Capterra Logo
Helping businesses choose better software since 1999

Omnisend vs SparkPost: Which is a better fit?

Updated on January 26th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Features in Transactional Email
32
Best performer
38
  • Activity Dashboard
  • Autoresponders
  • Campaign Scheduling
17
38
  • Drip Campaigns
  • Email Monitoring
User satisfaction
4.7
User reviews806
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.6
3.7
User reviews35
Ease of use
3.9
Functionality
3.8
Value for money
3.7
Customer support
3.0
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

As the world's largest email sender, SparkPost enables businesses of all sizes to predict and optimize email performance by unifying deliverability analytics, email delivery and a vast data footprint.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-8647206e-11d4-4881-d14c-08dbdfa5ba82
Trevor A
Owner
5.0

Trevor A.: Hi, my name's Trevor. I'm the owner of Agency and I give Omnisend five out of five stars. So we've used all kinds of email marketing software, anything from MailChimp back in the day to ActiveCampaign, Emma, Klaviyo, you name it. I mean, pretty much any email program out there, we've used and yeah, it was always an issue, whether it was budgeting with clients and budgets not fitting in with what these offerings were on these different platforms. A lot of them just had lack of something, whether it was custom emails, just ways to customize and ways to engage with our audience. So the biggest reason why we went with Omnisend, one, it kind of checked all the boxes that we needed. It integrated with Shopify. It kind of did everything that we needed it to do. Automated emails, sending special emails with different flow capabilities was extremely important. But I think the biggest thing was the price. We were able to save hundreds of dollars for our clients just by switching them over to Omnisend. The onboarding process with Omnisend was extremely simple. It's just a few simple clicks. If you do need help, they have a support team there to help guide you and walk you through it or if you needed even further help, they have someone who could literally set it up for you. So the setup process was extremely painless. I personally feel that you can't go wrong with Omnisend. Like I said, it checks off all the boxes. It does everything that any competing product that you see out there does. Omnisend does it just as well. I think they have amazing customer service. So if you have any questions while you're in their platform, they have live help with a live person who will help guide you and if they don't know the answer, they will find the answer for you. I think that's a huge thing. Coming from a competitor, for a couple of our clients, there was zero support. They just direct you to the help center and when you have a really technical question, it's hard. The help center doesn't help you in that way. So I think, one, the pricing, you can't go wrong with it. It's the best pricing that we've found out there in terms of what it's capable of doing and then, two, that live support and just knowing that I have someone that I can speak to, a real human is very important.

How Capterra sources reviews
View all video reviews
No video reviews yet
User interface
153508 video thumbnail}
1 Video
No videos provided by vendor
153508
5 screenshots
82543
3 screenshots

Omnisend

Top Features
32/38
  • Drip Campaigns
  • Email Management
  • Email Monitoring
  • Geolocation
  • Mobile Access
  • Simple Mail Transfer Protocol (SMTP)
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Analytics
  • Campaign Scheduling
  • Click Tracking
  • Contact Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Drag & Drop
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • List Management
  • Message Personalization
  • Real-Time Data
  • Reporting/Analytics
  • SMS Messaging
  • Subscription Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
  • Workflow Management
  • WYSIWYG Editor
See All features
Hide Transactional Email Software Features -

SparkPost

17/38
Show Transactional Email Software Features +
Omnisend
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SparkPost
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Omnisend
  • By Omnisend
  • Located in United Kingdom
  • Founded in 2014
SparkPost
  • By SparkPost
  • Located in United States
  • Founded in 1997
Recommendations

Products similar to those you're currently comparing: