# ActiveCampaign Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ActiveCampaign Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/compare/79367-183433/ActiveCampaign-vs-Outlook4Gmail --- # ActiveCampaign Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ActiveCampaign ## What is ActiveCampaign? ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day. ## What is ActiveCampaign used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 2,561 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Comprehensive email automation platform Consistently effective performance Limited page and form customization Recurring bugs and technical glitches Starting price $15 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Contact Management / 2025 - Lead Generation / 2025 - Lead Management / 2025 - Sales Force Automation / 2025 - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ActiveCampaign?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.activecampaign.com&name=ActiveCampaign) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ActiveCampaign 4.6 (2,561) VS. [4.2 (991)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $15 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (2,529) Ease Of Use 4.0 (959) Value For Money 4.3 (2,229) Value For Money 4.2 (782) Customer Service 4.4 (2,130) Customer Service 4.0 (754) ## ActiveCampaign alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.6 (3,446)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) ## FAQs about ActiveCampaign Overview ### What problems does ActiveCampaign solve? ActiveCampaign solves manual follow-up, generic messaging, disorganized contact data, and missed sales opportunities by automating email sequences, segmenting audiences, syncing leads across forms, landing pages, and CRMs, and tracking engagement. Marketing teams, sales reps, nonprofits, e-commerce businesses, and creators benefit most when nurturing leads, onboarding customers, and running repeatable campaigns. Answer based on 1381 reviews Overview ### Which roles and teams benefit most from ActiveCampaign? ActiveCampaign is most used by business owners, founders, and C-suite leaders who need to automate customer communication and track sales growth efficiently. Marketing managers, directors, and consultants use it to build email campaigns, segment audiences, score leads, and manage nurturing workflows that improve conversions and customer retention. Answer based on 2521 reviews Overview ### What company size and industries is ActiveCampaign built for? ActiveCampaign is built for small businesses and marketers, with 95% of reviewers from small companies and 19% in Marketing and Advertising. It also serves agencies and entrepreneurs, with additional use across Health, Wellness and Fitness at 10%, E-Learning at 6%, and limited adoption in midsize businesses at 4% and enterprises at 2%. Answer based on 2561 reviews Features and Usability ### What are the key features of ActiveCampaign? ActiveCampaign includes core email marketing features like email campaigns, drag-and-drop templates, segmentation, and A/B testing, plus differentiators such as marketing automation, email sequences, website visitor tracking, and CRM with lead scoring and pipeline management. Reviewers also frequently mention web forms, landing pages, and campaign analytics for tracking conversions and engagement. Answer based on 828 reviews Pricing ### How much does it cost and what fees or limitations are included? ActiveCampaign starts at $15/month for the Starter plan, with Plus at 49, Pro at 79, and Enterprise at 145; a free trial is available. Reviewers often call the pricing reasonable and good for growing teams, but some report costs rise with larger contact lists and support can be slow. Answer based on 691 reviews Integrations ### Which third-party tools and platforms does ActiveCampaign integrate with? ActiveCampaign integrates with more than 200 third-party tools, including Zapier, WordPress, Shopify, WooCommerce, Calendly, Gmail, ClickFunnels, and Pipedrive. These connections span ecommerce, website management, scheduling, email, and CRM workflows, with additional catalog integrations such as Airtable, Aircall, Adobe Commerce, and Acuity Scheduling. Answer based on 669 reviews Getting Started and Support ### How easy is it to onboard and train a team on ActiveCampaign? ActiveCampaign offers in-person training, live online sessions, webinars, videos, and documentation, which helps teams get started quickly on basic email campaigns. Nontechnical users and front-line staff may need more time because the interface and automation setup can feel complex, while admins and experienced marketers usually ramp up faster with onboarding help. Answer based on 408 reviews Getting Started and Support ### What customer support options does ActiveCampaign offer, and how do users rate the experience? ActiveCampaign offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as helpful and responsive, especially for setup questions, but experiences are mixed: some report long chat waits, inconsistent expertise, and slower, unclear follow-up on more complex issues. Answer based on 776 reviews ## Who uses ActiveCampaign? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 171 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 171 reviews Marketing 24% Marketing 24% Administrative 18% Entrepreneurs/ Owners 13% Consulting 11% Others 35% Top industries Based on 171 reviews Marketing and Advertising 43% Health, Wellness and Fitness 24% Education Management 14% Consumer Services 10% Other 9% ## Pros and Cons Comprehensive email automation platform 92% positive reviews out of 296 Most reviewers describe email automation as robust, enabling advanced workflows, segmentation, and significant time savings. Melanie S Founder, 1 employee. "One of the things I appreciate about ActiveCampaign is its robust automation features which streamline email marketing processes." Limited page and form customization 48% negative reviews out of 199 Some reviewers describe the page and form builder as unintuitive, lacking flexibility, and difficult to customize or navigate. Colleen H VP of Marketing, 11 - 50 employees. "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME." Consistently effective performance 94% positive reviews out of 82 Most users report effectiveness in improving efficiency, decision-making, and business outcomes through reliable, evolving features. Recurring bugs and technical glitches 63% negative reviews out of 150 Most reviewers report encountering bugs, glitches, and inconsistent features, often requiring workarounds or repeated troubleshooting. Sunil B CEO, 10,001+ employees. "Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming." Supportive onboarding experience 92% positive reviews out of 74 Most reviewers find onboarding smooth, with helpful training, personalized support, and easy setup for new users. Davi M review, 1 employee. "Considering everything, there were stacks of onboarding workshopswhich were goodIt just felt like it required a ton ofvarious motivations behind figuring out a viable approach to totally get everything moving" Frequent slowdowns and lag 74% negative reviews out of 115 Most reviewers indicate performance and speed issues, citing slow loading, laggy navigation, and delays during key tasks. Mike D Founder, 2 - 10 employees. "I'm based in Spain and it sometimes felt like I was back in the 90's due to the slow responses from their server." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.5 (793) 55.86% of 793 reviewers that rated this feature as important or highly important You can manage, segment, and tag contacts with ease, keeping customer data organized and accessible. Some reviewers feel contact management is user-friendly and supports personalization, though a few mention limitations with editing contacts and reaching contact limits. Email Campaign Management 4.6 (637) 61.85% of 637 reviewers that rated this feature as important or highly important With this capability, you can easily create, segment, and track email campaigns using templates and automation. Users think campaign management is intuitive, supports detailed reporting, and streamlines workflows, though some mention occasional deliverability issues and desire better campaign organization options. Marketing Automation 4.7 (552) 58.70% of 552 reviewers that rated this feature as important or highly important ActiveCampaign gives you robust tools to automate marketing, personalize communications, and nurture leads through custom workflows. Reviewers appreciate the time saved, ease of use, and flexibility to build complex automations, though some mention occasional technical issues with automation reliability. Mobile Optimization 4.4 (437) 54.46% of 437 reviewers that rated this feature as important or highly important ActiveCampaign offers responsive email templates that adapt to all devices, ensuring emails look great on mobile. Some reviewers find mobile optimization valuable for higher open rates and user experience, though a few mention occasional formatting inconsistencies between mobile and desktop. List Management 4.4 (400) 52.00% of 400 reviewers that rated this feature as important or highly important It helps you organize, segment, and maintain subscriber lists efficiently, supporting tagging and easy imports. Reviewers indicate list management is straightforward and valuable for targeting, but some users wish for better automatic list cleaning and more advanced filtering options. Lead Management 4.5 (521) 47.41% of 521 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process ActiveCampaign 155 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Schedule appointments via a calendar Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Assign issues and tasks based on availability or required skills Create and automatically send premade copy in response to customer messages Software's ability to perform similar action on multiple similar files simultaneously Track and manage schedules and meetings via an integrated calendar Notifications/alerts for upcoming events or tasks Collects essential call data such as call origin, call destination, call length, and other transaction details Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Shortcuts for inputting frequently used messages Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Tracking, calculating, and paying commissions and earnings to employees Centralized database of stakeholders and their contact information such as names, address, phone number etc. You can manage, segment, and tag contacts with ease, keeping customer data organized and accessible. Some reviewers feel contact management is user-friendly and supports personalization, though a few mention limitations with editing contacts and reaching contact limits. Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Ability to restore deleted, hidden, or lost data from an email server/system Defines specific deal parameters to negotiate and secure deals Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience With this capability, you can easily create, segment, and track email campaigns using templates and automation. Users think campaign management is intuitive, supports detailed reporting, and streamlines workflows, though some mention occasional deliverability issues and desire better campaign organization options. Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Manage or track sales completed by field teams/employees Public or private sharing of digital files such as documents, audio/video, images, and more Operate/access software on iPad Devices Caters to sales teams Primarily serving startup companies Form predictions based on past and present data/trends Store, manage and track all forms in a centralized location Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Establish measurable goals and objectives and track their progress over a specific period of time Add, edit, and manipulate HTML code directly Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Visualization tool to organize and optimize tasks and track their status at every stage of workflow Create landing pages or online forms designed to capture new leads and prospects Manually or automatically assign leads to sales reps Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. It helps you organize, segment, and maintain subscriber lists efficiently, supporting tagging and easy imports. Reviewers indicate list management is straightforward and valuable for targeting, but some users wish for better automatic list cleaning and more advanced filtering options. Ability to chat online in real time ActiveCampaign gives you robust tools to automate marketing, personalize communications, and nurture leads through custom workflows. Reviewers appreciate the time saved, ease of use, and flexibility to build complex automations, though some mention occasional technical issues with automation reliability. See past and upcoming campaigns and communications in a calendar view Access software remotely via mobile devices Access the system via a mobile application ActiveCampaign offers responsive email templates that adapt to all devices, ensuring emails look great on mobile. Some reviewers find mobile optimization valuable for higher open rates and user experience, though a few mention occasional formatting inconsistencies between mobile and desktop. Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Track all opportunities for potential sales and convert them into recurring revenue A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Preview materials before finalizing projects Arrange tasks based on the level of priority or urgency Streamlining repetitive tasks and activities through automated and predefined workflows Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Tools designed to streamline the process of lead generation and management for sales teams Monitor wait time and abandonment for incoming requests that have not been routed Generate quotes or estimates for customers Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Define, track, and/or automate sales activities and sales processes Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Share contacts with other applications like Gmail and CRM Add and maintain centralized email signature(s) across an organization Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Organize customer data and accounts by user or geography Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Monitor activity of individuals who visit your website using cookies Control system access and/or deliverability for applications and email addresses Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.5 (2,519) 4.5 Based on 2,519 reviews ## Pricing Value for money 4.3 (2229) Free Trial [View pricing plan details](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Starter $15.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer - 900+ Automation Recipes - Email Campaigns & Newsletters - Import Contacts & Leads - 250+ Pre-Built Templates Plus $49.00 Flat Rate,Per Month It includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals - Site Messages - SMS Add On - Sales Reporting - Custom Event Tracking Pro $79.00 Flat Rate,Per Month It includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content Enterprise $145.00 Flat Rate,Per Month It includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team - Uptime SLA - Predictive Sending Value for money 4.3 (2,229) 4.3 Based on 2,229 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (2130) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (2,130) 4.4 Based on 2,130 reviews ## User reviews Overall rating 4.6 Based on 2,561 reviews Filter by rating 5(1702) 4(679) 3(118) 2(32) 1(30) Mentioned topic Sorted by most recent AU Anonymous User Blogger Marketing and Advertising ### "Best but Expensive Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 1, 2026 Pros ActiveCampaign is really such a good email & now WhatsApp marketing platform as well, with amazing features like AutoResponder and AI things. Cons It's too expensive for newbies and newcomers. Both Email & WhatsApp marketing cost differently and more. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JK Joel K. Head of marketing Apparel & Fashion ### "My activeCampaign review 2" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 12, 2026 Overall good experience the software is good andneasy to use it gets the job done and makes my life much easier Pros Its has much more features now and its still very easy too use i enjoy the new layout and everything Cons That some features were removed and so there some things i cant do anymore that i could do in the pat Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OF Osman F. Marketing Support Manager E-Learning ### "Active campaign stuck in time" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 March 27, 2026 It is a good solution for the money but it requires some manual work and the support can be improved. Pros Their apis were able to make it good for our company to make a integration that help us to move information from our main CRM Cons How outdated their UI is and also how is not fully integrated with some major CRMs that you had to do your own integration Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CA Christopher A. Commercial Director Glass, Ceramics & Concrete ### "Automating our distributor pipeline on B2B." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 26, 2026 As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. Pros Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. Cons The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MO Magdalena O. Admin Education Management ### "One of the best out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 25, 2026 Great, great design, ease of use, albeit it does require some setting up and maintenance, but once it gets going, you'll love it. Pros The best tool out there for email marketing by far and without a shadow of any doubt! Go for it and rely on it! Cons Pricing must be the most important thing out there, but if it helps us make money, the it's fully justifiable. Switched from [VBOUT](https://www.capterra.com/p/152819/Vbout/) trial not a switch in itself - went back to vbout Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dan J. COO Mental Health Care ### "Easy and Effective Email Marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 March 19, 2026 Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better pricing that what was being offered Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reasons for choosing ActiveCampaign Better pricing, word of mouth recommendation Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Christian B. CEO Marketing and Advertising ### "Very Good Tool for Modern Email Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 March 19, 2026 My Overall experience is very good because of it’s easy E-Mail Marketing Combine with Modern Infrastructure Pros The simple Usage, the modern Environment and The Powerful Systems of Modern Marketing and Mailings as now. Cons Sometimes activity Campagnehas Problems with Theire Support and they don’t really know what the Customer really Once. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Ease of use and More possibilitys in Email Marketing Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing ActiveCampaign Rase of use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Cynthia N. Founder Marketing and Advertising ### "Automation and Segmentation That’s Easy to Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 18, 2026 My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. Pros I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. Cons The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Melanie S. Tanzlehrerin Sports ### "Gutes Newsletter Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 16, 2026 Ich benutze Active Campaign zum Verfassen von Newslettern mit einem schönen Design, was auch meinen Kundinnen gefällt. Pros Die Benutzeroberfläche ist sehr gut strukturiert und die E-Mails werden gut zugestellt. Hilfreich sind die Sendeberichte. Cons Nachteile gibt es soweit nicht. Zumindest habe ich noch keine entdeckt. Ich nutze aber auch bei weitem noch nicht alle Funktionen von Active Campaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Justin C. Financial Planner Financial Services ### "Feature rich and very customizable " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 20, 2026 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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