# ActiveCampaign vs Kylas Sales CRM: Features and Cost Comparison 2026 | Capterra > ActiveCampaign vs Kylas Sales CRM: Which crm tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/79367-210630/ActiveCampaign-vs-Kylas --- # ActiveCampaign vs Kylas Sales CRM Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignKylas Sales CRM2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.8 (573)](https://www.capterra.com/p/210630/Kylas/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [## Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)[4.8 (573)](https://www.capterra.com/p/210630/Kylas/reviews/) Starting Price $15.00/month Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Starting Price $250.00/month Starting Price $250.00/month Value-for-Money 4.8 Functionality 4.7 Ease of Use 4.8 Customer Service 4.8 Reviews Sentiment Based on [2,561 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Positive 2,381 Neutral 118 Negative 62 Positive 2,381 Neutral 118 Negative 62 Reviews Sentiment RA Based on [573 reviews](https://www.capterra.com/p/210630/Kylas/reviews/) Positive 562 Neutral 8 Negative 3 Positive 562 Neutral 8 Negative 3 Best for (according to reviews) - **Business size**: Small businesses account for 2312 reviews, representing 91% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and e-learning together make up 36% of reviews, showing notable use across these sectors. - **Use cases**: CRM, campaign management, and lead generation collectively represent 75% of reviews, highlighting focus on customer engagement and marketing automation. Best for (according to reviews) - **Business size**: Small businesses account for 432 reviews, representing 81% of feedback, showing widespread use among smaller organizations. - **Industry**: Education management, financial services, and IT/services collectively make up 24% of reviews, indicating a diverse industry adoption. - **Use cases**: CRM (71%), lead management (62%), and sales tracking (34%) are frequently cited, highlighting a focus on sales process optimization. ## Not a match? Find software alternatives tailored to your priorities. 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Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison Beyond cost, assessing the specific features and benefits of ActiveCampaign and Kylas Sales CRM within the crm space can help ensure the best fit for your needs. A well-matched option can enhance productivity while avoiding extra spending on functionalities that won't be used. Here's an overview of the key considerations and how these choices compare. \[[1](#source-item-1)\] Key features rated by users Features selected based on 43,479 reviews from CRM users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. ActiveCampaign 83%Fit Feature ratings Contact Database 4.4 Contact Management 4.5 Lead Management 4.5 Sales Pipeline Management 4.4 Kylas Sales CRM 85%Fit High performer Feature ratings Contact Database 4.7 Contact Management 4.8 Lead Management 4.8 Sales Pipeline Management 4.8 Contact Database 4.4 (364) 4.7 (268) ActiveCampaign users appreciate the ability to segment and personalize campaigns based on various criteria, which they find useful for targeted marketing. They value the centralized data management and the ease of importing, organizing, and updating contact information. However, some users mention that the automation workflows can be complex for beginners. Kylas Sales CRM users, on the other hand, highlight the user-friendly interface and advanced search capabilities, which they say make it easy to locate and update specific contacts. They also appreciate the ability to organize and tag data efficiently. Overall, users find ActiveCampaign useful for segmentation and targeted marketing, while they value Kylas Sales CRM for its user-friendly interface and efficient data organization. Contact Management 4.5 (793) 4.8 (327) ActiveCampaign users find the contact management feature crucial for organizing and maintaining customer information, saying that it allows them to tag customers and add important details for segmentation. They appreciate the customizable fields and the ability to manage contacts through fields, tags, lists, and deals. However, some users report issues with the interface and contact limits. Kylas Sales CRM users, meanwhile, praise the integration with other business tools and the ability to track customer interactions comprehensively. They find the feature well-organized and effective for managing contacts and following up on leads. In summary, users think ActiveCampaign is valuable for its customizable fields and segmentation, while they find Kylas Sales CRM effective for its comprehensive tracking and integration capabilities. Lead Management 4.5 (521) 4.8 (310) ActiveCampaign users appreciate the ability to automate lead management processes, track leads, and nurture them through various stages. They find the system helpful for organizing leads and integrating with other tools for better lead generation. However, some users feel that customization of customer life cycle stages needs improvement. Kylas Sales CRM users, on the other hand, value the user-friendly interface and the ability to categorize and prioritize leads. They find the feature instrumental in managing leads and closing deals, with the added benefit of automatic lead distribution. Overall, users find ActiveCampaign useful for automation and integration, while they value Kylas Sales CRM for its user-friendly interface and effective lead categorization. Sales Pipeline Management 4.4 (251) 4.8 (313) ActiveCampaign users appreciate the drag-and-drop interface for managing sales pipelines and the ability to track and manage activities at each stage. They find the feature useful for visualizing deals and forecasting sales. However, some users mention that the pipeline can be clunky and slow to navigate. Kylas Sales CRM users, meanwhile, highlight the clear and visual representation of the sales pipeline, which they say helps in tracking progress and identifying opportunities for improvement. They value the customization options and automatic triggers that make the sales process more efficient. In general, users think ActiveCampaign is beneficial for its visual deal tracking, while they find Kylas Sales CRM effective for its customization and efficiency in managing sales pipelines. ## Pricing comparison ### Starting prices ActiveCampaign $15.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/79367/ActiveCampaign/pricing/) Kylas Sales CRM $250.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/210630/Kylas/pricing/) ### Value-for-money analysis 4.3 (2561) 4.8 (573) A dive into reviewer perceptions about the value for money of both ActiveCampaign and Kylas Sales CRM demonstrates that ActiveCampaign reviewers consider it to offer a comprehensive suite of features at a reasonable price, while Kylas Sales CRM reviewers comment on its affordability and unlimited user feature. Reviewers find that ActiveCampaign provides good value for money, citing its extensive functionality, integrations, and automation capabilities. They appreciate its affordable pricing plans, especially for small businesses and startups, and the ability to scale as needed. However, some users mention that the pricing can become high as the contact list grows, and they find the free trial period to be too short. When it comes to Kylas Sales CRM, reviewers highlight its cost efficiency and the benefit of unlimited users without additional charges. They find it to be a budget-friendly option with a user-friendly interface and strong customer support. Nonetheless, some users note issues with the billing structure and additional costs for record counts and add-ons. ## How does the user experience compare on ActiveCampaign vs Kylas Sales CRM? ### Overall rating 4.6 (2561) 4.8 (573) ### User interface ActiveCampaign Kylas Sales CRM ### Customer service and support ActiveCampaign Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Kylas Sales CRM Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of ActiveCampaign vs Kylas Sales CRM ActiveCampaign and Kylas Sales CRM are two options for crm software users to meet their business needs. Both products have been reviewed on Capterra. Check out what real users say about ActiveCampaign vs Kylas Sales CRM to find the best fit for you. \[[2](#source-item-2)\] Pros ActiveCampaign BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 Rosario T Sr People OpsBanking, 51 - 200 employeesUsed the software for: Less than 6 months. “It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts.“ November 8, 2025 Kylas Sales CRM RA Rini A Senior Admission CounselorE-Learning, 11 - 50 employeesUsed the software for: 6-12 months. “The lead and pipeline management, and task/work-flow automation capabilities, get frequent praise: leads, follow-ups, deals, tasks, and reminders can be managed in one place — making processes more organized and efficient“ December 3, 2025 RO Ranjan O CounsellorAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “The best thing about Kylas Sales CRM is its simplicity and powerful features like lead tracking, follow-up reminders, and reports.“ November 7, 2025 Cons ActiveCampaign DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 Kylas Sales CRM AR Abhijeet R Data AnalystComputer Software, 11 - 50 employeesUsed the software for: Less than 6 months. “One limitation I’ve noticed is in the Deals module is the customization options here are quite restricted especially when it comes to the deal status fields like Won and Lost.“ November 14, 2025 Smita B Assistant Manager Sales and MarketingPrinting, 51 - 200 employeesUsed the software for: Less than 6 months. “It’s hard to generate custom reports that meet our specific needs, and the data visualizations are lacking“ December 16, 2025 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from crm software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between ActiveCampaign and Kylas Sales CRM? Talk to a Capterra advisor for free and get results within 15 minutes. 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