# Compare ActiveCampaign vs Zoho Campaigns 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ActiveCampaign and Zoho Campaigns based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/79367-253223/ActiveCampaign-vs-Zoho-Campaigns --- # ActiveCampaign vs Zoho Campaigns Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ActiveCampaignZoho Campaigns2/4 selected [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting Price $15.00/month Value-for-Money 4.3 Functionality 4.5 Ease of Use 4.2 Customer Service 4.4 Reviews Sentiment Based on [2,561 reviews](#user-reviews) Positive 2,381 Neutral 118 Negative 62 [## Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Starting Price €4.00/month Value-for-Money 4.4 Functionality 4.2 Ease of Use 4.2 Customer Service 4.3 Reviews Sentiment Based on [315 reviews](#user-reviews) Positive 269 Neutral 32 Negative 14 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Bitrix24 4.2 (989) * * * Starting Price $69.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 82% of reviewers rated it above 4 stars * * * Highest Rated ### Omnisend 4.7 (836) * * * Starting Price $16.00 Usage Based,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,228) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### EmailOctopus 4.8 (655) * * * Starting Price $9.00 Per Feature,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,179 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit High performer Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.5 Newsletter Management 4.3 Email Tracking 4.5 Customizable Branding 4.3 \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding NA User satisfaction User satisfaction 4.6 User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Ease of use 4.2 Functionality 4.5 Value for money 4.3 Customer support 4.4 User satisfaction 4.3 User reviews[315](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Ease of use 4.2 Functionality 4.2 Value for money 4.4 Customer support 4.3 Price starts from Price starts from $15Flat Rate, Per Month - Free version - Free trial Price starts from €4Flat Rate, Per Month - Free version - Free trial Best for Best for ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Best for Email and SMS marketing software that is ideal for small, medium, and large business platforms across the world. Manage your leads and contacts with this software to drive sales. ## User reviews Pros & cons CA Christopher A. Commercial Director > "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596) DM David M. Technical Support Engineer > "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259) BY Brian Y. Visa Consulting Specialist > "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855) JP Jonathan P. CEO > "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) GC Graziana C. Customer Operations Lead > "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738) LW Laura W. Marketing Coordinator > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080) Dan J. COO > "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517) MW Mona W. CEO and Founder > "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971) LH Louise H. Front Office Manager > "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DB Divan B. Operations Manager > "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952) LH Louise H. Front Office Manager > "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) DL Dimitris L. Team Lead > "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) Jaden T. Writer > "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098) MM Maurizia M. CEO > "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) PC Prachi C. developer > "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) PC Prachi C. developer > "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150) RS Rhea S. Internal Sales Executive > "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695) CH Colleen H. VP of Marketing > "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) NM Ngechu M. Full-stack Developer > "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094) AG Ana G. Freelancer > "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971) VR Verified Reviewer Sr People Ops > "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) WH Wilberth H. Asesor Inmobiliario > "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583) AK Aleksandra K. Owner > "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302) CN Christophe N. Thérapist > "ActiveCampaign allows me to easily manage communication campaigns with my audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) AW Andrew W. Owner > "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369) VR Verified Reviewer Sr People Ops > "The email management tools allows us to have good control over our campaigns and contacts/prospects." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628) CH Colleen H. VP of Marketing > "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234) LH Louise H. Front Office Manager > "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808) MH Marcus H. CEO > "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RM Rachel M. Digital Campaign Executive > "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401) SM Selena M. Singing Coach > "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ZZ Zandalee Z. Senior Analyst Programmer > "ActiveCampaign offers capabilities which allows me to automate marketing in real-time." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055) KS Kathryn S. Owner > "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) BL Billy L. Operations > "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DE Duncan E. Web Specialist > "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737) JM Joao M. Spinning Instructor > "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) HH Hendrik H. Marketing manager > "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) KP Khevana P. Tech Lead > "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130) ST Sarah T. Health Coach > "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647) FG Fabrizio G. Design Lead > "This platform has the most profitable marketing campaigns management and monitoring capabilities." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963) CO Chris O. President > "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310) BL Billy L. Operations > "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040) DL Dimitris L. Team Lead > "Our forms were not capturing leads for 4 months." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375) BT Bodamer T. Foreign Language and Localization Administrator > "It allows us to come up with personalized campaigns to capture a targeted audience." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693) KS Kathryn S. Owner > "Decent features but outrageous pricing practices." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123) CN Christophe N. Thérapist > "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121) DK Dan K. Founder > "I want to downgrade and they won't let me until my next renewal in a year." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) JF Joe F. Associate Professor of Law > "It allows us to strategize our marketing campaigns in order to make them more successful." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501) DK Dan K. Founder > "There are many issues: 1) the system has a steep learning curve." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890) SM Selena M. Singing Coach > "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) ClJ Céline J. Social Media Manager > "We also noticed that getting in touch with human support tends to be impossible." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052) JM Joao M. Spinning Instructor > "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201) CB Caspar B. Digital Marketing Manager > "Not easy to track UTM data through forms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) Christina S. Area Director of Sales > "Powerful marketing analytical tools that gives accurate reports about campaigns performance." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026) PK Paulette K. Credit Risk Analyst > "The landing page builder feels a bit basic compared to similar tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875) MH Marcus H. CEO > "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) FG Francesco G. Partner > "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791) Emma B. Senior Director Product Marketing > "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107) SM Selena M. Singing Coach > "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) MA Mitusha A. Developer > "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447) Carlos P. Key Account Manager > "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688) MH Marcus H. CEO > "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691) RA Rahman A. Marketing Specialist > "This can get a little messy, especially when you are dealing with  multiple campaigns." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) CC Crystal C. researcher > "To further develop the general client experience, you can send customized messages to your site clients." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880) CB Caspar B. Digital Marketing Manager > "Bad usability and very buggy." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419) JP Jonathan P. CEO > "Useful tool to automate emails to leads and manage our sales process" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159) MW Michelle W. Social Media Manager > "Some automations did not work immediately for inexplicable reasons." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627) RA Rahman A. Marketing Specialist > "The integrated CRM also helped me maintain clean and responsive customer lists." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853) SM Selena M. Singing Coach > "So I gave up on that automation and others like it." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620) John G. Supply Chain Managing Officer > "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843) NS Niraj S. Alliance Lead > "UI feels outdated: Not as smooth as competitiors" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630) VR Verified Reviewer Computer Engineer > "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320) MM Michele M. COO > "Some users find it less sophisticated compared to other email marketing tools." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119) MM Maurizia M. CEO > "It's reliable in its stats and the way it avoids spam." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028) BA Brenda A. sales leader > "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656) CM Cam M. Sr. Director > "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297) CK Colin K. Nutrition Coach > "Sometimes its A little bit slow and this can be quite annoying" [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613) GM Gary M. reviewer > "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750) HH Hendrik H. Marketing manager > "You have to wait over a week to get any word from customer service." [See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695) [View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) MM Michele M. Team Coordinator > "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6878345) RR Richard R. IT Support Manager > "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) Anurag S. administrative assistant > "zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6698149) RR Richard R. IT Support Manager > "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) IRA Imogen R. A. Digital Marketing Specialist > "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6806800) AA Adegboyega A. Ticketing Agent > "Unfortunately, Zoho Campaigns doesn’t offer website builder and landing pages creation tools." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318) AB Amos B. Principal IT Officer > "I like the easier integration of the Zoho campaigns with social media tools and the email to ease marketing on social media..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6438335) RR Richard R. IT Support Manager > "We are alsos suffering with high bounce rates, still looking into this one." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6835121) MM Marco M. IT Manager > "Zoho campaigns software has enabled us to efficiently handle email marketing automation with alot of ease." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6633394) CBK Charles Boampong K. Calbert Professional Institute > "I find the pricing structure of Zoho Campaigns to be complex, and cost can increase based on factors such as the number of..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130) TQ Tyler Q. Director of Business Development > "We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) JS Jacob S. BD Director > "fit for nothing why they are sitting in their table and asking for more salary.." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6321877) OM Omar M. Healthcare Recruiter > "What I liked more about Zoho campaigns was its capability to send out email blasts, and bypass email filters." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6580994) SD Sharif D. Inventory analyst > "Customer support sometimes is too slow to respond to questions on time, and, interface needs s improvement" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545) TQ Tyler Q. Director of Business Development > "Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) Edward N. Affiliate Marketing Specialist > "Its limited customization and integration options may be a drawback for some businesses, and its pricing structure may not be..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4595463) RT Ronald T. Transport Manager > "Zoho campaigns is integrated with many zoho app such as zoho survey which is used to asses businesses productive and this..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5075403) NV Nikita V. Marketing Manager CRM > "It is not reliable in formatting, deliverability, reporting." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6038471) SL Siraj L. Master Franchisee > "What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6000284) NP Natalie P. Director of Customer Success > "The system can be a bit slow when editing." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5032043) VR Verified Reviewer Lead > "The live support option makes understanding technical issues, bugs or user error a lot more simple." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6771906) John S. Social Media Consultant > "May not be as feature-rich as some other email marketing solutions on the market. While the platform offers a range of..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4601896) VR Verified Reviewer Managing Director > "The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887) VR Verified Reviewer Co-Founder > "One time, I had to use Zapier to connect two Zoho products just because the data transfer between the two was not possible." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4293059) SD Sharif D. Inventory analyst > "It has templates that we can use to customize and create good looking marketing materials like emails and social media content" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4968545) Mansi M. Software Engineer > "I did not like that their customer support was a little slow in responding to my queries. But, they replied and helped me..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4415498) CBK Charles Boampong K. Calbert Professional Institute > "The integration with Zoho CRM provides cohesive environment for managing customer data and executing targeted campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6041130) Leonardo M. CMO > "UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3796164) AC Ania C. Assistant manager and logistics > "I like the fact that it allowed me to integrate the Zoho software with our Social Media platforms, it is very affordable and..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503) VR Verified Reviewer Business Operations Analyst > "That being said, I did find the design options to be limited and the price to be a bit higher than some of its competitors." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4602905) KE Kule E. Mechanical controller and software engineer > "I use zoho campaigns for Sms marketing and it gives the best outcome because Sms message easily reaches to anyone in the..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5060199) Prem P. Freelancer > "Email template editing with html format is a bit tough" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4014411) AA Adegboyega A. Ticketing Agent > "Finally, it has a robust backend integration capability." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6394318) Reunaldo P. Senior Data Analyst > "Furthermore, the analytics and reporting features were not as robust as I would have liked." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4606071) CD Chourouk D. Marketing Manager > "Zoho Campaigns is a remarkable tool fir email marketing." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6869138) Anmol A. Digital Marketing Manager > "Contact import in zoho campaigns is a mess." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3574032) EO Esther O. Head Operations and Sales > "Zoho Campaigns enables me to schedule and send mass messages to customers in real-time." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6281459) DU Diomedes U. Fitoterapeuta > "I really don´t like very mucho the way that youtube videos are showing in the email." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4778501) TQ Tyler Q. Director of Business Development > "Once you get to know how the interface works is very easy to use for creating and managing our email campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6510244) BS Balaji S. Associate Manager - Program Management > "Sometime, the platform runs slow." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985) EM Elia M. Content marketing intern > "Zoho campaign is easy to use to generate message and campaigns for clients." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6644146) BS Balaji S. Associate Manager - Program Management > "It's really pain to manage when it perform very slow." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3608985) LM Laura M. Administrative Manager > "It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf" [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6629967) TK Tyag K. Ceo > "The content development for email templates is very basic in Zoho campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___3510893) KV Kevin V. Product manager > "The other good thing is it integrates with our Zoho CRM and we can track a lot of parameters." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6031298) FS Fernando S. CMO > "Is difficult to explain." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4718820) VR Verified Reviewer Managing Director > "Especially as it is so tightly integrated with other Zoho apps." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6508887) MS Mario S. Finanzwirt > "First it’s not easy to get into it." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4756478) Delly S. Telemarketer > "Getting down to the nitty-gritty of ZohoCampaigns, It's a great tool that provides limitless possibilities for email..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6146150) JE JJ E. Marketing Strategist > "Changing a font color for an HTML email doesn't work." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300) CS Connor S. Brokerage Operations Associate > "Zoho Campaigns is easy to use for those who are new to building email campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6537748) JE JJ E. Marketing Strategist > "Their simple condition filter in their workflow component didn't work originally." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2293300) AC Ania C. Assistant manager and logistics > "Once I was able to set up the CRM it all worked fine, it's a great price for the value." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___6594503) DR Derek R. Web Developer > "There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2584905) BB Bharat B. CoFounder > "All features like contact management, campaign management and engagement monitoring all are great." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___5067702) VR Verified Reviewer Digital Marketing Director > "This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#GetApp___2607419) Marianela F. Water Treatment and Environmental Management Consultant > "Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to..." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___4241580) VR Verified Reviewer Account Manager > "Their support was a little slow in replying to queries." [See full review](https://www.capterra.com/p/253223/Zoho-Campaigns/#Capterra___2740394) [View Reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) ## User interface [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) 4.56 (2,561) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) 4.29 (315) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important ActiveCampaign Top features 44/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features) Zoho Campaigns 31/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Process/Workflow Automation - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor [See all features](https://www.capterra.com/p/253223/Zoho-Campaigns/#features) ### Recognition ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports Zoho Campaigns is recognized as a top-rated tool in 4 Capterra Shortlist reports Best Value Email MarketingSoftware (2024)  ### Deployment & support ActiveCampaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Zoho Campaigns Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ActiveCampaign - By ActiveCampaign - Located in United States - Founded in 2003 Zoho Campaigns - By Zoho - Located in United States - Founded in 1996 ## Popular Comparisons [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-132996/ActiveCampaign-vs-brevo) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) €4/month Price $9/month 4.2 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-253223/brevo-vs-Zoho-Campaigns) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.5 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) €4/month Price $13/month 4.2 Features 4.4 4.2 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-253223/MailChimp-vs-Zoho-Campaigns) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.5 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/) €4/month Price $0 4.2 Features 4.7 4.2 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/202338-253223/Gmail-vs-Zoho-Campaigns) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.5 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) €4/month Price $12/month 4.2 Features 4.2 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-253223/Constant-Contact-vs-Zoho-Campaigns) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.5 Features 4.5 4.2 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) €4/month Price $10/month 4.2 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-253223/MailerLite-vs-Zoho-Campaigns) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.5 Features 4.7 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.29 (315)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) vs [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[4.65 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) €4/month Price $14.99/month 4.2 Features 4.6 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/178819-253223/EngageBay-Marketing-vs-Zoho-Campaigns)