# Compare ActiveCampaign vs RocketReach 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and RocketReach based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-220134/ActiveCampaign-vs-RocketReach --- # ActiveCampaign vs RocketReach Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignRocketReach2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.1 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.1 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) Starting Price $59.00/month Value-for-Money 3.7 Functionality 4.1 Ease of Use 4.5 Customer Service 3.9 Reviews Sentiment Based on [140 reviews](#user-reviews) Positive 112 Neutral 12 Negative 16 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,693 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Lead Capture 4.4 Drip Campaigns 4.7 Engagement Tracking 4.4 Email Management 4.6 Customizable Branding 4.3 \--%Fit Missing features Not enough reviews Feature ratings Lead Capture 4.1 Drip Campaigns \-- Engagement Tracking \-- Email Management \-- Customizable Branding NA User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.1 User reviews[140](https://www.capterra.com/p/220134/RocketReach/reviews/) Ease of use 4.5 Functionality 4.1 Value for money 3.7 Customer support 3.9 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from $59Other, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for RocketReach is the ultimate sales intelligence and lead generation solution for better sales, marketing, and recruitment outreach. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) VR Verified Reviewer Computer Engineer > "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) MM Matthew M. Consultant > "I like that the platform provides the option to freshly scrub new data from contacts when using the..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6399378) VR Verified Reviewer Project Manager > "Its high pricing and occasional data inaccuracies." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___7121000) BC Brendan C. Business Development Rep > "RocketReach is and was 10 times cheaper than the other platform that we were using while producing the..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6655135) IL Ilaria L. Assistant Reservations Manager > "What I personally do not like about RocketReach is the fact that sometimes the information is not up to..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___7096662) Samuel A. Digital marketing manager > "Rocketreach is a good lead generation platform, easy to use and navigate with robust details about the..." [See full review](https://www.capterra.com/p/220134/RocketReach/#GetApp___6717606) SK Saige K. Sales > "Unfortunately, currently my company has a limit with the amount of contacts that we can export so I..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6763967) MM Matthew M. Consultant > "Overall, a very pleasant experience to assist in one's lead generation efforts." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6399378) BC Brendan C. Business Development Rep > "My main challenge while using RocketReach was the coverage and accuracy of the contacts." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6655135) VR Verified Reviewer Marketing Operations > "Ease of use and it has got chrome extension where we can get the leads contact details while we are on..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___4619257) BG Brad G. VP Operations > "Information was not complete and they auto renewed me without any warning and we I canceled the same day..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6500188) VR Verified Reviewer Sales Manager > "I managed to reengage with prospects via email when the communication stops via Linkedin." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3725847) AM Andrea M. Manager > "I am not sure how emails are provided and if people have to approve for their emails being displayed..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6234050) Anjan M. Managing Director > "The comprehensive database and the usabiolity of the product is what makes this tool one of the most..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3003402) BG Brad G. VP Operations > "While the product is inexpensive the data provided is very often incomplete" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___6500188) MC Michael C. Owner > "Unlike LinkedIn Sales Navigator that requires users to provide contact information (and most do not)..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2856419) Andy A. PowerPoint Guy > "Attempts to have the charge reversed were of course futile; another 194 bucks down the crapper;" [See full review](https://www.capterra.com/p/220134/RocketReach/#GetApp___6263528) VR Verified Reviewer Data Profiler > "This has a big impact in gathering data and possible prospect for the company." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3600837) VR Verified Reviewer HCM Sales executive > "I am going to cancel my card and membership to you. " [See full review](https://www.capterra.com/p/220134/RocketReach/#GetApp___4944549) Morgan V. Marketing and Sales Assistant > "The best part of using RocketReach using their browser extension, which made the search to lead..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3365704) VR Verified Reviewer HCM Sales executive > "Terrible. If a human being would call me or email I might reconsider. " [See full review](https://www.capterra.com/p/220134/RocketReach/#GetApp___4944549) MS Michael S. CEO > "My team has been able to locate and connect to a wide range of investors and potential business partners..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2849437) PD Prasad D. Data Labelling Intern > "Only one thing that I have faced problems for finding leads in Japan , China etc countries ." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3830173) VR Verified Reviewer Business Development Specialist > "RocketReach is an incredibly comprehensive tool for connecting with professionals." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___4750337) Andy A. PowerPoint Guy > "Representatives further claimed that I must have done something wrong;" [See full review](https://www.capterra.com/p/220134/RocketReach/#GetApp___6263528) VR Verified Reviewer Business Development Specialist > "The search feature is easy to use and allows you to quickly find the right person or company." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___4750337) JP Julie P. VP Sales > "If they can not find an exact match to the company name- they put in things that are similar- which is..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2856616) MZ Mindy Z. Marketing Specialist > "Sometimes I would have the names of contacts but not their emails or numbers and this tool is helpful in..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3190252) BC Barry C. principal > "I dont use the search feature." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3635875) Razane C. Associate Researchers Manager > "The ease of use, the accuracy of the data found, and the customer service." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3655506) KMD Krystel Mae D. CSR > "It is too pricey for me." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3815024) TL Teresa L. SDR > "Easy to use and has tons of contact information for leads." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3721270) DD Dawn D. Client Srvs/Operations > "RocketReach does not have enough contacts for phone and emails in our industry." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3301494) KMD Krystel Mae D. CSR > "I like how I can easily search my target." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3815024) NV Nicolas V. Research Analyst > "That it accept not many devices and sometimes the data is not accurate" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2849383) PD Prasad D. Data Labelling Intern > "Best software in field of lead generation ." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3830173) IB Inessa B. Digital Marketing Manager > "Some contact information could be missing, but it happens in less than 10% of cases." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3063442) TL Teresa L. SDR > "It has helped me with thousands of leads." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3721270) IK Iris K. Sales Representative > "What I liked least about RocketReach is that the information was sometimes wrong and it doesn't seem to..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2854025) IK Iris K. Sales Representative > "What I liked most about RocketReach is that I can search for more appropriate prospects through..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2854025) Anjan M. Managing Director > "The GUI needs help - its a bit tired and dated but other than that no other recommendations at this time" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3003402) MR Maggie R. Digital Marketing > "RocketReach connects to CRMs like HubSpot and Salesforce which is critical for prospecting" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3448391) WG Wendy G. Co-Founder > "It is largely incorrect I'd say only about 40% of emails they give are correct then I guess" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2845122) JN Jessia N. Recruitment Marketing Manager > "I can easily create lists and find contact information." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2849396) MR Maggie R. Digital Marketing > "You also don't get credits charged for inaccurate information" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3448391) TS Terry S. Sales > "RocketReach enables our business to search for identified individuals and teams to target our marketing..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2843991) VR Verified Reviewer founder > "Price, a lot of unvalidated contact information" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3376889) LS Lindsay S. Public Relations Representative > "I like that I can use filters to help weed people out - especially those with common names." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2856456) LB Lynette B. Business Development Director > "I've emailed about this the answer was we do our best to have current info, but I'm telling you the info..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2843498) CK Chris K. Recruiter > "Rocket reach does a good job finding contact information and worked better than some similarly priced..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2849360) WG Wendy G. Co-Founder > "The search bar is difficult to navigate. " [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2845122) MS Mallory S. Financial Analyst > "It's wonderful for our industry for sourcing new companies and expanding the network." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2856442) MM Manushri M. Business Consultant > "Sometimes the email are not correct." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2846087) BC Barry C. principal > "Ease of use, and information is good." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3635875) BM Barbara M. Associate > "this month for a service we don't need and haven't found to be fruitful. " [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2846046) Michael L. Executive Leadership Coach > "It is simple to use." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3617384) TLW Tor-Leif W. President > "Frustrated not getting contact information I am interested in" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2849369) AS Alan S. COO > "I like that a search for emails provides both personal and also business email addresses - with a much..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844018) MR Maggie R. Digital Marketing > "It's more expensive than many other email finding tools" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3448391) AS Alan S. COO > "RocketReach really helps me find both the individual with the relevant title that I need to engage and..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844018) OD Olivier D. Lead Generation Manager > "I do not believe that the GDPR is really in the rules" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2873108) DD Deanielle D. CEO and Founder > "Rocketreach is the largest lead generation database I’ve found." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___3426998) KG Kirsten G. Marketing Data Analyst > "If you don't find them on linkedin or the company webpage, it's impossible to find contact info. " [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838270) PK Paige K. CEO > "Would highly recommend to any small business owner that is looking to build up their contact database..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2845946) AF Alan F. VP Sales > "Wasn't able to be 100% and it didn't give cell phone numbers unless you paid more." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838704) KG Kirsten G. Marketing Data Analyst > "I like that I can find contact info pretty easily as long as I can find the person on LinkedIn or they..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838270) DE Dianna E. Self employed > "Sometimes the emails are incorrect yet you still decrease my number of entries" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838614) MM Manushri M. Business Consultant > "Excellent search options and filters." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2846087) BM Barbara M. Associate > "Irritating approach to customer service." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2846046) BS Barry S. Co-Founder, Biz Dev > "The internal search function is really good too." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2846698) ON Owen N. Sr. Field Sales Rep > "The contact information is not entirely accurate." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844035) AD Ash D. Sales/Marketing > "I like the use of filters, easy to customise searches" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844865) LH Lisa H. Business Development Manager > "A lot of incorrect emails and phone #'s" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838507) AZ Aleks Z. Director > "Really helped with building my bd list" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2856694) SB Schuyler B. Enterprise Sales Account Executive > "The information can be severely outdated." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844102) RB Richard B. Business Development Manager > "I like the simple interface and the filtering tools that are available to search an intended list of..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838562) JS John S. Owner > "The information I've been able to pull is not very accurate. " [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838186) AM Amanda M. Business Development Manager > "I will say that ZoomInfo provides more information regarding mobile and direct phone contact information..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2841617) AK Amy K. Executive Assistant > "I didn't like having to clear out the search tab. " [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2838112) AS Alan S. COO > "I also really like that a search by company name will yield more individuals and job titles than..." [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2844018) JC JeanClaude C. Sales Director > "A number of email addresses I found were not correct" [See full review](https://www.capterra.com/p/220134/RocketReach/#Capterra___2841983) [View Reviews](https://www.capterra.com/p/220134/RocketReach/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [RocketReach](https://www.capterra.com/p/220134/RocketReach/) 4.09 (140) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ActiveCampaign Top features 46/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) RocketReach 20/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/220134/RocketReach/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports RocketReach is recognized as a top-rated tool in 3 Capterra Shortlist reports ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos RocketReach Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 RocketReach - By Rocketreach - Located in United States - Founded in ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (524)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $59/month Price Contact vendor for pricing 4.1 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/207295-220134/Seamless-AI-vs-RocketReach) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,600)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $59/month Price $29/month 4.1 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/220134-267486/RocketReach-vs-useArtemis) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $59/month Price $39/month 4.1 Features 4.4 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/215082-220134/Dripify-vs-RocketReach) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,923)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) $59/month Price $1000/month 4.1 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-220134/Cognism-vs-RocketReach) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[4.52 (391)](https://www.capterra.com/p/158696/Apollo/reviews/) $59/month Price $0/month 4.1 Features 4.5 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/158696-220134/Apollo-vs-RocketReach) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [RocketReach](https://www.capterra.com/p/220134/RocketReach/)[4.09 (140)](https://www.capterra.com/p/220134/RocketReach/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) $59/month Price $49/month 4.1 Features 4.1 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/198383-220134/Lusha-vs-RocketReach)