# Compare Shopify vs Square Online 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Shopify and Square Online based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/83891-275800/Shopify-vs-Square-Online --- # Shopify vs Square Online Features and Cost Comparison Last updated April 21st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ShopifySquare Online2/4 selected [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.6 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) [## Shopify](https://www.capterra.com/p/83891/Shopify/)[4.5 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) Starting Price $29.00/month Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment Based on [6,689 reviews](#user-reviews) Positive 6,205 Neutral 348 Negative 136 [## Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.6 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) Starting Price $49.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.3 Reviews Sentiment Based on [329 reviews](#user-reviews) Positive 309 Neutral 9 Negative 11 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 6,526 reviews from ecommerce software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 77%Fit Missing features Feature ratings Credit Card Processing NA Data Security 4.6 Electronic Payments 4.6 Order Management 4.5 Shopping Cart 4.6 72%Fit Missing features Feature ratings Credit Card Processing 4.5 Data Security NA Electronic Payments 4.7 Order Management 4.6 Shopping Cart 4.5 User satisfaction User satisfaction 4.5 User reviews[6,689](https://www.capterra.com/p/83891/Shopify/reviews/) Ease of use 4.5 Functionality 4.4 Value for money 4.3 Customer support 4.4 User satisfaction 4.6 User reviews[329](https://www.capterra.com/p/275800/Square-Online/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.3 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $49Flat Rate, Per Month - Free version - Free trial Best for Best for Shopify is used by entrepreneurs, solo sellers, retail stores, wholesale businesses, direct-to-consumer brands, global enterprises, and developers. Best for Fit for anyone who wants to build a retail store, add online ordering for a restaurant and enable in-person pickup, or provide online appointment booking for your professional services. ## User reviews Pros & cons MC Melissa C. Lash supplier > "I have had multiple websites with shopify and I love how you can personalise everything from the comfort of your own home , there are many different payment options for customers from Apple Pay to..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125416) VK Vitali K. IT Manager > "Misconfigured product will be abused by bad actors using specialised tools for shopify and you will loose money if you fail to catch these orders. If you list on shop app it will overtake your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125007) SG Swagat G. CEO and Founder > "You could pretty much launch your e-commerce website solely with Shopify without having to worry about any other platforms from getting a domain name and hosting space, to securing the website..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7132419) Slayder R. Web Developer > "The only downside as a developer is that Shopify, not being open source, does not allow certain adjustments or customizations unless it is with authorization or direct support from Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) BK Blerta K. Language Instructor > "The usability of the site in terms of creating a website is incredible as our non-technical teaching staff have been able to open storefronts to our online language courses and are able to..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7124063) SP Sonu P. Systems Analyst > "Costs can increase quite a bit over time, especially with paid apps and transaction fees. While the basics are easy, more advanced customization isn’t very straightforward and often needs..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7137755) Slayder R. Web Developer > "Another strong point is the payment options and Shopify Payments; it is usually very convenient due to having simple rates that can have benefits if contracted annually and paid monthly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) ST Sean T. Content Creator > "Shopify is not cheap, and while the quality of the service is high, your monthly fee plus card fees can really bite into your overall sales profit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104621) Song L. AI Integration Engineer > "It offers extensive integration capabilities across various areas, and the integration with BC, in particular, makes ERP management much more convenient for us." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7113690) Amber L. Owner > "The SEO for Shopify is almost non-existent, you will need to heavily market your shop on your own to bring in traffic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) DS Darren S. Product Owner > "Shopify provides a secure and scaleable solution, so you can start small and simple, then morph into something much larger and complicated." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7090468) TV Thomas V. Market research interviewer > "Hidden fees which can be bad for growing brands. While there are numerous advantages, you have to carefully consider pricing, content management constraints, etc." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7079869) KL Kristin L. COO > "The interface is clean, and the platform offers a wide range of integrations and tools that make it simple to get a store up and running quickly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) AS ALFREDO S. lead > "Only once I think I couldn't enter the website due to the shopping congestion, I had to wait around 4 hours to be able to access it and make my purchase." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7117194) MW Matthew W. Store Manager > "The built in shipping tools save me time and money and allows me to take care of online orders quickly leaving more time for my customers in store." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6854419) VR Verified Reviewer Technical Operations Manager > "there are some shortfalls of the API when it comes to managing inventory- the API only updates when available qty changes, not when reserved or committed qty changes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7012537) SN Seth N. Operations Manager > "I think the user-friendliness of this is off the charts amazing, but the best feature for my user experience was Shopify's ability to integrate with my accounting and CRM and offer a variety of..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6851657) Felix N. Founder > "You can be paying them a lot of money each year, but doesn't mean you'll be able to speak to someone, or should expect a reply within 48 hours when you finally get through... Let alone the issue..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) KL Kristin L. COO > "Overall, Shopify is a capable platform with strong features, but my experience was impacted by billing confusion and a less-than-ideal support experience. While it works well from a functionality..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144536) Inbal H. Owner > "Sometimes it’s hard to find a feather that you are looking for and the AI support is not always helpful, and it takes some time to get a real person support" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7138817) RC RUBY C. MARKETER > "Shopify's user-friendly design enabled me, a beginner, to create an attractive online store quickly, utilizing customizable themes, app integrations, and reliable hosting for efficient e-commerce..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6835677) Melanie B. Owner > "Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6517922) AV Ashley V. Owner > "This app works very well have your business from the comfort of your own phone whiles being on the go get notifications from this app about new sales, charge backs , payments right from your..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) VR Verified Reviewer Project Manager > "Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6647301) SF Sarah F. Saler > "My overall experience with shopify is pretty amazing, it is helpful and sends me upcoming notifications on where my packages are and when they will deliver." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) BM Brandon M. Owner > "You are limited in how much you can edit your store website interface. If you want complete customization, it may be frustrating for you." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6839281) Slayder R. Web Developer > "I have developed two e-commerce websites and have also provided support for another e-commerce site built on Shopify, and the software is pleasant." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7106336) LC Leila C. Owner, Designer, Creator > "Also, this requires additional time to research; the apps can slow down the site and conflict with each other." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133752) MD Mattia D. Ecommerce Office Assistant > "The ability to make real-time changes to an order or to an item on the site is extremely useful." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) EJ Ethan J. Auditor > "The only issue I have with shopify is the integrated AI which takes away from the personality of creation." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7104365) Jonathan S. Founder > "The platform is easier to scale, the app integrations are strong, checkout feels polished, and there are far more tools available for growing a business." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7150727) NN Nabil N. IT Manager > "Some customization still requires digging into Liquid templating which isn't for everyone." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7144127) MD Mattia D. Ecommerce Office Assistant > "Shopify is very intuitive and fast! Since we moved to this platform, we’ve noticed the difference. Both the website and our back end are quicker and more user-friendly, making our experience and..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7048117) BD Barbara D. Account Manager > "My experience was just Okay - our Web Management team and Accounts Receivable team found issues that kept Shopify from being our 'Go To' program." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7073490) Felix N. Founder > "The up time of the online shop, and basic foundations of Shopify have been good, one of the few redeeming features; our website is rarely not working, and the payments basically always seem to..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) Jade M. Digital Marketing Specialist > "Monthly fees, premium themes, paid apps and the list goes on. If you don't know coding the templates can be kind of basic." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7003222) VR Verified Reviewer Dental Intern > "The ability to make e-commerce accessible, efficient, and scalable for businesses of all sizes." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7101713) LW Lee W. Owner > "There wasn't much I disliked about shopify, I think their processing fees per order are quite high but I am unsure how this compares to other providers" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7102890) DM Dana M. Fulfillment Manager > "I went from manually typing in orders on behalf of customers, to orders being automatically ingested, which frees up my time immensely." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7027997) Felix N. Founder > "The support has become unbelievably bad, even if you are paying them hundreds of pounds every month, you now have to convince an Ai chatbot to let you speak to a human. And even then, how poor the..." [See full review](https://www.capterra.com/p/83891/Shopify/#GetApp___6864893) AT Andrena T. Administration > "It allows you to track your items following purchase and very seamless." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7109060) AV Ashley V. Owner > "Shopify has it negatives sides for example in 2019 Shopify shut down a lot of online businesses just for selling N 95 face mask when Covid-19 pandemic hit." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6828832) Jonathan S. Founder > "Customization options are excellent, and there is a large community and support network around the platform." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7150727) VR Verified Reviewer Owner > "What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7088629) JA Josh A. Co-founder, VP of Marketing > "Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6569748) AC April C. CEO > "The MAIN thing is that if I have an order for 100 units and they come 10 units to a box, there's no way to make a bulk shipping label purchase all at once." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6672505) HD Hannah D. Warehouse Assistant Manager > "Great customization tools, and the option to add apps that help your work flow and ensure you are working in a space/platform that ensures your business is running smoothly." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6780240) Harshul S. Senior. Technical Support Specialist for Network Operations > "Also sometimes the store feels a bit slow when too many apps are installed." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7131800) EF Emanuele F. developer and consultant > "With Shopify you can satisfy online sales needs for a small business, with low initial investment and standard needs, up to large systems integrated even with external services" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6353862) IA Ibrahim A. Admin > "However, it becomes less budget-friendly as your store grows and you start needing more advanced features." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7133532) DD Domenico D. IT Systems Manager > "Shopify is has alot of amazing add on apps and seamless integrates with other on-line stores." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7064938) RS Rachael S. owner > "The pricing is a little high if you're not making sales right away, and the SEO could use improvement." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) AR Abhishek R. Digital marketer > "I use Shopify as my e-commerce store for my drop shipping business. And the best part is you not need any knowledge about anything Shopify's easy and user-friendly dashboard you can easily..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6674941) VR Verified Reviewer Sales and Marketing Manager > "Building a website and combining all the apps and functionality can be very daunting. " [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7091399) EI Eva I. Founder > "The level of control, ease of setting up an online store with inventory tracking, online payments, parcel shipping integration and intuitive management panel." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6489883) VR Verified Reviewer Digital coordinator > "Overall, the experience with Shopify has been just OK, but trending more negatively the more I used it, and felt that ultimately it wasn't right for me both as a consumer and a user due to the..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7125933) Ilich Rafael T. Visiting Lecturer > "The wide range of customizing features of Shopify is what I like such as the email templates, the branding of products and the website itself." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6348747) VR Verified Reviewer Owner > "Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) CE Carmen E. Sales Supervisor > "I’ve used Shopify to build online stores for small businesses, and I’ve also worked at a brand that uses Shopify for its online store as well as its in-store POS system." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6763981) RP Ryan P. Speech Language Pathologist > "Shopify tends to take quite a bit in fees and it’s hard as a small business owner to see the amount of fees taken from the platform" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7031959) VR Verified Reviewer Owner > "Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is responsive..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6555963) Keith T. Managing Partner > "We tried with our top 10 items but got zero sales in Shopify." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7092835) SF Sarah F. Saler > "My favorite thing about shopify is it tracks ALL of my orders under one application!" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7142114) EK Edwin K. Ecommerce Technical Assistant > "Users often mention the additional transaction fees if you don't use Shopify Payments, limited free themes, and customization constraints." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6504178) BB Bridgette B. Manager of Education > "I particularly appreciate Shopify's robust features, such as the Shopping Cart for seamless transactions and the Inventory Tracking system for real-time stock management." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6354662) VR Verified Reviewer Architect > "Lastly, some users find the customization options limited unless you're comfortable with coding, which can be a hurdle for those wanting a highly unique store design." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6670811) MC Megan C. Marketing and Communications Manager > "I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6542844) AE Aymen E. Graphic Designer > "There’s not a lot of customer or user support and the FAQ’s can be quite misleading." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7074433) OG Olivia G. Owner > "The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6579496) NF Niccolò F. Cofounder, CTO > "There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6560628) RS Rachael S. owner > "It helps you with tutorials on how to design different kinds of websites." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7070213) TH Trisha H. Owner > "I found any customization to be more difficult." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) AT Alex T. Owner > "Payments are taken care of, there are many great templates and plugins for almost anything that you would want to do." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7089692) Amber L. Owner > "Shopify couldn't provide this, and was also too expensive for me" [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7077697) SB Shaina B. Owner > "Their app store is a huge bonus— it offers so many integrations and tools to grow and enhance your business. Plus, the payment options are seamless and secure, which gives customers a great..." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6644335) VR Verified Reviewer Marketing Manager > "It was also a bit difficult to match the website up to our existing Hubspot and make it look exactly the same as an extension of the site, rather than a seperate site." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6669491) Maragaret L. Owner > "I like the secure payment processing, inventory management, and marketing tools." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7094017) SK Sam K. Projects manager > "Having said that we couldn't have got the functionality with our previous website host." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7095334) TH Trisha H. Owner > "For starter e-commerce sites and businesses this is a great affordable option, and allows a fast start up." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___7122518) KG Khaled G. Software Engineer > "Customizing the checkout process can be a bit challenging, requiring some coding knowledge or the use of third-party apps." [See full review](https://www.capterra.com/p/83891/Shopify/#Capterra___6600935) [View Reviews](https://www.capterra.com/p/83891/Shopify/reviews/) Lake M. Director of Education > "This makes sales online, over the phone, through invoice, or on-site at events a breeze, and the platform is easy..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7118593) Lake M. Director of Education > "We are an infrequent use organization, since we accept payments with this platform during events, it could be months..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7118593) OP Orlando P. Owner > "Square Online allows a Square user to create a website that directly integrates with the Square app." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6836498) BK Blerta K. Language Instructor > "Unable to automate the sending of reminder emails on homework submissions and schedule changes in classes, it remains..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7142598) BK Blerta K. Language Instructor > "In the case of a small language center like ours, we can get by with Square online." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7142598) Christine B. Pilates transformation expert > "Square charges merchant processing fees, so they take a cut of every transaction which is never fun." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7120175) MD Matt D. Founder > "I have built an online store and completed online orders using this complete online selling tool" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6586484) TV Thomas V. Market research interviewer > "There was a little bit of a learning curve, which I always find difficult when trying to set up a new site or..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7079876) JZ Jesse Z. Software Engineer > "They provide many tools and services that serve a variety of needs for different businesses." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6885056) OP Orlando P. Owner > "The only thing I don't really like about Square Online is all of the fancier design features are locked behind..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6836498) KG Kyle G. Accounting Manager > "Square Online has been a reliable and useful tool for accepting payments and driving ecommerce as a whole in my..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6680128) JC John C. Web Developer > "You cannot create links to simple attached documents like PDF's (catalogs, help documents for your products etc.)" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6444170) Lake M. Director of Education > "Square has been a powerful platform for our nonprofit." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7118593) JC John C. Webmaster > "You get passed from department to department and often they can't verify your profile to help you." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6864594) VR Verified Reviewer Founder & Principal > "Overall, they offer a robust service suite with sleek POS tools, a clean end-user UI, strong inventory management, and..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___5016786) SE Stephen E. Financial accountant > "The transactions work but the reports need careful editing and checking before the results can be input to the sales..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6713462) JZ Jesse Z. Software Engineer > "Overall, Square Online has simplified the needs for any business, but for small businesses in particular." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6885056) JC John C. Web Developer > "You cannot build an HTML block on a page to craft specific messages." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6444170) Ryan P. Graphic Designer > "Overall, I find it easy to use, consumer friendly, great customer support and a total game changer for small..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7083746) RS Rachel S. Equine Sports Therapist > "I also which that Square was a little more tailored to service based businesses, as the items list always shows as an..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6295819) KM Kyle M. Owner > "It has been a good driver of revenue for our business, but I just often feel spots where I wish it was better and more..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6586530) KM Kyle M. Owner > "The square online site can't be customized with pictures and images." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6586530) Carlie R. Owner > "I would 100% recommend using it for your business transactions" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___7100996) GM Gabriel M. Owner > "My system have glitches they will not help me fix." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6825895) VR Verified Reviewer Physiotherapist > "Customer service was quick to respond and very helpful in answering our multiple questions about using the service." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6862058) JC John C. Webmaster > "For large image repositories, this is death." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6864594) JW Jocelyn W. Owner > "The website builder was easy to navigate and the analytical were also very helpful." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6826004) DB Damon B. Founder > "However, the dashboard is more confusing than necessary and setting up product SKUs can be laborious." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6807211) KM Kyle M. Owner > "Lots of ability to add and customize products." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6586530) DB Damon B. Founder > "The clunky interface added confusion to the back end process." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6807211) JF Joe F. Owner > "Constant improvement in design options." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6835715) PM Patricia M. Founder > "They do not offer digital download options. " [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6587421) VR Verified Reviewer Admin > "Its user-friendly interface allowed us to quickly adapt, facilitating smooth credit card payments for our customers." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6227857) JC John C. Web Developer > "To do so, you have to reset the site and loose all your work." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6444170) PM Patricia M. Founder > "My experience has been amazing and I have gotten other people to create their FREE website also on this platform." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6587421) John P. Author/Editor > "The connectivity can be spotty at times and it can crash on mobile devices at inopportune times." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4914026) VR Verified Reviewer Physiotherapist > "As selling on-line was new to us, the ease of set-up was very welcome." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6862058) HT Heather T. Company Director > "Square were unable to provide an explanation of what that 50p per order was for and as it can’t be justified we cannot..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4077695) SS Sadie S. Owner > "This was nice and helpful to be able to add online orders to our business" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6587410) VR Verified Reviewer owner > "Serious bug on shipping profile setting." [See full review](https://www.capterra.com/p/275800/Square-Online/#GetApp___5054308) PM Patricia M. Founder > "I loved the functionality then and definitively love where they have grown and what they offer. " [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6587421) JA Jennifer A. instructor > "You can grow your business with Square but the website integration was not ideal for my boutique fitness studio." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4719283) JC John C. Webmaster > "The design is intriguing." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6864594) CR Caretha R. Business Owner > "So make a separate link that fits embed code on the features and make it easier to embed. And I can not receive what..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2918497) MW Margaret W. Artist > "Very simple and streamlined for business use." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6740077) SH Stephanie H. Owner/Head of Hospitality & Sales > "Also, getting photos to appear on the same item across devices (Square register, Square app, Square online) hasn’t..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907081) GM Gabriel M. Owner > "The instant deposits very great." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6825895) VR Verified Reviewer Founder > "The inability to do instant transfers until you've processed a certain amount of payments, payroll fees being deducted..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2908499) SS Sadie S. Owner > "Love having my library easily integrated" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6587410) HT Heather T. Company Director > "Customer service and knowledge of staff is not what it should be and information regarding fees is unclear." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4077695) VR Verified Reviewer Admin > "Square Online has been a boon for our salon's transaction management and e-commerce." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6227857) BE Brenda E. Small Business Owner > "It has a hard to find menu to click and choose pickup or ship their order and it has to be done before you start..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2926160) PD Presley D. Medical Billing Specialist > "The ease of taking debit/credit payments anywhere !" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6557817) TT Thomas T. Website Developer > "There were a few items that required some Googling to resolve on my first try, but I expected this and would not..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4282455) MC Mihaly C. Manager team > "my general experience is ok regarding square online if you are starting a small or big business square is what you need" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6235101) JR Jeff R. Owner > "Nobody has ever followed up after either of these calls." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4816991) ML Michael L. Owner > "Square has delivered exactly what they promised and the system is intuitive and easy to use." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6588908) DP Dana P. Sole proprietor > "It was also incredibly difficult to sync my square store to my Facebook page; I still can’t tag my products on my..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2919082) JL John L. President > "Square Online is easy and simple to use. " [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6586690) TH Tracy H. Creator/Owner > "The biggest issue I have is more with the website portion that is connected through Weebly and how it doesn't..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907012) MS Mikaela S. Assistant Manager > "Square Online is a great website builder!" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6779767) ML Michaeline L. Owner > "Have to be careful about generating a shipping label because you only get one chance. If a shipment requires two or..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907140) YD Yasmin D. Ceo > "I like square because it’s very easy to use" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6761385) HT Heather T. Company Director > "There are a LOT of hidden costs with Square." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4077695) PD Presley D. Medical Billing Specialist > "Low prices also!" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6557817) JA Jennifer A. instructor > "Probably my own fault but not a real website & not searchable." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4719283) John P. Author/Editor > "I love I can access it from my mobile device." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4914026) KS Karl S. Owner > "My Square inventory never matches my real counts because I have to manually adjust for bundles." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907071) JR Jeff R. Owner > "Square has an excellent user interface (Dashboard) and all the services I need ..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4816991) SP Suzanne P. Owner > "Mt merchant services account had monthly charges, whether it was used or not and inventory was not integrated with..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907524) DS Darcy S. admin > "I have also purchased stuff from others that use square and its just wonderful for everyone." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6145267) LB Laura B. C.E.Doe > "Some editing features are difficult to understand when adding pages or sections to online platform." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2908288) ER Edward R. House Cleaner > "Easy to navigate and flexible with being able to switch out text easily via the business owners needs in how the site..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___4292311) AG Abhyona G. Owner > "I also dislike the fact that I am unable to pick and choose what types of services require a contract and which ones..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907022) AG Ashley G. Owner > "This makes everything easier for my small business." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___5007164) CO Carmen O. HR Coordinator > "The only thing I am not so fond of is the way the images are displayed, all are supposed to be on a fixed template." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907003) DS Darcy S. admin > "This is a great way to help me and my customers with easy payment." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___6145267) CG Cecilia G. Nail tech > "Only thing is that if a client cancels and decides to keep there card on hold I can’t charge them" [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907163) DR Dan R. Co-Owner > "Square Online enabled us to turn our existing managed inventory into a contemporary and stylish website that had us..." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907687) SC Sarah C. Owner > "Had a little trouble trying to offer shipping for some customers and free shipping for others based on their area." [See full review](https://www.capterra.com/p/275800/Square-Online/#Capterra___2907001) [View Reviews](https://www.capterra.com/p/275800/Square-Online/reviews/) ## User interface [Shopify](https://www.capterra.com/p/83891/Shopify/) 4.54 (6,689) [Square Online](https://www.capterra.com/p/275800/Square-Online/) 4.64 (329) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important AI Copilot 150 Important Alerts/Notifications 120 Important Shopify 28/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/83891/Shopify/#features) Square Online Top features 31/44 - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Campaign Management - Catalog Management - Content Management - Credit Card Processing - CRM - Customer Accounts - Customizable Branding - Customizable Templates - Data Security - Data Synchronization - Discount Management - Drag & Drop - Electronic Payments - Email Marketing - Generative AI - Inventory Management - Inventory Tracking - Kitting - Loyalty Program - Mobile Access - Multi-Channel Management - Multi-Channel Marketing - Multi-Currency - Multi-Location - Multi-Store - Order Management - Order Tracking - Promotions Management - Purchase Order Management - Real-Time Data - Reporting & Statistics - Returns Management - Reviews Management - Sales Order Management - SEO Management - Shipping Management - Shopping Cart - Templates - Third-Party Integrations - Website Management [See all features](https://www.capterra.com/p/275800/Square-Online/#features) ### Recognition Shopify is recognized as a top-rated tool in 4 Capterra Shortlist reports Square Online is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Shopify Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Square Online Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Shopify - By Shopify - Located in Canada - Founded in 2004 Square Online - By Square - Located in United States - Founded in 2009 ## Popular Comparisons [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,042)](https://www.capterra.com/p/225601/WooCommerce/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.5 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/83891-225601/Shopify-vs-WooCommerce) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/) $49/month Price $25/month 4.5 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/143461-275800/Squarespace-vs-Square-Online) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/) $29/month Price $17/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-169007/Shopify-vs-Wix) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/) $49/month Price $17/month 4.5 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-275800/Wix-vs-Square-Online) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/) $29/month Price $25/month 4.4 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/83891-143461/Shopify-vs-Squarespace) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/) $49/month Price $9.99/month 4.5 Features 4.0 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/182500-275800/GoDaddy-Website-Builder-vs-Square-Online) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[4.23 (2,041)](https://www.capterra.com/p/135757/NetSuite/reviews/) $29/month Price Contact vendor for pricing 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135757/Shopify-vs-NetSuite) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[4.32 (332)](https://www.capterra.com/p/134005/PrestaShop/reviews/) $49/month Price Contact vendor for pricing 4.5 Features 4.2 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/134005-275800/PrestaShop-vs-Square-Online) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [Odoo](https://www.capterra.com/p/135618/Odoo/) [4.20 (1,306)](https://www.capterra.com/p/135618/Odoo/reviews/) $29/month Price $31.1/month 4.4 Features 4.2 4.5 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/83891-135618/Shopify-vs-Odoo) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[4.36 (339)](https://www.capterra.com/p/131883/Bigcommerce/reviews/) $49/month Price $39/month 4.5 Features 4.2 4.6 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/131883-275800/Bigcommerce-vs-Square-Online) [Shopify](https://www.capterra.com/p/83891/Shopify/)[4.54 (6,689)](https://www.capterra.com/p/83891/Shopify/reviews/) vs [ikas](https://www.capterra.com/p/10006487/ikas/)[4.72 (148)](https://www.capterra.com/p/10006487/ikas/reviews/) $29/month Price €25/month 4.4 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/83891-10006487/Shopify-vs-ikas) [Square Online](https://www.capterra.com/p/275800/Square-Online/)[4.64 (329)](https://www.capterra.com/p/275800/Square-Online/reviews/) vs [ikas](https://www.capterra.com/p/10006487/ikas/)[4.72 (148)](https://www.capterra.com/p/10006487/ikas/reviews/) $49/month Price €25/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/275800-10006487/Square-Online-vs-ikas)