. I tried a couple different ones. I used another one called GetResponse. While I liked using ActiveCampaign better than GetResponse, I did run into some issues trying to incorporate ActiveCampaign into our workflow, but I was able to do the basic job of email marketing and trying to keep track of a flow in terms of emailing prospective clients as well as current clients. Originally, I chose ActiveCampaign because it came recommended from a few different people and for good reason. The program can do a whole lot of different things. It certainly works well if you're looking for a really in-depth platform that you can create content to blast out to your contacts and prospective clients. For me, it was a little bit too in depth almost where it was more than what we needed, so I ended up not using it in the long run. But definitely that was kind of the main reason that I started using it and unfortunately just never really got the hang of it. So I wouldn't say that ActiveCampaign is the easiest program to get started with, to be honest. It does require some back knowledge. I'm not a marketing expert. My partner who is more adept with it also had just some issues sort of getting the whole thing going. It's pretty easy to get a basic template going and to get a funnel going and all that stuff. It is fairly simple, but we did run into some issues and unfortunately the help in terms of the customer service wasn't the best, so we never were really fully able to right the ship. So after using it for almost a year plus, we worked out of using ActiveCampaign. So unfortunately, I wouldn't say the easiest program to get going. If you're an expert, I'm sure that it's a lot easier, but I guess I wouldn't say for beginner users, not the easiest. So if you're thinking about using ActiveCampaign, I would definitely just recommend doing some research on the platform itself just to sort of get acquainted with it and to understand all the in-depth features that it can do, which are definitely plentiful. If you're an expert or advanced user in email marketing and content creation, email templates, you're probably going to have a pretty good time with it. The funnel system is very in depth and very good. If you're a beginner or just sort of looking to get started, I would probably shy away from using something like this unfortunately. It is worth your time to check out. It's definitely a good platform overall. It didn't work for me personally, but that doesn't mean that it won't work for others. So yeah, I mean, if you're watching this, you're probably doing a good amount of due diligence. It's worth spending a little bit of time checking it out. It may fit like a glove for certain businesses and certain types of marketing techniques, but for me, it didn't end up working out unfortunately.

Bryce M.: Hi, I'm Bryce. I'm a Chief Marketing officer. My rating for Lemlist is three stars. For more reviews, click below. The platforms I was using before Lemlist were Reply.io, ZoomInfo Engage, and Apollo.io. It's not so much that they weren't as strong, but they were certainly more costly. Reply.io in specific was considerably weaker just because it didn't have as many of the robust features to sort of draw somebody in on an email sequencing platform as I found that Lemlist had. Also their support, I didn't feel was as good, especially for someone who might be a new user on the platform. I chose Lemlist mainly because of their marketing. They did a really good job in presenting it as a good entry level platform, but also looked like it was one that would be really easy to manage for the same reason. I send out a lot of cold email and I sent it out from multiple different seats or different email addresses. And that was something I was looking for, something that wasn't going to be too complicated or difficult for me to do for multiple different email addresses, and yet at the same time provide something robust that was going to have a lot of different features. It looked like Lemlist had a ton of features. So, that's why I originally chose it. Lemlist was pretty easy to get started with it. Certainly they had really good tutorials on how to use their platform and interact with their interface specifically. It was different, I will say that it wasn't as intuitive as I hoped it would be to figure things out. But as I said, their support was great. They were very active, very effective, they were immediately, you could talk to them on the chat function and they would immediately respond and work their best to help you with whatever problems you're running into. The reason I give it a three star rating is mostly in regard to there was a lot of tools that were great tools, but just not very conducive to sending cold email. Like for instance, a lot of interaction having to do with using their links, with using their custom landing pages, embedding custom image text, and that sort of thing. But when you're sending cold email to people who've never heard from you before, which is, I would assume the purpose, because it is sequenced email or maybe people that just aren't using the email address you're used to sending from, they don't have it in their address book. Many of these features you end up reducing your deliverability. So, there was a lot of features that were there for potential use, but not for my particular purposes as a cold email marketing officer that does a lot of agency work for other potential users or other potential clients. I would suggest using the platform if you're very new to the concept of cold emailing and sequencing emails, to a list of people you haven't reached out to before. If it's something where you have a number of people that you're already in their address book and you've sent them newsletters or they in some way already know that you exist, they know and they have your email address saved, Lemlist is great. Use all of the steps full, just go ahead and unload everything that's available there. And you should definitely go through the tutorials because a lot of great stuff for people that are new to the field. If you're an agency and you're looking for how can you capitalize on sending out a large amount of email, a couple a hundred a day, a thousand a day, something along those lines, Lemlist is going to be far too expensive for you, and it's going to be too clunky and too difficult. You're better off going with a more robust platform that offers less features, but is way more specialized in what they do.