# Compare Shopify vs WooCommerce 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Shopify and WooCommerce based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce --- # Shopify vs WooCommerce Features and Cost Comparison Last updated April 21st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ShopifyWooCommerce2/4 selected [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.5 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) [## Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting Price $29.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [6,685 reviews](#user-reviews) Positive 6,201 Neutral 348 Negative 136 [## WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.5 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) Starting Price Contact vendor Value-for-Money 4.6 Functionality 4.5 Ease of Use 4.3 Customer Service 4 Reviews Sentiment Based on [1,042 reviews](#user-reviews) Positive 975 Neutral 61 Negative 6 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### SKULabs 4.6 (76) * * * Starting Price $299.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * Highest Rated ### Brightpearl 4.4 (194) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Adobe Commerce 4.3 (658) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Odoo 4.2 (1,304) * * * Starting Price $31.10 Per User,Per Month Free Trial Free Version * * * User rating 83% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,508 reviews from ecommerce software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 77%Fit Missing features Feature ratings Credit Card Processing NA Data Security 4.6 Electronic Payments 4.6 Order Management 4.5 Shopping Cart 4.6 64%Fit Missing features Feature ratings Credit Card Processing NA Data Security 4.4 Electronic Payments NA Order Management 4.5 Shopping Cart 4.6 User satisfaction User satisfaction 4.5 User reviews[6,685](https://www.capterra.com/p/83891/Shopify/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.4 User satisfaction 4.5 User reviews[1,042](https://www.capterra.com/p/225601/WooCommerce/reviews/) Ease of use 4.3 Functionality 4.5 Value for money 4.6 Customer support 4.0 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. Best for eCommerce platform that helps small to large sized retail outlets manage multiple customer accounts, payments, orders, inventory & store. ## User reviews Pros & cons MC Melissa C. Lash supplier > "I have had multiple websites with shopify and I love how you can personalise everything from the comfort of your own home , there are many different payment options for customers from Apple Pay..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125416) VK Vitali K. IT Manager > "Misconfigured product will be abused by bad actors using specialised tools for shopify and you will loose money if you fail to catch these orders. If you list on shop app it will overtake your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125007) SG Swagat G. IT Support Technician > "You could pretty much launch your e-commerce website solely with Shopify without having to worry about any other platforms from getting a domain name and hosting space, to securing the website..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7132419) Slayder R. Web Developer > "The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) BK Blerta K. Language Instructor > "The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7124063) SP Sonu P. Systems Analyst > "Costs can increase quite a bit over time, especially with paid apps and transaction fees. While the basics are easy, more advanced customization isn’t very straightforward and often needs..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7137755) Slayder R. Web Developer > "Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) ST Sean T. Content Creator > "Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104621) Song L. AI Integration Engineer > "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690) Amber L. Owner > "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) DS Darren S. Product Owner > "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) TV Thomas V. Market research interviewer > "Hidden fees which can be bad for growing brands. While there are numerous advantages, you have to carefully consider pricing, content management constraints, etc." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869) KL Kristin L. COO > "The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) AS ALFREDO S. lead > "Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7117194) MW Matthew W. Store Manager > "The built in shipping tools save me time and money and allows me to take care of online orders quickly leaving more time for my customers in store." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6854419) VR Verified Reviewer Technical Operations Manager > "there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7012537) SN Seth N. Operations Manager > "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657) Felix N. Founder > "You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) KL Kristin L. COO > "Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a functionality..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) Inbal H. Owner > "Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7138817) RC RUBY C. MARKETER > "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for efficient e-commerce..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) Melanie B. Owner > "Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6517922) AV Ashley V. Owner > "This app works very well have your business from the comfort of your own phone whiles being on the go get notifications from this app about new sales, charge backs , payments right from your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) VR Verified Reviewer Project Manager > "Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6647301) SF Sarah F. Saler > "My overall experience with shopify is pretty amazing, it is helpful and sends me upcoming notifications on where my packages are and when they will deliver." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) BM Brandon M. Owner > "You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6839281) Slayder R. Web Developer > "I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) LC Leila C. Owner, Designer, Creator > "Also, this requires additional time to research; the apps can slow down the site and conflict with each other." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133752) MD Mattia D. Ecommerce Office Assistant > "The ability to make real-time changes to an order or to an item on the site is extremely useful." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) EJ Ethan J. Auditor > "The only issue I have with shopify is the integrated AI which takes away from the personality of creation." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104365) MD Mattia D. Ecommerce Office Assistant > "Shopify is very intuitive and fast! Since we moved to this platform, we’ve noticed the difference. Both the website and our back end are quicker and more user-friendly, making our experience and..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) NN Nabil N. IT Manager > "Some customization still requires digging into Liquid templating which isn't for everyone." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144127) Felix N. Founder > "The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically always seem to..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) BD Barbara D. Account Manager > "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490) VR Verified Reviewer Dental Intern > "The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7101713) Jade M. Digital Marketing Specialist > "Monthly fees, premium themes, paid apps and the list goes on. If you don't know coding the templates can be kind of basic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7003222) DM Dana M. Fulfillment Manager > "I went from manually typing in orders on behalf of customers, to orders being automatically ingested, which frees up my time immensely." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7027997) LW Lee W. Owner > "There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7102890) AT Andrena T. Administration > "It allows you to track your items following purchase and very seamless." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7109060) Felix N. Founder > "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) JA Josh A. Co-founder, VP of Marketing > "Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6569748) AV Ashley V. Owner > "Shopify has it negatives sides for example in 2019 Shopify shut down a lot of online businesses just for selling N 95 face mask when Covid-19 pandemic hit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) HD Hannah D. Warehouse Assistant Manager > "Great customization tools, and the option to add apps that help your work flow and ensure you are working in a space/platform that ensures your business is running smoothly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6780240) VR Verified Reviewer Owner > "What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7088629) EF Emanuele F. developer and consultant > "With Shopify you can satisfy online sales needs for a small business, with low initial investment and standard needs, up to large systems integrated even with external services" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6353862) AC April C. CEO > "The MAIN thing is that if I have an order for 100 units and they come 10 units to a box, there's no way to make a bulk shipping label purchase all at once." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6672505) DD Domenico D. IT Systems Manager > "Shopify is has alot of amazing add on apps and seamless integrates with other on-line stores." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7064938) Harshul S. Senior. Technical Support Specialist for Network Operations > "Also sometimes the store feels a bit slow when too many apps are installed." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7131800) AR Abhishek R. Digital marketer > "I use Shopify as my e-commerce store for my drop shipping business. And the best part is you not need any knowledge about anything Shopify's easy and user-friendly dashboard you can easily..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6674941) IA Ibrahim A. Admin > "However, it becomes less budget-friendly as your store grows and you start needing more advanced features." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133532) EI Eva I. Founder > "The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6489883) RS Rachael S. owner > "The pricing is a little high if you're not making sales right away, and the SEO could use improvement." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) Ilich Rafael T. Visiting Lecturer > "The wide range of customizing features of Shopify is what I like such as the email templates, the branding of products and the website itself." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6348747) VR Verified Reviewer Sales and Marketing Manager > "Building a website and combining all the apps and functionality can be very daunting. " [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7091399) CE Carmen E. Sales Supervisor > "I’ve used Shopify to build online stores for small businesses, and I’ve also worked at a brand that uses Shopify for its online store as well as its in-store POS system." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6763981) VR Verified Reviewer Digital coordinator > "Overall, the experience with Shopify has been just OK, but trending more negatively the more I used it, and felt that ultimately it wasn't right for me both as a consumer and a user due to the..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125933) VR Verified Reviewer Owner > "Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) VR Verified Reviewer Owner > "Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) SF Sarah F. Saler > "My favorite thing about shopify is it tracks ALL of my orders under one application!" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) RP Ryan P. Speech Language Pathologist > "Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7031959) BB Bridgette B. Manager of Education > "I particularly appreciate Shopify's robust features, such as the Shopping Cart for seamless transactions and the Inventory Tracking system for real-time stock management." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6354662) Keith T. Managing Partner > "We tried with our top 10 items but got zero sales in Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7092835) MC Megan C. Marketing and Communications Manager > "I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6542844) EK Edwin K. Ecommerce Technical Assistant > "Users often mention the additional transaction fees if you don't use Shopify Payments, limited free themes, and customization constraints." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6504178) OG Olivia G. Owner > "The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6579496) VR Verified Reviewer Architect > "Lastly, some users find the customization options limited unless you're comfortable with coding, which can be a hurdle for those wanting a highly unique store design." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6670811) RS Rachael S. owner > "It helps you with tutorials on how to design different kinds of websites." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) AE Aymen E. Graphic Designer > "There’s not a lot of customer or user support and the FAQ’s can be quite misleading." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7074433) AT Alex T. Owner > "Payments are taken care of, there are many great templates and plugins for almost anything that you would want to do." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7089692) NF Niccolò F. Cofounder, CTO > "There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6560628) SB Shaina B. Owner > "Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a great..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6644335) TH Trisha H. Owner > "I found any customization to be more difficult." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) Maragaret L. Owner > "I like the secure payment processing, inventory management, and marketing tools." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7094017) Amber L. Owner > "Shopify couldn't provide this, and was also too expensive for me" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) TH Trisha H. Owner > "For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) VR Verified Reviewer Marketing Manager > "It was also a bit difficult to match the website up to our existing Hubspot and make it look exactly the same as an extension of the site, rather than a seperate site." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6669491) DS Darren S. Product Owner > "Shopify provides a great ecommerce solution that focuses on improving customer conversion." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) SK Sam K. Projects manager > "Having said that we couldn't have got the functionality with our previous website host." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7095334) Sunil T. Ceo > "it's number one option for startups to choose Shopify .the user interface is simple and beginner friendly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7128921) KG Khaled G. Software Engineer > "Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6600935) [View Reviews](https://www.capterra.com/p/83891/Shopify/reviews/) Scott C. Director of Ecommerce and Marketing > "We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7085493) JA Jess A. Designer > "it took a while to get around the shipping details. and then, Its a bit difficult to input the tax percentage of the various States in the system" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7056411) VR Verified Reviewer Web Designer > "I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7108190) Francesco P. CEO > "A simple thing like removing some fields from the checkout can be a painful process even with plugins" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7090079) AR Anthony R. Web Developer > "The only ecommerce platform I use anymore coupled with the Konio WordPress theme, especially when building stores that need custom functionality." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7064952) AP Angela P. Director > "It works to support our storefront on the website, but it is a bit tedious and has so many settings that you can really get bogged down in checking them all." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7030109) Patrick S. Managing Partner > "The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7124540) FC Fergus C. Marketing Executive > "Frequent plugin compatibility errors occur with no changes, analytic bugs, some methods of creating custom products can be longwinded." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6858731) FO Feraud O. Owner > "This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6858439) BV Brian V. Managing Partner > "Clients I've consulted with using Woo are consistently having inventory syncing problems if they have brick and mortar locations which results in a lot of..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6854885) AL Alexandra L. Customer success manager > "When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products, it’s..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6886340) AL Alexandra L. Customer success manager > "You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6886340) David V. Lead Developer > "It's a great free platform for starting a new online shop, and their payment options allow you accept the most popular payment methods online." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6880649) Patrick S. Managing Partner > "Seems I am always updating the plug-in, and I worry about security. Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7124540) Ricardo C. Owner > "I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. " [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7089437) VV Vikas V. Software Consultant > "Woocommerce has the biggest market share in the world. Despite that, it lacks a basic native feature of inventory logging. While there are plugins available..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6683386) JA Jess A. Designer > "I like the AI feature which pulls up product descriptions for the items." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7056411) LB Lauren B. Lead Content Creator > "I don't think WordPress and WooCommerce are suitable for mobile, because today's generation does everything on mobile devices." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7028373) LW Lee W. Manager > "WooCommerce and Wordpress is a perfect mix for a powerful online shop. Because is compatible with WordPress plugins you can easily use SEO plugins, speed..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6372799) Francesco P. CEO > "It is very hard to customize or adapt to your own business model." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7090079) MC Marian C. IT Tehnician > "WordPress plugins for SEO, speed optimization and security help creating a powerful website where you can sell products and services." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6305203) BT Bill T. Web Developer > "Again, if you have any sort of custom (even conventional) shipping, coupons, or store setups, you're stuck paying for extras that add up pretty quickly." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6339890) VR Verified Reviewer Owner > "Overall, WooCommerce has been a powerful option for us to get good control and flexibility in our ecommerce." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7120763) IP Imanol P. CTO > "It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6851505) AP Angela P. Director > "It allows for numerous payment options and has many different customization options." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7030109) BV Brian V. Managing Partner > "It is easy to get something basic up but when you need to get real world implementations that get even slightly complex I feel like Woo falls flat." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6854885) MN Matthieu N. Community Manager > "I was able to create product pages, manage inventory, and set up promotions without issues." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443) VR Verified Reviewer Senior Web Developer > "Depending on which payment merchants you may use you may occasionally get glitches and issues with Order statuses." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6786097) LM Laz M. Fulfillment Operations Manager > "WooCommerce allowed us to create and develop a subscription based monthly ecommerce club." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6859031) EV Erfan V. civil engineering > "you need to see all of the things that you need after one search. but it didnt work well" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6842318) MC Marian C. IT Tehnician > "Overall WooCommerce is a powerful plugin that you can integrate with WordPress and other plugins to create a powerful and well optimized shop." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6305203) BM Brian M. Data Analyst and IT > "It seemed like woocommerce was dependent on too many plugins." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6830034) EB Emma B. Financial Controller > "My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7095711) PD Phil D. Ecommerce Technical Manager > "Tracking in GA4 has become a little bit more of an issue but overall not a huge amount of cons for me" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6552369) AT Angie T. Director of Business Affairs > "It is easy to manage inventory. Although customization could be better it does what we need it to do for a reasonable price." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7078212) SC Sarah C. Senior Project Manager > "We found the themes to be a little outdated and features to be very limited." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6304657) MN Matthieu N. Community Manager > "I really like that it integrates with WordPress it clearly simplified how we manage products and inventory." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443) AM Aries M. Sales and Customer Service > "At first glance, the user interface a looks a bit archaic and complicated at the same time. " [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6338623) AA Athena A. Administrative Assistant to Technology and Technical Affairs > "The core plugin is free, so the value is in it from the start." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7089035) CA Crystal A. Founder > "However, the price just got to be too much each month and I wasn’t making enough sales." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6524586) VR Verified Reviewer Web Designer > "WooCommerce is very versatile and will integrate with so many different software." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7108190) Matthew J. Application Support Engineer > "Having to load your store with lots of plugins to achieve certain results which are almost readily available in other similar solutions can be pretty..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4889474) AM Aries M. Sales and Customer Service > "One of it's advantage as a popular system is that it has a large and active community of users and developers that can easily provide knowledge and support." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6338623) CP Christopher P. Founder > "Frustration, angst which led to wondering - why isn’t there a competitor solution for my Wordpress sites?" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6634638) HV Haseeb V. Director > "The fact that it allowed me to sell online at (www.planhoot.com), seamlessly." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7033567) Roger A. Owners > "It is not very easy to use at the beginning." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7080821) SG Swagat G. IT Support Technician > "I personally used WooCommerce with my WordPress website and it was flawless." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7128508) IA Isaac A. programmer apprentice > "In my little experience with WooCommerce I can say that a bad point I found in this system is that sometimes it had a bad performance, since when handling a..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4851135) TO Tim O. Director > "I like that fact that for everything there is an additional plugin created by themselves, or 3rd parties." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6818833) RL Robyn L. Owner > "I have to buy postage through the system." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6421191) AT Angie T. Director of Business Affairs > "We have not used customer support but it has been easy to find the information we need online." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7078212) BG Benjamin G. Accounts Administrator > "These not only come with additional costs, but displays are often clogged with update notifications and various other stuff." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4851288) MN Matthieu N. Community Manager > "It has tons of extension features to help boost sales." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443) Miguel G. Senior Web Designer > "WooCommerce is good but is not the best option on the market." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6377934) Matthew J. Application Support Engineer > "The ability to get pretty creative with your store, bringing in your own theme and customizing the same store with loads of plugins and ease to manage..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4889474) Jessica B. Account Manager > "On the rare occasion, the orders have stopped feeding into our systems. When that happens, they have to be ordered by hand which negates the whole purpose of..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5020325) EB Emma B. Financial Controller > "WooCommerce offers great value for money and a flexible service." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7095711) JH Janusz H. Owner > "A lot of addons is not secure." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6613953) Gilmer S. Marketing Manager > "Although like any plugin it can improve some aspects, I highly value its easy integration with WordPress, which is the CMS I use for my website, the great..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5033771) VR Verified Reviewer Director of Marketing Operation > "woocommerce offers limited customer support, which may be insufficient for some users who require additional assistance, and also requires ongoing technical..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4596799) Gina S. Process Management Analyst > "Nothing is better than this platform that allows us to integrate our inventory of each product and service, I also like being able to process payments..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6181218) Bill Laurel P. Programmer > "Additionally, WooCommerce does not offer the ability to customize product pages, which can be a limitation for businesses that have a large number of products." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4690839) MI Mihai I. Administrator > "Is is very simple to integrate external API like Courier platform and Finacial managenent softvare, you finish a order just with a few clicks, and your site..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6076996) Bhabishya B. Sales Manager > "The thing I like the least about this software is that it requires person with programming and technical knowledge of we want to customise it as per our need...." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___3528555) Scott C. Director of Ecommerce and Marketing > "Overall, WooCommerce has been an excellent ecommerce platform for our business." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7085493) VR Verified Reviewer Merchandising Executives > "The free version of WooCommerce has limitations in terms of features, which can be disappointing as some advanced features such as multi-currency support are..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4470609) CM Cynthia M. Operations associate officer > "The platform offers real-time insights into stock levels through its user-friendly inventory management features. Because of WooCommerce's versatility, we can..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6117238) ML MeiLing L. Marketing > "WooCommerce is a plugin designed exclusively for use within WordPress, and it may impede site performance by adding an excessive amount of CSS." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4658865) LB Lauren B. Lead Content Creator > "An important point is that it is so easy to use and that anyone can use it and integrate it on their site to manage orders." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7028373) Ricardo A. Ecommerce Director > "I have security concerns if your site or plugins are not up to date." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4840622) GP Giulio P. Founder and Dev Team Leader > "On a more advanced level it offers you great flexibility and customization options but you need development skills." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6535735) Evelyn F. Digital Marketing Strategist and Content Creator > "It supposedly might find hard to work along with thousands of items and tremendously visited websites." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4872906) Keith T. Managing Partner > "We have never had a glitch and enjoy the simplicity of the program" [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7114870) SJ Sharif J. Owner & CEO > "This can be very disruptive and labor intensive for store owners to have to test the updates first and look for issues/bugs before going live with a new..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4477987) Neels V. Owner > "All you need to add is hosting, a domain, some WordPress knowledge and time and you can build a powerful ecommmerce store withouot the high monthly rates of..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6241850) TD Tim D. Director > "The user interface is a little dated compared to the likes of Shopify." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5097619) NF Nicolas F. CEO > "The ability to add custom notes be it for the customer (who receives a note) or privately (for our team) was game changing in terms of customer management." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6103238) SO Shannon O. SEO Consultant > "All of those other payments add up and suddenly don't make it look as competitively priced as others. Plus, if you ever move from Wordpress to another CMS,..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4639025) EH Eddy H. IT support Engineer > "With a daily use of this tool we came to know that i has a lot of functionality to manage a lot of things on a single platform, like website, sales, messages,..." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5000708) VR Verified Reviewer CEO > "It wasn’t easy to set up a lot of things." [See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6509055) [View Reviews](https://www.capterra.com/p/225601/WooCommerce/reviews/) ## User interface [Shopify](https://www.capterra.com/p/83891/Shopify/) 4.54 (6,685) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) 4.54 (1,042) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Shopify Top features 28/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/83891/Shopify/#features) WooCommerce 19/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/225601/WooCommerce/#features) ### Recognition Shopify is recognized as a top-rated tool in 4 Capterra Shortlist reports WooCommerce is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Shopify Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos WooCommerce Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Shopify - By Shopify - Located in Canada - Founded in 2004 WooCommerce - By Automattic - Located in United States - Founded in ## Popular Comparisons [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) $29/month Price $17/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-169007/Shopify-vs-Wix) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) Contact vendor for pricing Price $17/month 4.5 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-225601/Wix-vs-WooCommerce) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/) $29/month Price $25/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-143461/Shopify-vs-Squarespace) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)[4.56 (240)](https://www.capterra.com/p/205337/Shopify-POS/reviews/) Contact vendor for pricing Price $5/month 4.5 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/205337-225601/Shopify-POS-vs-WooCommerce) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[4.23 (2,035)](https://www.capterra.com/p/135757/NetSuite/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135757/Shopify-vs-NetSuite) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/)[4.55 (100)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/180822-225601/Salesforce-Commerce-Cloud-vs-WooCommerce) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.20 (1,304)](https://www.capterra.com/p/135618/Odoo/reviews/) $29/month Price $31.1/month 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135618/Shopify-vs-Odoo) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.33 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.5 Features 4.4 4.3 Ease of Use 3.8 [View full comparison](https://www.capterra.com/compare/225601-227129/WooCommerce-vs-Magento-Commerce) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [ikas](https://www.capterra.com/p/10006487/ikas/)[4.72 (148)](https://www.capterra.com/p/10006487/ikas/reviews/) $29/month Price €25/month 4.4 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/83891-10006487/Shopify-vs-ikas) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/) Contact vendor for pricing Price $25/month 4.5 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/143461-225601/Squarespace-vs-WooCommerce) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,685)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[4.32 (331)](https://www.capterra.com/p/134005/PrestaShop/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.2 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/83891-134005/Shopify-vs-PrestaShop) [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) vs [Weebly](https://www.capterra.com/p/246168/Weebly/)[4.33 (1,829)](https://www.capterra.com/p/246168/Weebly/reviews/) Contact vendor for pricing Price $10/month 4.5 Features 4.1 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/225601-246168/WooCommerce-vs-Weebly)