# Best Customer Loyalty Software 2026 | Capterra

> Find the top Customer Loyalty software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/customer-loyalty-software/s/mac

---

# Best Customer Loyalty Software

Last updated on April 1, 2026

How to find the right Customer Loyalty Software?

Learn more from our team about Customer Loyalty Software pricing features and benefits in our Customer Loyalty Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is customer loyalty software?

Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/)

Updated on April 1, 2026

[Customer loyalty software](https://www.capterra.com/customer-loyalty-software/) helps businesses set up and run loyalty programs to reward frequent and faithful customers. Gift cards, discount vouchers, and cashback are some of the rewards used by retailers, merchants, eCommerce firms, airlines, restaurants, and other businesses to drive repeat sales and increase customer lifetime value.

Key features of this software include campaign design, loyalty program management, rewards management, CRM, customer segmentation, and performance analytics.

* * *

For more information consult our [Customer Loyalty Buyers Guide](#buyers-guide-content)

Page 1 of 18

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Filter (427) Products:

Sort By:

Sponsored

* * *

Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

AI Copilot

Campaign Management

CRM

Customer Activity Tracking

Customer Surveys

eCommerce Management

Engagement Tracking

Gamification

Generative AI

Gift Card Management

Loyalty Cards

Loyalty Program

Member Portal

Membership Management

Multi-Channel Marketing

Promotions Management

Referral Tracking

Rewards Management

Social Promotion

Survey/Poll Management

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

Mobile iPhone

Mobile iPad

I'm looking for Customer Loyalty Software that is:

[Free](https://www.capterra.com/customer-loyalty-software/s/free/)

Table of Contents

-   [The benefits of customer loyalty software](#the-benefits-of-customer-loyalty-software)
-   [Typical features of customer loyalty software](#typical-features-of-customer-loyalty-software)
-   [The cost of customer loyalty software](#the-cost-of-customer-loyalty-software)
-   [Considerations when purchasing customer loyalty software](#considerations-when-purchasing-customer-loyalty-software)
-   [Relevant customer loyalty software trends](#relevant-customer-loyalty-software-trends)

## The benefits of customer loyalty software

-   **Expanding marketing strategies:** Businesses must regularly come up with new ideas to attract new customers and retain existing ones. Using this type of software, companies can go beyond standard marketing strategies to show customers appreciation for their loyalty. For instance, offering points or discounts for sign-ups can bring in new customers who may be willing to join simply because of the offered rewards. This software also helps create regular engagement opportunities throughout the customer lifecycle. 
-   **Social and behavioral engagement tracking:** Loyalty solutions offer analytics tools that track customers’ social and behavioral engagement. Collected data can be used to target customers through personalized campaigns and make suggestions that are most likely to convert into a purchase. This should ultimately strengthen customer relationships and increase profits.
    
-   **Rewarding customers beyond purchase:** With loyalty solutions, businesses can incentivize customers for different purposes—writing reviews, referring friends, connecting on social media, and more. Customers can also be rewarded for  word-of-mouth promotion, a valuable marketing method that brings in more customers as well as increases brand visibility.
    

* * *

## Typical features of customer loyalty software

-   **Rewards management:** Plan rewards programs for loyal customers and track their rewards histories.
    
-   **Loyalty programs:** Set up loyalty programs and offer loyalty cards to record points and incentives.
    
-   **Activity tracking:** Monitor customer activities and participation in loyalty programs. 
-   **CRM:** Build a centralized repository to store details and log customer engagements.
    

* * *

## The cost of customer loyalty software

Most products in the market are priced on a per month basis and can be divided into three pricing tiers based on their starting price.

**Price ranges\*:**

-   $0 - $25
    
-   $25 - $75
    
-   $75+
    

_\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on October 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of the pricing information gathered from vendor websites of sample products._

The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include some additional features, such as add-on applications, analytics dashboards, and custom reports.

* * *

## Considerations when purchasing customer loyalty software

-   **Integration:** Integration is key to offering a smooth and hassle-free experience at checkout. The solution you purchase should integrate with your current POS system. This will ensure that the system automatically adds/redeems reward points or coupons to/from customers’ loyalty accounts, thus reducing manual efforts and room for error.
    
-   **Multichannel outreach:** Customers nowadays access their loyalty accounts using multiple devices and methods, including in-store tablets or POS systems, mobile apps, and even SMSs. Therefore, it’s essential to ensure that your selected platform supports multichannel accessibility so that your customers can easily check their rewards account and points.
    
-   **Social media promotion:** Social media platforms are extensively used by businesses to promote their brands. Your preferred software should allow customers to earn rewards for promoting your brand on social media. This will not only engage a larger audience but also contribute to higher brand trust and increased exposure.
    
-   **Mobile optimization:** [Seventy-five percent of consumers](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) are more likely to engage with loyalty programs that support mobile-friendly rewards. Thus, mobile accessibility should be an important purchase consideration, as it allows you to manage loyalty programs on the go as well as lets customers access and redeem reward points via mobile devices.
    

* * *

## Relevant customer loyalty software trends

-   **AI and machine learning to create personalized offers:** Recent loyalty programs have started leveraging AI and machine learning algorithms to create personalized offers and rewards based on customers’ shopping patterns. These applications study various marketing scenarios to create customized offers that are most likely to result in a sale. In the near future, more vendors are expected to offer AI-enabled customer loyalty solutions.
    

* * *

**Sources**

Products evaluated for the pricing calculation were taken from [Capterra’s customer loyalty software directory](https://www.capterra.com/customer-loyalty-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/customer-loyalty-software/) that offer them.

The following source was used for this document:

1.  [2018 Loyalty Program Consumer Survey](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) (Date accessed: December 11, 2019)