Segment vs mParticle

Starting Price

$100.00/month

Not provided by vendor

Best For

Segment is helpful for almost any company that relies on cloud-services for running its business. From mobile apps, to SaaS startups, even brick & mortar retail.

Marketers & product managers looking to unify data from across their infrastructure/channels to understand the customer journey and create data-driven product roadmaps & marketing campaigns

Rating


4.5 / 5
(27)


4 / 5
(1)

Ideal number of Users

1 - 99

1 - 1000+

Ease of Use


4.5 / 5

4 / 5

Customer Support


4.5 / 5

3 / 5

Features & Functionality


4.5 / 5

4 / 5

Value for Money


4 / 5

3 / 5

Product Features

  • close Behavioral Analytics
  • close Campaign Management
  • check Customer Profiles
  • check Customer Segmentation
  • check Data Integration
  • check Data Matching
  • check GDPR Compliance
  • check Personalization
  • close Predictive Modeling
  • close Behavioral Analytics
  • check Campaign Management
  • check Customer Profiles
  • check Customer Segmentation
  • check Data Integration
  • check Data Matching
  • check GDPR Compliance
  • check Personalization
  • check Predictive Modeling

Screenshots

Capterra screenshot placeholder
Capterra screenshot placeholder

Platform

Web/Installed

Mobile

Web/Installed

Mobile

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online
  • 24/7 (Live Rep)
  • Business Hours
  • Online

Training

  • close In Person
  • close Live Online
  • close Webinars
  • check Documentation
  • check In Person
  • close Live Online
  • check Webinars
  • check Documentation

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Segment vs mParticle

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