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SparkPost vs Mailgun: Which is a better fit?

Updated on February 2nd, 2025
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Summary
Features in Transactional Email
17
Best performer
38
  • Activity Tracking
  • Alerts/Notifications
  • Campaign Analytics
10
38
  • Autoresponders
  • List Management
  • Message Personalization
User satisfaction
3.7
User reviews35
Ease of use
3.9
Functionality
3.8
Value for money
3.7
Customer support
3.0
4.3
User reviews167
Ease of use
4.2
Functionality
4.2
Value for money
4.0
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

As the world's largest email sender, SparkPost enables businesses of all sizes to predict and optimize email performance by unifying deliverability analytics, email delivery and a vast data footprint.

Our product is built for developers that need a simple email API integration to send, receive & track email in their app whether using Python, Ruby, PHP, C#, Node.js or Java across multiple industries

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Albert H
Web Developer and IT
5.0

Albert: Hi, I'm Albert. I'm a web developer at a nonprofit organization in Nova Scotia, and my company has 25 to 30 staff in total, and I give Mailgun five out of five. Prior to Mailgun, I was using the default SMTP mail server inside LearnWorlds, and the problem was it just kept going to spam. Customers didn't receive the emails, and we couldn't track whether they got it or not. So we looked at several mail platforms, and based on the YouTube channel, knowledge base and developer resources, we found that Mailgun was the best choice for our particular instance of our learning management system and our website and batching platform. It was very easy to get started. Their YouTube channel covered everything, and whenever I encountered a problem that wasn't covered by YouTube channel, I reached out to their staff and they were very prompt to help me and assist me every step of the way. So before choosing this platform, I recommend watching the YouTube channel to make sure it fits your specific use case. And also, don't buy it right away, use their free trial. Every pricing plan on their platform has a free trial, so use that for 30 days to make sure it fits your business case. And then if that works, then I recommend going forward because it makes email delivery and email tracking a lot better.

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SparkPost

Top Features
17/38
  • Activity Dashboard
  • Autoresponders
  • Campaign Scheduling
  • Contact Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Drag & Drop
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Geolocation
  • List Management
  • Message Personalization
  • Mobile Access
  • Real-Time Data
  • Simple Mail Transfer Protocol (SMTP)
  • SMS Messaging
  • Workflow Management
  • WYSIWYG Editor
  • A/B Testing
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Campaign Analytics
  • Click Tracking
  • Drip Campaigns
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Event Triggered Actions
  • Reporting/Analytics
  • Subscription Management
  • Template Management
  • Third-Party Integrations
  • Unsubscribe Database
See All features
Hide Transactional Email Software Features -

Mailgun

10/38
Show Transactional Email Software Features +
SparkPost
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mailgun
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SparkPost
  • By SparkPost
  • Located in United States
  • Founded in 1997
Mailgun
  • By Sinch
  • Located in Belgium
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