# Compare ActiveCampaign vs Encharge 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and Encharge based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-228178/ActiveCampaign-vs-Encharge

---

# ActiveCampaign vs Encharge Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignEncharge2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## Encharge](https://www.capterra.com/p/228178/Encharge/)[4.9 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

293

Neutral

3

Negative

1

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 5,700 reviews from marketing automation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Email Marketing

4.7

Marketing Automation

4.7

CRM

4.3

Lead Capture

4.4

Workflow Management

4.2

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Marketing

4.9

Marketing Automation

4.8

CRM

4.0

Lead Capture

NA

Workflow Management

\--

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.9

User reviews[297](https://www.capterra.com/p/228178/Encharge/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.8

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Startups Digital businesses Digital content creators Marketers Agencies Digital services

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

SM

Serene M.

Head of Production and Development

> "Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6474322)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

MG

Marco G.

CEO

> "Versatility: I find that it provides a range of tools for various aspects of customer engagement, from email marketing to workflow automation and CRM..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6150623)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to manage contact lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

MR

Michelle R.

Business Consultant

> "I know that ActiveCampaign has a lot of features which when utilized could really deliver a great email campaign, email management, CRM and much more...."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5040070)

DM

Dardan M.

Sr Commercial Partnerships Manager

> "It can be tedious to sometimes add contact manually and it doesnt tell me what contacts are already in a deal with a colleague of mine"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6095623)

CB

Caspar B.

Digital Marketing Manager

> "Email campaigns and automations work and are sent out in a timely manner."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

DK

Dennise K.

Online Community

> "I think it is a little tricky to start using it and I think its also expensive."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6357774)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

VR

Verified Reviewer

sales

> "Overall, Encharge is a capable marketing automation tool that offers flexibility and control. Once you get past the learning curve,..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7077389)

SB

Sabre B.

Systems Strategist

> "That I can’t create appealing forms for the form page."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

Jeremy B.

Owner Founder

> "Instead of needing third-party integrations, I can spin up a branded form in minutes, connect it to any automation, and start..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

D

Dubravko Ž.

CEO

> "Also, the lack of native A/B testing within the flow builder limits direct experimentation unless you create workaround branches."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

Jong Hyuk P.

Administrative Coordinator

> "I appreciate its ability to connect different flows and create complex automations, which allows for effective and sophisticated..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

Joe M.

Founder

> "Contact management is the only part of the Encharge experience which can feel a little clunky at times."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Jeremy B.

Owner Founder

> "What sets it apart is how effortless it makes connecting forms, automations, and behavior-based email sequences — all without the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Yash P.

Founder

> "Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6794480)

Jong Hyuk P.

Administrative Coordinator

> "It enables us to send unlimited emails to many subscribers and integrates with systems like Pavly and Google Form."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

DP

David P.

Teacher

> "The interface can be a bit slow to load at times, especially when you have several active flows."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

D

Dubravko Ž.

CEO

> "Instead, we’ve built an end-to-end system that sends welcome messages, check-ins, reminders, and post-program follow-ups all..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

VR

Verified Reviewer

Academic Dean

> "I still can’t get one of my domains recognized, and that’s a basic thing I expected to have resolved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

Jong Hyuk P.

Administrative Coordinator

> "Its drag-and-drop builder simplifies email design, eliminating the need for coding, saving us time and resources."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

GA

Geeno A.

Allround creative

> "The easy interface makes it easy not to like the platform"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832257)

Jong Hyuk P.

Administrative Coordinator

> "This feature is a game-changer because it eliminates the need for coding emails, which can often be a time-consuming and cumbersome..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

VR

Verified Reviewer

Academic Dean

> "That said, the onboarding wasn’t smooth."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

VR

Verified Reviewer

CEO

> "When I evaluate a tech platform, I’m looking for more than features; I want flow, intuitive working, ease and efficiency."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7081929)

Andrey K.

Marketing

> "The true reason they disabled it is because they sold a lifetime deal on Appsumo, so these clients are just causing them additional..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

MR

Michelle R.

Crafter

> "I use it to follow up with customers, onboard new subscribers, and promote products and classes and it’s helped increase my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

VR

Verified Reviewer

Marketing & Metrics Specialist

> "Ad the answers from customer services are vague and problems are not solved."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___4476685)

AM

Annemarie M.

Owner

> "I came from tools where I constantly felt limited in tracking and personalization, and Encharge finally gives me everything I need..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

Andrey K.

Marketing

> "The company disabled my account and said I broke their terms of service."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

D

Dubravko Ž.

CEO

> "Integrating with Google Sheets and others works smoothly, and the behavioral triggers help us create dynamic and personalized..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

VR

Verified Reviewer

Marketing Lead

> "It also takes a lot of work to set up segmentations and sequences, especially when tracking visitors/users behaviors."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2915023)

DN

Danica N.

Founder

> "I especially love the built-in A/B testing feature, which helps me optimize my messaging and subject lines for better engagement."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

Andrey K.

Marketing

> "No integrity from Encharge's team what so ever."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3644825)

Joe M.

Founder

> "Encharge is a powerful, clean, and focused on automations that actually supports product-led growth and SaaS funnels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6869335)

Sergey Z.

CEO

> "The premium features like Segment Integration, Salesforce Integration, Event-Based Segments, Transactional Emails, are missing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

Jeremy B.

Owner Founder

> "I’ve used nearly every automation and email tool out there, from Mailchimp to ActiveCampaign, and nothing has been as intuitive and..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Gabriel G.

CEO

> "That it does not integrate with FB Lead Ads only audiences"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3053093)

Jong Hyuk P.

Administrative Coordinator

> "Encharge also allows automation through complex flows, and supports A/B email testing."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

AK

Alexander K.

CEO

> "The fact that the website tracking totally does not work"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___3230903)

VR

Verified Reviewer

CEO

> "The standout feature for me is the visual flow builder."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079898)

Santiago R.

Inbuond Leader

> "We were very frustrated with the lack of a native form builder inside the software, we have to go to an external app to connect..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2856103)

VR

Verified Reviewer

Academic Dean

> "The automation flows are intuitive, the segmentation is solid, and the integrations give you plenty of flexibility."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7013947)

VR

Verified Reviewer

Founder

> "So far, there isn't a native Woocommerce integration so far, meaning I have to rely on expensive third-party tools to get the..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2854741)

Jong Hyuk P.

Administrative Coordinator

> "Encharge serves as a comprehensive solution by enabling everything to be done within a single system."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7052488)

MS

Mario S.

Director

> "I guess too many functionalities can make the tool a bit overwhelming."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2941751)

Mario S.

CEO

> "Encharge helped me centralize my email marketing and reduced the need for multiple tools."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

ICO

Ivan Camilo O.

CEO

> "They allow you to move the contacts you don't need to archive, but sometimes you don't want to see them anymore and you just want..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2830494)

Jeremy B.

Owner Founder

> "It gives you true control of your automations and makes email marketing something you can actually enjoy again."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7034991)

Juliette S.

Visibility Strategist

> "My email marketing is more about nurturing than sales and having to pay huge fees without direct ROI is what ActiveCampaign has..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

TP

Terri P.

Coach

> "I also really appreciate being able to send emails based on the reader’s time zone without having to upgrade my plan (something..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6829429)

Juliette S.

Visibility Strategist

> "I have been a loyal ActiveCampaign user for years, but it has become very expensive if you really want to grow your audience, plus..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2820495)

Mario S.

CEO

> "I managed to connect my website sign-ups to email sequences without needing any technical skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7012610)

Sergey Z.

CEO

> "Importing from your existing email marketing provider can be a headache as tags can't be programmatically added in the CSV. Or am I..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2850438)

MR

Michelle R.

Crafter

> "As someone who juggles crafting, product sales, and online classes, I appreciate how easy it is to create personalized email flows..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

Tyson B.

Director

> "Unable to auto-map/add tags using the CSV import at the moment"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2782064)

DN

Danica N.

Founder

> "I really needed to up my game when it comes to emails (for sales, newsletters, etc.) and Encharge is the perfect tool to make this..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6797223)

VR

Verified Reviewer

Senior Creative Designer

> "The explanation for my poor attendance at my activities was a lack of hype and excitement leading up to the event until everyone..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2845240)

VR

Verified Reviewer

Founder

> "I didn’t have to deal with a steep learning curve, and I moved all my automations over from Kit in less than hour."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7011208)

Tiger S.

Owner

> "I can't really search for things, I have to scroll for things when building emails and automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2786360)

SB

Sabre B.

Systems Strategist

> "As a systems strategist who loves automations, and seeing the data."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7099855)

RC

Renato C.

Content Creator

> "Also broadcasting speed needs to improve as I find it a bit slow broadcasting even with only to subscribers."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790705)

Eddy C.

Buisness owner

> "Customer service is fast and super helpfull as and when needed."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7079985)

SB

Sanjeev B.

Director

> "They are missing some ecommerce integrations and they don't have Thrive Leads integration YET."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807184)

WG

Wojciech G.

Kursy online

> "Support has also been responsive whenever I had questions, which is a big plus."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7075209)

VR

Verified Reviewer

Digital Marketing Specialist

> "The lack of native integrations with other tools has been a bit difficult for me to get going in some things."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

AD

Alex D.

CEO

> "I was happy to discover that all other tools I'm using for my business were possible to connect to Encharge quite easily."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

Selle E.

CEO

> "No e-commerce integrations currently and it lacks some automation functionality"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2823461)

AD

Alex D.

CEO

> "There's an easy to use tagging system, you can build easy or more complicated flows, depending on your needs."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062294)

VR

Verified Reviewer

Writer

> "There is (currently) no sign-up form for new users, so they have to be added manually."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2821590)

Daniel K. B.

Owner Operator

> "I had a friend suggest a different scheduling program, but after getting to know this program (it only took a couple hours), I'm..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7062765)

VR

Verified Reviewer

Digital Marketing Specialist

> "I don't like that I can't actually build landing pages in the email software. "

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2868910)

MlR

Mjølner R.

Solopreneur

> "I am really looking forward to using it more and will be making it my primary mode of sending emails as soon as I’ve moved all my..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6811740)

Omær B.

CEO

> "I will replace the current email marketing tool I have which is very expensive and has too many features I don't use."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2787608)

JV

Josef V.

Owner

> "I’ve been using Encharge for several months and it’s now my go-to tool for email marketing automation."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6832202)

WS

William S.

owner

> "I do use some less than popular softwares and I noticed that this software doesn't integrate with them but then again neither do..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2790360)

Sara V.

Teacher and Consultant

> "The statistics are very easy to read with many useful information."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7073391)

VR

Verified Reviewer

Owner

> "No WooCommerce integration and integrations overall are lacking a bit."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2827726)

DP

David P.

Teacher

> "I started with the free trial and ended up subscribing because it genuinely made my marketing workflow easier."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CS

Calvin S.

Research

> "Lack of embedded surveys in newsletters"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2836858)

DP

David P.

Teacher

> "Encharge helped me automate campaigns without needing deep tech skills."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6789089)

CJ S.

Digital Marketing Consultant

> "Overall, I find that the host of features that Encharge provides would cost you a lot more elsewhere."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2807965)

D

Dubravko Ž.

CEO

> "The platform is reliable, the learning curve is reasonable, and support is responsive."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6843375)

JD

Jeroen D.

CEO

> "I'm missing some e-commerce integrations."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2803070)

AM

Annemarie M.

Owner

> "What I like most about Encharge is how intuitive the entire platform feels."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___7054340)

DV

Darshan V.

CTO

> "it reduce customer support ticket"

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2835112)

MR

Michelle R.

Crafter

> "It’s user-friendly, reliable, and powerful enough to handle advanced automations without the learning curve you get with other..."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___6808262)

FW

Fabian W.

Marketer

> "A few little features are still missing but nothing crucial."

[See full review](https://www.capterra.com/p/228178/Encharge/#Capterra___2783851)

[View Reviews](https://www.capterra.com/p/228178/Encharge/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[Encharge](https://www.capterra.com/p/228178/Encharge/)

4.90 (297)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

43/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

Encharge

29/44

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Conversion Tracking
-   CRM
-   Customizable Branding
-   Customizable CTAs
-   Customizable Forms
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Dynamic Content
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Generation
-   Lead Management
-   Lead Qualification
-   Marketing Automation
-   Marketing Calendar
-   Mobile Access
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Multivariate Testing
-   Real-Time Data
-   ROI Tracking
-   Sales Analytics
-   Search Marketing
-   Segmentation
-   SMS Marketing
-   Social Marketing
-   Template Management
-   Third-Party Integrations
-   Visual Analytics
-   Website Visitor Tracking
-   Workflow Management

[See all features](https://www.capterra.com/p/228178/Encharge/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

Encharge is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Marketing AutomationSoftware (2026) 

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Encharge

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

Encharge

-   By Encharge
-   Located in Bulgaria
-   Founded in

## Popular Comparisons

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[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,297)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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$12/month

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4.8

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4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,235)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$49/month

Price

$15/month

4.7

Features

4.4

4.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-228178/HubSpot-Marketing-vs-Encharge)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[Encharge](https://www.capterra.com/p/228178/Encharge/)[4.90 (297)](https://www.capterra.com/p/228178/Encharge/reviews/)

vs

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.95 (288)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

$49/month

Price

Contact vendor for pricing

4.7

Features

4.9

4.8

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/168153-228178/ContactPigeon-vs-Encharge)