# Best Customer Loyalty Software 2026 | Capterra > Find the top Customer Loyalty software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/customer-loyalty-software/s/small-businesses --- # Best Customer Loyalty Software Last updated on April 16, 2026 How to find the right Customer Loyalty Software? Learn more from our team about Customer Loyalty Software pricing features and benefits in our Customer Loyalty Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is customer loyalty software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on April 16, 2026 [Customer loyalty software](https://www.capterra.com/customer-loyalty-software/) helps businesses set up and run loyalty programs to reward frequent and faithful customers. Gift cards, discount vouchers, and cashback are some of the rewards used by retailers, merchants, eCommerce firms, airlines, restaurants, and other businesses to drive repeat sales and increase customer lifetime value. Key features of this software include campaign design, loyalty program management, rewards management, CRM, customer segmentation, and performance analytics. * * * For more information consult our [Customer Loyalty Buyers Guide](#buyers-guide-content) [4.8 (461)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Rewards Management Tremendous is the global payouts platform for businesses sending gift cards and rewards to drive customer loyalty. [Learn more about Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/) 94% of users recommend this product [4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Great for: Loyalty Program Kangaroo's is a white-label, omni-channel customer loyalty marketing platform. Great for small businesses and franchise networks. [Learn more about Kangaroo](https://www.capterra.com/p/149363/Kangaroo-Rewards/) 88% of users recommend this product [4.8 (56)](https://www.capterra.com/p/151950/Listen360/reviews/) Turn customer feedback into growth with AI insights, real-time analytics, and automated reviews that boost loyalty and retention. [Learn more about Listen360](https://www.capterra.com/p/151950/Listen360/) [4.4 (71)](https://www.capterra.com/p/182207/Zoho-CRMPlus/reviews/) Zoho CRM Plus is a unified customer experience software that helps you run powerful/engaging/compelling customer loyalty programs. [Learn more about Zoho CRM Plus](https://www.capterra.com/p/182207/Zoho-CRMPlus/) [4.7 (15)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) The only dedicated customer loyalty platform that offers complete customisation based on customers’ actions, right out-of-the-box.  [Learn more about White Label Loyalty](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/) [4.5 (1470)](https://www.capterra.com/p/170673/SumUp-Air/reviews/) Great for: Mid-Size Business Get paid easily, process orders quickly, & manage your money more efficiently. SumUp creates solutions that make your business thrive. [Learn more about SumUp](https://www.capterra.com/p/170673/SumUp-Air/) 0.0 (0) SumUp Connect loyalty software automates marketing promotions to boost customer traffic and repeat business for retailers. [Learn more about SumUp Connect](https://www.capterra.com/p/10025833/SumUp-Connect/) [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Value for Money Modern loyalty for growing brands—white-label, multi-location, SMS/email built-in, advanced reporting. Upgrade to scalable control. [Learn more about Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/) 97% of users recommend this product [4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Easily buy, send & track digital gift card rewards with our free & simple web app for individual or bulk rewards, or integrate via API. [Learn more about Giftbit](https://www.capterra.com/p/173343/Giftbit/) [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (6966)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Good for: Mid-Size Business CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [## Guusto](https://www.capterra.com/p/186209/Guusto/) [4.9 (3459)](https://www.capterra.com/p/186209/Guusto/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Gift Card Management Cloud and mobile-base employee recognition software that reaches every worker, from office to frontline, manage rewards, and more. [Learn more about Guusto](https://www.capterra.com/p/186209/Guusto/) 95% of users recommend this product [## OpenTable](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/) [4.7 (1318)](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/reviews/) Great for: Enterprise The restaurant management platform to help you fill seats, run smoother shifts, grow guest relationships, and drive more revenue. [Learn more about OpenTable](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/) 87% of users recommend this product [## Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [4.5 (1202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Good for: Small Business A customer review management tool that brings businesses and consumers together through reviews. [Learn more about Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Good for: Enterprise Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software. [Learn more about Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [## Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (520)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Loyalty Cards Tango bundles simple technology, great rewards, and expert service to help companies get the most out of their reward programs. [Learn more about Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) 88% of users recommend this product [## Loyverse POS](https://www.capterra.com/p/150632/Loyverse-POS/) [4.8 (457)](https://www.capterra.com/p/150632/Loyverse-POS/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Small Business Reward your loyal customers to regularly visit your store, cafe, or restaurant. Enjoy a easy process of serving your customers [Learn more about Loyverse POS](https://www.capterra.com/p/150632/Loyverse-POS/) 94% of users recommend this product [## ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/) [4.5 (386)](https://www.capterra.com/p/119331/ReferralCandy/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Customer Service ReferralCandy is an eCommerce store plugin that helps you get more word of mouth sales.  [Learn more about ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/) [## Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Good for: Ease of Use Yotpo is a leading eCommerce marketing platform with data-driven, integrated solutions for reviews, loyalty, SMS marketing, and more. [Learn more about Yotpo](https://www.capterra.com/p/144389/Yotpo/) [## SpotOn](https://www.capterra.com/p/197473/SpotOn-Restaurant/) [4.2 (369)](https://www.capterra.com/p/197473/SpotOn-Restaurant/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Good for: Features Boost repeat business with an award-winning loyalty program. Turn new customers into repeat ones with rewards earned on each purchase. [Learn more about SpotOn](https://www.capterra.com/p/197473/SpotOn-Restaurant/) [## Xoxoday](https://www.capterra.com/p/153149/Rewards-Platform/) [4.4 (260)](https://www.capterra.com/p/153149/Rewards-Platform/reviews/) Good for: Gift Card Management Xoxoday is an AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. [Learn more about Xoxoday](https://www.capterra.com/p/153149/Rewards-Platform/) [## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/) Good for: Value for Money Improve every key moment along the customer journey with the world's most advanced, AI-driven platform for customer loyalty. [Learn more about XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) 82% of users recommend this product [## Influitive](https://www.capterra.com/p/136258/AdvocateHub/) [4.7 (247)](https://www.capterra.com/p/136258/AdvocateHub/reviews/) Great for: Customer Service Influitive is the only platform offering a comprehensive approach to B2B loyalty. [Learn more about Influitive](https://www.capterra.com/p/136258/AdvocateHub/) 90% of users recommend this product [## Okendo](https://www.capterra.com/p/176189/Okendo/) [4.9 (223)](https://www.capterra.com/p/176189/Okendo/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Ease of Use The customer marketing platform that builds connections between consumers and the brands they love. [Learn more about Okendo](https://www.capterra.com/p/176189/Okendo/) 89% of users recommend this product [## NiceJob](https://www.capterra.com/p/142037/NiceJob/) [4.9 (202)](https://www.capterra.com/p/142037/NiceJob/reviews/) Great for: Features NiceJob is the easiest way to increase customer loyalty and advocates. Identify & nurture repeat sales opportunities for your business. [Learn more about NiceJob](https://www.capterra.com/p/142037/NiceJob/) 94% of users recommend this product [## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) Great for: Referral Tracking Automated system to empower local businesses by generating new customers using referral marketing. [Learn more about Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) 89% of users recommend this product Page 1 of 18 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (437) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews AI Copilot Campaign Management CRM Customer Activity Tracking Customer Surveys eCommerce Management Engagement Tracking Gamification Generative AI Gift Card Management Loyalty Cards Loyalty Program Member Portal Membership Management Multi-Channel Marketing Promotions Management Referral Tracking Rewards Management Social Promotion Survey/Poll Management Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/) I'm looking for Customer Loyalty Software that is: [Free](https://www.capterra.com/customer-loyalty-software/s/free/) Table of Contents - [The benefits of customer loyalty software](#the-benefits-of-customer-loyalty-software) - [Typical features of customer loyalty software](#typical-features-of-customer-loyalty-software) - [The cost of customer loyalty software](#the-cost-of-customer-loyalty-software) - [Considerations when purchasing customer loyalty software](#considerations-when-purchasing-customer-loyalty-software) - [Relevant customer loyalty software trends](#relevant-customer-loyalty-software-trends) ## The benefits of customer loyalty software - **Expanding marketing strategies:** Businesses must regularly come up with new ideas to attract new customers and retain existing ones. Using this type of software, companies can go beyond standard marketing strategies to show customers appreciation for their loyalty. For instance, offering points or discounts for sign-ups can bring in new customers who may be willing to join simply because of the offered rewards. This software also helps create regular engagement opportunities throughout the customer lifecycle.  - **Social and behavioral engagement tracking:** Loyalty solutions offer analytics tools that track customers’ social and behavioral engagement. Collected data can be used to target customers through personalized campaigns and make suggestions that are most likely to convert into a purchase. This should ultimately strengthen customer relationships and increase profits. - **Rewarding customers beyond purchase:** With loyalty solutions, businesses can incentivize customers for different purposes—writing reviews, referring friends, connecting on social media, and more. Customers can also be rewarded for  word-of-mouth promotion, a valuable marketing method that brings in more customers as well as increases brand visibility. * * * ## Typical features of customer loyalty software - **Rewards management:** Plan rewards programs for loyal customers and track their rewards histories. - **Loyalty programs:** Set up loyalty programs and offer loyalty cards to record points and incentives. - **Activity tracking:** Monitor customer activities and participation in loyalty programs.  - **CRM:** Build a centralized repository to store details and log customer engagements. * * * ## The cost of customer loyalty software Most products in the market are priced on a per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $25 - $25 - $75 - $75+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on October 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of the pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include some additional features, such as add-on applications, analytics dashboards, and custom reports. * * * ## Considerations when purchasing customer loyalty software - **Integration:** Integration is key to offering a smooth and hassle-free experience at checkout. The solution you purchase should integrate with your current POS system. This will ensure that the system automatically adds/redeems reward points or coupons to/from customers’ loyalty accounts, thus reducing manual efforts and room for error. - **Multichannel outreach:** Customers nowadays access their loyalty accounts using multiple devices and methods, including in-store tablets or POS systems, mobile apps, and even SMSs. Therefore, it’s essential to ensure that your selected platform supports multichannel accessibility so that your customers can easily check their rewards account and points. - **Social media promotion:** Social media platforms are extensively used by businesses to promote their brands. Your preferred software should allow customers to earn rewards for promoting your brand on social media. This will not only engage a larger audience but also contribute to higher brand trust and increased exposure. - **Mobile optimization:** [Seventy-five percent of consumers](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) are more likely to engage with loyalty programs that support mobile-friendly rewards. Thus, mobile accessibility should be an important purchase consideration, as it allows you to manage loyalty programs on the go as well as lets customers access and redeem reward points via mobile devices. * * * ## Relevant customer loyalty software trends - **AI and machine learning to create personalized offers:** Recent loyalty programs have started leveraging AI and machine learning algorithms to create personalized offers and rewards based on customers’ shopping patterns. These applications study various marketing scenarios to create customized offers that are most likely to result in a sale. In the near future, more vendors are expected to offer AI-enabled customer loyalty solutions. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s customer loyalty software directory](https://www.capterra.com/customer-loyalty-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/customer-loyalty-software/) that offer them. The following source was used for this document: 1. [2018 Loyalty Program Consumer Survey](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) (Date accessed: December 11, 2019)