# Best Customer Journey Mapping Tools Software 2026 | Capterra

> Find the top Customer Journey Mapping Tools software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/customer-journey-mapping-tools-software/s/android

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# Best Customer Journey Mapping Tools Software

For more information consult our [Customer Journey Mapping Tools Buyers Guide](#buyers-guide-content)

[4.4 (121)](https://www.capterra.com/p/168823/SurveySparrow/reviews/)

Transform the customer journey with SurveySparrow’s insights-driven platform, enhancing satisfaction, loyalty, and business growth. [Learn more about SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews)

Adobe Customer Journey Analytics enables easy exploration of the full customer journey by connecting customer behavior across channels. [Learn more about Adobe Customer Journey Analytics](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17580)](https://www.capterra.com/p/110228/MailChimp/reviews/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools. [Learn more about Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

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[## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3044)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more. [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

81% recommend this product

[## Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Hotjar](https://www.capterra.com/p/163516/Hotjar/)

[4.6 (539)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Use Hotjar to understand how users behave and what they feel at each step of their journey. [Learn more about Hotjar](https://www.capterra.com/p/163516/Hotjar/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

84% recommend this product

[## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Website optimization tools used by 500,000+ sites worldwide. Heatmaps, recordings, surveys, live chat and more included in every plan. [Learn more about Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

85% recommend this product

[## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)

[4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

Visualize and improve every moment in the customer journey to deliver personalized, omnichannel experiences. [Learn more about XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

82% recommend this product

[## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (253)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Similarweb is a software & data company specializing in web & app analytics, web traffic, competitive intelligence and performance.  [Learn more about Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

82% recommend this product

[## Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

[4.5 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/)

Use Pendo's customer journey analytics to learn how customers move through workflows, then take action to improve the user experience. [Learn more about Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

85% recommend this product

[## CardBoard](https://www.capterra.com/p/176690/CardBoard/)

[4.2 (170)](https://www.capterra.com/p/176690/CardBoard/reviews/)

CardBoard helps teams collaboratively explore and visualize product ideas, user experiences, customer journeys and more. [Learn more about CardBoard](https://www.capterra.com/p/176690/CardBoard/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)

[4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/)

Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code. [Learn more about LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/)

[4.4 (144)](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/reviews/)

Impartial customer journey analytics; evaluate journeys across devices, browsers, apps; review key metrics to reduce path-to-purchase [Learn more about LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Smartlook](https://www.capterra.com/p/164713/Smartlook/)

[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels [Learn more about Smartlook](https://www.capterra.com/p/164713/Smartlook/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

91% recommend this product

[## Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)

[4.8 (116)](https://www.capterra.com/p/161591/ContentSquare/reviews/)

Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more. [Learn more about Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

96% recommend this product

[## UXPressia](https://www.capterra.com/p/172668/UXPressia/)

[4.8 (80)](https://www.capterra.com/p/172668/UXPressia/reviews/)

An online platform for building an outstanding customer experience via customer journey mapping, personas, impact mapping techniques. [Learn more about UXPressia](https://www.capterra.com/p/172668/UXPressia/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Pingdom](https://www.capterra.com/p/131928/Pingdom/)

[4.5 (78)](https://www.capterra.com/p/131928/Pingdom/reviews/)

Make your websites faster and more reliable with easy-to-use web performance and digital experience monitoring. [Learn more about Pingdom](https://www.capterra.com/p/131928/Pingdom/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## AiTrillion](https://www.capterra.com/p/187243/Aitrilion/)

[4.9 (77)](https://www.capterra.com/p/187243/Aitrilion/reviews/)

World's leading All-in-One eCommerce Sales & Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose [Learn more about AiTrillion](https://www.capterra.com/p/187243/Aitrilion/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Whatfix](https://www.capterra.com/p/143008/Whatfix/)

[4.6 (77)](https://www.capterra.com/p/143008/Whatfix/reviews/)

Whatfix maximizes the ROI of digital investments by enabling end-users with GenAI-driven in-app guidance and simulated training. [Learn more about Whatfix](https://www.capterra.com/p/143008/Whatfix/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Segment](https://www.capterra.com/p/150621/Segment/)

[4.7 (72)](https://www.capterra.com/p/150621/Segment/reviews/)

Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment. [Learn more about Segment](https://www.capterra.com/p/150621/Segment/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Fullstory](https://www.capterra.com/p/153721/FullStory/)

[4.6 (67)](https://www.capterra.com/p/153721/FullStory/reviews/)

Fullstory helps technology teams develop experiences that push the boundaries of what’s possible. [Learn more about Fullstory](https://www.capterra.com/p/153721/FullStory/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Involve.me](https://www.capterra.com/p/241622/brandquiz/)

[4.4 (67)](https://www.capterra.com/p/241622/brandquiz/reviews/)

No-code funnel builder for creating high-converting, personalized funnels that convert visitors into qualified leads.  [Learn more about Involve.me](https://www.capterra.com/p/241622/brandquiz/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership. [Learn more about Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Delighted](https://www.capterra.com/p/157973/Delighted/)

[4.8 (57)](https://www.capterra.com/p/157973/Delighted/reviews/)

Delighted is the easiest and fastest way to gather and act on customer, employee, partner and vendor experience insights. [Learn more about Delighted](https://www.capterra.com/p/157973/Delighted/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

[## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Clarity is a free, easy-to-use tool that help you understand how real people actually use your site. [Learn more about Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

Customer Journey Mapping Tools features reviewers most value

Activity Dashboard

Activity Tracking

Behavioral Analytics

Customer Experience Management

Customer Segmentation

Customizable Templates

Data Import/Export

Engagement Tracking

Performance Metrics

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