--- title: "Best Customer Loyalty Software 2026 | Capterra" description: "Find the top Customer Loyalty software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/customer-loyalty-software/" page_type: "category" language: "en" --- # Best Customer Loyalty Software Last updated on September 9, 2026 How to find the right Customer Loyalty Software? Learn more from our team about Customer Loyalty Software pricing features and benefits in our Customer Loyalty Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is customer loyalty software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on September 9, 2026 [Customer loyalty software](https://www.capterra.com/customer-loyalty-software/) helps businesses set up and run loyalty programs to reward frequent and faithful customers. Gift cards, discount vouchers, and cashback are some of the rewards used by retailers, merchants, eCommerce firms, airlines, restaurants, and other businesses to drive repeat sales and increase customer lifetime value. Key features of this software include campaign design, loyalty program management, rewards management, CRM, customer segmentation, and performance analytics. * * * For more information consult our [Customer Loyalty Buyers Guide](#buyers-guide-content) ## Navan [4.6 (213)](https://www.capterra.com/p/169591/TripActions/reviews/) 85% recommend What is this product about? Navan is an all-in-one travel, corporate card, and expense management solution that helps companies with expense reporting. [Learn more](https://www.capterra.com/p/169591/TripActions/) Starting price Not available Most popular features - Loyalty Program - Rewards Management - Gift Card Management - Loyalty Cards - Referral Tracking - Member Portal - Membership Management - Customer Activity Tracking - Campaign Management - Multi-Channel Marketing - Engagement Tracking - CRM Ease of use 4.6 (213) #### Selected review snippet Aleah H. Consumer Services, 501-1,000 employees > "As someone who travels often, I really value how user-friendly and convenient the platform is for booking and organizing travel." July 9, 2026 Most popular Integrations Slack 4.7 QuickBooks Online 4.3 BambooHR 4.6 Xero 4.4 NetSuite 4.0 Workday HCM 4.5 Okta 4.7 Sage Intacct 4.3 Lyft Business 4.5 Navan connects with 9+ software tools[See all integrations](https://www.capterra.com/p/169591/TripActions/#integrations) --- ## Tremendous [4.8 (538)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Tremendous is the global payouts platform for businesses sending gift cards and rewards to drive customer loyalty. [Learn more](https://www.capterra.com/p/197141/Tremendous-Rewards/) Starting price $0.00 Flat Rate Free demo Highest and lowest rated features - Rewards Management4.9 - Gift Card Management4.8 - Campaign Management4.8 - Customizable Templates4.7 - CRM3.0 - Member Portal4.6 - Customer Database4.5 - Activity Dashboard4.8 #### Selected review snippet J Johanna S. Real Estate, 501-1,000 employees > "The user interface is very intuitive, and there are a lot of vendor options." October 29, 2025 Ease of use 4.9 (538) #### Selected review snippet A Abygail J. Marketing and Advertising, 11-50 employees > "The tracking dashboard lets us see exactly when a client opens the email and redeems their reward, which gives our team great visibility." June 5, 2026 Most popular Integrations Gmail 4.8 SurveyMonkey 4.6 Zapier 5.0 Airtable 4.6 Bonusly 4.8 Typeform 5.0 Tremendous connects with 20+ software tools[See all integrations](https://www.capterra.com/p/197141/Tremendous-Rewards/#integrations) #### Selected review snippet B Barbara C. Retail, 1-10 employees > "What I like most about Tremendous is their extensive variety of rewards, their platform's user-friendly interface, their seamless API integration, and their responsive customer service." April 16, 2025 --- ## Preferred Patron Loyalty [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Modern loyalty for growing brands—white-label, multi-location, SMS/email built-in, advanced reporting. Upgrade to scalable control. [Learn more](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/) Starting price $29.00 Flat Rate, Per Month Free trial Free demo Highest and lowest rated features - Loyalty Program4.9 - Rewards Management4.9 - Transaction History4.9 - Loyalty Cards5.0 - Customer Surveys3.0 - Member Portal4.0 - Customer Database5.0 - SMS Marketing5.0 Ease of use 4.8 (109) #### Selected review snippet J Jennie M. Food & Beverages, 1-10 employees > "We have many seasonal customers who have commented that they appreciate receiving our emails when they are not in our area as a way of keeping up with news. " June 17, 2025 Most popular Integrations Square Point of Sale 4.6 Text Request 4.6 Lightspeed Retail 4.0 Tango 5.0 Twilio 4.4 WebRezPro 4.6 Preferred Patron Loyalty connects with 15+ software tools[See all integrations](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/#integrations) #### Selected review snippet R Ryan Y. Restaurants, 11-50 employees > "Great API that allows us to use the software with multiple different companies." February 19, 2024 --- ## Listen360 [4.8 (57)](https://www.capterra.com/p/151950/Listen360/reviews/) What is this product about? Turn customer feedback into growth with AI insights, real-time analytics, and automated reviews that boost loyalty and retention. [Learn more](https://www.capterra.com/p/151950/Listen360/) Starting price $99.00 Free demo Highest and lowest rated features - Communication Management5.0 - Customizable Templates5.0 - Third-Party Integrations3.0 - Activity Dashboard4.0 - Customizable Branding4.0 - Social Promotion4.0 #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "Its reporting tools made it easier to track satisfaction trends and identify issues quickly. While customization and interface limitations were noticeable at times, Listen360 performed reliably in its core role of helping organizations understand and respond to customer sentiment." May 5, 2026 Ease of use 4.7 (57) #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "Its reporting tools made it easier to track satisfaction trends and identify issues quickly. While customization and interface limitations were noticeable at times, Listen360 performed reliably in its core role of helping organizations understand and respond to customer sentiment." May 5, 2026 Most popular Integrations Mindbody 4.0 Procare Solutions 4.6 ZENOTI 4.4 ServiceTitan 4.3 Daxko Operations 4.5 Jonas Construction Software 4.1 Pike13 4.1 MarketSharp 4.2 SalonBiz 3.9 Listen360 connects with 23+ software tools[See all integrations](https://www.capterra.com/p/151950/Listen360/#integrations) --- ## Kangaroo [4.9 (257)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) 88% recommend What is this product about? Kangaroo's is a white-label, omni-channel customer loyalty marketing platform. Great for small businesses and franchise networks. [Learn more](https://www.capterra.com/p/149363/Kangaroo-Rewards/) Starting price $79.00 Flat Rate, Per Month Free trial Free demo Highest and lowest rated features - Loyalty Program4.9 - Rewards Management4.8 - Customer Database4.8 - Engagement Tracking4.7 - Member Portal4.6 - Customizable Branding4.6 - Loyalty Cards4.6 - Communication Management4.4 #### Selected review snippet O Omar E. Retail, 1-10 employees > "The user interface is intuitive, and the app performs smoothly." August 26, 2024 Ease of use 4.7 (257) #### Selected review snippet K Kai G. Health, Wellness and Fitness, 11-50 employees > "The ability to customize point-based campaigns, track customer activity, and offer tier-based rewards has added great value to our marketing efforts." October 29, 2025 Most popular Integrations Shopify 4.8 Constant Contact 4.3 WooCommerce 5.0 Lightspeed Retail 4.7 Adobe Commerce 4.3 Klaviyo 4.9 Kangaroo connects with 12+ software tools[See all integrations](https://www.capterra.com/p/149363/Kangaroo-Rewards/#integrations) #### Selected review snippet N Nour H. Retail, 1-10 employees > "We were extremely impressed by two main things: the flexibility of the platform and the truly exceptional support we received from our account manager "\[sensitive content hidden\]" November 26, 2025 --- ## SumUp Connect 0.0 (0) What is this product about? SumUp Connect loyalty software automates marketing promotions to boost customer traffic and repeat business for retailers. [Learn more](https://www.capterra.com/p/10025833/SumUp-Connect/) Starting price Not available Most popular features - Loyalty Program - Rewards Management - Gift Card Management - Loyalty Cards - Referral Tracking - Member Portal - Membership Management - Customer Activity Tracking - Campaign Management - Multi-Channel Marketing - Engagement Tracking - CRM --- ## VoucherCart [4.9 (44)](https://www.capterra.com/p/164224/VoucherCart/reviews/) What is this product about? VoucherCart allows businesses to sell their products and services everywhere with embedded loyalty, as vouchers, gift cards and tickets [Learn more](https://www.capterra.com/p/164224/VoucherCart/) Starting price $40.00 Flat Rate, Per Month Free demo Highest and lowest rated features - Rewards Management5.0 - CRM5.0 - Loyalty Program5.0 - Multi-Channel Marketing5.0 - Customizable Templates4.5 - Gift Card Management4.5 - Loyalty Cards5.0 - Third-Party Integrations5.0 #### Selected review snippet T Tomas F. Hospitality, 11-50 employees > "The VoucherCart team has been fantastic to work with, ensuring a smooth implementation and setting us up for success with their intuitive and user-friendly platform." May 15, 2025 Ease of use 4.8 (44) #### Selected review snippet T Tomas F. Hospitality, 11-50 employees > "The VoucherCart team has been fantastic to work with, ensuring a smooth implementation and setting us up for success with their intuitive and user-friendly platform." May 15, 2025 Most popular Integrations PayPal 4.6 Shopify 4.5 Stripe 5.0 authorize.net 4.5 Shopify Plus 4.7 PayPal Enterprise Payments 4.2 VoucherCart connects with 21+ software tools[See all integrations](https://www.capterra.com/p/164224/VoucherCart/#integrations) #### Selected review snippet P Paul G. Hospitality, 201-500 employees > "The reporting and integration with our social channels are just some of the many other features we enjoy. " March 3, 2022 --- ## White Label Loyalty [4.8 (16)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) What is this product about? The only dedicated customer loyalty platform that offers complete customization based on customers’ actions, right out-of-the-box. [Learn more](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/) Starting price £1999.00 Other, Per Month Free trial Free demo Highest and lowest rated features - Loyalty Program4.5 - Rewards Management4.7 - Gift Card Management4.2 - Customer Activity Tracking4.0 - Customer History3.5 - Campaign Planning3.0 - Transaction History3.0 - Campaign Management4.0 Ease of use 4.6 (16) Most popular Integrations Salesforce Sales Cloud 4.4 Zoho CRM 4.3 Shopify 4.5 Instagram 4.7 HubSpot CRM 4.5 Stripe 4.6 Meta for Business 4.4 Tableau 4.6 Twitter/X 4.5 White Label Loyalty connects with 271+ software tools[See all integrations](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/#integrations) --- ## Giftbit [4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Easily buy, send & track digital gift card rewards with our free & simple web app for individual or bulk rewards, or integrate via API. [Learn more](https://www.capterra.com/p/173343/Giftbit/) Starting price Not available Free trial Free demo Highest and lowest rated features - Customer Surveys4.5 - Rewards Management4.4 - Loyalty Program4.8 - Member Portal4.8 - Communication Management4.0 - Activity Dashboard4.5 - Customizable Branding4.5 - Gift Card Management4.7 Ease of use 4.6 (82) #### Selected review snippet J Jelfry S. Consumer Services, 201-500 employees > "So there where Goftbit comes, making it really easy for our agents to track their incentives and redeem it, they have the option to choose if they want an specific platform to use it or just a prepaid card." March 11, 2025 Most popular Integrations Zapier 5.0 Giftbit connects with 1+ software tools[See all integrations](https://www.capterra.com/p/173343/Giftbit/#integrations) --- [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (6995)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) What is this product about? CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation & more. [Learn more](https://www.capterra.com/p/155928/Zoho-CRM/) Pros and cons based on reviews - Integrated sales process automation - Centralized client relationship management - Frequent bugs and performance issues Starting price $14.00 Per User, Per Month Free trial Highest and lowest rated features - Loyalty Program4.8 - CRM5.0 - Rewards Management4.4 - Gamification5.0 - Multi-Channel Marketing4.2 - Customer Segmentation4.5 - Customer Database4.7 - Transaction History4.7 #### Selected review snippet Max P. Facilities Services, 10,001+ employees > "Ease of Adoption: Zoho CRM's intuitive interface, coupled with SMF360's expert guidance, made onboarding seamless." January 7, 2025 Ease of use 4.2 (6,995) #### Selected review snippet A Alexandre D. Information Technology and Services, 11-50 employees > "The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation." June 17, 2026 Most popular Integrations PayPal 4.6 Trello 4.5 Dropbox 4.5 Box 4.4 HubSpot CRM 4.5 Zoho Social 4.6 Zoho CRM connects with 68+ software tools[See all integrations](https://www.capterra.com/p/155928/Zoho-CRM/#integrations) #### Selected review snippet K Khyan A. Computer Software, 1,001-5,000 employees > "Being cloud-based made it easy to access information from anywhere, and it integrated reasonably well with other business systems." July 23, 2026 --- [## Guusto](https://www.capterra.com/p/186209/Guusto/) [4.9 (3825)](https://www.capterra.com/p/186209/Guusto/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Employee recognition and rewards solution that reaches every worker, from head office to frontline, no email or app required. [Learn more](https://www.capterra.com/p/186209/Guusto/) Pros and cons based on reviews - Consistent employee appreciation culture - Boosts team morale and engagement - Cumbersome login and account issues Starting price $4.80 Per User, Per Month Free trial Highest and lowest rated features - Gift Card Management4.9 - Rewards Management4.9 - Loyalty Cards4.8 - Loyalty Program4.8 - Customer Activity Tracking4.6 - Customizable Branding4.7 - Customizable Templates4.3 - Referral Tracking4.8 #### Selected review snippet Verified Reviewer Business Supplies and Equipment, 501-1,000 employees > "Its intuitive design makes it easy for both managers and employees to navigate and use the system without extensive training." February 9, 2026 Ease of use 4.9 (3,825) #### Selected review snippet V Vijay P. Pharmaceuticals, 51-200 employees > "Immediate access to a wide variety of popular gift cards, making it a fast, versatile way to reward staff, An incredibly simple interface and straightforward redemption process that requires no technical know-how." June 10, 2026 Most popular Integrations Microsoft Teams 4.7 Microsoft SharePoint 4.0 Gusto 4.6 Paycor 4.3 UKG Ready 4.2 Dayforce HCM 5.0 Guusto connects with 21+ software tools[See all integrations](https://www.capterra.com/p/186209/Guusto/#integrations) #### Selected review snippet Ryan L. Automotive, 11-50 employees > "Integration with our existing HR systems was seamless and painless." April 8, 2026 --- [## OpenTable](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/) [4.7 (1322)](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/reviews/) 87% recommend What is this product about? The restaurant management platform to help you fill seats, run smoother shifts, grow guest relationships, and drive more revenue. [Learn more](https://www.capterra.com/p/17313/OpenTable-for-Restaurants/) Pros and cons based on reviews - Comprehensive reservation management features - Effortless usability for all users - Slow updates and occasional glitches - High and inflexible pricing structure Starting price $149.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Customer History4.7 - Customizable Templates4.5 - Rewards Management4.5 - Gift Card Management5.0 - Customer Database4.0 - Performance Metrics5.0 #### Selected review snippet M Michelle H. Individual & Family Services, 51-200 employees > "Very user friendly and a great app." March 26, 2024 Ease of use 4.7 (1,322) #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "The platform makes managing reservations straightforward for both guests and staff, and its large, established user base helps drive consistent visibility and bookings." May 5, 2026 --- [## Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [4.5 (1206)](https://www.capterra.com/p/169618/Trustpilot/reviews/) What is this product about? A customer review management tool that brings businesses and consumers together through reviews. [Learn more](https://www.capterra.com/p/169618/Trustpilot/) Pros and cons based on reviews - Intuitive and accessible interface - Valuable client feedback platform - Challenges with review moderation - High and inflexible pricing Starting price $299.00 Flat Rate, Per Month Free trial Highest and lowest rated features - Survey/Poll Management4.2 - Third-Party Integrations4.5 - Campaign Management4.4 - API4.3 - Engagement Tracking4.3 - Social Promotion4.3 - Customer Database4.8 - Activity Dashboard5.0 #### Selected review snippet F Fabruzio A. Information Technology and Services, 1-10 employees > "Leaving a review is easy and you can do it from computer or mobile phone: the interface is clear and in case of negative review often you will receive a feedback to help you and better understand what's wrong." May 22, 2024 Ease of use 4.6 (1,206) #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "The platform is effective at building transparency and trust by giving customers a space to share authentic feedback while allowing businesses to engage publicly with reviews." May 5, 2026 Most popular Integrations Salesforce Sales Cloud 4.4 Shopify 4.5 Zendesk Suite 4.4 Hootsuite 4.4 Zapier 4.7 Meta for Business 4.4 Trustpilot connects with 35+ software tools[See all integrations](https://www.capterra.com/p/169618/Trustpilot/#integrations) #### Selected review snippet J John L. Marketing and Advertising, 1-10 employees > "The online software was easy to use and integration was essentially copy and paste." February 1, 2022 --- [## Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (532)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Tango bundles simple technology, great rewards, and expert service to help companies get the most out of their reward programs. [Learn more](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) Starting price Not available Free trial Highest and lowest rated features - Gift Card Management4.8 - Rewards Management4.8 - Loyalty Cards4.8 - Member Portal4.5 - Gamification4.2 - CRM4.4 - Customizable Templates4.4 - Survey/Poll Management4.6 #### Selected review snippet Vishnu P. Electrical/Electronic Manufacturing, 1,001-5,000 employees > "It significantly simplifies process documentation by automatically capturing workflows into clear, step-by-step guides." January 28, 2026 Ease of use 4.7 (532) #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "The platform excels at delivering digital rewards quickly and efficiently, making it especially useful for simple incentive programs, employee recognition, or customer rewards." May 5, 2026 --- [## Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software. [Learn more](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Pros and cons based on reviews - Advanced email campaign management - Comprehensive multi-channel automation suite - High cost and added expenses - Frequent email-related technical problems Starting price $25.00 Per User, Per Month Highest and lowest rated features - Loyalty Program4.3 - Engagement Tracking5.0 - Rewards Management4.5 - Transaction History5.0 - Customer History4.0 #### Selected review snippet M Madhusudan S. Computer Software, 51-200 employees > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." February 24, 2023 Ease of use 3.8 (531) #### Selected review snippet Verified Reviewer Construction, 11-50 employees > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." April 22, 2026 Most popular Integrations Salesforce Sales Cloud 4.6 Shopify 4.5 Meta for Business 4.4 Twitter/X 4.0 LinkedIn for Business 4.0 Adobe Workfront 4.4 Salesforce Marketing Cloud connects with 7+ software tools[See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Selected review snippet Verified Reviewer Financial Services, 1,001-5,000 employees > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." October 17, 2023 --- [## Loyverse POS](https://www.capterra.com/p/150632/Loyverse-POS/) [4.8 (458)](https://www.capterra.com/p/150632/Loyverse-POS/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Reward your loyal customers to regularly visit your store, cafe, or restaurant. Enjoy a easy process of serving your customers [Learn more](https://www.capterra.com/p/150632/Loyverse-POS/) Starting price $0.01 Per Feature, Per Month Free trial Highest and lowest rated features - Loyalty Program4.6 - Point of Sale (POS)5.0 - Rewards Management5.0 - Member Portal5.0 - Discount Management4.0 - CRM5.0 - Loyalty Cards5.0 - Membership Management5.0 #### Selected review snippet F Ferdi F. Retail, 1-10 employees > "The software is very easy to use and a quick training session with staff will enable them to effectively use the software, everything in the user interface is self explanatory." May 25, 2023 Ease of use 4.8 (458) #### Selected review snippet M Marcos Alberto U. Computer Software, 1-10 employees > "What I like most about the software is that I can manage my products and catalog them easily, also the interface to make the sale is very friendly and attractive, allows you to add images and colors depending on the product category, which is very useful when making sales." October 22, 2024 Most popular Integrations Xero 2.0 Appy Pie 4.6 WooCommerce 4.5 Make 4.8 Amaka 4.8 CardConnect 3.6 Loyverse POS connects with 18+ software tools[See all integrations](https://www.capterra.com/p/150632/Loyverse-POS/#integrations) #### Selected review snippet E Eduardo S. Restaurants, 1-10 employees > "I like everything about the application, but the integration with BrandWallet didn't work for me, everything else is perfect" November 28, 2023 --- [## ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/) [4.5 (387)](https://www.capterra.com/p/119331/ReferralCandy/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? ReferralCandy is an eCommerce store plugin that helps you get more word of mouth sales. [Learn more](https://www.capterra.com/p/119331/ReferralCandy/) Starting price $29.00 Usage Based, Per Month Free trial Highest and lowest rated features - Referral Tracking4.7 - Rewards Management4.6 - Campaign Management4.5 - Loyalty Program4.9 - API4.0 - Campaign Analytics4.0 - Customer Activity Tracking4.7 - Campaign Planning5.0 #### Selected review snippet J James P. Information Technology and Services, 11-50 employees > "The plugin integrated seamlessly with our woocommerce store, following a few initial setup steps and queries that we were expertly guided through by \[SENSITIVE CONTENT HIDDEN\] on customer support." January 29, 2021 Ease of use 4.4 (387) #### Selected review snippet L Lingwei H. Events Services, 201-500 employees > "ReferralCandy has helped us increase customer engagement and acquire new customers through word-of-mouth, all with minimal effort from our side." June 30, 2025 Most popular Integrations Klaviyo 4.5 Recharge 4.5 ReferralCandy connects with 2+ software tools[See all integrations](https://www.capterra.com/p/119331/ReferralCandy/#integrations) #### Selected review snippet S Shahid B. Computer Software, 11-50 employees > "She along with the engineering team helped us a lot setting up a very custom integration for Referral Candy." February 26, 2024 --- [## Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (377)](https://www.capterra.com/p/144389/Yotpo/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Yotpo is a leading eCommerce marketing platform with data-driven, integrated solutions for reviews, loyalty, SMS marketing, and more. [Learn more](https://www.capterra.com/p/144389/Yotpo/) Pros and cons based on reviews - Responsive customer support team - Effortless setup experience - High and confusing pricing structure Starting price $199.00 Flat Rate, Per Month Highest and lowest rated features - Third-Party Integrations4.6 - Loyalty Program3.9 - Referral Tracking4.4 - Rewards Management3.8 - Campaign Management1.0 - Communication Management3.0 - Customer History2.0 - Loyalty Cards3.7 #### Selected review snippet Eszter D. Automotive, 11-50 employees > "The dashboard and interface is far better compared to Shopper Approved." September 29, 2021 Ease of use 4.4 (377) #### Selected review snippet D Verified Reviewer Marketing and Advertising, 11-50 employees > "Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable." April 14, 2026 Most popular Integrations Shopify 4.7 HubSpot Marketing Hub 4.5 WooCommerce 5.0 Adobe Commerce 4.3 BigCommerce 4.4 Remarkety 4.7 Yotpo connects with 51+ software tools[See all integrations](https://www.capterra.com/p/144389/Yotpo/#integrations) #### Selected review snippet D Verified Reviewer Marketing and Advertising, 11-50 employees > "The Shopify integration is clean and the on-site display widgets are easy to set up." April 14, 2026 --- [## SpotOn](https://www.capterra.com/p/197473/SpotOn-Restaurant/) [4.2 (371)](https://www.capterra.com/p/197473/SpotOn-Restaurant/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? Boost repeat business with an award-winning loyalty program. Turn new customers into repeat ones with rewards earned on each purchase. [Learn more](https://www.capterra.com/p/197473/SpotOn-Restaurant/) Pros and cons based on reviews - Intuitive and accessible interface - Efficient staff onboarding tools - Recurring technical glitches - Slow and inconsistent phone support Starting price $99.00 Flat Rate, Per Month Highest and lowest rated features - Loyalty Program4.0 - Campaign Analytics4.5 - Third-Party Integrations5.0 - Campaign Planning4.0 - Gift Card Management3.0 #### Selected review snippet C Caitlin H. Hospitality, 51-200 employees > "The POS interface in incredibly intuitive and therefore makes training employees easy and efficient." August 10, 2023 Ease of use 4.2 (371) #### Selected review snippet R Radha S. Legal Services, 51-200 employees > "The platform combines POS, online ordering, reservations, marketing, and reporting in a way that feels cohesive and practical for day‑to‑day operations." May 5, 2026 Most popular Integrations PayPal 4.6 Venmo 4.7 Paycor 4.3 Paylocity 4.3 Paycom 4.4 QuickBooks Online Advanced 4.4 SpotOn connects with 26+ software tools[See all integrations](https://www.capterra.com/p/197473/SpotOn-Restaurant/#integrations) #### Selected review snippet Z Zoe C. Restaurants, 11-50 employees > "I also appreciate how everything is intertwined if you go with the whole package - POS, Reserve, & Teamwork." September 22, 2024 --- [## Benepik](https://www.capterra.com/p/268255/Benepik/) [4.8 (276)](https://www.capterra.com/p/268255/Benepik/reviews/) 90% recommend What is this product about? Employee engagement platform that helps businesses engage with employees and channel partners using surveys, gamification tools & more. [Learn more](https://www.capterra.com/p/268255/Benepik/) Starting price ₹0.00 Usage Based #### Selected review snippet M Mridul P. Financial Services, 10,001+ employees > "I'm very comfortable with Benepik, the pricing is absolutely value for money." April 1, 2026 Highest and lowest rated features - Rewards Management4.6 - Engagement Tracking4.5 - Customizable Templates4.4 - Survey/Poll Management4.4 - Gamification4.2 - Performance Metrics4.5 - Activity Dashboard4.5 - API4.5 #### Selected review snippet G Gorrela N. Information Technology and Services, 10,001+ employees > "Easy for navigation and more user friendly , valuable platform to explore valuable things and redeem" July 1, 2026 Ease of use 4.8 (276) #### Selected review snippet Akansha C. Information Technology and Services, 10,001+ employees > "By providing a transparent space for colleague recognition and giving employees the flexibility to choose their own rewards via diverse gift cards, it has significantly boosted internal morale." July 9, 2026 --- [## Xoxoday](https://www.capterra.com/p/153149/Rewards-Platform/) [4.4 (267)](https://www.capterra.com/p/153149/Rewards-Platform/reviews/) What is this product about? Xoxoday is an AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. [Learn more](https://www.capterra.com/p/153149/Rewards-Platform/) Starting price Not available Highest and lowest rated features - Gift Card Management4.4 - Rewards Management4.3 - Loyalty Program4.2 - Campaign Management4.3 - Gamification4.1 - Loyalty Cards4.2 - Customer Surveys4.3 - CRM4.4 #### Selected review snippet N Nelly K. Information Technology and Services, 201-500 employees > "It also offers large automation and integration capabilities." May 30, 2022 Ease of use 4.4 (267) #### Selected review snippet p pavan K. Market Research, 201-500 employees > "Automated Rewarding: Setting up automated milestones for birthdays, work anniversaries, and performance achievements saves a lot of manual work." June 28, 2026 Most popular Integrations Microsoft 365 4.6 Gusto 4.6 BambooHR 4.6 Zapier 4.7 Microsoft Outlook 4.5 Okta 4.7 Xoxoday connects with 118+ software tools[See all integrations](https://www.capterra.com/p/153149/Rewards-Platform/#integrations) #### Selected review snippet P Pablo T. Mechanical or Industrial Engineering, 10,001+ employees > "It can be integrated into platforms of your own company" March 23, 2022 --- [## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/) 82% recommend What is this product about? Improve every key moment along the customer journey with the world's most advanced, AI-driven platform for customer loyalty. [Learn more](https://www.capterra.com/p/152924/Customer-Frontlines/) Starting price $1500.00 Per Year Free trial Most popular features - Loyalty Program - Rewards Management - Gift Card Management - Loyalty Cards - Referral Tracking - Member Portal - Membership Management - Customer Activity Tracking - Campaign Management - Multi-Channel Marketing - Engagement Tracking - CRM Ease of use 4.4 (255) #### Selected review snippet M Mike A. Telecommunications, 201-500 employees > "Very helpful for gathering opinions and reviews of internal processes and company updates." October 3, 2025 Most popular Integrations Slack 4.7 Salesforce Sales Cloud 4.4 Jira 4.4 Zendesk Suite 4.4 Zapier 4.7 Marketo Engage 4.3 ServiceNow 4.5 Grade.us 4.8 Adobe Analytics 4.5 XM for Customer Experience connects with 35+ software tools[See all integrations](https://www.capterra.com/p/152924/Customer-Frontlines/#integrations) --- [## Influitive](https://www.capterra.com/p/136258/AdvocateHub/) [4.7 (247)](https://www.capterra.com/p/136258/AdvocateHub/reviews/) 90% recommend What is this product about? Influitive is the only platform offering a comprehensive approach to B2B loyalty. [Learn more](https://www.capterra.com/p/136258/AdvocateHub/) Starting price $1499.00 Usage Based, Per Month Highest and lowest rated features - Loyalty Program4.5 - Rewards Management5.0 - Membership Management4.7 - Referral Tracking4.0 - Communication Management3.0 - Campaign Management5.0 - Engagement Tracking5.0 - Social Promotion5.0 #### Selected review snippet L Lauren I. Information Technology and Services, 1,001-5,000 employees > "They are always there when we need them - whether it is a question for our Customer Success Manager or needing some help from support, they are always there to guide us." November 23, 2020 Ease of use 4.5 (247) #### Selected review snippet S Sue R. Computer Software, 1,001-5,000 employees > "Our members enjoy the quick consumable content and earning points towards classroom supplies, books, gift cards, and company swag." December 5, 2023 Most popular Integrations Hootsuite 4.4 Zapier 4.7 Salesforce Marketing Cloud Account Engagement 4.1 Tango 5.0 Salesforce Marketing Cloud 4.2 Domo 4.3 Influitive connects with 21+ software tools[See all integrations](https://www.capterra.com/p/136258/AdvocateHub/#integrations) #### Selected review snippet H Huw W. Information Technology and Services, 1,001-5,000 employees > "The integrations with a huge variety of products is essential and ensures we are joined up." March 9, 2023 --- [## Okendo](https://www.capterra.com/p/176189/Okendo/) [4.9 (235)](https://www.capterra.com/p/176189/Okendo/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) What is this product about? The customer marketing platform that builds connections between consumers and the brands they love. [Learn more](https://www.capterra.com/p/176189/Okendo/) Starting price $19.00 Other, Per Month Free trial Highest and lowest rated features - Rewards Management4.8 - API5.0 - Third-Party Integrations4.8 - Loyalty Program4.2 - Referral Tracking4.0 - Multi-Channel Marketing4.3 - Performance Metrics4.3 - Customer Profiles4.0 #### Selected review snippet K Kayla B. Food & Beverages, Self-employed > "What's really helpful is the chat button for instant assistance, so if I get stuck, there's always something available to guide me through the process." February 17, 2026 Ease of use 4.8 (235) #### Selected review snippet C Cami C. Apparel & Fashion, 51-200 employees > "Okendo has been a good for our team, with powerful review and insights features paired with a genuinely collaborative, responsive support team." July 1, 2026 Most popular Integrations Google Analytics 360 4.7 Shopify 5.0 Zendesk Suite 4.4 Meta for Business 4.4 Google Ads 4.4 Omnisend 4.7 Okendo connects with 35+ software tools[See all integrations](https://www.capterra.com/p/176189/Okendo/#integrations) #### Selected review snippet S Shayne F. Apparel & Fashion, 1-10 employees > "The integration with Shopify was seamless, and setting up review requests was super easy." October 21, 2024 --- [## Genius](https://www.capterra.com/p/195074/Genius/) [4.4 (211)](https://www.capterra.com/p/195074/Genius/reviews/) 81% recommend What is this product about? Fast, reliable and built for scale, Genius is a cloud POS that helps businesses deliver best-in-class customer experiences. [Learn more](https://www.capterra.com/p/195074/Genius/) Starting price $89.00 Other, Per Month Highest and lowest rated features - Loyalty Program5.0 - Gift Card Management4.8 - Promotions Management5.0 - Point of Sale (POS)5.0 - Third-Party Integrations4.0 - Customer Database5.0 - Rewards Management5.0 - Transaction History5.0 #### Selected review snippet N Nithusha V. Human Resources, 1-10 employees > "It's reliable, easy to navigate, and helps streamline orders, payments, and inventory tracking." March 4, 2025 Ease of use 4.6 (211) #### Selected review snippet O Olivia C. Apparel & Fashion, 11-50 employees > "I like that it combines key functions such as order management, payments, reporting, and staff controls into one system, which helps streamline daily workflows." January 2, 2026 Most popular Integrations 7shifts 4.7 Klaviyo 4.6 BigCommerce 4.4 Kangaroo 4.9 DoorDash for Merchants 4.0 GrubHub 4.3 KickFin 4.9 Endear 4.4 Postmates 4.5 Genius connects with 33+ software tools[See all integrations](https://www.capterra.com/p/195074/Genius/#integrations) --- Page 1 of 11 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (486) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews [Activity Dashboard](https://www.capterra.com/customer-loyalty-software/features/activity-dashboard/) [Activity Tracking](https://www.capterra.com/customer-loyalty-software/features/activity-tracking/) AI Copilot Campaign Management CRM [Customer Activity Tracking](https://www.capterra.com/customer-loyalty-software/features/customer-activity-tracking/) [Customer Database](https://www.capterra.com/customer-loyalty-software/features/customer-database/) Customer Surveys [Customizable Branding](https://www.capterra.com/customer-loyalty-software/features/customizable-branding/) [eCards](https://www.capterra.com/customer-loyalty-software/features/ecards/) eCommerce Management [Employee Reward Programs](https://www.capterra.com/customer-loyalty-software/features/employee-reward-programs/) Engagement Tracking Gamification Generative AI [Gift Card Management](https://www.capterra.com/customer-loyalty-software/features/gift-card-management/) [Loyalty Cards](https://www.capterra.com/customer-loyalty-software/features/loyalty-cards/) [Loyalty Program](https://www.capterra.com/customer-loyalty-software/features/loyalty-program/) Member Portal [Membership Management](https://www.capterra.com/customer-loyalty-software/features/membership-management/) Multi-Channel Marketing [Promotions Management](https://www.capterra.com/customer-loyalty-software/features/promotions-management/) [Referral Tracking](https://www.capterra.com/customer-loyalty-software/features/referral-tracking/) [Rewards Management](https://www.capterra.com/customer-loyalty-software/features/rewards-management/) Social Promotion Survey/Poll Management [Third-Party Integrations](https://www.capterra.com/customer-loyalty-software/features/third-party-integrations/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)[Influencer Marketing Software](https://www.capterra.com/influencer-marketing-software/)[Review Management Software](https://www.capterra.com/review-management-software/)[Reputation Management Software](https://www.capterra.com/reputation-management-software/)[Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)[Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations Software](https://www.capterra.com/public-relations-software/)[Social Listening Tools Software](https://www.capterra.com/social-listening-tools-software/) I'm looking for Customer Loyalty Software that is: [Free](https://www.capterra.com/customer-loyalty-software/s/free/) Table of Contents - [The benefits of customer loyalty software](#the-benefits-of-customer-loyalty-software) - [Typical features of customer loyalty software](#typical-features-of-customer-loyalty-software) - [The cost of customer loyalty software](#the-cost-of-customer-loyalty-software) - [Considerations when purchasing customer loyalty software](#considerations-when-purchasing-customer-loyalty-software) - [Relevant customer loyalty software trends](#relevant-customer-loyalty-software-trends) ## The benefits of customer loyalty software - **Expanding marketing strategies:** Businesses must regularly come up with new ideas to attract new customers and retain existing ones. Using this type of software, companies can go beyond standard marketing strategies to show customers appreciation for their loyalty. For instance, offering points or discounts for sign-ups can bring in new customers who may be willing to join simply because of the offered rewards. This software also helps create regular engagement opportunities throughout the customer lifecycle.  - **Social and behavioral engagement tracking:** Loyalty solutions offer analytics tools that track customers’ social and behavioral engagement. Collected data can be used to target customers through personalized campaigns and make suggestions that are most likely to convert into a purchase. This should ultimately strengthen customer relationships and increase profits. - **Rewarding customers beyond purchase:** With loyalty solutions, businesses can incentivize customers for different purposes—writing reviews, referring friends, connecting on social media, and more. Customers can also be rewarded for  word-of-mouth promotion, a valuable marketing method that brings in more customers as well as increases brand visibility. * * * ## Typical features of customer loyalty software - **Rewards management:** Plan rewards programs for loyal customers and track their rewards histories. - **Loyalty programs:** Set up loyalty programs and offer loyalty cards to record points and incentives. - **Activity tracking:** Monitor customer activities and participation in loyalty programs.  - **CRM:** Build a centralized repository to store details and log customer engagements. * * * ## The cost of customer loyalty software Most products in the market are priced on a per month basis and can be divided into three pricing tiers based on their starting price. **Price ranges\*:** - $0 - $25 - $25 - $75 - $75+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on October 30, 2019. These ranges correspond to the 25th, 75th, and 100th percentiles of the pricing information gathered from vendor websites of sample products._ The above list summarizes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include some additional features, such as add-on applications, analytics dashboards, and custom reports. * * * ## Considerations when purchasing customer loyalty software - **Integration:** Integration is key to offering a smooth and hassle-free experience at checkout. The solution you purchase should integrate with your current POS system. This will ensure that the system automatically adds/redeems reward points or coupons to/from customers’ loyalty accounts, thus reducing manual efforts and room for error. - **Multichannel outreach:** Customers nowadays access their loyalty accounts using multiple devices and methods, including in-store tablets or POS systems, mobile apps, and even SMSs. Therefore, it’s essential to ensure that your selected platform supports multichannel accessibility so that your customers can easily check their rewards account and points. - **Social media promotion:** Social media platforms are extensively used by businesses to promote their brands. Your preferred software should allow customers to earn rewards for promoting your brand on social media. This will not only engage a larger audience but also contribute to higher brand trust and increased exposure. - **Mobile optimization:** [Seventy-five percent of consumers](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) are more likely to engage with loyalty programs that support mobile-friendly rewards. Thus, mobile accessibility should be an important purchase consideration, as it allows you to manage loyalty programs on the go as well as lets customers access and redeem reward points via mobile devices. * * * ## Relevant customer loyalty software trends - **AI and machine learning to create personalized offers:** Recent loyalty programs have started leveraging AI and machine learning algorithms to create personalized offers and rewards based on customers’ shopping patterns. These applications study various marketing scenarios to create customized offers that are most likely to result in a sale. In the near future, more vendors are expected to offer AI-enabled customer loyalty solutions. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra’s customer loyalty software directory](https://www.capterra.com/customer-loyalty-software/). The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in [Capterra’s directory](https://www.capterra.com/customer-loyalty-software/) that offer them. The following source was used for this document: 1. [2018 Loyalty Program Consumer Survey](https://codebroker.com/resources2/doc/CodeBroker_2018_Mobile_Loyalty_Survey_Results.pdf) (Date accessed: December 11, 2019)