# Compare ActiveCampaign vs Snov.io 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Snov.io based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-182902/ActiveCampaign-vs-Snovio

---

# ActiveCampaign vs Snov.io Features and Cost Comparison

Last updated April 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignSnov.io2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Snov.io](https://www.capterra.com/p/182902/Snovio/)[4.5 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Snov.io](https://www.capterra.com/p/182902/Snovio/)[4.5 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.6

Customer Service

4.7

Reviews Sentiment

Based on [215 reviews](#user-reviews)

Positive

195

Neutral

15

Negative

5

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 17,725 reviews from crm software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

73%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.5

Sales Pipeline Management

4.4

Activity Dashboard

4.6

71%Fit

Missing features

Feature ratings

Data Security

NA

Contact Management

4.5

Lead Management

4.5

Sales Pipeline Management

4.3

Activity Dashboard

4.6

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.5

User reviews[215](https://www.capterra.com/p/182902/Snovio/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.5

Customer support

4.7

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$39Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

\- Sales Managers - Business Owners / Founders - Marketing Managers - C-Level Executive

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

SM

Serene M.

Head of Production and Development

> "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

MG

Marco G.

CEO

> "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

MR

Michelle R.

Business Consultant

> "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070)

DM

Dardan M.

Sr Commercial Partnerships Manager

> "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

DK

Dennise K.

Online Community

> "I think it is a little tricky to start using it and I think its also expensive."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6357774)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

JC

Jonas C.

Food Engineer

> "I like how smooth it is do prospect leads inside the data base search and how fast you can find leads using the buld domain search."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___6598604)

CC

Caio C.

Marketing Manager

> "Another point that doesn't really get in my way but sometimes makes me waste time, is that whenever there's a list of links (like in the..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___3880159)

JC

Jonas C.

Food Engineer

> "It's a great tool for verifying emails you already have in your internal database and easy to create automatized campaigns for your leads"

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___6598604)

VR

Verified Reviewer

CEO

> "Very very disapointed so guys avoid this platform if you can, now you knowThis platform sounds like unfinished!"

[See full review](https://www.capterra.com/p/182902/Snovio/#GetApp___4935813)

Babatunde O.

SEO Marketer

> "Great just for lead generation and granted us unlimited emails in the starter plan."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___6796740)

Nick D.

Senior Account Executive

> "it comes with limitation with just the emails for mobile number extraction we need to rely on other tools."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4401429)

Sunny K.

eMarketing Manager

> "In Snovio I can add multiple email IDs and send emails in bulk, this tool has proven to be good for me for marketing."

[See full review](https://www.capterra.com/p/182902/Snovio/#GetApp___6034138)

SW

Sarah W.

Recruitment

> "Sometimes it can be time consuming waiting for email addresses to be confirmed, and you cant always find the person you are looking for."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4598860)

VV

Viktor V.

Founder

> "Snovio provides lot's of credits and it has a high precision in terms of emails outreach."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___5021172)

VR

Verified Reviewer

Founder

> "There are many oversights all over the product which make it hard to use and more time consuming than even manual prospecting and..."

[See full review](https://www.capterra.com/p/182902/Snovio/#GetApp___4822112)

Serhii O.

Editor In Chief and Tech Writer

> "We mostly use Snov.io as an email finder and email verification tool right now and are satisfied with the quality vs price ratio. Plus..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4677558)

VR

Verified Reviewer

CEO

> "Its not 100% accurate at times, we found the correct details later which did not correlate."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___3602590)

YB

Yevhen B.

Researcher

> "One feature that really impressed me is the ability to schedule drip campaigns with triggers, personalization, and open, click, and..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4572565)

VR

Verified Reviewer

Founder

> "You can't schedule 1:1 emails to be sent later."

[See full review](https://www.capterra.com/p/182902/Snovio/#GetApp___4822112)

SK

Sergey K.

CEO

> "The most helpful things are:- Lead search tool by keywords and industry, in the LinkedIn database.- Possibility to find and verify..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4758971)

Rafael O.

Pricing

> "We think that, despite being a very complete software, it still doesn't offer some tools that other products on the market offer."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___3939703)

EB

Ewa B.

Marketing Team Lead

> "It is possible to verify email addresses in bulk with this software."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___6287817)

JLD

Joao Luiz D.

Marketing Coordinator

> "Didn't fulfill our needs in the email automation department."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4357669)

VV

Viktor V.

Founder

> "A nice addition is email warm up and additional search filters."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___5021172)

SK

Sergey K.

CEO

> "The lack of opportunities to collaborate between team members."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4758971)

VV

Viktor V.

Founder

> "It has also cool convenient lists for contacts and for companies."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___5021172)

MB

Michael B.

Data Analyst

> "Working with their API was tricky."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4137897)

MA

Maryna A.

Social Media Manager

> "I like the fact that we can use Snov.io as a single platform for generating and managing leads and for email outreach."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4333030)

Piero G.

Sales Development Representative

> "I didn't like that a lot of the times I get a lot of non verified emails (yellow ones) which are very unusually right."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___3239373)

LL

Lina L.

Lead Generation Manager

> "This tool provides many options on how to find email addresses of potential leads, both individually and in bulk."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4387632)

HB

Homayoun B.

Owner

> "This is a fraud!!!!!"

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4407126)

YB

Yevhen B.

Researcher

> "It's a fantastic solution that brings together essential tools in a user-friendly interface. If you want to improve your sales and..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4572565)

SK

SANJAY K.

Software Engineer

> "The UI was a bit confusing when I logged in the first time, it takes me a couple of hours to refer to some documentation to identify how..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___2496788)

Gabriela D.

Brand Manager

> "The quality of the target that we get with the filters used for each campaign is the best feature of this platform."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4068456)

JW

Justin W.

CSM

> "If I reopen my emails then it will count those which doesn't help with the accuracy."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___2412701)

Fahad D.

Android

> "Snov.io has been a critical component in our company by providing emails of every organizations most important leads for our marketing"

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___4568350)

Aleksandra K.

Marketing & PR Manager

> "Sometimes, minor issues occur with email sending."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___2603263)

Sunny K.

eMarketing Manager

> "I like that the tool is simple to use and the interesting part is the drip campaign."

[See full review](https://www.capterra.com/p/182902/Snovio/#GetApp___6034138)

Thao Nguyen L.

Marketing Executive

> "Yet, it was a bit difficult to deal with drips from the very beginning."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___2676514)

Rafael O.

Pricing

> "What we liked the most about Snov.io was the way it made something that we weren't used to doing (due to being time consuming and, let's..."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___3939703)

JJ

Jenna J.

Marketing Coordinator

> "It's lacking in the email marketing department."

[See full review](https://www.capterra.com/p/182902/Snovio/#Capterra___2869740)

[View Reviews](https://www.capterra.com/p/182902/Snovio/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Snov.io](https://www.capterra.com/p/182902/Snovio/)

4.55 (215)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

ActiveCampaign

Top features

37/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Snov.io

23/40

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Calendar Management
-   Campaign Management
-   Contact Management
-   Customer Journey Mapping
-   Customizable Fields
-   Customizable Reports
-   Data Import/Export
-   Data Security
-   Document Storage
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Forecasting
-   Generative AI
-   Interaction Tracking
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Lead Scoring
-   Marketing Automation
-   Mobile Access
-   Multi-Channel Communication
-   Predictive Analytics
-   Quotes/Estimates
-   Referral Tracking
-   Reminders
-   Reporting/Analytics
-   Sales Pipeline Management
-   Sales Reports
-   Segmentation
-   Task Management
-   Territory Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/182902/Snovio/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Snov.io is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Snov.io

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Snov.io

-   By Snovio
-   Located in United States
-   Founded in 2017

## Popular Comparisons

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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Contact vendor for pricing

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Snov.io](https://www.capterra.com/p/182902/Snovio/)[4.55 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)

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4.4

Features

4.6

4.6

Ease of Use

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[View full comparison](https://www.capterra.com/compare/182902-267486/Snovio-vs-useArtemis)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Snov.io](https://www.capterra.com/p/182902/Snovio/)[4.55 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)

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$39/month

Price

$39/month

4.4

Features

4.4

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/182902-215082/Snovio-vs-Dripify)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

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4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Snov.io](https://www.capterra.com/p/182902/Snovio/)[4.55 (215)](https://www.capterra.com/p/182902/Snovio/reviews/)

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4.4

Features

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4.6

Ease of Use

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[View full comparison](https://www.capterra.com/compare/171840-182902/HubSpot-Marketing-vs-Snovio)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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