# Compare ActiveCampaign vs Gmail 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Gmail based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-202338/ActiveCampaign-vs-Gmail

---

# ActiveCampaign vs Gmail Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignGmail2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.4

Reviews Sentiment

Based on [13,398 reviews](#user-reviews)

Positive

13,168

Neutral

199

Negative

31

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 11,865 reviews from email management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Not enough reviews

Feature ratings

Mobile App

5.0

Email Distribution

4.6

Inbox Management

4.6

Email Monitoring

\--

Access Controls/Permissions

\--

66%Fit

Missing features

Feature ratings

Mobile App

4.8

Email Distribution

NA

Inbox Management

4.7

Email Monitoring

4.6

Access Controls/Permissions

NA

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.8

User reviews[13,398](https://www.capterra.com/p/202338/Gmail/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.4

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

VR

Verified Reviewer

Accountant

> "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272)

Rahul W.

Student

> "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was just a..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

Sven S.

Director

> "The strong search function, smart inbox organization, and seamless integration with other Google tools like Calendar and Drive are especially helpful in a busy work environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

BY

Brian Y.

Visa Consulting Specialist

> "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive consular..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

JPN

Jean-Pierre N.

Instructional Designer

> "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518)

NC

Nikki C.

Permit Technician

> "Additionally, while it offers a lot of features, the settings and customization options can feel overwhelming and not very intuitive if you’re trying to fine-tune your inbox experience."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7136268)

SV

Sammi V.

Senior Client Manager

> "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

CC

Cody C.

Warehouse Team Lead

> "Trying to delete emails can be a little difficult as when you sort by age, it sometimes only gives you a small amount of the emails for the requested dates."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069799)

BY

Brian Y.

Visa Consulting Specialist

> "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a reasonably..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

Sven S.

Director

> "Some users may also find Gmail’s organization system less traditional than classic folder-based email clients, and privacy concerns are sometimes mentioned as a drawback."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

Rahul W.

Student

> "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts or..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

TH

Trinity H.

Teacher

> "Additionally, customization options are somewhat limited compared to other email platforms, and the layout can feel cluttered at times."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143621)

MY

Melyssa Y.

Manager

> "Customization options like labels, filters, and priority inbox allow you to tailor your experience to fit your workflow. Whether you’re managing personal emails or handling professional..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

Gina M.

Online Business Service Provider

> "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a warning..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879)

RR

Rebecca R.

Production manager

> "The powerful search tools, strong spam filtering, and integration with other Google services like Drive and Calendar add a lot of convenience. While inbox organization can take some effort..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

RR

Rebecca R.

Production manager

> "It can also be a bit overwhelming to manage a high volume of emails if you don’t stay on top of organization tools like labels and folders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139330)

VP

Valentin P.

Administration Manager

> "We have also used customisation options such as signatures, forwarding rules, shared mailbox access, and filters, which are very useful in a business environment."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7139079)

Mahendra K.

Self

> "The drawbacks of Gmails are limited, one being the spam emails and advertisements once the email spreads to a third party."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069309)

AD

Aaron D.

Tech Specialist

> "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by priority..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935)

Stephanie W.

Owner

> "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547)

VR

Verified Reviewer

Sr. SDET

> "It works smoothly with tools like Google Drive, Google Calendar, and Google Meet, making it easy to attach files, schedule events, or jump into meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7127095)

KB

Katie B.

Business analyst

> "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620)

Sven S.

Director

> "Google Mail offers excellent email organization with labels, filters, categories, and automatic sorting into tabs like Primary, Promotions, and Social, which makes it easy to stay on top of..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

ES

Ehsan S.

Production Manager

> "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates manual..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

MTM

Mishell Tera M.

Managing DIRECTOR

> "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email, calendar,..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726)

TA

Taher A.

Teaching Assistant

> "In my experience the compatibility with other email services is also worse with Gmail, for instance if an email sent from Outlook contains attachments or images, they don't appear in the..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6811219)

VW

Victoria W.

Occupational therapy assistant

> "Gmail offers multiple ways to help store and customize your email for better organization which is also helpful when trying to clear out your inbox while saving emails that are important."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

SQ

Sara Q.

School Counselor

> "Sometimes it doesn't sort things correctly between spam, priority, social, and other inboxes, so I have to look for emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121644)

SV

Sammi V.

Senior Client Manager

> "It’s secure, integrates effortlessly with other Google tools, and makes managing communication efficient and organized. While it has a few minor drawbacks, it’s an excellent choice for both..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

RH

Ronisha H.

Entrepreneur

> "The storage is a big thing for me and here lately even when you delete a lot it still says you are running out storage forcing you to pay for more."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7048348)

AA

Ashley A.

Volunteer

> "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056)

Sven S.

Director

> "On mobile, a few features are not as complete as in the web version, which can occasionally limit flexibility for advanced users."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

Crystal O.

Librarian

> "It plays nicely with sharing sheets, docs, slides, etc and organizes emails and attachments in a cohesive manner."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7063824)

VR

Verified Reviewer

Project Management

> "I don’t like that subfolders can’t be hidden, and the integration with Google Calendar reminders can be a bit unreliable."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7067092)

JS

Jack S.

Finance Director

> "The search function is really handy even when I’m juggling conversations with several people at once, I can dig up an old brief or message within seconds."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069210)

PT

Peiyuan T.

Engineer

> "Once an email is permanently removed from the inbox or trash folder, it cannot be restored through standard recovery methods."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052512)

David V.

Lead Developer

> "Gmail provides great value for money. If you run your business through email, then Gmail is a must for customer support, mobile access, and customization options."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7073665)

VR

Verified Reviewer

Technician

> "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633)

Patricia L.

Operations Manager

> "Gmail is the best account from my account for sharing files and communicating with my colleagues in the organization with google hangouts."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7129378)

JS

Johnathan S.

Database Developer

> "I faced forwarding issues many times when I wanted to filter some important mails and avoid receiving promotions in my pro email address."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047738)

VR

Verified Reviewer

CSR

> "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

VR

Verified Reviewer

Head of marketing

> "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not working."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000)

Nathaniel C.

Account Executive

> "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

AR

Andrew R.

Virtual Logistics Agent

> "Storage limitations, Synchronization delays, Spam filter accuracy, Privacy concerns."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7049575)

VW

Victoria W.

Occupational therapy assistant

> "As a person who has multiple different email accounts I also like the ability that I have to link all of my Gmail accounts together to make it easier to jump between them."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

MY

Melyssa Y.

Manager

> "Limited Customer Support for Free Users If something goes wrong, it can be hard to get direct help unless you’re using a paid Google Workspace account."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

VR

Verified Reviewer

CSR

> "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

MY

Melyssa Y.

Manager

> "Ads in Inbox (especially in the Promotions tab), which can make the inbox feel less clean or more commercial."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7122562)

Sven S.

Director

> "In addition, the close integration with other Google services adds a lot of convenience, especially when switching between email, calendar, files, and meetings."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7128928)

EK

Ernest K.

Accounting Professional, CPA candidate

> "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938)

JH

Jeff H.

Account Executive

> "Gmail is used all day every day in my role - the overall experience has been very positive because I need to respond quickly, not lose track of conversations, and the new AI tool they built..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7071060)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "There are small annoyances like cluttered threads or limited customization, but nothing major that stops me from using it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7131802)

Angel L.

Office Manager

> "There are never any problems with the Gmail server, and it never lets us down vs using other domain servers, it's always crashing and never has enough storage."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7056933)

DC

Daniel C.

Benefits and Compliance Manager

> "I think the layout and ability to compose and edit emails is not quite as good as Outlook. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7143211)

ES

Ehsan S.

Production Manager

> "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

VR

Verified Reviewer

Crisis Intervention Peer Specialist

> "I sometimes have issues with sent emails going to a "queued" folder rather than actually sending but that could be on my side as my son doesnt experience this."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7121502)

DS

Danielli S.

Architect

> "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511)

EH

Elizabeth H.

MYSELF

> "Only con is the spam and now they have added a "promotions" folder where spam can still sneak in. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069844)

OP

Olivia P.

Senior Technical Strategist

> "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392)

AP

Abdiel P.

ait

> "There isnt much i dislike about Gmail, maybe that sometimes it flags some emails as spam, but that happens in every email tool."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7050058)

Nathaniel C.

Account Executive

> "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

DP

Dana P.

Admin

> "Some people don’t use Gmail and sending them invites sometimes does not work because they are using a different email platform"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7045400)

Montesan B.

Marketing Consultant

> "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651)

AM

Anna M.

Customer Service Agent

> "It’s no longer possible to create a new Gmail account without providing a phone number for verification."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7132031)

RR

Richard R.

IT Support Manager

> "Feature-rich, but allows the ability to manage email sending from different devices, seamlessly and you can pick up from one device to another, custom signatures, delayed email sending is..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6837917)

MK

Mohammed K.

Teacher

> "the attaching big files not supported, and promotion emails are annoying and there no how to stop that."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "I use Gmail as my main platform for both professional and personal emails — it’s a reliable service that offers good organization and efficient message management."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6831969)

Swarnima G.

Software Engineer

> "Most of the time, help comes from articles or community discussions rather than direct assistance, which can be frustrating when dealing with specific issues."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7138198)

KS

Katie S.

Operations Manager

> "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663)

Zach P.

Marketing Coordinator

> "This can lead to you missing important emails if you don't pay as close attention to these email subfolders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646)

RH

Renee H.

Manager

> "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539)

JB

Juan B.

BDR

> "If you prefer a comprehensive email suite that caters to various needs or simply excel at utilizing email’s features in a highly specialized manner, then Gmail falls short."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6834950)

April V.

Loan Processor

> "The search, labels, and filtering tools save time, and it integrates seamlessly with other tools I use daily."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070611)

Charlie L.

Videographer and Editor

> "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338)

LH

Luke H.

Financial Advisor

> "Many professional email providers condition you to manage your emails with a bodthered interface and Gmail solves this issue, freely."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

DR

Delores R.

administrative assistant

> "The least I like about Gmail is having an issue with how to view my messages while having multiple emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052776)

LH

Luke H.

Financial Advisor

> "My favorite part is definitely its capabilities to manage external emails such as Hotmail, Yahoo Mail or even enterprise email addresses."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

MH

Michael H.

President

> "My biggest problem with Gmail is the occasional sluggishness, particularly on the mobile app for me."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070243)

ET

Ebony T.

Ceo

> "It also offers free basic service and extra tools for scheduling, calendars, alarms , and so on"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109035)

DO

Daniel O.

Post Doctoral researcher

> "The spam features of gmail are a bit lacking since it allows a lot of spam to go through your inbox."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6807438)

[View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Gmail](https://www.capterra.com/p/202338/Gmail/)

4.81 (13,398)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

43/47

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Archiving & Retention
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Canned Responses
-   Chat/Messaging
-   Collaboration Tools
-   Contact Management
-   Customer Segmentation
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Recovery
-   Drag & Drop
-   Email Distribution
-   Email Marketing
-   Email Monitoring
-   Email Templates
-   Email Tracking
-   Generative AI
-   Inbox Management
-   Mobile App
-   Multiple User Accounts
-   Prioritization
-   Process/Workflow Automation
-   Queue Management
-   Real-Time Analytics
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Response Management
-   Routing
-   Search/Filter
-   Shared Inboxes
-   Signature Management
-   Social Media Integration
-   Spam Blocker
-   Support Ticket Management
-   Tagging
-   Third-Party Integrations
-   Whitelisting/Blacklisting
-   Workflow Management

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Gmail

19/47

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Archiving & Retention
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Canned Responses
-   Chat/Messaging
-   Collaboration Tools
-   Contact Management
-   Customer Segmentation
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Recovery
-   Drag & Drop
-   Email Distribution
-   Email Marketing
-   Email Monitoring
-   Email Templates
-   Email Tracking
-   Generative AI
-   Inbox Management
-   Mobile App
-   Multiple User Accounts
-   Prioritization
-   Process/Workflow Automation
-   Queue Management
-   Real-Time Analytics
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Response Management
-   Routing
-   Search/Filter
-   Shared Inboxes
-   Signature Management
-   Social Media Integration
-   Spam Blocker
-   Support Ticket Management
-   Tagging
-   Third-Party Integrations
-   Whitelisting/Blacklisting
-   Workflow Management

[See all features](https://www.capterra.com/p/202338/Gmail/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Gmail is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value Email ManagementSoftware (2026) 

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Gmail

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Gmail

-   By Google
-   Located in United States
-   Founded in

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4.6

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[4.65 (14,071)](https://www.capterra.com/p/227157/Microsoft-365/reviews/)

$0

Price

$6/month

4.7

Features

4.6

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/202338-227157/Gmail-vs-Microsoft-365)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$0

Price

$13/month

4.7

Features

4.4

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-202338/MailChimp-vs-Gmail)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

$0

Price

$9/month

4.7

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-202338/brevo-vs-Gmail)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,398)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.23 (850)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/)

$0

Price

Contact vendor for pricing

4.7

Features

4.1

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)