--- title: "Best Customer Journey Mapping Tools Software 2026 | Capterra" description: "Find the top Customer Journey Mapping Tools software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/customer-journey-mapping-tools-software/" page_type: "category" language: "en" --- # Best Customer Journey Mapping Tools Software [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (6998)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3062)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 81% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## SketchWow](https://www.capterra.com/p/10012993/SketchWow/) [4.9 (588)](https://www.capterra.com/p/10012993/SketchWow/reviews/) The most fun drag & drop diagram maker you'll ever try. Creates unique hand drawn style workflows, infographics, content and animations [Learn more about SketchWow](https://www.capterra.com/p/10012993/SketchWow/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 90% recommend this product [## Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Use Hotjar to understand how users behave and what they feel at each step of their journey. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 83% recommend this product [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Lucidspark](https://www.capterra.com/p/211643/LucidSpark/) [4.7 (385)](https://www.capterra.com/p/211643/LucidSpark/reviews/) Lucidspark is a virtual whiteboard where teams can bring their best ideas to light. Brought to you by the makers of Lucidchart. [Learn more about Lucidspark](https://www.capterra.com/p/211643/LucidSpark/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 81% recommend this product [## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys, live chat and more included in every plan. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 85% recommend this product [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Cloud-based digital intelligence platform for competitive analysis, SEO, paid search, market research, and sales intelligence across. [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 82% recommend this product [## Act-On](https://www.capterra.com/p/103468/Act-On/) [4.3 (258)](https://www.capterra.com/p/103468/Act-On/reviews/) Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle. [Learn more about Act-On](https://www.capterra.com/p/103468/Act-On/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/) Visualize and improve every moment in the customer journey to deliver personalized, omnichannel experiences. [Learn more about XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 82% recommend this product [## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) [4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) Use Pendo's customer journey analytics to learn how customers move through workflows, then take action to improve the user experience. [Learn more about Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 85% recommend this product [## CardBoard](https://www.capterra.com/p/176690/CardBoard/) [4.2 (170)](https://www.capterra.com/p/176690/CardBoard/reviews/) CardBoard helps teams collaboratively explore and visualize product ideas, user experiences, customer journeys and more. [Learn more about CardBoard](https://www.capterra.com/p/176690/CardBoard/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code. [Learn more about LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) [4.4 (144)](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/reviews/) Impartial customer journey analytics; evaluate journeys across devices, browsers, apps; review key metrics to reduce path-to-purchase [Learn more about LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Smartlook](https://www.capterra.com/p/164713/Smartlook/) [4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels [Learn more about Smartlook](https://www.capterra.com/p/164713/Smartlook/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 91% recommend this product [## Mural](https://www.capterra.com/p/171956/Mural/) [4.5 (136)](https://www.capterra.com/p/171956/Mural/reviews/) Make work make sense. Teamwork feels like less work with Mural, the secure, flexible, visual work platform built for collaboration. [Learn more about Mural](https://www.capterra.com/p/171956/Mural/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Custify](https://www.capterra.com/p/190125/Custify/) [4.9 (135)](https://www.capterra.com/p/190125/Custify/reviews/) Custify is designed for B2B SaaS businesses and enables them to reduce their churn and increase Customer Lifetime Value. [Learn more about Custify](https://www.capterra.com/p/190125/Custify/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 98% recommend this product [## Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) [4.8 (124)](https://www.capterra.com/p/161591/ContentSquare/reviews/) Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more. [Learn more about Contentsquare](https://www.capterra.com/p/161591/ContentSquare/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 95% recommend this product [## SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/) [4.4 (123)](https://www.capterra.com/p/168823/SurveySparrow/reviews/) Transform the customer journey with SurveySparrow’s insights-driven platform, enhancing satisfaction, loyalty, and business growth. [Learn more about SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) [4.7 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) User behavior recording platform that helps reveal website visitors' activities through heatmaps, session replays, funnels and more. [Learn more about Mouseflow](https://www.capterra.com/p/163517/Mouseflow/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics 85% recommend this product [## Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Ortto unifies customer data, multi-channel messaging, and analytics to help businesses automate and personalize the customer journey. [Learn more about Ortto](https://www.capterra.com/p/131879/Autopilot/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## Usermaven](https://www.capterra.com/p/276941/Usermaven/) [4.9 (80)](https://www.capterra.com/p/276941/Usermaven/reviews/) A powerful analytics suite to understand the behavior of your visitors and customers with auto-tracking and pre-built reports. [Learn more about Usermaven](https://www.capterra.com/p/276941/Usermaven/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics [## UXPressia](https://www.capterra.com/p/172668/UXPressia/) [4.8 (80)](https://www.capterra.com/p/172668/UXPressia/reviews/) A customer journey mapping platform for personas, journeys, and service blueprints, with AI to speed up the work. [Learn more about UXPressia](https://www.capterra.com/p/172668/UXPressia/) Customer Journey Mapping Tools features reviewers most value Activity Dashboard Activity Tracking Behavioral Analytics Customer Experience Management Customer Segmentation Customizable Templates Data Import/Export Engagement Tracking Performance Metrics Page 1 of 5 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (195) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard Activity Tracking AI Copilot Behavioral Analytics Collaboration Tools Customer Experience Management Customer Profiles Customer Segmentation Customizable Templates Data Import/Export Drag & Drop Engagement Tracking Generative AI Performance Metrics Predictive Analytics Reporting & Statistics Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Customer Retention Software](https://www.capterra.com/customer-retention-software/)[CRM Software](https://www.capterra.com/customer-relationship-management-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/)[Contact Management Software](https://www.capterra.com/contact-management-software/)[Customer Success Software](https://www.capterra.com/customer-success-software/)[Client Onboarding Software](https://www.capterra.com/client-onboarding-software/) I'm looking for Customer Journey Mapping Tools Software that is: [Free](https://www.capterra.com/customer-journey-mapping-tools-software/s/free/)