# Compare AWeber vs Salesforce Marketing Cloud Account Engagement 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare AWeber and Salesforce Marketing Cloud Account Engagement based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/95949-134593/AWeber-Email-Marketing-vs-Pardot

---

# AWeber vs Salesforce Marketing Cloud Account Engagement Features and Cost Comparison

Last updated April 20th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AWeberSalesforce Marketing Cloud Account Engagement2/4 selected

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

[## AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.2

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [322 reviews](#user-reviews)

Positive

285

Neutral

29

Negative

8

[## Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

Starting Price

$1250.00/month

Value-for-Money

3.8

Functionality

4

Ease of Use

3.8

Customer Service

3.8

Reviews Sentiment

Based on [649 reviews](#user-reviews)

Positive

517

Neutral

99

Negative

33

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,179 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

75%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

4.5

Newsletter Management

3.0

Email Tracking

4.0

Customizable Branding

4.0

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.5

Campaign Scheduling

3.9

Newsletter Management

NA

Email Tracking

3.0

Customizable Branding

NA

User satisfaction

User satisfaction

4.4

User reviews[322](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

Ease of use

4.3

Functionality

4.2

Value for money

4.2

Customer support

4.5

User satisfaction

4.1

User reviews[649](https://www.capterra.com/p/134593/Pardot/reviews/)

Ease of use

3.8

Functionality

4.0

Value for money

3.8

Customer support

3.8

Price starts from

Price starts from

$15Other, Per Month

-   Free version
-   Free trial

Price starts from

$1250Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Small businesses, coaches, affiliate marketers, bloggers, online retailers, and creators looking to grow with email marketing and automation.

Best for

Organizations that use online marketing for lead generation

## User reviews

Pros & cons

VR

Verified Reviewer

Analyst

> "Works well for small businesses."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425)

VR

Verified Reviewer

Analyst

> "Design templates feel a bit limited."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___7107425)

VR

Verified Reviewer

Service provider

> "This software allows me to automate my email communication and improve my email open rate, thanks to features like A/B..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4937754)

CR

Christopher R.

Coach

> "Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6637415)

DE

Duncan E.

CIO

> "So if you don't need those things its a good starting point - allthough like many other providers they did double the price..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662)

Sam H.

Marketing Specialist

> "Although Aweber has many useful capabilities, I have found that its email template customization possibilities are limited,..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

DE

Duncan E.

CIO

> "Good basic feature set, Fairly easy to use, proactively tries to limit spam sign ups."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6827662)

CM

Carolyne M.

Owner

> "I found them to be really restrictive with my email list and I lost a lot of subscribers."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

AB

Angelica B.

University Intern

> "The program offers in-depth analytics and reporting that provide insightful data on subscriber behavior and campaign..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

AR

Anthony R.

Publisher

> "The issue that made me leave AWeber was primarily pricing, although to state that it was pricing alone would be incorrect."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AB

Angelica B.

University Intern

> "We could monitor engagement levels and modify our email campaigns as needed thanks to AWeber's dependable deliverability..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

AR

Anthony R.

Publisher

> "It would be correctly stated as well as be what I disliked most about AWeber was the price-to-quality ratio."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AB

Angelica B.

University Intern

> "The wide template collection and customisable sign-up forms offered by AWeber further improve lead generation and brand..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4849091)

MA

Mohamed A.

معلم لبرامج ميكروسوفت

> "Outdated Interface in Some Areas"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6783092)

Steve D.

Owner and Chief Bottle Washer

> "The app/tool can be great 99% of the time, but that one time you need help, you want that support ASAP, and Aweber delivers..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760)

JK

Josh K.

Marketer and Recruiter

> "I think the price compared to how many people you can have in the campaign isn’t very good."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

Nanaka S.

Infrastructure Specialist

> "Also, increasing the number of third-party integrations that are enabled would give users even more options when..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

AR

Anthony R.

Publisher

> "It was the tone of the email, though, that made it somewhat condescending."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

GZM

Gina Zoie M.

Creator

> "The free version is perfect for the beginner and as you grow they offer more features to support your growing email..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252)

CM

Carolyne M.

Owner

> "I couldn't send them another email from there."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

JH

Jeffrey H.

President

> "They have been able to help us with suggestions on landing pages, templates for broadcasts, and sign-up forms."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5009909)

AR

Anthony R.

Publisher

> "Simply put, they decided to charge too much for too little."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

AR

Anthony R.

Publisher

> "I joined AWeber on the advice of more than a few people in my circles, with the strongest accolade being about the superb..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6641699)

John S.

Social Media Consultant

> "One downside I have experienced with AWeber is the limited flexibility in customizing certain features. While the templates..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779)

Steve D.

Owner and Chief Bottle Washer

> "It works as it is supposed to, but my most liked feature is the customer service."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6708760)

VR

Verified Reviewer

Cofounder

> "They keep adding new features (like landing page builder, but they are completely ignoring the fact that their ecom..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3529801)

Nanaka S.

Infrastructure Specialist

> "Simple email automation solutions have simplified our marketing efforts, allowing us to easily construct dynamic campaigns."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

VR

Verified Reviewer

Writer

> "AWeber is not intuitive and it is lacking some of the features that other email companies offer."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6235482)

CM

Carolyne M.

Owner

> "Aweber is straightforward and has a good interface and a no-nonsense approach to email marketing."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

DM

David M.

Seller

> "Deliverability was ok, now its turned very bad"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6655138)

GZM

Gina Zoie M.

Creator

> "I also have the confidence to know that as my business grows AWeber has all the features I need to manage my email..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4999252)

AV

Amanda V.

Administrator developer tech support etc.

> "When we first started with AWeber a long time ago, it wasn't the most user friendly platform and was pretty limited in what..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6063543)

JK

Josh K.

Marketer and Recruiter

> "I liked that it guaranteed the deliverability of emails."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

MSB

Manish Singh B.

Affiliate Marketer

> "Aweber is well-regarded as a solid option for managing email marketing campaigns, but it may not be the best fit for..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4556695)

VC

Vanessa C.

Marketing Associate

> "Easy to use email management system, from managing your lists to designing your emails."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6608782)

John S.

Social Media Consultant

> "However, if you require more customization and in-depth reporting, it may not be the best fit for your needs."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4781779)

CM

Carolyne M.

Owner

> "Aweber was the 'gold standard' in email marketing when I used it a few years ago."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6494647)

Bill Laurel P.

Programmer

> "I also found that some of the reporting was not very detailed and I was not able to access some of the data I needed."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4690848)

RG

Randall G.

Owner

> "The push notifications, social media integrations, and automation made aWeber a game changer."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4981025)

ES

Ed S.

CVO

> "Lacks features and functionality that dedicated Marketing CRMs provide to automate more of your marketing"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3523549)

BH

Bahaa H.

Planning Manager

> "Aweber is the new gem in town. With it's excellent features it does exactly what it was created for."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6775148)

Juan Pablo B.

COO

> "We experienced some problems with the unsubscribed list, sometimes needed to verify it and cleaned it manually."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3543958)

IK

Ifeanyi K.

Director

> "We use Aweber to connect more with our audience via email campaigns, email automation, sending out newsletters, and..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3651943)

DD

Darma D.

Solopreneur/author/mentor

> "It caused me to loose over $400 — by using one of those tags incorrectly, it triggered an automatic email to download my..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2991855)

CT

Carleton T.

Admin

> "Works reliably and their customer support is helpful."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6591139)

Valor L.

Project Management Consultant

> "Aweber doesn't have the ability to really customize forms nicely."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3908449)

JJ

Juliet J.

Blogger

> "It allows you to send 3000 emails per month for free, this makes it perfect for beginners who are just getting started with..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4156596)

Edward N.

Affiliate Marketing Specialist

> "This can be extremely frustrating as it can lead to lost leads, lost sales, and diminished customer trust."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4505279)

Patty H.

CEO Virtual Consultant

> "Includes simple e-commerce functionality for landing pages."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6245338)

LE

Linden E.

Content Creator, marketing director

> "The lead pages on Aweber aren’t great, and they don’t always work fantastic putting them into a Wordpress blog."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3967711)

Nanaka S.

Infrastructure Specialist

> "AWeber's holistic approach has improved our email marketing strategy and strengthened customer relationships."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5013493)

MT

Mamuyovwi T.

Product manager

> "Higher plans are a little bit too expensive for the average user, higher barrier of entry"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3708738)

SC

Samantha C.

Manager

> "They have a bank of free stock photos and memes that are great as well."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4899594)

VR

Verified Reviewer

Marketing Manager

> "Deliverability is just ok, it could be better."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4851335)

Sam H.

Marketing Specialist

> "If you're seeking for a dependable and simple email marketing solution, AWeber is what you need."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "The biggest negative of AWeber is its lack of support for mobile users."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4656082)

RF

Regina F.

Manager

> "AWeber is an excellent email marketing /contact management platform for those serious about growing their business."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6227690)

AL

Alicia L.

Business Owner

> "Unfortunately, you do need to pay to make use of the features, the free version is not enough. "

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4697496)

MC

Marisa C.

Content Creator

> "You can start navigating the interface, and you can easily find your way around it to create your first landing page or..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050)

MC

Megan C.

Freelance digital marketer

> "It's inconvenient to switch between platforms to integrate my work flow."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3751771)

HB

Hemal B.

CEO

> "AWeber has significantly contributed to the growth of my business through Email Marketing."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4980217)

Tolu A.

Digital marketing consultant

> "The cost also rises and piles up as your contacts continue to increase."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3599281)

JK

Josh K.

Marketer and Recruiter

> "It was always user friendly and never created any frustrating days."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6541257)

PL

Paul L.

Freelancer

> "The RSS to email templates are inadequate, and they aren't editable with Aweber's regular drag-and-drop email builder."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3135434)

Peter B.

Owner

> "It's reliable and dependable"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6692408)

DG

Danielle G.

Coach

> "I really don't like that subscribers are counted as many times as the number of lists and that unsubscribed are counted in..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___2888296)

JF

Jacob F.

Store Manager

> "It is the greatest hack for pioneers who wants to grow their own companies fast."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5048748)

DM

Donna M.

Author

> "It makes sending to my email followers easy and provides useful reports, but I'm having trouble justifying the expense of..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3348826)

RR

Robert R.

Owner

> "Good implementation of split tests and reporting."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4848469)

SH

Steve H.

Writer / Producer

> "For me (a very small company) their customer service was lacking repeatedly."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4132488)

ML

Michelle L.

Owner

> "I found Aweber to be a great software - easy to use, fully loaded with functionality for any business and integrates well..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___5091298)

Muhammad I.

Freelancer

> "The free plan does not available"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3768065)

IK

Ifeanyi K.

Director

> "Additionally, the product has been regularly improved, for example, by include additional features like a landing page..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3651943)

JD

Jessie D.

Founder

> "A disadvantage I experienced is that back in the day when I used AWeber, some other users were using AWeber to spam people..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3490762)

Sam H.

Marketing Specialist

> "It's perfect for mass emailings like newsletters."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___4839536)

MC

Marisa C.

Content Creator

> "I normally struggle when using new software."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3739050)

ED

Elijah D.

Blogger-Digital Marketer

> "They've also been steadily enhancing the product, such as by adding new features like a landing page builder and push..."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3564487)

SB

Shivansh B.

CEO

> "I don't know why they've launched the landing page tool!"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3705134)

AV

Amanda V.

Administrator developer tech support etc.

> "Love that they also added in tagging options."

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___6063543)

JM

Julia M.

Owner

> "does not offer easier template design on its own ..... have to use partner services or access customer website"

[See full review](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#Capterra___3366040)

[View Reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

SM

Simon M.

CRM Specialist

> "Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___7039601)

WT

Weronika T.

Manager

> "One drawback I experienced with Salesforce Marketing Cloud Account Engagement was the complexity of the platform, which required a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

VR

Verified Reviewer

Marketing Operations Manager

> "I really appreciated how Salesforce Marketing Cloud Account Engagement (Pardot) allowed me to easily create and automate personalized..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6007074)

VR

Verified Reviewer

Software Engineer

> "It's not intuitive enough to compete with office 365 or Google platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6660894)

WT

Weronika T.

Manager

> "My overall experience with Salesforce Marketing Cloud Account Engagement has been positive, as it provided a powerful and comprehensive..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

VR

Verified Reviewer

Marketing Automation Specialist

> "Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6223247)

WT

Weronika T.

Manager

> "One aspect I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

SA

Saul A.

Innovation Manager

> "Integration with systems and importing data bases is basically impossible, even with IT support."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

WT

Weronika T.

Manager

> "The platform's ability to create personalized and targeted marketing campaigns, along with its robust analytics capabilities, allowed..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4818486)

Ipek Nil B.

Sales Marketing Specialist

> "I do not like the complexit of the interface which leads to different unintended sections."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6290328)

MT

Marek T.

CEO

> "The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4808104)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "The need to pay extra for detailed add-ons, particularly a dedicated IP (a basic need for email marketing), is really annoying (only..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

KR

Kristina R.

Marketing Cloud Administrator

> "I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

VR

Verified Reviewer

Director of Demand Gen

> "I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4185840)

KR

Kristina R.

Marketing Cloud Administrator

> "It helps us to track data, and have a overview of KPIs."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5099415)

Aadeeb S.

Brand Manager

> "We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

Pratik H.

Assoicate Project Coordinator

> "Salesforce Marketing cloud Account Engagement is a well established tool which helps our organization to reach out to customers on a..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4439095)

SA

Saul A.

Innovation Manager

> "Salesforce Sales is part of the struggle."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4829663)

MC

Marco C.

IT Expert

> "Salesforce Marketing Cloud Account Engagement gives us value for money because it has impressive capabilities."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6249385)

Jessica F.

Merchant Experience Intern

> "User Interface can be tricky sometimes... most of the navigation is not very intuitive and even know you can learn by watching/reading..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3450001)

Aadeeb S.

Brand Manager

> "Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. "

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

VR

Verified Reviewer

Director, Growth & Revenue Operations

> "We didn't like not being able to relate marketing email activity to einstein activity sync."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3745383)

CS

Chiara S.

Reviewer

> "Very intuitive pages, I used it to do gas contracts on the phone"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

AG

Ariane G.

Marketing and Project Manager

> "Also, @ mentions do not show up on Facebook as they should, only simple @text without the link."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3607505)

VB

Vivien B.

Associate

> "VERY EASY TO USE, CONVENIENT, CAN EASILY UPDATE INFORMATION."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6333456)

VR

Verified Reviewer

Social Media Marketing Specialist

> "Also, the platform can be costly, especially for startups or smaller companies with limited budgets."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

SO

Samantha O.

Admin Manager

> "Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6139352)

VR

Verified Reviewer

Social Media Marketing Specialist

> "It could take some time and effort to learn how to use the platform because it is a large and complicated platform."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4631428)

AP

Andreas P.

Marketing Director

> "Robust, customizable system with many features"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6201428)

AV

Alex V.

Demand generation manager

> "The graphic design of the platform looks a little bit old but nothing too bad."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3797389)

VD

Vatsal D.

App developer

> "Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

LL

Lucie L.

Content manager

> "It’s not really easy to use for beginners"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6234448)

CS

Chiara S.

Reviewer

> "It suggested me what to write and I could be successful with the client contract."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___5001092)

Aadeeb S.

Brand Manager

> "Pardot pricing is a major limitation of the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

LH

Liam H.

Marketing Manager

> "It is an essential tool that, although costly, is necessary to grow and scale."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___6022666)

CR

Chevy R.

Solution Architect

> "The tool does so much that it be a little bit too complicated at time."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3734049)

Aadeeb S.

Brand Manager

> "The lead nurturing campaigns are helping us to drive engagement with our current & potential customers."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3830433)

SG

Sue G.

admin

> "It was difficult to figure out how to use the mass email generator initially."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3720023)

Muhammad Daud S.

IT Manager

> "Its algorithms are unique in capturing leads and working strategically with different businesses."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "There is no way to create a custom report, making it very difficult for our team to track ROI."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

NH

Nirob H.

Lead Generator Specialist

> "In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4650121)

Erik V.

Sr. Manager, Strategic Development

> "I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

KP

Karan P.

Associate

> "Robust B2B marketing platform; offers deep integrations with our website & CRM"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067)

Sukesha W.

BDM

> "It is not easy to customise reports on the software."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

VR

Verified Reviewer

Marketing Manager

> "It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

VR

Verified Reviewer

Growth Marketing

> "It's definitely behind in terms of feature set."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3764305)

VR

Verified Reviewer

Campaign Specialist

> "Lead scoring is another powerful and helpful feature for huge sales insights."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3565328)

NW

NATASHA W.

Marketing

> "I don't like that it doesn't allow conditional automation on forms."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2874087)

VR

Verified Reviewer

Associate Manager

> "User friendly interfaceMultiple lead management optionsReports were easily generated and saved without any issues"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4696110)

AA

Ahsan A.

Marketing executive

> "Reporting is not the best"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

AA

Ahsan A.

Marketing executive

> "The support is simply great - They open the tickets on the same day and try to solve your issues within the same day"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3583475)

VR

Verified Reviewer

Salesforce Admin

> "Overall the easy of implementation and access are nice but Pardot did not work for us because we were just too big and had too many..."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___2860535)

KP

Karan P.

Associate

> "Easy to implement to capture customer data through emails, campaigns, forms, etc."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3545067)

Jaimie B.

Senior Manager, Digital

> "The form + landing page management is confusing and time consuming."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

Erik V.

Sr. Manager, Strategic Development

> "Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

TD

Tanuj D.

Software Engineer

> "The setup was a little confusing as first even when I have worked as a developer for Salesforce applications."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

Erik V.

Sr. Manager, Strategic Development

> "I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2960942)

Muhammad Daud S.

IT Manager

> "Pardot is quite expensive and really advance to manage."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

VD

Vatsal D.

App developer

> "It helps you segment and target your audience effectively."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4630910)

MM

Marco M.

Growth Hacker

> "Inability to do almost anything without support from a developer or without extensive HTML knowledge, unless you want your forms /..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2226698)

JH

John H.

Lead Analytics Engineer

> "Undoubtedly the main thing attracting us to Pardot is its integration with Salesforce."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3596677)

Jaimie B.

Senior Manager, Digital

> "The learning curve can be tough if you're not a power user, it's not drag and drop or user friendly at all."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2931794)

Muhammad Daud S.

IT Manager

> "Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3677887)

Sukesha W.

BDM

> "That is one feature that i dislike."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4561907)

SN

Shankar N.

Manager

> "Easy setup to create new fields and data management module."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4731688)

BM

Brittany M.

Email Marketing Manager

> "There are plenty of niche things that can not be easily customized, like email layout, without creating and uploading an entire new..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2780439)

VR

Verified Reviewer

CEO

> "It’s a good product, very mature and integrated to the Salesforce ecosystem."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4270873)

OT

Olivier T.

Principal

> "It's not as easy to integrate as you'd think even if it's also a Salesforce tool, the integration is painful, complicated and really..."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2480354)

TD

Tanuj D.

Software Engineer

> "There are many event based triggers which one can utilize which could ensure better response times and lead conversion."

[See full review](https://www.capterra.com/p/134593/Pardot/#GetApp___3411595)

TT

Tiju T.

Director Marketing Ops

> "Lead routing is not available."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3182270)

CE

Chelsea E.

Head of Marketing

> "Overall we have been satisfied with Pardot and it has met our needs for a high-growth B2B tech company."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3831605)

VR

Verified Reviewer

Instructor

> "Since I've been using this software for less than 6 months, I don't have anything I would ask the developers to improve."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3029067)

RJ

Rebecca J.

Sr Manager

> "Pardot, because it's part of Salesforce, has all the capabilities you need!"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___4237503)

VR

Verified Reviewer

VP Demand Generation

> "The UI is pretty poor and there are some key features such as in-depth reporting that the system is still lacking"

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2409230)

AE

Alexandra E.

Client loyalty rep

> "A great tool for email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3750790)

VR

Verified Reviewer

Demand Generation Marketing Manager

> "The reporting feature in Pardot is subpar."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3265155)

Jhara M.

Marketing Director

> "As a Salesforce product, it's really easy to integrate with the CRM."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3569328)

VR

Verified Reviewer

Senior Project Manager

> "This causes issues with clients trying to launch all users at once on Pardot, and ensuring they have the right licensing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2420048)

VR

Verified Reviewer

Marketing Manager

> "Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___3489875)

Wanda M.

Account Executive

> "There was a lot of inaccurate information, especially with lead management, as well as integration and email marketing."

[See full review](https://www.capterra.com/p/134593/Pardot/#Capterra___2687859)

[View Reviews](https://www.capterra.com/p/134593/Pardot/reviews/)

## User interface

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

4.39 (322)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

4.14 (649)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

AWeber

Top features

41/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/95949/AWeber-Email-Marketing/#features)

Salesforce Marketing Cloud Account Engagement

31/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/134593/Pardot/#features)

### Recognition

AWeber is recognized as a top-rated tool in 4 Capterra Shortlist reports

Salesforce Marketing Cloud Account Engagement is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

AWeber

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Salesforce Marketing Cloud Account Engagement

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

AWeber

-   By AWeber
-   Located in United States
-   Founded in 1998

Salesforce Marketing Cloud Account Engagement

-   By Salesforce
-   Located in United States
-   Founded in 2003

## Popular Comparisons

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

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4.3

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[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

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[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

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[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$15/month

Price

$13/month

4.2

Features

4.4

4.3

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/95949-110228/AWeber-Email-Marketing-vs-MailChimp)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/)

$1250/month

Price

$0

4.0

Features

4.7

3.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/134593-202338/Pardot-vs-Gmail)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,397)](https://www.capterra.com/p/202338/Gmail/reviews/)

$15/month

Price

$0

4.2

Features

4.7

4.3

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/95949-202338/AWeber-Email-Marketing-vs-Gmail)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$1250/month

Price

$13/month

4.0

Features

4.4

3.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-134593/MailChimp-vs-Pardot)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$15/month

Price

$10/month

4.2

Features

4.5

4.3

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/95949-136603/AWeber-Email-Marketing-vs-MailerLite)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$1250/month

Price

$15/month

4.0

Features

4.5

3.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-134593/ActiveCampaign-vs-Pardot)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$15/month

Price

$15/month

4.2

Features

4.5

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-95949/ActiveCampaign-vs-AWeber-Email-Marketing)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$1250/month

Price

$10/month

4.0

Features

4.5

3.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/134593-136603/Pardot-vs-MailerLite)

[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.39 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$15/month

Price

$12/month

4.2

Features

4.2

4.3

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-95949/Constant-Contact-vs-AWeber-Email-Marketing)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[4.14 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$1250/month

Price

$12/month

4.0

Features

4.2

3.8

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-134593/Constant-Contact-vs-Pardot)