# 2025 Capterra Shortlist for Customer Loyalty | Capterra > Discover the highest-rated & most popular Customer Loyalty Software of 2025. Make Capterra Shortlist your first stop when searching for software. Source: https://www.capterra.com/customer-loyalty-software/shortlist --- # 2025 Capterra Shortlist for Customer Loyalty - [All Products](https://www.capterra.com/customer-loyalty-software/) - [Capterra Shortlist](https://www.capterra.com/customer-loyalty-software/shortlist/) [How it was made](#methodology) ## / Get to a better list with verified ratings & reviews Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) [ ](https://www.capterra.com/p/186209/Guusto/) ## [Guusto](https://www.capterra.com/p/186209/Guusto/) [4.9 (3477)](https://www.capterra.com/p/186209/Guusto/reviews/)[View all reviews](https://www.capterra.com/p/186209/Guusto/reviews/) [](https://www.capterra.com/p/186209/Guusto/) Cloud and mobile-base employee recognition software that reaches every worker, from office to frontline, manage rewards, and more. Overall Score 91/100 Popularity: 41/50 Ratings: 50/50 Review Breakdown Ease of Use 4.9 Customer Service 4.9 Features 4.9 Value for Money 4.9 Paid plans start at $4.80Per Month Free Trial Free Version Category Features 8/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/197141/Tremendous-Rewards/) ## [Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/) [4.8 (468)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)[View all reviews](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Tremendous is the global payouts platform for businesses sending gift cards and rewards to drive customer loyalty. Overall Score 89/100 Popularity: 41/50 Ratings: 48/50 Review Breakdown Ease of Use 4.9 Customer Service 4.7 Features 4.7 Value for Money 4.8 Paid plans start at Not provided by the vendor Category Features 13/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) ## [Tango](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) [4.8 (524)](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/)[View all reviews](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/reviews/) [](https://www.capterra.com/p/146809/E-Gift-Card-Rewards-and-Incentives/) Tango bundles simple technology, great rewards, and expert service to help companies get the most out of their reward programs. Overall Score 84/100 Popularity: 37/50 Ratings: 47/50 Review Breakdown Ease of Use 4.7 Customer Service 4.6 Features 4.7 Value for Money 4.8 Paid plans start at Not provided by the vendor Category Features 9/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/197473/SpotOn-Restaurant/) ## [SpotOn](https://www.capterra.com/p/197473/SpotOn-Restaurant/) [4.2 (370)](https://www.capterra.com/p/197473/SpotOn-Restaurant/reviews/)[View all reviews](https://www.capterra.com/p/197473/SpotOn-Restaurant/reviews/) [](https://www.capterra.com/p/197473/SpotOn-Restaurant/) Boost repeat business with an award-winning loyalty program. Turn new customers into repeat ones with rewards earned on each purchase. Overall Score 80/100 Popularity: 39/50 Ratings: 41/50 Review Breakdown Ease of Use 4.2 Customer Service 4.2 Features 4.2 Value for Money 4.2 Paid plans start at $99.00Per Month Free Trial Free Version Category Features 8/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) ## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (529)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) [](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software. Overall Score 79/100 Popularity: 34/50 Ratings: 45/50 Review Breakdown Ease of Use 3.8 Customer Service 3.9 Features 4.3 Value for Money 3.8 Paid plans start at $25.00Per Month Free Trial Free Version Category Features 7/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/10007371/Blackhawk-Network/) ## [Blackhawk Network](https://www.capterra.com/p/10007371/Blackhawk-Network/) [4.9 (46)](https://www.capterra.com/p/10007371/Blackhawk-Network/reviews/)[View all reviews](https://www.capterra.com/p/10007371/Blackhawk-Network/reviews/) [](https://www.capterra.com/p/10007371/Blackhawk-Network/) BHN is a rewards and incentives pioneer with 20+ years of experience helping create meaningful experiences for customers and employees. Overall Score 77/100 Popularity: 29/50 Ratings: 48/50 Review Breakdown Ease of Use 4.8 Customer Service 4.9 Features 4.8 Value for Money 4.9 Paid plans start at Not provided by the vendor Category Features 3/20 REVIEW BREAKDOWN PRICING PROS & CONS ## Get the full software list now ### The latest prices and features straight to your inbox. Compare anytime. [ ](https://www.capterra.com/p/176189/Okendo/) ## [Okendo](https://www.capterra.com/p/176189/Okendo/) [4.9 (223)](https://www.capterra.com/p/176189/Okendo/reviews/)[View all reviews](https://www.capterra.com/p/176189/Okendo/reviews/) [](https://www.capterra.com/p/176189/Okendo/) The customer marketing platform that builds connections between consumers and the brands they love. Overall Score 77/100 Popularity: 29/50 Ratings: 48/50 Review Breakdown Ease of Use 4.8 Customer Service 4.8 Features 4.6 Value for Money 4.6 Paid plans start at $19.00Per Month Free Trial Free Version Category Features 6/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/182206/WeGift/) ## [Runa](https://www.capterra.com/p/182206/WeGift/) [4.8 (29)](https://www.capterra.com/p/182206/WeGift/reviews/)[View all reviews](https://www.capterra.com/p/182206/WeGift/reviews/) [](https://www.capterra.com/p/182206/WeGift/) Runa is a digital value infrastructure that enables individuals and businesses to pay and get paid by anyone, anywhere, instantly. Overall Score 77/100 Popularity: 30/50 Ratings: 47/50 Review Breakdown Ease of Use 4.9 Customer Service 4.8 Features 4.6 Value for Money 4.8 Paid plans start at Not provided by the vendor Category Features 11/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/119331/ReferralCandy/) ## [ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/) [4.5 (386)](https://www.capterra.com/p/119331/ReferralCandy/reviews/)[View all reviews](https://www.capterra.com/p/119331/ReferralCandy/reviews/) [](https://www.capterra.com/p/119331/ReferralCandy/) ReferralCandy is an eCommerce store plugin that helps you get more word of mouth sales. Overall Score 76/100 Popularity: 29/50 Ratings: 47/50 Review Breakdown Ease of Use 4.4 Customer Service 4.9 Features 4.4 Value for Money 4.5 Paid plans start at $29.00Per Month Free Trial Free Version Category Features 7/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/150632/Loyverse-POS/) ## [Loyverse POS](https://www.capterra.com/p/150632/Loyverse-POS/) [4.8 (457)](https://www.capterra.com/p/150632/Loyverse-POS/reviews/)[View all reviews](https://www.capterra.com/p/150632/Loyverse-POS/reviews/) [](https://www.capterra.com/p/150632/Loyverse-POS/) Reward your loyal customers to regularly visit your store, cafe, or restaurant. Enjoy a easy process of serving your customers Overall Score 75/100 Popularity: 28/50 Ratings: 47/50 Review Breakdown Ease of Use 4.8 Customer Service 4.8 Features 4.6 Value for Money 4.8 Paid plans start at $0.01Per Month Free Trial Free Version Category Features 7/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/144389/Yotpo/) ## [Yotpo](https://www.capterra.com/p/144389/Yotpo/) [4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)[View all reviews](https://www.capterra.com/p/144389/Yotpo/reviews/) [](https://www.capterra.com/p/144389/Yotpo/) Yotpo is a leading eCommerce marketing platform with data-driven, integrated solutions for reviews, loyalty, SMS marketing, and more. Overall Score 75/100 Popularity: 31/50 Ratings: 44/50 Review Breakdown Ease of Use 4.4 Customer Service 4.5 Features 4.4 Value for Money 3.9 Paid plans start at $199.00Per Month Free Trial Free Version Category Features 11/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/148733/TapMango/) ## [TapMango](https://www.capterra.com/p/148733/TapMango/) [4.8 (186)](https://www.capterra.com/p/148733/TapMango/reviews/)[View all reviews](https://www.capterra.com/p/148733/TapMango/reviews/) [](https://www.capterra.com/p/148733/TapMango/) Acquire new customers, improve loyalty and generate more revenue with a simple yet powerful solution. Overall Score 74/100 Popularity: 26/50 Ratings: 48/50 Review Breakdown Ease of Use 4.6 Customer Service 4.9 Features 4.7 Value for Money 4.6 Paid plans start at Not provided by the vendor Category Features 15/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/173343/Giftbit/) ## [Giftbit](https://www.capterra.com/p/173343/Giftbit/) [4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/)[View all reviews](https://www.capterra.com/p/173343/Giftbit/reviews/) Easily buy, send & track digital gift card rewards with our free & simple web app for individual or bulk rewards, or integrate via API. Overall Score 72/100 Popularity: 26/50 Ratings: 46/50 Review Breakdown Ease of Use 4.6 Customer Service 4.5 Features 4.4 Value for Money 4.5 Paid plans start at Not provided by the vendor Category Features 15/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) ## [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)[View all reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) [](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) Automated system to empower local businesses by generating new customers using referral marketing. Overall Score 70/100 Popularity: 22/50 Ratings: 48/50 Review Breakdown Ease of Use 4.7 Customer Service 4.8 Features 4.7 Value for Money 4.6 Paid plans start at $99.00Per Month Free Trial Free Version Category Features 6/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/10014231/giftmall/) ## [giftmall](https://www.capterra.com/p/10014231/giftmall/) [5.0 (51)](https://www.capterra.com/p/10014231/giftmall/reviews/)[View all reviews](https://www.capterra.com/p/10014231/giftmall/reviews/) [](https://www.capterra.com/p/10014231/giftmall/) giftmall is an international provider of gift card solutions for simple, accessible, and effective corporate rewards. Overall Score 69/100 Popularity: 20/50 Ratings: 49/50 Review Breakdown Ease of Use 4.9 Customer Service 4.9 Features 4.9 Value for Money 4.9 Paid plans start at Not provided by the vendor Category Features 9/20 REVIEW BREAKDOWN PRICING PROS & CONS [ ](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/) ## [Preferred Patron Loyalty](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/) [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/)[View all reviews](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) Modern loyalty for growing brands—white-label, multi-location, SMS/email built-in, advanced reporting. Upgrade to scalable control. Overall Score 63/100 Popularity: 15/50 Ratings: 48/50 Review Breakdown Ease of Use 4.8 Customer Service 5.0 Features 4.8 Value for Money 4.9 Paid plans start at $29.00Per Month Free Trial Free Version Category Features 15/20 REVIEW BREAKDOWN PRICING PROS & CONS [View All Customer Loyalty Software](https://www.capterra.com/customer-loyalty-software/) Most Popular Popularity Score Popular Highly Rated Ratings Score Highest Rated To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence. Date published:August 20, 2025