# Compare ActiveCampaign vs Kit 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Kit based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-175000/ActiveCampaign-vs-ConvertKit --- # ActiveCampaign vs Kit Features and Cost Comparison Last updated May 6th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignKit2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,565 reviews](#user-reviews) Positive 2,385 Neutral 118 Negative 62 [## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) Starting Price $33.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [243 reviews](#user-reviews) Positive 226 Neutral 13 Negative 4 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Bitrix24 4.2 (997) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### Salesforce Marketing Cloud 4.2 (530) * * * Starting Price $25.00 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### EngageBay CRM 4.7 (908) * * * Starting Price $14.99 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 61%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling NA Newsletter Management \-- Email Tracking 4.5 Customizable Branding 3.7 User satisfaction User satisfaction 4.6 User reviews[2,565](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.6 User reviews[243](https://www.capterra.com/p/175000/ConvertKit/reviews/) Ease of use 4.4 Functionality 4.4 Value for money 4.3 Customer support 4.4 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $33Flat Rate, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) EP Eric P. ERP Supervisor > "The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) EP Eric P. ERP Supervisor > "It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) EP Eric P. ERP Supervisor > "The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7171921) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) Yazmin M. Owner > "No free plan and trial with very limited access." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) Yazmin M. Owner > "It might not be the better option for a small business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7176536) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know much..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with woocommerce..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) CB Caspar B. Digital Marketing Manager > "Not easy to manage contact lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) SM Serene M. Head of Production and Development > "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) MG Marco G. CEO > "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623) DM Dardan M. Sr Commercial Partnerships Manager > "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Faydra D. F. Most-Things-Web Consultant > "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Faydra D. F. Most-Things-Web Consultant > "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Javier M. Oracle DBA - Teacher - Content Creator > "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Tracie B. Executive Director > "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145) RO Ricki O. Founder > "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) Faydra D. F. Most-Things-Web Consultant > "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) Wren W. Owner and Operator > "The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7171910) VR Verified Reviewer Government Relations Coordinator > "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) SB Sabre B. Systems Strategist > "I loved using it to start my email marketing journey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) DR Dru R. CEO > "The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105) AM Andreea M. Founder > "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) Faydra D. F. Most-Things-Web Consultant > "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304) DR Dru R. CEO > "As an email and automation tool it does the core job well." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105) CW Cassidy W. Health Coach > "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) VR Verified Reviewer Owner > "ConvertKit has many tools that were helpful in developing marketing instruments for my brand." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) Judith S. Email Marketing Specialist > "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) SB Sabre B. Systems Strategist > "I also liked the creator profile and the link in bio." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) AC Allison C. Founder > "Felt pretty limited in workflows, low customer support, not the best UI." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883) Javier M. Oracle DBA - Teacher - Content Creator > "I like the automations and sequences, and the segmentation and tagging features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885) Zachary W. Enterprise Account Manager > "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394) SB Sabre B. Systems Strategist > "It was easy to use and there was a lot of a resources and support l" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397) ED Emily D. Small Business Owner - Sole Proprietor > "They even allowed me to downgrade after I tried the paid version for a few months. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) JY Julianna Y. CEO and Coach > "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657) SG Shannon G. Master Coach > "It pretty expensive for new startups trying to get a foot in the door." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477) VR Verified Reviewer Government Relations Coordinator > "Kit is very easy to personalize to our organization's style." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918) RO Ricki O. Founder > "It can get pricey." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870) MN Morgan N. Operations Manager > "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) Ngala Emmanuel S. Web Designer > "I think the landing page builder still lacks some advanced features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387) AL Andrea L. Marketing Manager > "I easily uploaded my list and created a template faster than I've ever done with others." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) Tchameni C. Creative Motion Graphic Designer And WordPress Web Designer > "there are quite a few number of advanced options that I find to be missing.-" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302) CD Caleb D. Lifecycle Marketing Manager > "I also love that their customer support team is active and will reply with solutions quickly." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534) SR Sanket R. Customer service > "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) VR Verified Reviewer Owner/CEO > "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362) LC LaMeshia C. Founder > "I can't change or insert fields." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) MN Morgan N. Operations Manager > "It has played a vital role in lead generation and the continued success of our company." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553) Favour N. CEO > "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639) JC Jacqueline C. Brand Designer > "This platform is great for growing your audience regardless of where you're starting in the process." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191) Laura D. Owner > "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177) RM Rachel M. Digital Campaign Executive > "ConvertKit is a good tool for email marketing, but it's expensive." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) NS Nicola S. CEO > "As the company grew the price became higher without significant improvement in the product" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087) AM Andreea M. Founder > "It has many of the features I need in a newsletter provider." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529) SM Stephanie M. Owner > "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) AL Andrea L. Marketing Manager > "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083) AS Aimee S. Director > "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111) CW Cassidy W. Health Coach > "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485) Dustin S. CEO > "What I don't like the most about ConvertKit is the pricing." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788) Judith S. Email Marketing Specialist > "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825) MV Manideep V. Podcaster > "Even though it's a good product it has its flaws." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263) VR Verified Reviewer Social media manager > "It was one of the best newsletter software I used and helped me gain an audience" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220) JM Juliana M. Chief Operations Manager > "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276) JL Jennifer L. Owner > "There are a lot of integrations with course platforms and other software that work with convertkit. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097) AS Angela S. Blogger/Owner > "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business" [See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442) SR Sanket R. Customer service > "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574) GL Gina L. Founder > "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464) VI Vanessa I. Registered Dietitian > "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957) VR Verified Reviewer Business Coach > "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) OZ Olga Z. Founding CEO & Principal Business Growth and Marketing Coachsultant > "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596) LS Leigh S. Company Director > "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169) VR Verified Reviewer Owner > "I enjoyed using the free version of the platform." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106) AF Amy F. Owner > "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) RM Rachel M. Digital Campaign Executive > "ConvertKit is easy to use and has a lot of features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404) AF Amy F. Owner > "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) Arthur C. Director > "Convert Kit prioritizes user experience, especially evident in its automation features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788) SM Stephanie M. Owner > "I can't think of anything I don't love about ConvertKit for email." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799) LC LaMeshia C. Founder > "When I first used Convertkit to create a simple landing page it was fantastic." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962) VR Verified Reviewer Email. Marketer > "It is quite expensive for a newbie who is trying to expand the market." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388) BM Becky M. Coach > "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645) MM Marie M. Founder > "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704) MS Mikaela S. Assistant Manager > "Very helpful and easy to use." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) AF Amy F. Owner > "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) ED Emily D. Small Business Owner - Sole Proprietor > "The customer service is fantastic. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301) Jared D. Manufacturing Engineering and Facilities Manager > "Convert kit doesn't have as many design tools as some of the other email services." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889) MS Mikaela S. Assistant Manager > "It’s very helpful and offers many good and helpful tools!" [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278) VR Verified Reviewer Business Coach > "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502) JW Justin W. Marketing Coach > "Overall, I'd give ConvertKit another try because I think the platform itself is great and they've likely added a lot of features and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6001074) Emil E. Growth Marketer > "So make sure you don't upload any purchased list or something, immediately the team will block your account." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382) MH Monica H. Executive Director > "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784) AF Amy F. Owner > "I also don't like that there's very little you can do to customize emails." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721) DC Dewana C. Nursepreneur > "I loved that it was free to start up to a couple thousand contacts. " [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6274757) SP Simon P. Director > "The free version lacks a lot of the good features." [See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2839280) [View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,565) [Kit](https://www.capterra.com/p/175000/ConvertKit/) 4.63 (243) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Kit 34/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/175000/ConvertKit/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Kit Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Kit - By ConvertKit - Located in United States - Founded in 2013 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,489)](https://www.capterra.com/p/132996/brevo/reviews/) $33/month Price $9/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-175000/brevo-vs-ConvertKit) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/) $33/month Price $0 4.4 Features 4.7 4.4 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/) $33/month Price $13/month 4.4 Features 4.4 4.4 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-175000/MailChimp-vs-ConvertKit) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/) $33/month Price $12/month 4.4 Features 4.5 4.4 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-175000/MailerLite-vs-ConvertKit) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $33/month Price $12/month 4.4 Features 4.2 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-175000/Constant-Contact-vs-ConvertKit) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $33/month Price $15/month 4.4 Features 4.4 4.4 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/171840-175000/HubSpot-Marketing-vs-ConvertKit)