# Compare ActiveCampaign vs AWeber 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ActiveCampaign and AWeber based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/79367-95949/ActiveCampaign-vs-AWeber-Email-Marketing

---

# ActiveCampaign vs AWeber Features and Cost Comparison

Last updated April 20th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ActiveCampaignAWeber2/4 selected

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.2

Customer Service

4.4

Reviews Sentiment

Based on [2,561 reviews](#user-reviews)

Positive

2,381

Neutral

118

Negative

62

[## AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [322 reviews](#user-reviews)

Positive

285

Neutral

29

Negative

8

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

81%Fit

High performer

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

4.5

Newsletter Management

4.3

Email Tracking

4.5

Customizable Branding

4.3

75%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

4.5

Newsletter Management

3.0

Email Tracking

4.0

Customizable Branding

4.0

User satisfaction

User satisfaction

4.6

User reviews[2,561](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Ease of use

4.2

Functionality

4.5

Value for money

4.3

Customer support

4.4

User satisfaction

4.4

User reviews[322](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.2

Customer support

4.5

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$15Other, Per Month

-   Free version
-   Free trial

Best for

Best for

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Best for

Small businesses, coaches, affiliate marketers, bloggers, online retailers, and creators looking to grow with email marketing and automation.

## User reviews

Pros & cons

CA

Christopher A.

Commercial Director

> "Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7119596)

DM

David M.

Technical Support Engineer

> "I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7062259)

BY

Brian Y.

Visa Consulting Specialist

> "My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7077855)

JP

Jonathan P.

CEO

> "I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

GC

Graziana C.

Customer Operations Lead

> "I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7079738)

LW

Laura W.

Marketing Coordinator

> "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7096080)

Dan J.

COO

> "ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7115517)

MW

Mona W.

CEO and Founder

> "a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6848971)

LH

Louise H.

Front Office Manager

> "ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DB

Divan B.

Operations Manager

> "Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440952)

LH

Louise H.

Front Office Manager

> "There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

DL

Dimitris L.

Team Lead

> "Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

Jaden T.

Writer

> "It features so many tools that you can use to build email or SMS automations that can be triggered or respond to a customer's actions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6321098)

MM

Maurizia M.

CEO

> "This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

PC

Prachi C.

developer

> "Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

PC

Prachi C.

developer

> "Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6406150)

RS

Rhea S.

Internal Sales Executive

> "ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6507695)

CH

Colleen H.

VP of Marketing

> "Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

NM

Ngechu M.

Full-stack Developer

> "ActiveCampaign enables me to create, customize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6443094)

AG

Ana G.

Freelancer

> "I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6713971)

VR

Verified Reviewer

Sr People Ops

> "It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

WH

Wilberth H.

Asesor Inmobiliario

> "The automatization tools are very useful and give me flexibility to design any strategy that is best for my business."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6871583)

AK

Aleksandra K.

Owner

> "Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6462302)

CN

Christophe N.

Thérapist

> "ActiveCampaign allows me to easily manage communication campaigns with my audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

AW

Andrew W.

Owner

> "Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6800369)

VR

Verified Reviewer

Sr People Ops

> "The email management tools allows us to have good control over our campaigns and contacts/prospects."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7041628)

CH

Colleen H.

VP of Marketing

> "Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area)."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6350234)

LH

Louise H.

Front Office Manager

> "It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6555808)

MH

Marcus H.

CEO

> "There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RM

Rachel M.

Digital Campaign Executive

> "The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6578401)

SM

Selena M.

Singing Coach

> "Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ZZ

Zandalee Z.

Senior Analyst Programmer

> "ActiveCampaign offers capabilities which allows me to automate marketing in real-time."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6493055)

KS

Kathryn S.

Owner

> "They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

BL

Billy L.

Operations

> "The segments and tag functions make it easy to split up a list of contacts into different categories and send out more personalised emails"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DE

Duncan E.

Web Specialist

> "Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6705737)

JM

Joao M.

Spinning Instructor

> "It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

HH

Hendrik H.

Marketing manager

> "Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

KP

Khevana P.

Tech Lead

> "We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6503130)

ST

Sarah T.

Health Coach

> "sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6644647)

FG

Fabrizio G.

Design Lead

> "This platform has the most profitable marketing campaigns management and monitoring capabilities."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7038963)

CO

Chris O.

President

> "The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6579310)

BL

Billy L.

Operations

> "Activecampaign is a great way to store a central contact list and send out marketing emails - that's what I use it for"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6582040)

DL

Dimitris L.

Team Lead

> "Our forms were not capturing leads for 4 months."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7009375)

BT

Bodamer T.

Foreign Language and Localization Administrator

> "It allows us to come up with personalized campaigns to capture a targeted audience."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6338693)

KS

Kathryn S.

Owner

> "Decent features but outrageous pricing practices."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7082123)

CN

Christophe N.

Thérapist

> "Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7018121)

DK

Dan K.

Founder

> "I want to downgrade and they won't let me until my next renewal in a year."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

JF

Joe F.

Associate Professor of Law

> "It allows us to strategize our marketing campaigns in order to make them more successful."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6720501)

DK

Dan K.

Founder

> "There are many issues: 1) the system has a steep learning curve."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7030890)

SM

Selena M.

Singing Coach

> "The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

ClJ

Céline J.

Social Media Manager

> "We also noticed that getting in touch with human support tends to be impossible."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6873052)

JM

Joao M.

Spinning Instructor

> "We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6440201)

CB

Caspar B.

Digital Marketing Manager

> "Not easy to track UTM data through forms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

Christina S.

Area Director of Sales

> "Powerful marketing analytical tools that gives accurate reports about campaigns performance."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6342026)

PK

Paulette K.

Credit Risk Analyst

> "The landing page builder feels a bit basic compared to similar tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6486875)

MH

Marcus H.

CEO

> "Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

FG

Francesco G.

Partner

> "the prices have gone up consistently without a serious improvement in features despite their position in the market, their integration with..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6114791)

Emma B.

Senior Director Product Marketing

> "We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4969107)

SM

Selena M.

Singing Coach

> "It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

MA

Mitusha A.

Developer

> "ActiveCampaign has helped me gain leads via social marketing content and get the information on the internal Slack channel and Salesforce that is..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6061447)

Carlos P.

Key Account Manager

> "Sometimes the size of the source does not stay the same when you alter the path and when you view the source code, everything is just a single row,..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4850688)

MH

Marcus H.

CEO

> "The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6640691)

RA

Rahman A.

Marketing Specialist

> "This can get a little messy, especially when you are dealing with  multiple campaigns."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

CC

Crystal C.

researcher

> "To further develop the general client experience, you can send customized messages to your site clients."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6481880)

CB

Caspar B.

Digital Marketing Manager

> "Bad usability and very buggy."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7024419)

JP

Jonathan P.

CEO

> "Useful tool to automate emails to leads and manage our sales process"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6456159)

MW

Michelle W.

Social Media Manager

> "Some automations did not work immediately for inexplicable reasons."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6358627)

RA

Rahman A.

Marketing Specialist

> "The integrated CRM also helped me maintain clean and responsive customer lists."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6784853)

SM

Selena M.

Singing Coach

> "So I gave up on that automation and others like it."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___7010620)

John G.

Supply Chain Managing Officer

> "It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6012843)

NS

Niraj S.

Alliance Lead

> "UI feels outdated: Not as smooth as competitiors"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6710630)

VR

Verified Reviewer

Computer Engineer

> "The product offers robust marketing automation capabilities, allowing you to create complex workflows, automate repetitive tasks."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___4798320)

MM

Michele M.

COO

> "Some users find it less sophisticated compared to other email marketing tools."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6315119)

MM

Maurizia M.

CEO

> "It's reliable in its stats and the way it avoids spam."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6860028)

BA

Brenda A.

sales leader

> "The lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6234656)

CM

Cam M.

Sr. Director

> "The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___5025297)

CK

Colin K.

Nutrition Coach

> "Sometimes its A little bit slow and this can be quite annoying"

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6341613)

GM

Gary M.

reviewer

> "The stage is a unique advantage in robotizing Client Experience (CX) for different perspectives like offers, lead magnets, bulletins, and changes in..."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6130750)

HH

Hendrik H.

Marketing manager

> "You have to wait over a week to get any word from customer service."

[See full review](https://www.capterra.com/p/79367/ActiveCampaign/#Capterra___6452695)

[View Reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

VR

Verified Reviewer

Analyst

> "Works well for small businesses."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425)

VR

Verified Reviewer

Analyst

> "Design templates feel a bit limited."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425)

VR

Verified Reviewer

Service provider

> "This software allows me to automate my email communication and improve my email open rate, thanks to features like A/B..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4937754)

CR

Christopher R.

Coach

> "Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6637415)

DE

Duncan E.

Web Specialist

> "So if you don't need those things its a good starting point - allthough like many other providers they did double the price..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662)

Sam H.

Marketing Specialist

> "Although Aweber has many useful capabilities, I have found that its email template customization possibilities are limited,..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

DE

Duncan E.

Web Specialist

> "Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662)

CM

Carolyne M.

Owner

> "I found them to be really restrictive with my email list and I lost a lot of subscribers."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

AB

Angelica B.

University Intern

> "The program offers in-depth analytics and reporting that provide insightful data on subscriber behavior and campaign..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

AR

Anthony R.

Publisher

> "The issue that made me leave AWeber was primarily pricing, although to state that it was pricing alone would be incorrect."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AB

Angelica B.

University Intern

> "We could monitor engagement levels and modify our email campaigns as needed thanks to AWeber's dependable deliverability..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

AR

Anthony R.

Publisher

> "It would be correctly stated as well as be what I disliked most about AWeber was the price-to-quality ratio."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AB

Angelica B.

University Intern

> "The wide template collection and customisable sign-up forms offered by AWeber further improve lead generation and brand..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

MA

Mohamed A.

معلم لبرامج ميكروسوفت

> "Outdated Interface in Some Areas"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6783092)

Steve D.

Owner and Chief Bottle Washer

> "The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760)

JK

Josh K.

Marketer and Recruiter

> "I think the price compared to how many people you can have in the campaign isn’t very good."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

Nanaka S.

Infrastructure Specialist

> "Also, increasing the number of third-party integrations that are enabled would give users even more options when..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

AR

Anthony R.

Publisher

> "It was the tone of the email, though, that made it somewhat condescending."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

GZM

Gina Zoie M.

Creator

> "The free version is perfect for the beginner and as you grow they offer more features to support your growing email..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252)

CM

Carolyne M.

Owner

> "I couldn't send them another email from there."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

JH

Jeffrey H.

President

> "They have been able to help us with suggestions on landing pages, templates for broadcasts, and sign-up forms."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5009909)

AR

Anthony R.

Publisher

> "Simply put, they decided to charge too much for too little."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AR

Anthony R.

Publisher

> "I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

John S.

Social Media Consultant

> "One downside I have experienced with AWeber is the limited flexibility in customizing certain features. While the templates..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779)

Steve D.

Owner and Chief Bottle Washer

> "It works as it is supposed to, but my most liked feature is the customer service."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760)

VR

Verified Reviewer

Cofounder

> "They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3529801)

Nanaka S.

Infrastructure Specialist

> "Simple email automation solutions have simplified our marketing efforts, allowing us to easily construct dynamic campaigns."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

VR

Verified Reviewer

Writer

> "AWeber is not intuitive and it is lacking some of the features that other email companies offer."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6235482)

CM

Carolyne M.

Owner

> "Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

DM

David M.

Seller

> "Deliverability was ok, now its turned very bad"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6655138)

GZM

Gina Zoie M.

Creator

> "I also have the confidence to know that as my business grows AWeber has all the features I need to manage my email..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252)

AV

Amanda V.

Administrator developer tech support etc.

> "When we first started with AWeber a long time ago, it wasn't the most user friendly platform and was pretty limited in what..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6063543)

JK

Josh K.

Marketer and Recruiter

> "I liked that it guaranteed the deliverability of emails."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

MSB

Manish Singh B.

Affiliate Marketer

> "Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4556695)

VC

Vanessa C.

Marketing Associate

> "Easy to use email management system, from managing your lists to designing your emails."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6608782)

John S.

Social Media Consultant

> "However, if you require more customization and in-depth reporting, it may not be the best fit for your needs."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779)

CM

Carolyne M.

Owner

> "Aweber was the 'gold standard' in email marketing when I used it a few years ago."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

Bill Laurel P.

Programmer

> "I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4690848)

RG

Randall G.

Owner

> "The push notifications, social media integrations, and automation made aWeber a game changer."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4981025)

ES

Ed S.

CVO

> "Lacks features and functionality that dedicated Marketing CRMs provide to automate more of your marketing"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3523549)

BH

Bahaa H.

Planning Manager

> "Aweber is the new gem in town. With it's excellent features it does exactly what it was created for."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6775148)

Juan Pablo B.

COO

> "We experienced some problems with the unsubscribed list, sometimes needed to verify it and cleaned it manually."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3543958)

IK

Ifeanyi K.

Director

> "We use Aweber to connect more with our audience via email campaigns, email automation, sending out newsletters, and..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3651943)

DD

Darma D.

Solopreneur/author/mentor

> "It caused me to loose over $400 — by using one of those tags incorrectly, it triggered an automatic email to download my..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2991855)

CT

Carleton T.

Admin

> "Works reliably and their customer support is helpful."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6591139)

Valor L.

Project Management Consultant

> "Aweber doesn't have the ability to really customize forms nicely."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3908449)

JJ

Juliet J.

Blogger

> "It allows you to send 3000 emails per month for free, this makes it perfect for beginners who are just getting started with..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4156596)

Edward N.

Affiliate Marketing Specialist

> "This can be extremely frustrating as it can lead to lost leads, lost sales, and diminished customer trust."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4505279)

Patty H.

CEO Virtual Consultant

> "Includes simple e-commerce functionality for landing pages."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6245338)

LE

Linden E.

Content Creator, marketing director

> "The lead pages on Aweber aren’t great, and they don’t always work fantastic putting them into a Wordpress blog."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3967711)

Nanaka S.

Infrastructure Specialist

> "AWeber's holistic approach has improved our email marketing strategy and strengthened customer relationships."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

MT

Mamuyovwi T.

Product manager

> "Higher plans are a little bit too expensive for the average user, higher barrier of entry"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3708738)

SC

Samantha C.

Manager

> "They have a bank of free stock photos and memes that are great as well."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4899594)

VR

Verified Reviewer

Marketing Manager

> "Deliverability is just ok, it could be better."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4851335)

Sam H.

Marketing Specialist

> "If you're seeking for a dependable and simple email marketing solution, AWeber is what you need."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "The biggest negative of AWeber is its lack of support for mobile users."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4656082)

RF

Regina F.

Manager

> "AWeber is an excellent email marketing /contact management platform for those serious about growing their business."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6227690)

AL

Alicia L.

Business Owner

> "Unfortunately, you do need to pay to make use of the features, the free version is not enough. "

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4697496)

MC

Marisa C.

Content Creator

> "You can start navigating the interface, and you can easily find your way around it to create your first landing page or..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050)

MC

Megan C.

Freelance digital marketer

> "It's inconvenient to switch between platforms to integrate my work flow."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3751771)

HB

Hemal B.

CEO

> "AWeber has significantly contributed to the growth of my business through Email Marketing."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4980217)

Tolu A.

Digital marketing consultant

> "The cost also rises and piles up as your contacts continue to increase."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3599281)

JK

Josh K.

Marketer and Recruiter

> "It was always user friendly and never created any frustrating days."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

PL

Paul L.

Freelancer

> "The RSS to email templates are inadequate, and they aren't editable with Aweber's regular drag-and-drop email builder."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3135434)

Peter B.

Owner

> "It's reliable and dependable"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6692408)

DG

Danielle G.

Coach

> "I really don't like that subscribers are counted as many times as the number of lists and that unsubscribed are counted in..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2888296)

JF

Jacob F.

Store Manager

> "It is the greatest hack for pioneers who wants to grow their own companies fast."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5048748)

DM

Donna M.

Author

> "It makes sending to my email followers easy and provides useful reports, but I'm having trouble justifying the expense of..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3348826)

RR

Robert R.

Owner

> "Good implementation of split tests and reporting."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4848469)

SH

Steve H.

Writer / Producer

> "For me (a very small company) their customer service was lacking repeatedly."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4132488)

ML

Michelle L.

Owner

> "I found Aweber to be a great software - easy to use, fully loaded with functionality for any business and integrates well..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5091298)

Muhammad I.

Freelancer

> "The free plan does not available"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3768065)

IK

Ifeanyi K.

Director

> "Additionally, the product has been regularly improved, for example, by include additional features like a landing page..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3651943)

JD

Jessie D.

Founder

> "A disadvantage I experienced is that back in the day when I used AWeber, some other users were using AWeber to spam people..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3490762)

Sam H.

Marketing Specialist

> "It's perfect for mass emailings like newsletters."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

MC

Marisa C.

Content Creator

> "I normally struggle when using new software."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050)

ED

Elijah D.

Blogger-Digital Marketer

> "They've also been steadily enhancing the product, such as by adding new features like a landing page builder and push..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3564487)

SB

Shivansh B.

CEO

> "I don't know why they've launched the landing page tool!"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3705134)

AV

Amanda V.

Administrator developer tech support etc.

> "Love that they also added in tagging options."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6063543)

JM

Julia M.

Owner

> "does not offer easier template design on its own ..... have to use partner services or access customer website"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3366040)

[View Reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

## User interface

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

4.56 (2,561)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

4.39 (322)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ActiveCampaign

Top features

44/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/79367/ActiveCampaign/#features)

AWeber

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#features)

### Recognition

ActiveCampaign is recognized as a top-rated tool in 5 Capterra Shortlist reports

AWeber is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

ActiveCampaign

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

AWeber

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ActiveCampaign

-   By ActiveCampaign
-   Located in United States
-   Founded in 2003

AWeber

-   By AWeber
-   Located in United States
-   Founded in 1998

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[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.5

Features

4.2

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-79367/Constant-Contact-vs-ActiveCampaign)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$10/month

4.2

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/95949-136603/AWeber-Email-Marketing-vs-MailerLite)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$15/month

Price

$9/month

4.5

Features

4.5

4.2

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/79367-147415/ActiveCampaign-vs-EmailOctopus)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.2

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-95949/Constant-Contact-vs-AWeber-Email-Marketing)

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.83 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

$15/month

Price

$17/month

4.5

Features

4.7

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/79367-198994/ActiveCampaign-vs-Systeme)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$15/month

Price

$15/month

4.2

Features

4.4

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/95949-171840/AWeber-Email-Marketing-vs-HubSpot-Marketing)