# Compare Shopify vs Adobe Commerce 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Adobe Commerce and Shopify based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/83891-227129/Shopify-vs-Magento-Commerce

---

# Adobe Commerce vs Shopify Features and Cost Comparison

Last updated April 21st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Adobe CommerceShopify2/4 selected

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

[Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,686)](https://www.capterra.com/p/83891/Shopify/reviews/)

[## Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.4

Ease of Use

3.8

Customer Service

4

Reviews Sentiment

Based on [658 reviews](#user-reviews)

Positive

572

Neutral

72

Negative

14

[## Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,686)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting Price

$29.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [6,686 reviews](#user-reviews)

Positive

6,202

Neutral

348

Negative

136

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 6,508 reviews from ecommerce software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

High performer

Feature ratings

Credit Card Processing

4.3

Data Security

4.7

Electronic Payments

4.5

Order Management

4.5

Shopping Cart

4.5

77%Fit

Missing features

Feature ratings

Credit Card Processing

NA

Data Security

4.6

Electronic Payments

4.6

Order Management

4.5

Shopping Cart

4.6

User satisfaction

User satisfaction

4.3

User reviews[658](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Ease of use

3.8

Functionality

4.4

Value for money

4.1

Customer support

4.0

User satisfaction

4.5

User reviews[6,686](https://www.capterra.com/p/83891/Shopify/reviews/)

Ease of use

4.5

Functionality

4.4

Value for money

4.3

Customer support

4.4

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Mid-market and enterprise B2C, B2B, and B2B2X brands selling across sites and regions, needing flexible, high-performance commerce that delivers personalized, engaging experiences.

Best for

Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers.

## User reviews

Pros & cons

SS

Stephen S.

Manager

> "Adobe commerce gave us the ability to market our product globally as well as giving us the opportunity to sell to other..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6817362)

AS

Adewale S.

HIO

> "I think this is an issue with the device i was using ebfore now. But the pace of optimization for Adobe Commerce is high so i..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7083277)

Jade M.

Digital Marketing Specialist

> "Extreme customization, advanced features for large enterprises, strong community of developers for third-party integrations."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7003226)

AP

Alissa P.

owner

> "It often requires technical expertise to manage and can be more expensive compared to other platforms."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7138042)

ES

Elias S.

Marketing Coordinator

> "I enjoy the advanced customization options that Adobe Commerce offers, which allow very tailored shopping experiences."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7005117)

JD

John D.

Marketing Manager

> "The hidden costs of maintenance is also another pain, even though the licensing fee is free."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7133845)

TV

Thomas V.

Market research interviewer

> "This is a great tool to use if you are managing multiple stores however it seems a bit overkill for a single storefront."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7079874)

AF

Aleksandra F.

Photographer

> "The platform is difficult to set up, especially for non-developers and beginners and there is a learning curve on how to use it."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6727921)

MV

Marian V.

Community manager

> "It allows businesses to customize their online stores extensively, tailoring them to specific needs and branding requirements."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6726345)

SR

Steve R.

Marketing Manager

> "Nothing was implemented quickly because our devs were too tied up with security updates."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6387000)

Jade M.

Digital Marketing Specialist

> "Massive e-commerce platform with limitless customization and enterprise-grade features."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7003226)

ATK

Ann T K.

controller

> "Can be time consuming to obtain data and may cause frustration."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

ES

Elias S.

Marketing Coordinator

> "Amazing for inventory management, website customization and great customer support."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7005117)

Diego C.

Real estate agent

> "The time for corrections is very short, the updates can become annoying because of the recurrent updates and also require..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6098160)

SP

Stephanie P.

owner

> "Overall, I will continue using Adobe Commerce because of the ease of posting items and the wide range of varying customizations..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6425832)

TA

Turan A.

Information Technology Admin.

> "Therefore, the screen tools you will see in use can create a negative reaction. But it turns into a habit in a very short time..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

SR

Steve R.

Marketing Manager

> "The platform is powerful but its excessive for most SME e-commerce businesses, especially those carrying a single product type."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6387000)

LG

Letlet G.

Sales and Marketing

> "The difficulty in creating and managing personalized customer experiences on our e-commerce websites was one of our primary..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

SK

Suryansh K.

HR Manager

> "It is not only secure but also customizable to meet business needs."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6321361)

PA

Pedro A.

Self employed

> "Sometimes you can feel it lacks certain specific tools for sorting inventory."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3611277)

VM

Valentina M.

Finance Manager

> "Adobe Commerce is an amazing and accurate tool for accurate inventory tracking."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6278786)

Rathan J.

E-commerce Expert

> "It has few developers, sometimes consumes time, Not quality product support."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3852109)

TF

Tanveer F.

Human Resource Manager

> "For accuracy in inventory management, Adobe Commerce is the most efficient and reliable solution."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6272933)

VR

Verified Reviewer

Ecommerce Director

> "Little bugs now and there made it a bit of a hassle, they would get fixed but it bother us every now and then."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3523011)

GM

Grace M.

human resource assistant

> "This software integrates seamlessly with other adobe products like analytics ,real-time CDP, experience manager and many more..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4594728)

MB

MArk B.

business developer

> "It's so annoying that it's pricing based on a certain percentage of our tension."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4503799)

ME

Mbiuki E.

Procurement Officer

> "The exceptional features of Adobe Commerce make it a smooth tool for managing our inventory."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6280368)

LG

Letlet G.

Sales and Marketing

> "I must admit that the platform's steep learning curve is one of its biggest drawbacks."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

MN

Manny N.

Marketing Manager

> "The Adobe Commerce platform is definitely for stores that are more established and have a web developer either on staff or at..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3791385)

TM

Tristan M.

Marketing Mgr

> "Badly managed extension store with poor quality extensions."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3785988)

LG

Letlet G.

Sales and Marketing

> "We can now tailor content to specific customer segments and upload it, ensuring that only relevant content is included in the..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

SS

Samantha S.

MD

> "The constant need for updates, makes this software unsuitable for a small business."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3197277)

TA

Turan A.

Information Technology Admin.

> "It provides speed, time, resource and cost savings at the maximum level."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

Emily J.

Account Director

> "Sometimes it can be buggy with payment handles and sales tracking, otherwise, if you have to run non complex and smaller..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2610250)

VR

Verified Reviewer

Owner

> "Simple things like developing a simple theme are easy for anyone to use."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6455987)

Ramindu D.

Software Technical Lead

> "While Magento provides a great deal of out-of-the-box features for e-commerce, it really does not work well under pressure with..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2739430)

TA

Turan A.

Information Technology Admin.

> "Customizable, fast, global software to support any personal and professional platform."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

TT

Taoufiq T.

developer

> "little bit expensive for mid rand and small companies"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3239228)

LG

Letlet G.

Sales and Marketing

> "We have been able to offer personalized discounts and promotions to our customers, which has not only helped us increase our..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

VR

Verified Reviewer

CEO

> "For beginners it can be too complicated."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2876385)

CB

Collin B.

Enterprise Account Executive

> "Adobe Commerce improves the brand of our agency through search engine optimization."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4831034)

MR

Mark R.

Customer Service Manager

> "Code clean up isn't as easy as we thought it will be."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2940155)

César C.

Computer engineer

> "Adobe Commerce is a software for the creation of commercial platforms, it is part of the Adobe ecosystem for the bad and the..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3541498)

RN

Rhiannon N.

Owner

> "With both enterprise and community versions, Unless someone is well-versed in PHP, you’ll be forking out money for developers."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2728622)

LG

Letlet G.

Sales and Marketing

> "The ability to create pricing and promotions for multiple e-commerce sites is one of Adobe Commerce's main advantages."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

NF

Nick F.

Manager

> "There are a lot of features that I do not understand and you really need to have a third-party help you build the site"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2283595)

CC

Chrisitan C.

Marketer

> "It enabled us to provide a great customer experience and gave us the ability to manage our product catalogs efficiently."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4350891)

MG

Miguel G.

Ecommerce Asst.

> "We could not integrate with our new ecommerce platform."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528087)

KM

Karolina M.

Project Manager

> "as Magento is one of themost popolar e-commerce platform many external softwares has ready Magento plugins so integration with..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3573355)

MT

Magatte T.

freelance

> "MAgento CMS has many flaws, which must be corrected as quickly as possible."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2722570)

ATK

Ann T K.

controller

> "Very user friendly."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

MK

Mitchell K.

Head of Digitial

> "Very hard to use and change anything."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2848177)

ATK

Ann T K.

controller

> "Easy to use."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

JV

Jefferson V.

Magento

> "What I don't like is that the business version is expensive and has slow loading"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2332228)

VR

Verified Reviewer

Admin

> "The best thing I like the most is the inventory management option."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6008359)

Ricardo P.

Founder

> "Magento is very complex to use and does not have an easy admin panel."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2423041)

ST

Serge T.

journalist

> "very good software to create your online store, domain name available, and the costs are lower than shopify and bigcommerce"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4382217)

MT

Magatte T.

freelance

> "It is a frequently used platform and always vulnerable to attacks."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2722570)

WP

Will P.

Owner

> "the instalaltion can be tricky but overall the best ecommerce suite"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6012802)

MM

Martin M.

eCommerce Director

> "An added cost that I did not expect when starting my business."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528781)

CC

Chrisitan C.

Marketer

> "With Adobe Commerce, we were able to quickly respond to customer inquiries and provide product information."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4350891)

MM

Martin M.

eCommerce Director

> "Magento is almost unusable for a 'non-coder'. "

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528781)

GM

Grace M.

human resource assistant

> "this software has good intergrations and compatible on all devices making it so to use even on mobile phones"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4594728)

Ricardo P.

Founder

> "There was always issues happening and this happened on a daily basis."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2423041)

[View Reviews](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

MC

Melissa C.

Lash supplier

> "I have had multiple websites with shopify and I love how you can personalise everything from the comfort of your own home , there are many different payment options for customers from Apple Pay..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125416)

VK

Vitali K.

IT Manager

> "Misconfigured product will be abused by bad actors using specialised tools for shopify and you will loose money if you fail to catch these orders. If you list on shop app it will overtake your..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125007)

SG

Swagat G.

CEO and Founder

> "You could pretty much launch your e-commerce website solely with Shopify without having to worry about any other platforms from getting a domain name and hosting space, to securing the website..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7132419)

Slayder R.

Web Developer

> "The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336)

BK

Blerta K.

Language Instructor

> "The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7124063)

SP

Sonu P.

Systems Analyst

> "Costs can increase quite a bit over time, especially with paid apps and transaction fees. While the basics are easy, more advanced customization isn’t very straightforward and often needs..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7137755)

Slayder R.

Web Developer

> "Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336)

ST

Sean T.

Content Creator

> "Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104621)

Song L.

AI Integration Engineer

> "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690)

Amber L.

Owner

> "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697)

DS

Darren S.

Product Owner

> "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468)

TV

Thomas V.

Market research interviewer

> "Hidden fees which can be bad for growing brands. While there are numerous advantages, you have to carefully consider pricing, content management constraints, etc."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869)

KL

Kristin L.

COO

> "The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536)

AS

ALFREDO S.

lead

> "Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7117194)

MW

Matthew W.

Store Manager

> "The built in shipping tools save me time and money and allows me to take care of online orders quickly leaving more time for my customers in store."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6854419)

VR

Verified Reviewer

Technical Operations Manager

> "there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7012537)

SN

Seth N.

Operations Manager

> "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657)

Felix N.

Founder

> "You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue..."

[See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893)

KL

Kristin L.

COO

> "Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a functionality..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536)

Inbal H.

Owner

> "Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7138817)

RC

RUBY C.

MARKETER

> "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for efficient e-commerce..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677)

Melanie B.

Owner

> "Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6517922)

AV

Ashley V.

Owner

> "This app works very well have your business from the comfort of your own phone whiles being on the go get notifications from this app about new sales, charge backs , payments right from your..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832)

VR

Verified Reviewer

Project Manager

> "Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6647301)

SF

Sarah F.

Saler

> "My overall experience with shopify is pretty amazing, it is helpful and sends me upcoming notifications on where my packages are and when they will deliver."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114)

BM

Brandon M.

Owner

> "You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6839281)

Slayder R.

Web Developer

> "I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336)

LC

Leila C.

Owner, Designer, Creator

> "Also, this requires additional time to research; the apps can slow down the site and conflict with each other."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133752)

MD

Mattia D.

Ecommerce Office Assistant

> "The ability to make real-time changes to an order or to an item on the site is extremely useful."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117)

EJ

Ethan J.

Auditor

> "The only issue I have with shopify is the integrated AI which takes away from the personality of creation."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104365)

MD

Mattia D.

Ecommerce Office Assistant

> "Shopify is very intuitive and fast! Since we moved to this platform, we’ve noticed the difference. Both the website and our back end are quicker and more user-friendly, making our experience and..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117)

NN

Nabil N.

IT Manager

> "Some customization still requires digging into Liquid templating which isn't for everyone."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144127)

Felix N.

Founder

> "The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically always seem to..."

[See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893)

BD

Barbara D.

Account Manager

> "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490)

VR

Verified Reviewer

Dental Intern

> "The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7101713)

Jade M.

Digital Marketing Specialist

> "Monthly fees, premium themes, paid apps and the list goes on. If you don't know coding the templates can be kind of basic."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7003222)

DM

Dana M.

Fulfillment Manager

> "I went from manually typing in orders on behalf of customers, to orders being automatically ingested, which frees up my time immensely."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7027997)

LW

Lee W.

Owner

> "There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7102890)

AT

Andrena T.

Administration

> "It allows you to track your items following purchase and very seamless."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7109060)

Felix N.

Founder

> "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor..."

[See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893)

JA

Josh A.

Co-founder, VP of Marketing

> "Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6569748)

AV

Ashley V.

Owner

> "Shopify has it negatives sides for example in 2019 Shopify shut down a lot of online businesses just for selling N 95 face mask when Covid-19 pandemic hit."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832)

HD

Hannah D.

Warehouse Assistant Manager

> "Great customization tools, and the option to add apps that help your work flow and ensure you are working in a space/platform that ensures your business is running smoothly."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6780240)

VR

Verified Reviewer

Owner

> "What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7088629)

EF

Emanuele F.

developer and consultant

> "With Shopify you can satisfy online sales needs for a small business, with low initial investment and standard needs, up to large systems integrated even with external services"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6353862)

AC

April C.

CEO

> "The MAIN thing is that if I have an order for 100 units and they come 10 units to a box, there's no way to make a bulk shipping label purchase all at once."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6672505)

DD

Domenico D.

IT Systems Manager

> "Shopify is has alot of amazing add on apps and seamless integrates with other on-line stores."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7064938)

Harshul S.

Senior. Technical Support Specialist for Network Operations

> "Also sometimes the store feels a bit slow when too many apps are installed."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7131800)

AR

Abhishek R.

Digital marketer

> "I use Shopify as my e-commerce store for my drop shipping business. And the best part is you not need any knowledge about anything Shopify's easy and user-friendly dashboard you can easily..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6674941)

IA

Ibrahim A.

Admin

> "However, it becomes less budget-friendly as your store grows and you start needing more advanced features."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133532)

EI

Eva I.

Founder

> "The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6489883)

RS

Rachael S.

owner

> "The pricing is a little high if you're not making sales right away, and the SEO could use improvement."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213)

Ilich Rafael T.

Visiting Lecturer

> "The wide range of customizing features of Shopify is what I like such as the email templates, the branding of products and the website itself."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6348747)

VR

Verified Reviewer

Sales and Marketing Manager

> "Building a website and combining all the apps and functionality can be very daunting. "

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7091399)

CE

Carmen E.

Sales Supervisor

> "I’ve used Shopify to build online stores for small businesses, and I’ve also worked at a brand that uses Shopify for its online store as well as its in-store POS system."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6763981)

VR

Verified Reviewer

Digital coordinator

> "Overall, the experience with Shopify has been just OK, but trending more negatively the more I used it, and felt that ultimately it wasn't right for me both as a consumer and a user due to the..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125933)

VR

Verified Reviewer

Owner

> "Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963)

VR

Verified Reviewer

Owner

> "Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963)

SF

Sarah F.

Saler

> "My favorite thing about shopify is it tracks ALL of my orders under one application!"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114)

RP

Ryan P.

Speech Language Pathologist

> "Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7031959)

BB

Bridgette B.

Manager of Education

> "I particularly appreciate Shopify's robust features, such as the Shopping Cart for seamless transactions and the Inventory Tracking system for real-time stock management."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6354662)

Keith T.

Managing Partner

> "We tried with our top 10 items but got zero sales in Shopify."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7092835)

MC

Megan C.

Marketing and Communications Manager

> "I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6542844)

EK

Edwin K.

Ecommerce Technical Assistant

> "Users often mention the additional transaction fees if you don't use Shopify Payments, limited free themes, and customization constraints."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6504178)

OG

Olivia G.

Owner

> "The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6579496)

VR

Verified Reviewer

Architect

> "Lastly, some users find the customization options limited unless you're comfortable with coding, which can be a hurdle for those wanting a highly unique store design."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6670811)

RS

Rachael S.

owner

> "It helps you with tutorials on how to design different kinds of websites."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213)

AE

Aymen E.

Graphic Designer

> "There’s not a lot of customer or user support and the FAQ’s can be quite misleading."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7074433)

AT

Alex T.

Owner

> "Payments are taken care of, there are many great templates and plugins for almost anything that you would want to do."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7089692)

NF

Niccolò F.

Cofounder, CTO

> "There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6560628)

SB

Shaina B.

Owner

> "Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a great..."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6644335)

TH

Trisha H.

Owner

> "I found any customization to be more difficult."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518)

Maragaret L.

Owner

> "I like the secure payment processing, inventory management, and marketing tools."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7094017)

Amber L.

Owner

> "Shopify couldn't provide this, and was also too expensive for me"

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697)

TH

Trisha H.

Owner

> "For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518)

VR

Verified Reviewer

Marketing Manager

> "It was also a bit difficult to match the website up to our existing Hubspot and make it look exactly the same as an extension of the site, rather than a seperate site."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6669491)

DS

Darren S.

Product Owner

> "Shopify provides a great ecommerce solution that focuses on improving customer conversion."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468)

SK

Sam K.

Projects manager

> "Having said that we couldn't have got the functionality with our previous website host."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7095334)

Sunil T.

Ceo

> "it's number one option for startups to choose Shopify .the user interface is simple and beginner friendly."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7128921)

KG

Khaled G.

Software Engineer

> "Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps."

[See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6600935)

[View Reviews](https://www.capterra.com/p/83891/Shopify/reviews/)

## User interface

4.33 (658)

[Shopify](https://www.capterra.com/p/83891/Shopify/)

4.54 (6,686)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Adobe Commerce

Top features

41/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/227129/Magento-Commerce/#features)

Shopify

28/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/83891/Shopify/#features)

### Recognition

No recognitions have been awarded to Adobe Commerce

Shopify is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Adobe Commerce

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Shopify

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Adobe Commerce

-   By Adobe
-   Located in United States
-   Founded in 1982

Shopify

-   By Shopify
-   Located in Canada
-   Founded in 2004

## Popular Comparisons

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[Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,686)](https://www.capterra.com/p/83891/Shopify/reviews/)

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