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Search marketing experts who manage PPC campaigns for their own company, or for others through an agency or consultancy.
Businesses with cross-channel marketing campaigns in retail, e-commerce, B2B, tech, travel, and finance. Marin has trafficked over $42 Billion in media spend for the world's largest brands.
The pricing is pretty fair and we recommend it as a worthy substitute to more expensive solutions such as Marin, Wordstream, Kenshoo, etc.
My only complaint with the software is the billing in USD - being in Canada, our dollar is awful.
Ease of use compared to other larger platforms like Kenshoo or Marin. The support team is incredible and the founder knows PPC inside and out and is happy to share his knowledge.
Complex at times and that can be a bit confusing.
I love the easy scripts integration and the fact that you have some of the brightest people in the industry helping you along the way.
It seems the interface is begging for the renovation as the current version fails to adapt with fashionable interface design.
I find pretty useful the Rule Engine, you can define your own rules to apply to your campaigns if they fit to the constraints that you define. The Spanish support is amazing (thanks team!).
There is no facebook ads so we need to do separate reports.
I love the reporting capabilities and the ability to segment data by dimensions. Given the nuances of how my company tracks things internally, Marin has made our tagging process pretty seamless.
If you have a lot of data, bulk sheets can error and those errors can be hard to figure out.
The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.
Sometimes graphs don’t correspondent to the chosen filters which is very irritating.
I really liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account.
I love the ability to pull in all of our campaigns and look across our efforts at one dashboard.
Optmyzr
Marin Software
Top FeaturesOptmyzr
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Marin Software
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