Uptrends vs Hotjar: Which is a better fit?

Alan: My name is Alan. I'm the owner and CEO of my company. I give Hotjar a five. And for more reviews, click below. I found Hotjar through either a business coach, or perhaps a marketing video, where the point was made, that you really need to track your website's behaviors, and your consumer journey from the beginning. And the best way to do that, is to track behaviors. And that's how I found Hotjar. So, once I installed it, I was able to see a lot of the activity that people were taking on my website, and take actionable steps to improve the quality and experience of people going on my website. So, there are two main reasons I chose Hotjar. One was its heat mapping. I was able to see what people were not only looking at, what they clicked on, and how far down the page they scrolled. But more importantly, I was able to look at a recording of their behaviors on my website, see what websites they visited, what they clicked on, where they stopped, what they read, what they skipped past. Gave me a lot of information on specific buyer journeys. And specifically, when I was able to link that into a... If they filled out a form on my website, and I can see when that form came in, I can go right to the video of that user, that led to that form fill, to see what their behavior was like before they filled out that form. So, I can see specifically what pages they looked at, where they stopped, where their interest was. And we can use that data to have more meaningful conversations with the potential. New clients with the lead. It was very easy to get started with Hotjar. They give you a code that you install into your website. So, you just manually do it yourself, if you're familiar, or you give it to your webmaster, and you're up and running. You have your login to get into their dashboard, and you can start recording and viewing everything, once you have it all set up properly. So, it was fairly easy. I'm not a very technical guy, but I had it up and running within an hour. For anyone considering Hotjar, my suggestion and advice is to just do it. They have a low tier offer. I believe. I don't think it costs anything. You can just get right in, start collecting data, take a look, and start making actionable steps to improve your website and your buyer journey. And you've got nothing to lose for that. So, I would do it.