# ActiveCampaign vs Act!: Features and Cost Comparison 2026 | Capterra > ActiveCampaign vs Act!: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/79367-175860/ActiveCampaign-vs-Act --- # ActiveCampaign vs Act! Features and Cost Comparison Last updated May 11th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignAct!2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Act!](https://www.capterra.com/p/175860/Act/)[3.9 (906)](https://www.capterra.com/p/175860/Act/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $30.00/month Starting Price $30.00/month Value-for-Money 3.8 Functionality 3.9 Ease of Use 3.9 Customer Service 3.6 Reviews Sentiment Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,381 Neutral 118 Negative 62 Positive 2,381 Neutral 118 Negative 62 Reviews Sentiment JS Based on [906 reviews](https://www.capterra.com/p/175860/Act/reviews/) Positive 647 Neutral 107 Negative 152 Positive 647 Neutral 107 Negative 152 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 582 reviews, representing 70% of feedback, indicating strong adoption among this segment. - **Industry**: Management consulting, financial services, and real estate together contribute 18% of reviews, showing moderate engagement across these sectors. - **Use cases**: CRM (52%), contact management (41%), and marketing automation (19%) are primary uses, highlighting focus on customer and contact management. ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,304) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Reviewer verdict ActiveCampaign ActiveCampaign users find it best for businesses seeking strong automation, targeted email marketing, and precise audience segmentation, citing its integrations with tools like Zapier, WordPress, and WooCommerce as valuable for streamlining workflows and lead generation. Reviewers appreciate its visual sales pipeline and campaign management tools, saying it delivers a comprehensive feature set and flexible pricing, though they note a learning curve and higher costs as contact lists grow. Act! Act! users consider it ideal for small businesses needing customizable contact management and flexible CRM features, mentioning its integration with Microsoft Outlook for enhanced communication tracking. Reviewers value its detailed contact storage, intuitive lead categorization, and the option for a perpetual license, highlighting its cost-effectiveness and adaptability, while noting some challenges with software updates and customer support. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the crm market, ActiveCampaign and Act! both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 44,336 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit High performer Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Act! 78%Fit Feature ratings Contact Database 4.6 Contact Management 4.3 Lead Management 4.0 Sales Pipeline Management 4.0 Contact Database 4.4 (364) 4.6 (96) ActiveCampaign users appreciate the well-organized contact database that allows them to segment their audience, personalize communication, and target specific groups with tailored content. They find it easy to import, organize, and update contact information, although some users mention the complexity of automation workflows. ActiveCampaign users value the ability to tag and filter contacts, but they note limitations in the LITE version and occasional bulkiness. Act! users, on the other hand, highlight the ease of referencing thousands of contacts and the ability to capture, save, and retrieve detailed information. They appreciate the customizable fields and the critical role the contact database plays in their business operations. Overall, ActiveCampaign users value the segmentation and automation capabilities, while Act! users appreciate the detailed and customizable contact storage. Contact Management 4.5 (793) 4.3 (120) ActiveCampaign users find the contact management feature crucial for maintaining accurate and up-to-date information, which they say helps tailor marketing and sales efforts. They appreciate the ability to tag customers, add additional information, and segment contacts for targeted campaigns. However, some users mention issues with the interface and contact limits. Act! users, meanwhile, praise the customizable data fields and the ability to track interactions and schedule tasks. They find the system easy to use and essential for their business operations. In summary, ActiveCampaign users value the segmentation and tagging features, while Act! users appreciate the customizable fields and ease of tracking interactions. Lead Management 4.5 (521) 4.0 (89) ActiveCampaign users appreciate the ability to automate lead management processes, track interactions, and follow up with leads. They find the system helpful for capturing, tracking, and qualifying leads, although some users mention the need for improvement in customization. Act! users, on the other hand, highlight the ease of tracking lead status, scheduling follow-ups, and categorizing leads by campaign. They find the system intuitive and essential for staying on top of daily activities. Overall, ActiveCampaign users value the automation and tracking capabilities, while Act! users appreciate the intuitive lead categorization and follow-up scheduling. Sales Pipeline Management 4.4 (251) 4.0 (58) ActiveCampaign users find the sales pipeline feature useful for tracking and managing leads through different stages with a drag-and-drop interface. They appreciate the visual representation and the ability to automate the sales process, although some users mention the need for better customization and faster load times. Act! users, meanwhile, highlight the ease of monitoring customer sales, tracking deal progress, and forecasting. They find the system powerful for managing sales pipelines and generating business. In general, ActiveCampaign users value the visual and automation features, while Act! users appreciate the ease of monitoring and forecasting sales pipelines. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Act! $30.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/175860/Act/pricing/) ### Value-for-money analysis 4.3 (2561) 3.8 (906) A comparison of how reviewers evaluate the value for money provided by both ActiveCampaign and Act! indicates that ActiveCampaign reviewers find it offers affordability and a comprehensive feature set, while Act! reviewers appreciate its cost-effectiveness and extensive functionality for small businesses. Reviewers find ActiveCampaign to be a cost-effective solution with a wide range of features, including email marketing, automation, and CRM capabilities. They appreciate its flexible pricing plans and the ability to start small and scale up as needed. Users also value the integrations with other tools and the high ROI it provides. However, some users mention that the pricing can become steep as the contact list grows, and the free trial period is short. When it comes to Act!, reviewers appreciate its affordability and the extensive features it offers for small businesses. They find it to be a cost-effective CRM solution with options for both cloud-based and on-premises setups. Users also value the ability to purchase a perpetual license, avoiding recurring subscription fees. However, some users note that the pricing can be high for larger teams, and the need for additional modules can increase costs. Additionally, the transition to subscription-based pricing has been a point of contention for some long-time users. ## Integrations Popular Integrations Compare available integrations between ActiveCampaign and Act!. ### QuickBooks Online ActiveCampaign Act! ### SurveyMonkey ActiveCampaign Act! ### Freshdesk ActiveCampaign Act! ### Zendesk Suite ActiveCampaign Act! ### BigCommerce ActiveCampaign Act! ### Dropbox Business ActiveCampaign Act! ### FreshBooks ActiveCampaign Act! ### Wufoo ActiveCampaign Act! Total Integrations 200 Zapier Users mention that Zapier integrates ActiveCampaign with various tools, automating workflows and data transfers, which they say saves time and reduces manual tasks. WordPress Reviewers report that WordPress integration with ActiveCampaign is vital for lead generation, noting that it simplifies embedding forms and automating follow-ups from their websites. ClickFunnels Users state that integrating ClickFunnels with ActiveCampaign is essential for lead generation and email marketing, which they indicate helps in automating follow-up sequences and managing contacts. Calendly Reviewers say that Calendly integration with ActiveCampaign is crucial for scheduling meetings and automating follow-ups, noting that it streamlines the appointment booking process. WooCommerce Users report that WooCommerce integration with ActiveCampaign is important for syncing orders and customer data, which they note helps in automating email campaigns and managing customer interactions. ActiveCampaign Integrations (200) - [123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/) - [accessally](https://www.capterra.com/p/184454/accessally/) - [Act!](https://www.capterra.com/p/175860/Act/) - [Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/) - [AdaptiveU](https://www.capterra.com/p/161310/AdaptiveU/) - [AddEvent](https://www.capterra.com/p/230429/AddEvent/) - [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) - [AdPage](https://www.capterra.com/p/185994/AdPage/) - [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) - [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) - [Aimtell](https://www.capterra.com/p/148573/Aimtell/) - [Aircall](https://www.capterra.com/p/184709/Aircall/) - [Airtable](https://www.capterra.com/p/146652/Airtable/) - [Akita](https://www.capterra.com/p/146056/Akita/) - [Alchemer](https://www.capterra.com/p/72549/Alchemer/) - [allmysms](https://www.capterra.com/p/165031/allmysms/) - [Amazon DynamoDB](https://www.capterra.com/p/199662/DynamoDB/) - [Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/) - [Antavo](https://www.capterra.com/p/149042/Antavo-Loyalty-Software/) - [Any.do](https://www.capterra.com/p/173614/Any-do/) - [APIANT](https://www.capterra.com/p/155486/APIANT/) - [ApiX-Drive](https://www.capterra.com/p/265765/ApiX-Drive/) - [Apparound](https://www.capterra.com/p/141672/Apparound-CPQ/) - [Appbot](https://www.capterra.com/p/172807/Appbot/) - [Appcues](https://www.capterra.com/p/139216/Appcues/) - [Appointy](https://www.capterra.com/p/122249/Appointy/) - [appyReward](https://www.capterra.com/p/218394/appyReward/) - [Arrivy Field Service Management](https://www.capterra.com/p/10020593/Arrivy-Field-Service-Management/) - [Asana](https://www.capterra.com/p/184581/Asana-PM/) - [Attributer](https://www.capterra.com/p/234891/Attributer/) - [Attribution](https://www.capterra.com/p/147753/Attribution/) - [Avochato](https://www.capterra.com/p/161117/Avochato/) - [Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/) - [Basecamp](https://www.capterra.com/p/56808/Basecamp/) - [Big Cartel](https://www.capterra.com/p/230161/Big-Cartel/) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [BigContacts](https://www.capterra.com/p/102669/BigContacts/) - [Bitly](https://www.capterra.com/p/172575/Bitly/) - [Bizzabo](https://www.capterra.com/p/135385/Bizzabo/) - [Bloom](https://www.capterra.com/p/218669/Bloom/) - [Bookafy](https://www.capterra.com/p/141483/Bookafy-Online-Scheduling/) - [Buffer](https://www.capterra.com/p/143492/Buffer/) - [Calendly](https://www.capterra.com/p/148036/Calendly/) - [Call Loop](https://www.capterra.com/p/152402/Call-Loop/) - [CallFire](https://www.capterra.com/p/106571/CallFire-Cloud-Call-Center/) - [CallHippo](https://www.capterra.com/p/159578/CallHippo/) - [Callingly](https://www.capterra.com/p/206150/Callingly/) - [Capsule](https://www.capterra.com/p/124041/Capsule/) - [Chargebee](https://www.capterra.com/p/131433/Chargebee/) - [ChargeOver](https://www.capterra.com/p/141294/ChargeOver/) - [CheddarGetter](https://www.capterra.com/p/122702/CheddarGetter/) - [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) - [Close](https://www.capterra.com/p/132667/Close-io/) - [Cobot](https://www.capterra.com/p/197477/Cobot/) - [Coherent](https://www.capterra.com/p/135073/Coherent/) - [CommCare](https://www.capterra.com/p/234148/CommCare/) - [Contactually](https://www.capterra.com/p/158259/Contactually/) - [Contractbook](https://www.capterra.com/p/165369/contractbook/) - [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) - [Crelate](https://www.capterra.com/p/133064/Crelate-Talent/) - [Crisp](https://www.capterra.com/p/151292/Crisp/) - [CustomBooks](https://www.capterra.com/p/149594/CustomBooks/) - [Dasheroo](https://www.capterra.com/p/139939/Dasheroo/) - [DataHero](https://www.capterra.com/p/170664/DataHero/) - [DataValidation](https://www.capterra.com/p/165191/DataValidation/) - [Deadline Funnel](https://www.capterra.com/p/206402/Deadline-Funnel/) - [Deltek WorkBook](https://www.capterra.com/p/237145/Deltek-WorkBook/) - [Deputy](https://www.capterra.com/p/167811/Deputy/) - [Digioh](https://www.capterra.com/p/156792/Digioh/) - [Docusign](https://www.capterra.com/p/121506/Docusign/) - [Donately](https://www.capterra.com/p/154495/Donately/) - [Donorbox](https://www.capterra.com/p/156860/Donorbox/) - [Doodle](https://www.capterra.com/p/142620/Doodle/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Drupal](https://www.capterra.com/p/119594/Drupal/) - [EasyWebinar](https://www.capterra.com/p/163102/EasyWebinar/) - [Equiitext](https://www.capterra.com/p/201556/Equiitext/) - [eTermin](https://www.capterra.com/p/188696/eTermin/) - [Eventable](https://www.capterra.com/p/168185/Eventable/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/) - [Evidence](https://www.capterra.com/p/196433/Evidence/) - [eWebinar](https://www.capterra.com/p/213778/eWebinar/) - [Expensify](https://www.capterra.com/p/97594/Expensify/) - [Feedier](https://www.capterra.com/p/173387/Feedier/) - [Feedly](https://www.capterra.com/p/202497/Feedly/) - [Feefo](https://www.capterra.com/p/160258/Feefo/) - [FireText](https://www.capterra.com/p/233072/FireText/) - [FogBugz](https://www.capterra.com/p/220592/FogBugz/) - [Fomo](https://www.capterra.com/p/154138/Fomo/) - [FormCrafts](https://www.capterra.com/p/211812/FormCrafts/) - [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/) - [Formsite](https://www.capterra.com/p/118995/Formsite/) - [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) - [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [FullContact](https://www.capterra.com/p/161228/FullContact-Data-Solutions/) - [Fullstory](https://www.capterra.com/p/153721/FullStory/) - [FuseDesk](https://www.capterra.com/p/159468/FuseDesk/) - [Geckoboard](https://www.capterra.com/p/153066/Geckoboard/) - [Genoo](https://www.capterra.com/p/107668/Genoo/) - [Getform](https://www.capterra.com/p/148097/Getform/) - [Getsitecontrol](https://www.capterra.com/p/138259/GetSiteControl/) - [Ghost](https://www.capterra.com/p/151947/Ghost/) - [GivingFuel](https://www.capterra.com/p/128635/GivingFuel/) - [Gmail](https://www.capterra.com/p/202338/Gmail/) - [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) - [Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) - [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) - [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) - [GoTo Training](https://www.capterra.com/p/145210/GoToTraining/) - [GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/) - [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) - [Harvest](https://www.capterra.com/p/75598/Harvest/) - [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) - [Highrise](https://www.capterra.com/p/146703/Highrise/) - [Insightly](https://www.capterra.com/p/130671/Insightly/) - [Instapage](https://www.capterra.com/p/141695/Instapage/) - [Joomla](https://www.capterra.com/p/161648/Joomla/) - [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) - [Justuno](https://www.capterra.com/p/224090/Justuno/) - [Kadence](https://www.capterra.com/p/229863/Kadence/) - [Kajabi](https://www.capterra.com/p/154682/Kajabi/) - [Kanban Tool](https://www.capterra.com/p/132750/Kanban-Tool/) - [KickoffLabs](https://www.capterra.com/p/151692/kickofflabs/) - [Kudosity](https://www.capterra.com/p/214344/BurstSMS/) - [Leadpages](https://www.capterra.com/p/203635/Leadpages/) - [LeadsBridge](https://www.capterra.com/p/152361/LeadsBridge/) - [LessAccounting](https://www.capterra.com/p/128885/LessAccounting/) - [Litmus](https://www.capterra.com/p/178360/Litmus/) - [LiveChat](https://www.capterra.com/p/62194/LiveChat/) - [MailMunch](https://www.capterra.com/p/190319/MailMunch/) - [Marsello](https://www.capterra.com/p/152524/Goody/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Mindbody](https://www.capterra.com/p/40229/MINDBODY/) - [Mojo Helpdesk](https://www.capterra.com/p/128650/Mojo-Helpdesk/) - [MoonClerk](https://www.capterra.com/p/130697/MoonClerk/) - [Nimble](https://www.capterra.com/p/123032/Nimble/) - [Nutshell](https://www.capterra.com/p/144340/Nutshell/) - [Olark](https://www.capterra.com/p/125957/Olark/) - [OnePageCRM](https://www.capterra.com/p/157679/OnePageCRM/) - [Operations Hub](https://www.capterra.com/p/226298/PieSync/) - [OptimizePress](https://www.capterra.com/p/149011/OptimizePress/) - [OptinMonster](https://www.capterra.com/p/174381/OptinMonster/) - [PayPal](https://www.capterra.com/p/207944/PayPal/) - [PayPal Enterprise Payments](https://www.capterra.com/p/213069/Braintree/) - [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) - [Pipeliner CRM](https://www.capterra.com/p/125911/Pipeliner-CRM/) - [Podio](https://www.capterra.com/p/128631/Podio/) - [Postmark](https://www.capterra.com/p/254711/Postmark/) - [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) - [Privy](https://www.capterra.com/p/146537/List-growth-tools/) - [Quickbase](https://www.capterra.com/p/157262/QuickBase/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Re:amaze](https://www.capterra.com/p/132952/Reamaze/) - [Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) - [Rezdy](https://www.capterra.com/p/122690/Rezdy/) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - [Salesmate](https://www.capterra.com/p/156234/Salesmate/) - [Segment](https://www.capterra.com/p/150621/Segment/) - [SendPulse](https://www.capterra.com/p/146369/SendPulse/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Skyvia](https://www.capterra.com/p/146167/Skyvia/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [Sleeknote](https://www.capterra.com/p/145068/Sleeknote/) - [SolarWinds Service Desk](https://www.capterra.com/p/129478/Solarwinds-Service-Desk/) - [Stripe](https://www.capterra.com/p/123889/Stripe/) - [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) - [Sumo](https://www.capterra.com/p/175695/Sumo/) - [SuperSaaS](https://www.capterra.com/p/87751/SuperSaaS-Appointment-Schedule/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Survicate](https://www.capterra.com/p/132914/Survicate/) - [Teachable](https://www.capterra.com/p/147019/Teachable/) - [Tender Support](https://www.capterra.com/p/120649/Tender-Support/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Typeform](https://www.capterra.com/p/137289/Typeform/) - [Unbounce](https://www.capterra.com/p/145639/Unbounce/) - [UserVoice](https://www.capterra.com/p/135908/UserVoice/) - [vBulletin](https://www.capterra.com/p/46868/vBulletin/) - [Whatagraph](https://www.capterra.com/p/146220/Whatagraph/) - [WHMCS](https://www.capterra.com/p/130157/WHMCS/) - [WishList Member](https://www.capterra.com/p/102568/WishList-Member/) - [Wistia](https://www.capterra.com/p/82313/Wistia/) - [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) - [Woopra](https://www.capterra.com/p/155465/Woopra/) - [WordPress](https://www.capterra.com/p/131687/WordPress/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Yondo](https://www.capterra.com/p/193060/Yondo/) - [YouCanBook.me](https://www.capterra.com/p/163194/YouCanBookMe/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) - [Zoho Creator](https://www.capterra.com/p/211755/Zoho-Creator/) - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - [Zoho Invoice](https://www.capterra.com/p/163114/Zoho-Invoice/) - [Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Total Integrations 24 Microsoft Outlook Users mention that Act! integrates with Outlook for email tracking, synchronization, and managing communication history, which they say enhances contact management and streamlines email-related tasks. Act! Integrations (24) - [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) - [Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/) - [Ecwid](https://www.capterra.com/p/143648/Ecwid/) - [Eventbrite](https://www.capterra.com/p/114949/Eventbrite/) - [FreshBooks](https://www.capterra.com/p/142390/FreshBooks/) - [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) - [Google Contacts](https://www.capterra.com/p/203196/Google-Contacts/) - [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) - [iCloud](https://www.capterra.com/p/204717/iCloud/) - [Instagram](https://www.capterra.com/p/210721/Instagram/) - [LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) - [Meta for Business](https://www.capterra.com/p/213257/Facebook/) - [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) - [Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/) - [QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) - [Shopify](https://www.capterra.com/p/83891/Shopify/) - [Slack](https://www.capterra.com/p/135003/Slack/) - [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) - [Twitter/X](https://www.capterra.com/p/214056/Twitter/) - [Volusion](https://www.capterra.com/p/32398/Volusion-eCommerce/) - [Wufoo](https://www.capterra.com/p/224990/Wufoo/) - [Xero](https://www.capterra.com/p/120109/Xero/) - [Zapier](https://www.capterra.com/p/130182/Zapier/) - [Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) For each product, we show you the most common integrations according to our user reviews and analyze themes in what reviewers say to highlight what you need to know. ## How does the user experience compare on ActiveCampaign vs Act!? ### Overall rating 4.6 (2561) 3.9 (906) ### User interface ActiveCampaign Act! ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Act! Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs Act! When it comes to crm tools, ActiveCampaign and Act! are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about ActiveCampaign and Act! to see how they stack up against one another and pick the one that would best fit your needs. Users appreciate ActiveCampaign for its robust automation capabilities, noting its ability to streamline repetitive tasks and personalize customer journeys. They also value its campaign management tools, highlighting the intuitive interface and precise audience segmentation. Additionally, reviewers commend its email automation features, which they say enhance customer engagement and streamline marketing efforts. At the same time, Act! users praise its contact management system for efficiently organizing customer information and its CRM system for being comprehensive and flexible. They also appreciate the customization options, which they find adaptable to various business needs. As for the cons, ActiveCampaign users often mention its high pricing and steep learning curve, indicating that it may not be beginner-friendly. Meanwhile, Act! users frequently cite issues with software upgrades and customer service, noting that updates can be problematic and support is often lacking. \[[2](#source-item-2)\] Pros ActiveCampaign CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 Act! JS Jack S OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Full data management / CRM making it easy to systematically process the collection, storing, updating and utilizing information about contacts to build and maintain relationships, streamline business operations, and improve customer service.“ December 1, 2025 DS Dominic S Financial advisorFinancial Services, 11 - 50 employeesUsed the software for: More than 2 years. “The contact management features are especially helpful, allowing us to keep detailed records of client interactions, policies, and renewal timelines.“ April 29, 2026 Cons ActiveCampaign DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 Act! BC Brian C DirectorResearch, 11 - 50 employeesUsed the software for: More than 2 years. “By tying our database to online forms, we increase the risk of bad info overwriting good data.“ March 24, 2026 PR Paul R sales managerPrinting, 11 - 50 employeesUsed the software for: 1-2 years. “Sometimes the phone connection is a little hard to hear and the screen were you need to add new contacts can be difficult.“ May 5, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and Act!? Talk to a Capterra advisor for free and get results within 15 minutes. 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