# Compare ActiveCampaign vs Lusha 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Lusha based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-198383/ActiveCampaign-vs-Lusha

---

# ActiveCampaign vs Lusha Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignLusha2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Lusha](https://www.capterra.com/p/198383/Lusha/)[4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

Starting Price

$49.00/month

Value-for-Money

3.7

Functionality

4.1

Ease of Use

4.6

Customer Service

3.9

Reviews Sentiment

Based on [398 reviews](#user-reviews)

Positive

302

Neutral

64

Negative

32

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,693 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Lead Capture

4.4

Drip Campaigns

4.7

Engagement Tracking

4.4

Email Management

4.6

Customizable Branding

4.3

\--%Fit

Missing features

Feature ratings

Lead Capture

4.0

Drip Campaigns

NA

Engagement Tracking

NA

Email Management

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.0

User reviews[398](https://www.capterra.com/p/198383/Lusha/reviews/)

Ease of use

4.6

Functionality

4.1

Value for money

3.7

Customer support

3.9

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$49Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Lusha is used by sales professionals, revenue teams, marketers, recruiters, business development directors, and outbound sales representatives.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Nurudeen O.

Business Outreach Analyst

> "The data extraction is solid too, often returning multiple phone numbers per contact."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7133094)

Nurudeen O.

Business Outreach Analyst

> "Beyond support, there are occasional bugs and issues that disrupt the experience, sometimes the extension fails to load..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7133094)

LH

Lucien H.

VP of GTM

> "The ability to identify a decision maker in seconds saves an incredible amount of time saving you money and allowing..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6298073)

Jerguz A.

Project Manager

> "Data is outdated, extracting the list is tedious at best and the cost for the data i higher than most I have used before"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7118728)

CC

Carolina C.

Business Development Representative

> "In addition to a resourceful business database, the website is complete with a great range of information displayed in..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

Eric N.

Business Development Manager

> "When I made searches with lots of filters the whole system would bug out and not work properly which was very annoying."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___7058088)

NW

Nolan W.

Head of Sales

> "We've recently began to use the Lusha Outreach Sequence Settings in Engage and the customization is awesome."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6820479)

JJH

J.J. H.

Revenue Enablement

> "The database can be limited for certain industries, and the credit system can be restrictive, especially if you need to..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6514538)

VR

Verified Reviewer

Sr Sales Development

> "Lusha is a great tool to scrape prospect phone numbers and emails - I use it daily for my outbounding efforts"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6582930)

KG

Kartik G.

Operation Leader North America

> "The only thing I don't like about Lusha is that the phone numbers are not classified as Switchboard or Direct dials."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6824844)

RP

Randy P.

Account manager

> "Very easy to start using and set up, especially when you are in a not so structured sales org yet it provides quick and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6850875)

PLT

Patrizia Liza T.

Coach and Teacher

> "I had the impression it was focused on an international (foreign) database and less useful for my more regional or..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6834226)

LS

Laura S.

SDR

> "Great, we use it a lot in the sales department to reach out to people"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6809333)

ES

Erik S.

Sales Coordinator

> "Sometimes if the prospect has only been there for under 6 months they may not be listed in Lusha which can make it..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6819926)

CC

Carolina C.

Business Development Representative

> "The free account gives me an amount of credit to be used, but whenever needed, I can simply buy more credits."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

RP

Randy P.

Account manager

> "Data accuracy is quite a problem and seems outdated to say the least."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6850875)

JJH

J.J. H.

Revenue Enablement

> "Lusha provides accurate contact information, making it easier to connect with key decision-makers."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6514538)

CC

Carolina C.

Business Development Representative

> "After contacting the support, they've told me that sometimes this kind of problem happens because their database is..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6423040)

AM

Alan M.

Business Development Executive

> "Lusha is really good for getting contact information for prospects and staying within gdpr compliance."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6784396)

Erik S.

CEO

> "It was good but not the best and they need improvement with the data they have and provide within their platform."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6665411)

LH

Lucien H.

VP of GTM

> "Lusha has been a crucial tool to find decision makers incredibly quickly which is important for expansion in our..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6298073)

NG

Natalie G.

Senior Marketing Manager

> "As a small company in a tough economy, our budgets are constantly fluctuating."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6426867)

Mouloukou K.

Account Executive

> "Great and reliable to find accurate data especially for the girls sales team"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6857600)

MF

Michael F.

MD

> "Having paid a significant amount to match contact information to contacts, we have found the software to be unfit for..."

[See full review](https://www.capterra.com/p/198383/Lusha/#SoftwareAdvice___4822811)

QD

Quinten D.

Account Executive

> "Perfect to find numbers in for the Nordic and Benelux market."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6848663)

VR

Verified Reviewer

CEO

> "they don't have advanced INTENT configuration"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6589777)

NW

Nolan W.

Head of Sales

> "I trust it to be more updated than some of it's competitors in this space from first hand experience."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6820479)

MM

Michael M.

Business Development Manager

> "I believe that if the contact details are incorrect, there should be an option to receive a refund on a credit as it is..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540897)

VR

Verified Reviewer

CEO

> "It helps with finding business emails."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6589777)

SK

Shadab K.

Business Development Executive

> "There should be an option to update some email address that was wrong on the Lusha, I have seen many times some errors..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3560221)

ES

Erik S.

Sales Coordinator

> "This is a great tool to use for lead generation."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6819926)

HW

Harrison W.

SDR

> "It used to work in my CRM and on all LinkedIn pages, but it has some bugs that reduce functionality"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551054)

HT

Harrshil T.

Digital Marketing Specialist

> "Lusha fetches email addresses in bulk at a one go with their export option as CSV which makes the work more easy."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4832144)

RD

Robert D.

Business Development Specialist

> "The contact information, including phone numbers and email addresses, is not as squeaky clean as I would have hoped."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3541428)

Nikhil V.

Business Development Associate

> "Also, the USP of this tool that was the most relevant to me was its prospecting feature where you have various filters..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542978)

AM

Arpita M.

Associate Director

> "Many phone numbers in the database are incorrect, leading to the wastage of credits."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3559045)

HJ

Harry J.

Sales Development Representative

> "Easy to use, can load credits when needed and cheaper than alternatives."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6626445)

IC

Ira C.

Research Lead

> "Not major but in indian market usually the contact details are wrong for common names eg Amit gupta number would be..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3563163)

Mouloukou K.

Account Executive

> "Ease of use and its very straightforward to use."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6857600)

HS

Hamed S.

Telemarketer

> "Not all the I get mobile numbers, not very useful sometimes and does not help in finding mobile numbers"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564749)

VR

Verified Reviewer

Sales consultant

> "Overall a fine and usefull tool for a reasonable price."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6868635)

TM

Tony M.

founder

> "I cancelled after getting 1 whole lead."

[See full review](https://www.capterra.com/p/198383/Lusha/#GetApp___4824993)

HG

Harshit G.

Sr. Digital Marketing Manager

> "Have been using the paid version of this since more than 6 months and it provide the detailed contact information and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4652982)

HG

Hal G.

Founder

> "Cannot connect to Hubspot unless you upgrade which forces you to pay for at least two users"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540787)

James C.

Director

> "Good - easy to get up and running with it - I was pulling leads out within 15 minutes."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6311682)

GP

Gabriela P.

Sr Recruiter

> "It has only contacts from the US and I have to use other extensions to compensate the lack of information"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3562927)

Roneil B.

Customer Service Representative

> "Lusha has provided me a great and accurate results for contact searches, it also has a simple interface so that all..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3759749)

VR

Verified Reviewer

Territory Manager

> "Most of the contact numbers and email addresses are not verified and are very old."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3550016)

Nikhil V.

Business Development Associate

> "You can also extract multiple leads at the same time, saving a lot of time when used in an integrated format with the..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542978)

JL

John L.

director

> "Out of date data... most searches deliver about 40 - 50 % incorrect leads."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564302)

HB

Hailey B.

Sales Marketing Manager

> "The fact that appliance works very smoothly on the Chrome extension with less hassle."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4979169)

AC

Alyssa C.

SDR

> "don't know if they exist and had to manually add the new data into my CRM"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540732)

AM

Alan M.

Business Development Executive

> "It saves a lot of time."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6784396)

AM

Arpita M.

Associate Director

> "Also if a user stops the subscription, all the remaining leads go waste."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3559045)

VR

Verified Reviewer

Social Media Specialist

> "Lusha offers data that is correct and up-to-date, saving customers the time and effort of manually looking for contact..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4636657)

MR

Martin R.

CEO

> "They do not earn money because they are good and you like them, but because their ridiculous system is built to squeeze..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3541807)

HB

Hailey B.

Sales Marketing Manager

> "Each of the cloud version platforms and also the extension works well."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4979169)

KG

Kumar G.

Inside Sales Manager

> "Contacts' availability and accuracy are lesser than a few other software."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551757)

VR

Verified Reviewer

Social Media Specialist

> "Lusha easily communicates with a variety of CRM platforms, such as Salesforce and HubSpot, increasing productivity and..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4636657)

HW

Hong W.

sales

> "Some data is out of date or missing which makes it not good value for money"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3563141)

SD

Shrishti D.

Market Research Analyst

> "It was really good and user friendly as well"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6500432)

AS

Aireen S.

Senior IT Recruitment Consultant

> "when the app offers some details but are very outdated and are no longer working"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3550019)

VR

Verified Reviewer

Business Development

> "really easy relationship with lusha."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6588284)

MK

Manish K.

Research Manager

> "Sometimes the emails and numbers are not correct."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3551577)

VR

Verified Reviewer

Business Development

> "it is quite accurate"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6588284)

RM

Rachit M.

Senior AE

> "Lusha doesn't have an in-depth database right now for every organisation."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4357849)

BW

Brent W.

Account Executive

> "I enjoy lusha and the recent price reduction makes it accessible for solo users where there may not be a strong enough..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3561570)

VR

Verified Reviewer

National Account Manager

> "They do not live up to their commitments for the amount of leads you get."

[See full review](https://www.capterra.com/p/198383/Lusha/#GetApp___4044486)

CM

Celina M.

Accountant

> "I like the sales enablement features and capabilities"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6278599)

OS

Omri S.

SDR

> "sometimes the browser extension icon is interrupting"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3607164)

PC

Phil C.

Recruitment Consulting

> "I also like the the ability to rate contact details as correct or incorrect, so as to use for future reference."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540757)

SG

Scott G.

Owner

> "Complete waste of moneyvusi g this service."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___6218045)

HP

Hyna P.

Candidate Manager

> "It is very useful that this software provides the contact details of a lead, which are not available in their social..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564647)

AD

Alvin D.

Programming Coordinator Manager

> "That you are not credited if the contact has bad numbers."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3540770)

DR

Donnie R.

Sales Manager

> "Not as integrated as some of the more expensive options but does a great job of providing basic contact and analytic..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564776)

PK

Priyanka K.

Associate Manager

> "The price is very expensive and not easy to use the tool."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___4847627)

VR

Verified Reviewer

Senior Manager - Marketing & Communications

> "We use it for data extraction through LinkedIn so that we can generate more qualified leads and get better ROI on our..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3399102)

LL

Les L.

Consultant

> "Clunky for some reason it sticks on \[SENSITIVE CONTENT\] the founder and there is very poor sales service"

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3587907)

John G.

Business Development Manager - APAC

> "Easy to use, integrates with LinkedIn and the data accuracy is very high in terms of DD and mobile numbers for target..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3542380)

JL

John L.

director

> "Doesn't even align with its own data source..."

[See full review](https://www.capterra.com/p/198383/Lusha/#Capterra___3564302)

[View Reviews](https://www.capterra.com/p/198383/Lusha/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Lusha](https://www.capterra.com/p/198383/Lusha/)

4.04 (398)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

46/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Lusha

23/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/198383/Lusha/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Lusha is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lusha

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Lusha

-   By Lusha
-   Located in United States
-   Founded in 2016

## Popular Comparisons

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.2

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[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

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4.6

4.6

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

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$49/month

Price

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Features

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4.6

Ease of Use

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.2

4.2

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[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

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4.1

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4.6

4.6

Ease of Use

4.8

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.2

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4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$49/month

Price

$15/month

4.1

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-198383/HubSpot-Marketing-vs-Lusha)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/)

vs

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.51 (244)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

$49/month

Price

$0.01/month

4.1

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/156889-198383/Lead-Forensics-vs-Lusha)