--- title: "Compare Shopify vs Wix 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Shopify and Wix based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/83891-169007/Shopify-vs-Wix" page_type: "comparison" language: "en" --- # Shopify vs Wix Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ShopifyWix2/4 selected [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) [## Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting Price $29.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [6,718 reviews](#user-reviews) Positive 6,232 Neutral 350 Negative 136 [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,787 reviews](#user-reviews) Positive 9,506 Neutral 1,035 Negative 246 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Fishbowl 4.2 (1,132) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 84% of reviewers rated it above 4 stars * * * ### NetSuite 4.2 (2,073) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### BigCommerce 4.4 (341) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * Highest Rated ### EngageBay CRM 4.6 (912) * * * Starting Price $14.99 Per User,Per Month Free Trial Free Version * * * User rating 97% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,725 reviews from ecommerce software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 77%Fit Missing features Feature ratings Credit Card Processing NA Data Security 4.6 Electronic Payments 4.6 Order Management 4.5 Shopping Cart 4.6 80%Fit Feature ratings Credit Card Processing 4.3 Data Security 4.6 Electronic Payments 4.4 Order Management 4.3 Shopping Cart 4.4 User satisfaction User satisfaction 4.5 User reviews[6,718](https://www.capterra.com/p/83891/Shopify/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.4 User satisfaction 4.4 User reviews[10,787](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $17Flat Rate, Per Month - Free version - Free trial Best for Best for Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. Best for Wix is used by SMBs, individuals, and businesses such as eCommerce stores, creators, restaurants, non-profits, retailers, and event organizers to build and manage their online presence. ## User reviews Pros & cons JG Jessee G. Director of Media > "The admin interface is clean, highly robust, and the built-in marketing reports allow me to track the performance of our advertising campaigns in real time." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7184721) VK Vitali K. IT Manager > "Misconfigured product will be abused by bad actors using specialised tools for shopify and you will loose money if you fail to catch these orders. If you list on shop app it will overtake your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125007) Gary A W. Founder CEO > "The platform has provided a reliable and scalable foundation for growing my business, making it easy to manage products, process orders, and reach customers through multiple sales channels." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) AD Alexandre D. Secretary General > "They do reply to messages quickly but I have noticed delays during busy periods which I don't think is great when having problems with payments or data. When it comes to exporting large..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7172279) SA Simon A. Founder and Shopify E-commerce Strategist at Opklopper > "As an e-commerce agency and Shopify Plus Partner, Opklopper uses Shopify for professional online store builds, redesigns, replatforming projects and ongoing optimization." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7183991) SP Sonu P. Systems Analyst > "Costs can increase quite a bit over time, especially with paid apps and transaction fees. While the basics are easy, more advanced customization isn’t very straightforward and often needs..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7137755) RR Rebecca R. Production manager > "The tools for product management, payments, and order tracking are well-designed and help streamline daily operations. While costs can increase with apps and upgrades, Shopify remains a strong..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7155126) AS ALFREDO S. lead > "Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7117194) MC Melissa C. Lash supplier > "I have had multiple websites with shopify and I love how you can personalise everything from the comfort of your own home , there are many different payment options for customers from Apple Pay..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125416) VR Verified Reviewer Technical Operations Manager > "there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7012537) SG Swagat G. CEO and Founder > "You could pretty much launch your e-commerce website solely with Shopify without having to worry about any other platforms from getting a domain name and hosting space, to securing the website..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7132419) Slayder R. Web Developer > "The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) BK Blerta K. Language Instructor > "The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7124063) Inbal H. Owner > "Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7138817) Gary A W. Founder CEO > "The user interface is intuitive, which allowed me to get my store up and running quickly without needing extensive technical knowledge. As my business has grown, Shopify has continued to meet my..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) Melanie B. Owner > "Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6517922) Gary A W. Founder CEO > "The platform provides everything needed to run an e-commerce business in one place, including website hosting, product management, payment processing, shipping integrations, and marketing tools." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) BL Brooks L. Buyer > "the costs can add up quickly, especially with paid apps and transaction fees, which can affect value for money." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7167204) RR Rebecca R. Production manager > "Shopify’s tools for managing products, tracking orders, and analyzing sales make running an online business much more organized and efficient." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7155126) VR Verified Reviewer Project Manager > "Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6647301) Gary A W. Founder CEO > "Shopify also integrates seamlessly with social media platforms and sales channels, allowing us to reach customers wherever they shop." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) LC Leila C. Owner, Designer, Creator > "Also, this requires additional time to research; the apps can slow down the site and conflict with each other." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133752) Song L. AI Integration Engineer > "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690) NN Nabil N. IT Manager > "Some customization still requires digging into Liquid templating which isn't for everyone." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144127) KL Kristin L. COO > "The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) AC April C. CEO > "The MAIN thing is that if I have an order for 100 units and they come 10 units to a box, there's no way to make a bulk shipping label purchase all at once." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6672505) KL Kristin L. COO > "Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) ST Sean T. Content Creator > "Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104621) Margie C. Owner > "I like Shopify because even the more affordable option (the basic level) offers a variety of options, and you're able to customize it to what you need." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7157870) Harshul S. Senior. Technical Support Specialist for Network Operations > "Also sometimes the store feels a bit slow when too many apps are installed." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7131800) SF Sarah F. Saler > "My overall experience with shopify is pretty amazing, it is helpful and sends me upcoming notifications on where my packages are and when they will deliver." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) IA Ibrahim A. Admin > "However, it becomes less budget-friendly as your store grows and you start needing more advanced features." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133532) Slayder R. Web Developer > "Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) Amber L. Owner > "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) RR Rebecca R. Production manager > "The platform is very user-friendly, even for beginners, and allows me to set up a professional-looking website without needing advanced technical skills." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7155126) TV Thomas V. Market research interviewer > "Hidden fees which can be bad for growing brands. While there are numerous advantages, you have to carefully consider pricing, content management constraints, etc." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869) Jonathan S. Founder > "The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7150727) VR Verified Reviewer Digital coordinator > "Overall, the experience with Shopify has been just OK, but trending more negatively the more I used it, and felt that ultimately it wasn't right for me both as a consumer and a user due to the..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125933) DS Darren S. Product Owner > "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) VR Verified Reviewer Owner > "Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) DM Dana M. Fulfillment Manager > "I went from manually typing in orders on behalf of customers, to orders being automatically ingested, which frees up my time immensely." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7027997) RP Ryan P. Speech Language Pathologist > "Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7031959) Jonathan S. Founder > "Customization options are excellent, and there is a large community and support network around the platform." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7150727) SA Suman A. Owner,Bookkeeper,TAxpreparer > "The biggest frustration is definitely the "app creep" and the way costs can quietly spiral out of control." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7168917) JA Josh A. Co-founder, VP of Marketing > "Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6569748) Felix N. Founder > "You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) HD Hannah D. Warehouse Assistant Manager > "Great customization tools, and the option to add apps that help your work flow and ensure you are working in a space/platform that ensures your business is running smoothly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6780240) EK Edwin K. Ecommerce Technical Assistant > "Users often mention the additional transaction fees if you don't use Shopify Payments, limited free themes, and customization constraints." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6504178) MW Matthew W. Store Manager > "The built in shipping tools save me time and money and allows me to take care of online orders quickly leaving more time for my customers in store." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6854419) VR Verified Reviewer Architect > "Lastly, some users find the customization options limited unless you're comfortable with coding, which can be a hurdle for those wanting a highly unique store design." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6670811) SN Seth N. Operations Manager > "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657) BM Brandon M. Owner > "You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6839281) AR Abhishek R. Digital marketer > "I use Shopify as my e-commerce store for my drop shipping business. And the best part is you not need any knowledge about anything Shopify's easy and user-friendly dashboard you can easily..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6674941) EJ Ethan J. Auditor > "The only issue I have with shopify is the integrated AI which takes away from the personality of creation." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104365) CE Carmen E. Sales Supervisor > "I’ve used Shopify to build online stores for small businesses, and I’ve also worked at a brand that uses Shopify for its online store as well as its in-store POS system." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6763981) BD Barbara D. Account Manager > "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490) VR Verified Reviewer Owner > "Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) NF Niccolò F. Cofounder, CTO > "There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6560628) SF Sarah F. Saler > "My favorite thing about shopify is it tracks ALL of my orders under one application!" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) TH Trisha H. Owner > "I found any customization to be more difficult." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) RC RUBY C. MARKETER > "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for efficient..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) Jade M. Digital Marketing Specialist > "Monthly fees, premium themes, paid apps and the list goes on. If you don't know coding the templates can be kind of basic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7003222) MC Megan C. Marketing and Communications Manager > "I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6542844) VR Verified Reviewer Marketing Manager > "It was also a bit difficult to match the website up to our existing Hubspot and make it look exactly the same as an extension of the site, rather than a seperate site." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6669491) OG Olivia G. Owner > "The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6579496) LW Lee W. Owner > "There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7102890) SB Shaina B. Owner > "Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a great..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6644335) Felix N. Founder > "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) AV Ashley V. Owner > "This app works very well have your business from the comfort of your own phone whiles being on the go get notifications from this app about new sales, charge backs , payments right from your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) AV Ashley V. Owner > "Shopify has it negatives sides for example in 2019 Shopify shut down a lot of online businesses just for selling N 95 face mask when Covid-19 pandemic hit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) TH Trisha H. Owner > "For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) KG Khaled G. Software Engineer > "Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6600935) Sunil T. Ceo > "it's number one option for startups to choose Shopify .the user interface is simple and beginner friendly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7128921) VR Verified Reviewer Owner > "What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7088629) HK Huda K. Rebel and Founder Co-CEO Huda Beauty > "Shopify is the Rolls-Royce of platforms for deploying sales funnels quickly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7180351) CD Crystal D. Owner > "I hate that unless you pay more you don’t have live phone support." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7121671) AZ Angelica Z. Marketing > "I like the wide range of integrations, customisable themes, and tools for handling inventory, payments, and shipping." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6586653) RS Rachael S. owner > "The pricing is a little high if you're not making sales right away, and the SEO could use improvement." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) JV Jan V. CEO > "Shopify is a "one-stop-shop" that takes the technical headache out of running an online store." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7126269) VR Verified Reviewer Sales and Marketing Manager > "Building a website and combining all the apps and functionality can be very daunting. " [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7091399) SN Seth N. Operations Manager > "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657) BB Barclay B. CEO > "The menu is not really user friendly so you need time to learn to use this software and time to adapt" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___4081928) Sunil T. Ceo > "it's number one option for startups to choose Shopify .the user interface is simple and beginner friendly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7128921) PR Pavel R. Marketer > "Also, unlike the laptop interface, the mobile interface is a bit more complicated to use." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3385977) VR Verified Reviewer Owner > "Shopify's interface is the easiest platform I have work with." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7112414) PM Precious M. Shopify Review > "The Shopify editor isn't as user-friendly as it could be, and it takes some time to get used to." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3358533) CC Chris C. Founder > "The interoperability was the best part of Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6843864) CS Casey S. Point of Sale Analyst > "I can't think of any downside, if I had to pick, I would say that I don't love the interface." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3545702) Song L. AI Integration Engineer > "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690) VM Viktor M. CFO > "It can get a bit steep, especially when you start adding those extra apps and features. And speaking of apps, some of them are hit or miss." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6004509) KC Kyle C. CMO > "As someone who has little to no code experience, I was able to set up my shop all by myself and configure all the integrations." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7098695) Swadesh P. Marketing Ambassador > "The only issue we faced is with adding products, bulk updating of products wasn't easy, had to do a lot of stuff one by one." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3439119) LC Leila C. Owner, Designer, Creator > "Shopify continues to add functionality." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133752) TL Tunhi L. SENIOR ACCOUNTANT > "Integration is horrible Shopify refuses to work with most other products, including our POS and ERP." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3493469) AR Albert R. Customer Service Expert > "Shopify does a great job with integration which makes our day to day processes much easier and efficient" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6722087) Tolu A. Digital Marketing specialist > "It could get really expensive when you start adding other plugins to improve the functionality of your website." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3217799) DS Darren S. Product Owner > "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) Ben U. Software Solutions > "Also some small very random little things are not easy to do because of how streamlined and specific their system is." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6663231) PS Paul S. Software Engineer > "It is easy to set up, has a vast array of apps available, and it scales from a small to a large instance." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122689) Christopher M. ceo > "It can be a bit hard at the beginning for new users" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___5097875) AA Ali A. Marketing Management > "Shopify’s user-friendly interface and simple setup process make it ideal for beginners and professionals alike ,Shopify offers unmatched sales features, including unlimited products and powerful..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6248227) SA Simao A. QA Automation Engineer > "Lack of some configurations." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3849346) MC Maza C. consulting > "Its easy to set up and manage everything in one place, and the drag and drop design makes it smooth sailing for someone like me who wants things simple." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6815917) CS Chitrang S. Software Engineer > "Installing Shopify on local servers can be a little cumbersome." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___3491143) JG Jessee G. Director of Media > "The admin interface is clean, highly robust, and the built-in marketing reports allow me to track the performance of our advertising campaigns in real time." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7184721) Inbal H. Owner > "Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7138817) Gary A W. Founder CEO > "The user interface is intuitive, which allowed me to get my store up and running quickly without needing extensive technical knowledge. As my business has grown, Shopify has continued to meet my..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) Amber L. Owner > "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) Gary A W. Founder CEO > "Shopify also integrates seamlessly with social media platforms and sales channels, allowing us to reach customers wherever they shop." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7189310) BD Barbara D. Account Manager > "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490) KL Kristin L. COO > "Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) Felix N. Founder > "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) [View Reviews](https://www.capterra.com/p/83891/Shopify/reviews/) DE Danielle E. Owner > "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517) BL Bruno L. Senior Engineer > "While Wix offers incredible flexibility for initial design, its biggest drawback is that you cannot switch your website's template once it is live. If you decide a year down the road that..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) KH Kelvin H. kitchen design > "Users also love its 900+ templates, strong built‑in business tools like bookings and e‑commerce, and the wide App Market for adding features." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) BL Bruno L. Senior Engineer > "Instead, you are forced to manually rebuild your entire website from scratch on a new theme, which creates massive friction and consumes significant time as your brand scales." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) BL Bruno L. Senior Engineer > "The platform handles all the technical heavy lifting—including secure cloud hosting, automated site backups, and SSL certification—entirely in the background, allowing users to focus..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) KA Keir A. Principal Engineer > "It’s ridiculous how difficult it is to make a basic drop down menu go across the entire width of the page; it will always revert back to where the toggle begins and there are options..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7155227) KH Kelvin H. kitchen design > "Wix’s biggest strengths are its easy drag‑and‑drop editor, which lets anyone build a site quickly, and its design flexibility that allows precise control without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) Nino W. Founder > "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) MC Mark C. Membership Secretary and Design > "By using the classic editor to build a dual-optimised layout for a local aviation museum, I’ve been able to cater to two completely different generations seamlessly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) RR Rebecca R. Production manager > "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110) Clare A. Owner > "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051) SK Sheniga K. Consultant > "It also offers a wide range of features such as hosting, integrations, and basic marketing tools, all within one platform." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7158175) AR Alexia R. Digital Specialist > "The premade templates are limited, and I found it a bit hard to access their website templates or implement them in my own website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7178701) Troy D. Consultant > "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722) MC Mark C. Membership Secretary and Design > "While the frontend results are excellent, the backend file management system is deeply frustrating to work with, particularly when managing a large media library for an aviation museum." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) Gary A W. Founder CEO > "No Technical Setup Required: Web hosting, domain registration, SSL certificates, and site security are all managed automatically, making launch stress-free. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7198488) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) BL Bruno L. Senior Engineer > "You can position text boxes, images, and buttons exactly where you want them, giving you complete creative control over the visual layout." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) LA Leonardo A. Microbiology Student > "Accessing the website editor was slightly difficult if you have not connected the site to a custom domain and have gotten a custom business email." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7181837) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) KH Kelvin H. kitchen design > "Finally, migrating your site away from Wix is difficult due to limited export options, which can lock you into the platform." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) JP Jacob P. Owner > "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) VR Verified Reviewer IT Specialist > "Great tool for small businesses to build and grow their digital and online brand and presence, starting with their website building products." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7148709) Kunal S. Business Boosters > "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) Alona K. CEO > "A special shout-out goes to their Customer Support and Advanced Partner Teams — whenever a complex issue or a backend glitch arises, they handle it incredibly fast, professionally, and..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7180355) NH Nancy H. Owner > "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) Furkan A. WIX Design and Development Expert > "The all-in-one ecosystem saves a significant amount of time compared to managing separate hosting providers, plugins, security updates, and maintenance tasks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7195544) VR Verified Reviewer Owner > "Finding out from a supervisor that our high-priority engineering ticket sat completely untouched in a queue for 15 hours while a major client's site remained completely down globally is..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7154793) LR Lacey R. Owner Operator > "Great product, that consistently delivers great hosting and design optionality with out limits, above all the customer service is always helpful especially when there's "user error"" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7170189) SP Suphotjana P. Managing Director > "Some of the menus can sometimes be a bit irritating.t in AI it can produce some very Americanised results which are not appropriate for my UK based business." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7180885) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) VR Verified Reviewer Owner > "Frontline chat support is polite, but they lack the tools to fix backend database or network loop errors quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7154793) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) NH Nancy H. Owner > "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) JP Jamie P. Designer > "Absolutely packed with features and plug ins, wix enables you to do all you need. Plus need additional coding, there’s space for that too." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7156025) SD Sarah D. Executive Director > "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802) Portia A. Nutse > "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) KH Kelvin H. kitchen design > "At times the editor felt a bit cluttered, and the template lock‑in was limiting, but overall it’s a smooth, beginner‑friendly platform that lets you create a professional site quickly.o..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) VR Verified Reviewer Owner > "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Kunal S. Business Boosters > "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) MC Mark C. Membership Secretary and Design > "Seeing our web traffic climb by 20% this year and our physical event attendance quadruple over three years proves that the platform delivers real-world commercial value." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) Kunal S. Business Boosters > "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) ST Sean T. Content Creator > "It did everything I needed and left them with a usable website that they can make simple edits to without paying for further design work. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MC Mark C. Membership Secretary and Design > "It has paid off massively—our web traffic is up 20% this year, and we’ve quadrupled our visitor numbers over the last three years to become the largest heritage event attraction in our..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) KA Keir A. Principal Engineer > "This way we do not have to pay developers to come in and fix simple typo's on our website anymore." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7155227) BL Bruno L. Senior Engineer > "It bridges the gap between complex web development and absolute beginners by offering an unmatched level of visual design freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) BL Bruno L. Senior Engineer > "Overall, my experience with Wix has been highly positive, making it an excellent, reliable platform for small to medium-sized businesses, freelancers, and creatives who need a professional..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7159372) KT Kristin T. Director of Planning and Zoning > "I had to convert my file from PDF to PNG. How can a company the size of wix not accept PDF uploads in chat?" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7030402) ST Sean T. Content Creator > "Wix is a user friendly website builder that can take you from zero to fa ully fledged website or even ecommerce online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633) WK Wendy K. President and Webmaster > "I had issues with the differences between contacts, subscribers and people who buy subscriptions. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7178938) AE Andrea E. Freelance Graphic Designer and Illustrator > "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785) MS Melanie S. Owner > "Sometimes editing can be tedious and time-consuming, and the phone view is a pain in the butt, as it doesn't always reflect changes made to the computer view." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7036609) Nino W. Founder > "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) MC Mark C. Membership Secretary and Design > "Our older desktop users get a clean, structured interface, while younger mobile users get a fast, intuitive tour layout." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) MC Mark C. Membership Secretary and Design > "It bridges the gap perfectly between creative control and hard business results, whether you’re managing a community museum or a sleek commercial build." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) VR Verified Reviewer Owner > "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) SG Summer G. Office Manager > "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) VR Verified Reviewer Founder > "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556) HJ Hailey J. Administrative Assistant > "I really enjoy all their features including accepting payments, linking emails and websites, and giving creative freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7182739) Kunal S. Business Boosters > "While Wix is incredibly user-friendly, there are a few specific things that can be a bit frustrating once you start building a more complex site:" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) JP Jacob P. Owner > "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) MC Mark C. Membership Secretary and Design > "Our older desktop users get a clean, structured interface, while younger mobile users get a fast, intuitive tour layout." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7166544) SP Suphotjana P. Managing Director > "Some of the menus can sometimes be a bit irritating.t in AI it can produce some very Americanised results which are not appropriate for my UK based business." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7180885) DB Dan B. director > "The interface, whilst reasonable complicated is really usable with some famiarity" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7161352) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) PP Patrick P. Sales President > "Product is user friendly, allows my entire catalog of products into the ecommerce database. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) Sarah J. Freelance Artist > "Generally tho, considering the whole experience for users who are not tech savvy, it's a little tricky to understand the terminalogy about what to call something." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7179386) TD Tonia D. Model > "Wix is easy to navigate and highly customisable. Whenever I've had an issue and have spoken to someone on live chat, they have always been very helpful and friendly and have helped me to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077738) JC James C. Customer Success Manager > "It is not intuitive, nor are there any descriptors tutorials for how to navigate Wix's back-end system. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6753698) AR Alexia R. Digital Specialist > "I had an issue connecting my Google Sheets to make an automation, but it was resolved pretty quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7178701) CDB Charles David B. CTO > "The linkage to Gmail is not as easy as it could be; calendar integration was not simple." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6573447) KD Kim D. Developer > "It's been a very easy system to use; lots of integration and ability. And I really appreicate the Aria AI support to guide me in my development." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7142036) MS Melinda S. CEO > "Does not integrate with all systems. But really a lot of them don't as well so pros and cons, wix is still better" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6549738) VR Verified Reviewer Lead Designer > "wix can become very advanced when you utlize their intergrations." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7156368) Babatunde O. SEO Marketer > "there is no integration for me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6774684) Barry F. Sole Proprietor > "Creates a solid, polished product with a lot of integration options, add-ons, and templates." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6876799) NF Noureddine F. Data entry specialist > "Integration with business processes is rather difficult" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___4029688) M Murat Ç. Musician Producer > "At the beginning it was hard for me to work in graphics but with a little help from a friend I have achieved to make my own site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114754) SG Summer G. Office Manager > "The elements arent very advannced/unique so I think it would make it difficult for a beginner that doesnt have a trained mind on making something unique with what they are given." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) MW Meegan W. Educator > "Even with a few quirks, it’s still one of the easiest and most user‑friendly ways to get a good‑looking site up and running." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7146550) HY Hannah Y. Graphic Designer > "I find it quite tricky and time consuming and it took me a while to learn the basic functions and how it all works." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077550) RD Riaan D. Owner > "WIX system is next-level to none in the Industry, it is impossible to describe in words what a Rolls Royce of a platform WIX really is, it takes a while to understand it all, but in the end,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7083499) CW Carrie W. Author > "Some things, like pop ups, aren't super easy to figure out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7133208) RC Roxanne C. owner > "Makes you feel like you can be part of the computerized world with ease." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7173808) DB Doug B. Owner > "It isn't for a novice and unless you've used wordpress or other programs it can be a daunting task for beginners." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6539672) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) VR Verified Reviewer Owner > "Finding out from a supervisor that our high-priority engineering ticket sat completely untouched in a queue for 15 hours while a major client's site remained completely down globally is..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7154793) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) JD Jessica D. Sales, Marketing and Events Manager > "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) LR Lacey R. Owner Operator > "Great product, that consistently delivers great hosting and design optionality with out limits, above all the customer service is always helpful especially when there's "user error"" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7170189) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) RD Rebecca D. Owner > "Everything feels streamlined for running my small business, which makes my customers feel confidence in my company." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7116679) KW Karen W. President > "It isn't Wix's fault, but I get a lot of scam emails (pretending to be Wix), and I generally delete them." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7043115) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) ## User interface [Shopify](https://www.capterra.com/p/83891/Shopify/) 4.54 (6,718) [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,787) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Shopify 28/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/83891/Shopify/#features) Wix Top features 34/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/169007/Wix/#features) ### Recognition No recognitions have been awarded to Shopify Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Shopify Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Shopify - By Shopify - Located in Canada - Founded in 2004 Wix - By Wix - Located in Israel - Founded in 2006 ## Popular Comparisons [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,054)](https://www.capterra.com/p/225601/WooCommerce/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.5 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [WordPress](https://www.capterra.com/p/131687/WordPress/)[4.56 (14,998)](https://www.capterra.com/p/131687/WordPress/reviews/) $17/month Price $9/month 4.3 Features 4.5 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/131687-169007/WordPress-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[4.24 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135757/Shopify-vs-NetSuite) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,427)](https://www.capterra.com/p/143461/Squarespace/reviews/) $17/month Price $25/month 4.3 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/143461-169007/Squarespace-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,427)](https://www.capterra.com/p/143461/Squarespace/reviews/) $29/month Price $25/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-143461/Shopify-vs-Squarespace) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (628)](https://www.capterra.com/p/152263/Pixpa/reviews/) $17/month Price $8/month 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.20 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) $29/month Price $31.1/month 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135618/Shopify-vs-Odoo) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,380)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/) $17/month Price $9.99/month 4.3 Features 4.0 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)[4.57 (248)](https://www.capterra.com/p/205337/Shopify-POS/reviews/) $29/month Price $5/month 4.4 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/83891-205337/Shopify-vs-Shopify-POS) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Webnode](https://www.capterra.com/p/167799/Webnode/)[4.56 (762)](https://www.capterra.com/p/167799/Webnode/reviews/) $17/month Price $10/month 4.3 Features 4.3 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/167799-169007/Webnode-vs-Wix) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,718)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/)[4.21 (1,132)](https://www.capterra.com/p/123794/Fishbowl/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.1 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/83891-123794/Shopify-vs-Fishbowl) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (907)](https://www.capterra.com/p/169468/Elementor/reviews/) $17/month Price $11.99/month 4.3 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor)