# Best Customer Advocacy Software 2026 | Capterra > Find the top Customer Advocacy software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/customer-advocacy-software/s/small-businesses --- # Best Customer Advocacy Software For more information consult our [Customer Advocacy Buyers Guide](#buyers-guide-content) [4.7 (15)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) The only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box.  [Learn more about White Label Loyalty](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/) [4.8 (152)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Great for: Small Business Businesses of all sizes can launch a whitelabelled customer referral program and automatically track referrals and issue rewards.  [Learn more about Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/) 93% of users recommend this product [## Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) [4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Great for: Ease of Use All the tools you need to grow your business through customer loyalty — attract, retain, and engage, all within Kangaroo.  [Learn more about Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) 88% of users recommend this product [## Influitive](https://www.capterra.com/p/136258/AdvocateHub/) [4.7 (247)](https://www.capterra.com/p/136258/AdvocateHub/reviews/) Great for: Customer Service Influitive is a full-stack customer marketing platform that combines segmentation and engagement mechanics to mobilize customers. [Learn more about Influitive](https://www.capterra.com/p/136258/AdvocateHub/) 90% of users recommend this product [## NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (202)](https://www.capterra.com/p/142037/NiceJob/reviews/) Great for: Value for Money NiceJob helps you to collect more reviews and grow your business by turning your customers into long-term advocates with referrals. [Learn more about NiceJob](https://www.capterra.com/p/142037/NiceJob/) 94% of users recommend this product [## InviteReferrals](https://www.capterra.com/p/138738/InviteReferrals/) [4.9 (182)](https://www.capterra.com/p/138738/InviteReferrals/reviews/) Good for: Features InviteReferrals is Easy to Setup Referral Marketing Software to setup Referral program like Refer a friend, Tell a friend, Refer & Earn [Learn more about InviteReferrals](https://www.capterra.com/p/138738/InviteReferrals/) 97% of users recommend this product [## Marsello](https://www.capterra.com/p/152524/Goody/) [4.3 (104)](https://www.capterra.com/p/152524/Goody/reviews/) Good for: Value for Money Customer loyalty and marketing software for omnichannel businesses. Create one loyalty experience across all your channels. [Learn more about Marsello](https://www.capterra.com/p/152524/Goody/) [## Survicate](https://www.capterra.com/p/132914/Survicate/) [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Collect, analyze, and act on customer feedback across channels with Survicate. Use AI, 40+ native integrations, translations, and more. [Learn more about Survicate](https://www.capterra.com/p/132914/Survicate/) [## Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) [4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Turn brand fans into powerful referral sources with referral programs that generate more shares across the customer lifecycle. [Learn more about Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) [## Buyapowa](https://www.capterra.com/p/153180/Buyapowa/) [4.6 (80)](https://www.capterra.com/p/153180/Buyapowa/reviews/) Powering advocacy and acquisition for global enterprise brands in complex industries. [Learn more about Buyapowa](https://www.capterra.com/p/153180/Buyapowa/) [## AiTrillion](https://www.capterra.com/p/187243/Aitrilion/) [4.9 (77)](https://www.capterra.com/p/187243/Aitrilion/reviews/) World's leading All-in-One eCommerce Sales & Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose [Learn more about AiTrillion](https://www.capterra.com/p/187243/Aitrilion/) [## TrueLoyal](https://www.capterra.com/p/143027/Zinrelo/) [4.8 (57)](https://www.capterra.com/p/143027/Zinrelo/reviews/) TrueLoyal is customer retention software using AI to boost repeat purchases and turn regular customers into brand advocates. [Learn more about TrueLoyal](https://www.capterra.com/p/143027/Zinrelo/) [## Gainsight CS](https://www.capterra.com/p/148980/Gainsight/) [4.4 (48)](https://www.capterra.com/p/148980/Gainsight/reviews/) Gainsight helps companies protect revenue and drive expansion with unified data, AI insights, and automated post-sale engagement. [Learn more about Gainsight CS](https://www.capterra.com/p/148980/Gainsight/) [## ExpertVoice](https://www.capterra.com/p/143815/ExpertVoice/) [4.6 (40)](https://www.capterra.com/p/143815/ExpertVoice/reviews/) ExpertVoice is an advocacy platform for brands to build awareness and boost sales at scale through the power of trusted recommendations [Learn more about ExpertVoice](https://www.capterra.com/p/143815/ExpertVoice/) [## Annex Cloud Loyalty Experience Platform](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/) [4.2 (39)](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/reviews/) Annex Cloud's customer advocacy solutions help turn loyal customers into advocates, while decreasing churn and accelerating growth. [Learn more about Annex Cloud Loyalty Experience Platform](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/) [## Totango](https://www.capterra.com/p/222281/Totango/) [3.7 (33)](https://www.capterra.com/p/222281/Totango/reviews/) Totango maximizes adoption, retention, and expansion with actionable insights, scalable tools, and customer engagement.  [Learn more about Totango](https://www.capterra.com/p/222281/Totango/) [## GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) [4.7 (30)](https://www.capterra.com/p/189583/GrowSurf/reviews/) Customer advocacy software for growth-stage companies. Turn happy users into advocates with automated referral campaigns and rewards. [Learn more about GrowSurf](https://www.capterra.com/p/189583/GrowSurf/) [## ReviewFlowz](https://www.capterra.com/p/233376/ReviewFlowz/) [4.8 (25)](https://www.capterra.com/p/233376/ReviewFlowz/reviews/) Review Management Software you're going to love working with [Learn more about ReviewFlowz](https://www.capterra.com/p/233376/ReviewFlowz/) [## Extole](https://www.capterra.com/p/149695/Extole/) [4.8 (25)](https://www.capterra.com/p/149695/Extole/reviews/) Extole is a SaaS engagement platform to power programs that optimize LTV:CAC for enterprise retail, finserv, and consumer brands. [Learn more about Extole](https://www.capterra.com/p/149695/Extole/) [## Ambassify](https://www.capterra.com/p/162677/Ambassify/) [4.6 (25)](https://www.capterra.com/p/162677/Ambassify/reviews/) Employee advocacy platform that turns employees into brand ambassadors with one-click sharing, built-in training, and ROI analytics. [Learn more about Ambassify](https://www.capterra.com/p/162677/Ambassify/) [## Capillary Loyalty+](https://www.capterra.com/p/184175/Loyalty/) [4.4 (20)](https://www.capterra.com/p/184175/Loyalty/reviews/) Capillary Loyalty+ redefines loyalty management with AI-driven nudges, omnichannel communication, and behavior-based rules. [Learn more about Capillary Loyalty+](https://www.capterra.com/p/184175/Loyalty/) [## Talon.One](https://www.capterra.com/p/159778/Talon-One/) [4.8 (16)](https://www.capterra.com/p/159778/Talon-One/reviews/) Powerful Customer Advocacy Engine for managing coupon codes, discounts, referral rewards, loyalty programs and bundles all in one. [Learn more about Talon.One](https://www.capterra.com/p/159778/Talon-One/) [## Merchant Centric](https://www.capterra.com/p/183975/MerchantCentric/) [4.8 (11)](https://www.capterra.com/p/183975/MerchantCentric/reviews/) Control your online reputation and use it to build your brand and sales with insights for Marketing and Operations. [Learn more about Merchant Centric](https://www.capterra.com/p/183975/MerchantCentric/) [## Mention Me](https://www.capterra.com/p/164540/Mention-Me/) [4.6 (11)](https://www.capterra.com/p/164540/Mention-Me/reviews/) Drive profitable growth by acquiring high-quality customers and maximising their lifetime value with the world's best referral platform [Learn more about Mention Me](https://www.capterra.com/p/164540/Mention-Me/) [## SaaSquatch](https://www.capterra.com/p/130483/SaaSquatch/) [4.5 (10)](https://www.capterra.com/p/130483/SaaSquatch/reviews/) SaaSquatch is a customer advocacy platform that allows you to run Referral, Loyalty, and Rewards programs for all of your advocates. [Learn more about SaaSquatch](https://www.capterra.com/p/130483/SaaSquatch/) Page 1 of 3 Filter (51) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Advocate Management AI Copilot Campaign Management Communication Management Community Management Gamification Generative AI Referral Tracking Reporting/Analytics Rewards Program Social Engagement Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Referral Software](https://www.capterra.com/referral-software/)[Customer Identity and Access Management (CIAM) Software](https://www.capterra.com/ciam-software/)[Customer Reference Management Software](https://www.capterra.com/customer-reference-management-software/)[Channel Management Software](https://www.capterra.com/channel-management-software/)[Sales Enablement Software](https://www.capterra.com/sales-enablement-software/)[Customer Engagement Software](https://www.capterra.com/customer-engagement-software/)[Demo Software](https://www.capterra.com/demo-software/)[Sales Coaching Software](https://www.capterra.com/sales-coaching-software/)[Partner Management Software](https://www.capterra.com/partner-management-software/)