# Compare ActiveCampaign vs SendGrid 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and SendGrid based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-204113/ActiveCampaign-vs-SendGrid --- # ActiveCampaign vs SendGrid Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignSendGrid2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) Starting Price $15.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [753 reviews](#user-reviews) Positive 620 Neutral 56 Negative 77 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 69%Fit Missing features Feature ratings Email Campaign Management 4.3 Campaign Scheduling 4.5 Newsletter Management NA Email Tracking 4.1 Customizable Branding 4.0 User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.2 User reviews[753](https://www.capterra.com/p/204113/SendGrid/reviews/) Ease of use 4.1 Functionality 4.1 Value for money 4.0 Customer support 3.7 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $15Usage Based, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for SendGrid serves everyone from independent developers to enterprise level corporations, marketers, high-volume senders, enterprises, eCommerce businesses, and startups. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) VR Verified Reviewer Computer Engineer > "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) AH Amir H. E-Commerce Manager > "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) SB Sevval B. Artist > "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6813299) DS Darren S. Product Owner > "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) AH Amir H. E-Commerce Manager > "It is a horse to work with in regard to deliverability yet it is extremely tough to get technical assistance." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7109131) RP Raxit P. Programmer Analyst > "Excellent detailed insights with filter options to track emails/SMS to customers and comprehensive Analytic features like delivery..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) YG You G. IT Intern > "I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6617249) MS Michelle S. Developer > "They provide a lot of pre-made templates and designs that are modern and perfect for our marketing team." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) John W. CEO > "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) MS Martina S. VP > "It’s easy to get started and works well on the surface, but over time you notice the difference between expected and actual results,..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7134311) John W. CEO > "Sounds sophisticated, right? Except, here’s the kicker: if you dare to use a different device or a new ISP, you’re immediately blocked..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) HA Hayley A. Marketing Manager > "Sending individual email campaigns is simple and their design editor is easy to use as a non technical user." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7123963) TH Tyler H. CEO > "We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) MS Michelle S. Developer > "SendGrid allows an interface for non-technical people at my company." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6825957) VR Verified Reviewer CEO > "Terrible service, it worked in testing mode, and so I purchased their subscription, after I deployed my website to product env, it..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4988981) JK Justin K. Owner > "The ability to format emails and build automations was straightforward for our simple use case." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6865606) JM Justin M. Contractor > "Had they told me I could have upgraded in time, instead i lost a bunch of customers because of it." [See full review](https://www.capterra.com/p/204113/SendGrid/#SoftwareAdvice___6881515) RP Raxit P. Programmer Analyst > "it has some very useful features like open rates and unique customers to track progress of the campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6752986) FO Fernando O. Admin > "It took SendGrid support 3 day to get back to me." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) VR Verified Reviewer Board Member > "I like that the pricing is determined by the number of emails you send, which works out free for small organizations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6557057) ID Irina D. CTO > "The design template library versioning can be confusing" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6631848) Babatunde O. SEO Marketer > "SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) TH Tyler H. CEO > "This unexpected and unwarranted outage impacted our clients and operations." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6641417) VR Verified Reviewer New Business Account Manager > "It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) John W. CEO > "Yes, you read that right: log in to an account from which I was explicitly locked out. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) AH Ahliman H. Full-Stack Developer > "SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6599078) MH Mohammad H. Inbound marketing specialist > "Support and UI are frustratingly poor and not friendly" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) Babatunde O. SEO Marketer > "Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6789371) BH Ben H. Head Honcho > "At the time of my use it was lacking some features like detailed list segmentation / tagging of contact." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5021613) PT Paul T. The Bank Agency Ltd > "Integrated directly (and was recommended) by Replit for a vibe coded project." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) GA Gideon A. Frontend Developer > "The customer is weird, they didn't approve my account for whatever reason, no explanation, I sent mail and still no explanation, they..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5070060) BT Bill T. Developer > "As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6241551) ND Nik D. Director > "After years of spending thousands of dollars a month we are suddenly and without warning, "temporarily" blocked from sending emails..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) KM Karl M. EVP > "The core functionalities work as expected and have delivered measurable results for our marketing team. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) John W. CEO > "Too busy to care about their customers or even pretend to provide support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___6770138) Damien B. Creative Director > "We just really used it to connect it for GrooveMail users." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6529235) Russell J. CEO > "SendGrid is the worst vendor in our tech stack, stay away" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6737255) MH Mohammad H. Inbound marketing specialist > "Scalable email delivery for larger campaigns." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6636245) PK Pranjal K. Co founder > "Use it for its top notch deliverability, reporting and analytics as no other application even comes close to it in these areas but as..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) VR Verified Reviewer Senior software developer > "It provides a lot email customization." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6645642) FO Fernando O. Admin > "Terrible customer support. " [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___7001390) VR Verified Reviewer Lead Engineer > "Sending email without getting inside spam is best thing." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6691951) Marco S. IT Administrator > "The bad thing is that the IP must be changed so that the mails are not classified as spam and reach their recipients, there are things..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3856012) DS Darren S. Product Owner > "It is easy to set up and use." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7113185) Vance W. Digital Marketing Head > "SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4861661) AS Antonella S. Owner > "it has a free plan and no credit card required" [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6670304) AP Ashley P. Assistant to Founder > "Right now that is not possible and it along with the elements, must be configured in the designer within the platform." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) LT Lucia T. Customer Experience Manager > "It handles email marketing really well and SendGrid has all we need." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6483257) Jennifer W. Human Resources Generalist > "There is no consistency in the percentages of emails opened or clicked." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) PT Paul T. The Bank Agency Ltd > "A really complete product but with a super simple interface." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___7005960) EE Eduardo E. PM > "Templates become hard to manage when using various locales/languages." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4895127) FD Fernando D. CTO and General Manager > "The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6021884) KS Kate S. content > "The newsletter editor is a bit fickly, and how they bill for contacts isn't super clear." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4872136) CP Charlie P. Director > "We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) VR Verified Reviewer Founder > "Our Email/domain strength started decreasing and emails started to land in spam for which we tried various methods but on changing..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3689149) KM Karl M. EVP > "We used their email marketing tool for over 5 years and have found their solution to be reliable. " [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) VR Verified Reviewer Executive Director > "After using it for more than a year, we still have to resort to manually paying our invoices every month and type in our credit card..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4590233) DS Davide S. Content Creator > "I really like the ease of use, for various projects I have found it easy to implement for sending emails to confirm the user." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6805196) ND Nik D. Director > "Hours of no communication on their support ticket that suspended our account." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5092970) MW Madeleine W. Web Designer > "After connecting SendGrid to my WordPress installation the notification emails for my web forms send without any issue." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6251134) GJ Gustavo J. Marketing Manager > "I had several problems in sending due to differences in the database." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6184244) KM Karl M. EVP > "Their customer support has been decent and met the SLA's stated on our contract." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6729343) Ben U. Marketing Automation > "The support seems to be slow to respond at times and/or not very effective." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6113697) Jennifer W. Human Resources Generalist > "Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5031340) Danny M. Marketing Manager > "It made it hard to determine which campaigns were actually successful." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) JA Joe A. COO > "As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another..." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___5050178) Danny M. Marketing Manager > "After SendGrid was acquired by Twilio, we saw a downgrade in service." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6220669) CP Charlie P. Director > "Really easy to setup and integrate into our existing application and user flow." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6568344) MC Mohamed C. Lecturer > "Actually, I become slow to recommend SendGrid due to its limited features of contact management; it does not provide many options..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4435202) AP Ashley P. Assistant to Founder > "We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5076926) BM Brandon M. CMO > "Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up...." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___5001707) Ava T. Marketing Operations Analyst > "The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4740514) PK Pranjal K. Co founder > "Campaign automation, segmentation of contact lists are severe drawbacks of this application." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___3965453) AN Anouar N. Marketing Online in Youtube All Social Media > "It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4754606) VR Verified Reviewer Social Media Marketing Intern > "Also, the API is a bit confusing to set up." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4834940) OC Olivia C. CEO > "SendGrid is straightforward and does what we need it to do for an affordable price." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___6309379) VR Verified Reviewer Software Developer > "The documentation can be a bit lacking sometimes, often you need to rely on third party information, which isn't inherently bad, we..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4579208) VR Verified Reviewer New Business Account Manager > "The API is cost-effective due to its low operating expenses and lack of application development requirements." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4846909) Leena S. Product Lifecycle Management Specialist > "This requirement has limited the ability of non-technical team members on my team to use Sendgrid on their own." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4307727) IC Isha C. Content Head > "Customizable market emails with an editor that works using drag and drop.- Better email delivery than other platforms as it has..." [See full review](https://www.capterra.com/p/204113/SendGrid/#Capterra___4627483) VR Verified Reviewer CTO > "Stay away from this service, any other service would be better for your business and sanity." [See full review](https://www.capterra.com/p/204113/SendGrid/#GetApp___4956850) [View Reviews](https://www.capterra.com/p/204113/SendGrid/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) 4.18 (753) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) SendGrid 30/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/204113/SendGrid/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports SendGrid is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos SendGrid Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 SendGrid - By Twilio - Located in United States - Founded in 2008 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) $15/month Price $0 4.1 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-204113/Gmail-vs-SendGrid) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.1 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-204113/brevo-vs-SendGrid) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.1 Features 4.4 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-204113/MailChimp-vs-SendGrid) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.1 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-204113/MailerLite-vs-SendGrid) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.1 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-204113/Constant-Contact-vs-SendGrid) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.18 (753)](https://www.capterra.com/p/204113/SendGrid/reviews/) vs [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) $15/month Price €4/month 4.1 Features 4.2 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/204113-253223/SendGrid-vs-Zoho-Campaigns)