# 2025 Capterra Shortlist for Content Marketing | Capterra

> Discover the highest-rated & most popular Content Marketing Software of 2025. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/content-marketing-software/shortlist

---

# 2025 Capterra Shortlist for Content Marketing

-   [All Products](https://www.capterra.com/content-marketing-software/)
-   [Capterra Shortlist](https://www.capterra.com/content-marketing-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17603)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

96/100

Popularity: 50/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

9/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121701/HootSuite/)

## [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

[4.4 (3796)](https://www.capterra.com/p/121701/HootSuite/reviews/)[View all reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)

[](https://www.capterra.com/p/121701/HootSuite/)

Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.

Overall Score

88/100

Popularity: 42/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$249.00Per Month

Free Trial

Free Version

Category Features

11/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/151962/SEMrush/)

## [Semrush](https://www.capterra.com/p/151962/SEMrush/)

[4.6 (2317)](https://www.capterra.com/p/151962/SEMrush/reviews/)[View all reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

[](https://www.capterra.com/p/151962/SEMrush/)

Semrush Content Platform is designed to help content professionals create engaging and traffic-driving content, based on relevant data

Overall Score

88/100

Popularity: 41/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$139.95Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/219972/Writesonic/)

## [Writesonic](https://www.capterra.com/p/219972/Writesonic/)

[4.8 (2102)](https://www.capterra.com/p/219972/Writesonic/reviews/)[View all reviews](https://www.capterra.com/p/219972/Writesonic/reviews/)

[](https://www.capterra.com/p/219972/Writesonic/)

Writesonic is an AI-powered writing assistant with a mission to empower everyone in the world to write anything and publish anywhere.

Overall Score

88/100

Popularity: 38/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.6

Features

4.7

Value for Money

4.5

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/237334/Simplified/)

## [Simplified](https://www.capterra.com/p/237334/Simplified/)

[4.7 (305)](https://www.capterra.com/p/237334/Simplified/reviews/)[View all reviews](https://www.capterra.com/p/237334/Simplified/reviews/)

[](https://www.capterra.com/p/237334/Simplified/)

Create stunning designs, videos, and write copy using our ai copywriter tool.

Overall Score

87/100

Popularity: 38/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.6

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

13/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/159351/Zoho-Social/)

## [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

[4.7 (3420)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)[View all reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[](https://www.capterra.com/p/159351/Zoho-Social/)

Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.

Overall Score

86/100

Popularity: 37/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

12/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

## Get the full software list now

### The latest prices and features straight to your inbox. Compare anytime.

[

](https://www.capterra.com/p/217242/Jasper/)

## [Jasper](https://www.capterra.com/p/217242/Jasper/)

[4.8 (1855)](https://www.capterra.com/p/217242/Jasper/reviews/)[View all reviews](https://www.capterra.com/p/217242/Jasper/reviews/)

[](https://www.capterra.com/p/217242/Jasper/)

AI writing assistant that breaks through writer's block and saves hours every week writing copy.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.7

Value for Money

4.5

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153508/Omnisend/)

## [Omnisend](https://www.capterra.com/p/153508/Omnisend/)

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)[View all reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

[](https://www.capterra.com/p/153508/Omnisend/)

150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email & SMS marketing platform.

Overall Score

85/100

Popularity: 36/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$16.00Per Month

Free Trial

Free Version

Category Features

11/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/143492/Buffer/)

## [Buffer](https://www.capterra.com/p/143492/Buffer/)

[4.5 (1491)](https://www.capterra.com/p/143492/Buffer/reviews/)[View all reviews](https://www.capterra.com/p/143492/Buffer/reviews/)

[](https://www.capterra.com/p/143492/Buffer/)

Build a remarkable brand on social media. Plan, schedule, analyze, and engage all from one powerful dashboard.

Overall Score

84/100

Popularity: 37/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$6.00Per Month

Free Trial

Free Version

Category Features

6/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/154682/Kajabi/)

## [Kajabi](https://www.capterra.com/p/154682/Kajabi/)

[4.4 (229)](https://www.capterra.com/p/154682/Kajabi/reviews/)[View all reviews](https://www.capterra.com/p/154682/Kajabi/reviews/)

[](https://www.capterra.com/p/154682/Kajabi/)

Kajabi is the all-in-one tool created to empower people to create and sell online courses, coaching, memberships, and expertise online.

Overall Score

82/100

Popularity: 35/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.1

Features

4.2

Value for Money

3.7

Paid plans start at

$89.00Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153139/Visme/)

## [Visme](https://www.capterra.com/p/153139/Visme/)

[4.5 (719)](https://www.capterra.com/p/153139/Visme/reviews/)[View all reviews](https://www.capterra.com/p/153139/Visme/reviews/)

[](https://www.capterra.com/p/153139/Visme/)

Create interactive Presentations & Infographics fueled by insights, analytics & collaboration using Visme for you and your team.

Overall Score

80/100

Popularity: 34/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$12.25Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/121447/Sprout-Social/)

## [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)[View all reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

[](https://www.capterra.com/p/121447/Sprout-Social/)

Effortlessly plan, organize and deliver your social content and campaigns with cross-network social media scheduling | Try Sprout Free

Overall Score

79/100

Popularity: 34/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.3

Features

4.2

Value for Money

3.9

Paid plans start at

$199.00Per Month

Free Trial

Free Version

Category Features

12/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Create, tailor, and deliver digital experiences and content — fast

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/166498/Loomly/)

## [Loomly](https://www.capterra.com/p/166498/Loomly/)

[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)[View all reviews](https://www.capterra.com/p/166498/Loomly/reviews/)

[](https://www.capterra.com/p/166498/Loomly/)

Loomly is an easy-to-use Social Media Management platform that empowers marketers to save time and manage their accounts in one place.

Overall Score

77/100

Popularity: 30/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.7

Features

4.4

Value for Money

4.6

Paid plans start at

$42.00Per Month

Free Trial

Free Version

Category Features

14/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/236373/TextCortex-AI/)

## [TextCortex AI](https://www.capterra.com/p/236373/TextCortex-AI/)

[4.7 (237)](https://www.capterra.com/p/236373/TextCortex-AI/reviews/)[View all reviews](https://www.capterra.com/p/236373/TextCortex-AI/reviews/)

[](https://www.capterra.com/p/236373/TextCortex-AI/)

TextCortex is designed to meet the specific needs of your enterprise through customized content creation and secure data integration.

Overall Score

76/100

Popularity: 27/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.4

Features

4.6

Value for Money

4.2

Paid plans start at

$29.99Per Month

Free Trial

Free Version

Category Features

8/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/232882/Writecream/)

## [Writecream](https://www.capterra.com/p/232882/Writecream/)

[4.8 (346)](https://www.capterra.com/p/232882/Writecream/reviews/)[View all reviews](https://www.capterra.com/p/232882/Writecream/reviews/)

[](https://www.capterra.com/p/232882/Writecream/)

Best AI Writer, Image, Audio & Content Generator

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.7

Features

4.7

Value for Money

4.7

Paid plans start at

$49.00Per Month

Free Trial

Free Version

Category Features

5/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/228676/GlassHive/)

## [GlassHive](https://www.capterra.com/p/228676/GlassHive/)

[4.7 (103)](https://www.capterra.com/p/228676/GlassHive/reviews/)[View all reviews](https://www.capterra.com/p/228676/GlassHive/reviews/)

[](https://www.capterra.com/p/228676/GlassHive/)

GlassHive is an intuitive Work OS that MSPs, MSSPs, VARs, Vendors and other tech companies use to execute successful revenue programs.

Overall Score

74/100

Popularity: 26/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.8

Features

4.4

Value for Money

4.8

Paid plans start at

$99.00Per Month

Free Trial

Free Version

Category Features

9/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/145745/Wishpond/)

## [Wishpond](https://www.capterra.com/p/145745/Wishpond/)

[4.1 (154)](https://www.capterra.com/p/145745/Wishpond/reviews/)[View all reviews](https://www.capterra.com/p/145745/Wishpond/reviews/)

[](https://www.capterra.com/p/145745/Wishpond/)

Wishpond is a platform of powerful tools for lead generation and marketing automation used by more than 5,000 businesses.

Overall Score

74/100

Popularity: 27/50

Ratings: 47/50

Review Breakdown

Ease of Use

3.9

Customer Service

4.0

Features

4.0

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

10/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/148516/Marketing-360/)

## [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)

[4.5 (1138)](https://www.capterra.com/p/148516/Marketing-360/reviews/)[View all reviews](https://www.capterra.com/p/148516/Marketing-360/reviews/)

[](https://www.capterra.com/p/148516/Marketing-360/)

Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.

Overall Score

73/100

Popularity: 30/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.6

Features

4.4

Value for Money

4.3

Paid plans start at

Not provided by the vendor

Category Features

7/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76928/Campaign-Monitor/)

## [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)

[4.5 (505)](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)[View all reviews](https://www.capterra.com/p/76928/Campaign-Monitor/reviews/)

[](https://www.capterra.com/p/76928/Campaign-Monitor/)

Campaign Monitor by Marigold is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.

Overall Score

63/100

Popularity: 16/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.3

Value for Money

4.3

Paid plans start at

$11.00Per Month

Free Trial

Free Version

Category Features

12/17

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Content Marketing Software](https://www.capterra.com/content-marketing-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:August 20, 2025