# Best CRM Software 2026 | Capterra

> Find the top CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/customer-relationship-management-software

---

# Best CRM Software

Last updated on June 30, 2026

How to find the right CRM Software?

Learn more from our team about CRM Software pricing features and benefits in our CRM Buyers Guide

## What is CRM software?

Researched by: [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/)

Updated on June 30, 2026

A customer relationship management (CRM) system enables businesses to manage interactions with current and potential customers. It provides a centralized platform to store and organize customer data, automate lead management, track sales opportunities, and forecast revenue across sales, marketing, and service teams.

-   **Contact management:** Maintains a centralized database of customer and lead contact information.
    
-   **Lead management:** Stores and tracks leads from initial capture through the sales process.
    
-   **Interaction tracking:** Documents calls, emails, and touchpoints with customers and contacts.
    
-   **Sales pipeline management:** Visualizes deal stages and manages opportunities from open to close.
    
-   **Email management:** Integrates with email services to log and send communications.
    
-   **Reporting and analytics:** Generates dashboards and exports to track sales performance and pipeline health.
    

According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 74% of sales and marketing professionals have purchased CRM software in the past 12 months, and 57% describe it as critical to their operations.

For more information consult our [CRM Buyers Guide](#buyers-guide-content)

[4.7 (463)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey. [Learn more about monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

85% recommend this product

[4.2 (2048)](https://www.capterra.com/p/135757/NetSuite/reviews/)

NetSuite CRM delivers your business with powerful front-office capabilities in a single, cloud-based CRM solution. [Learn more about NetSuite](https://www.capterra.com/p/135757/NetSuite/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.8 (6)](https://www.capterra.com/p/10018704/TaskSuite/#reviews)

Cloud-based loan origination and servicing with configurable workflows, collections, reporting, and optional white-labeled portals. [Learn more about TaskSuite](https://www.capterra.com/p/10018704/TaskSuite/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

[4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.3 (2930)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.4 (18787)](https://www.capterra.com/p/61368/Salesforce/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.3 (6980)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.5 (4468)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. [Learn more about HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.7 (153)](https://www.capterra.com/p/143607/kintone/reviews/)

A custom-tailored solution that meets and scales with your unique business needs. Start a free trial, or let us build a free prototype. [Learn more about kintone](https://www.capterra.com/p/143607/kintone/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

87% recommend this product

[4.2 (1314)](https://www.capterra.com/p/135618/Odoo/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM. [Learn more about Odoo](https://www.capterra.com/p/135618/Odoo/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.8 (653)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.  [Learn more about Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

95% recommend this product

[4.3 (205)](https://www.capterra.com/p/102669/BigContacts/reviews/)

The best CRM pricing + the best tools and features. Contact Management/ Email Marketing Solution for Small Business. [Learn more about BigContacts](https://www.capterra.com/p/102669/BigContacts/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

83% recommend this product

[4.5 (252)](https://www.capterra.com/p/123868/Claritysoft-CRM/reviews/)

Intuitive. Customizable. Powerful. Claritysoft CRM is designed to be easy to use without sacrificing power and functionality. [Learn more about Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.7 (737)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships. [Learn more about Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

88% recommend this product

[4.6 (168)](https://www.capterra.com/p/209827/Mokapen/reviews/)

Mokapen is a new Italian based CRM for small enterprises and professionals. Free. Easy. Italian. [Learn more about Mokapen](https://www.capterra.com/p/209827/Mokapen/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

86% recommend this product

[4.8 (352)](https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/)

The Magazine Manager is the global leader in publishing software with sales, production, and billing in a single unified platform. [Learn more about The Magazine Manager](https://www.capterra.com/p/77189/The-Magazine-Manager/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

93% recommend this product

[4.4 (708)](https://www.capterra.com/p/228915/Apptivo/reviews/)

Online CRM system that enables businesses to manage sales, marketing activities, contacts, leads, quotes, invoices, and more. [Learn more about Apptivo](https://www.capterra.com/p/228915/Apptivo/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.7 (1738)](https://www.capterra.com/p/105428/Clio/reviews/)

Ranked #1 and with the most 5-star reviews on Capterra, Clio is the only intelligent legal work platform with context-aware AI. [Learn more about Clio](https://www.capterra.com/p/105428/Clio/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

89% recommend this product

[4.7 (683)](https://www.capterra.com/p/162588/HoneyBook/reviews/)

Every CRM tool you need to manage clients, proposals, contracts, invoices, payments, and more. Start your 7 day free trial today. [Learn more about HoneyBook](https://www.capterra.com/p/162588/HoneyBook/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

87% recommend this product

[4.2 (142)](https://www.capterra.com/p/130389/Method-CRM/reviews/)

Method CRM is a customizable CRM for QuickBooks users to manage customers, workflows, and payments with real-time sync. [Learn more about Method CRM](https://www.capterra.com/p/130389/Method-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.1 (366)](https://www.capterra.com/p/154610/Maximizer-CRM/reviews/)

Maximizer CRM is a game-changing solution designed specifically for the unique challenges that sales managers and sales teams face. [Learn more about Maximizer CRM](https://www.capterra.com/p/154610/Maximizer-CRM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface. [Learn more about Copper](https://www.capterra.com/p/141642/Copper/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist)

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.  [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

84% recommend this product

[4.5 (2)](https://www.capterra.com/p/211361/Mautic-by-HEM/#reviews)

HEMs customized Mautic CRM and marketing automation software helps schools to streamline their marketing and admissions management. [Learn more about Mautic](https://www.capterra.com/p/211361/Mautic-by-HEM/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

[4.8 (82)](https://www.capterra.com/p/141932/Ricochet/reviews/)

Our products include: Auto Dialer, Cloud Phone System, Progressive Dialer, CRM & Lead Management, and Email & SMS Marketing Automation. [Learn more about Ricochet360](https://www.capterra.com/p/141932/Ricochet/)

CRM features reviewers most value

Contact Management

Data Import/Export

Email Management

Lead Capture

Lead Management

Reporting/Analytics

Sales Pipeline Management

Task Management

Workflow Management

Page 1 of 32

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Filter (1571) Products:

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85% of professionals opt for a 30-day trial before the software purchase

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Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

Activity Dashboard

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Data Import/Export

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Forecasting

Generative AI

Interaction Tracking

Lead Capture

Lead Generation

Lead Management

Lead Qualification

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Segmentation

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Cloud, SaaS, Web-Based

Desktop Mac

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Related Software Category:

[Contact Management Software](https://www.capterra.com/contact-management-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/)[Customer Success Software](https://www.capterra.com/customer-success-software/)[Client Onboarding Software](https://www.capterra.com/client-onboarding-software/)[Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Retention Software](https://www.capterra.com/customer-retention-software/)

I'm looking for CRM Software that is:

[Free](https://www.capterra.com/customer-relationship-management-software/s/free/)[For Mac](https://www.capterra.com/customer-relationship-management-software/s/mac/)[For Small Businesses](https://www.capterra.com/customer-relationship-management-software/s/small-businesses/)

Table of Contents

-   [What should small businesses look for in CRM software?](#what-should-small-businesses-look-for-in-crm-software)
-   [How much does CRM software cost?](#how-much-does-crm-software-cost)
-   [What features should I look for in CRM software?](#what-features-should-i-look-for-in-crm-software)
-   [How is AI used in CRM software?](#how-is-ai-used-in-crm-software)
-   [What CRM capabilities matter most for sales teams?](#what-crm-capabilities-matter-most-for-sales-teams)
-   [How should I compare CRM software options?](#how-should-i-compare-crm-software-options)
-   [How do I evaluate CRM integration capabilities?](#how-do-i-evaluate-crm-integration-capabilities)
-   [What CRM trends are shaping buying decisions in 2026?](#what-crm-trends-are-shaping-buying-decisions-in-2026)

### What should small businesses look for in CRM software?

Small businesses should evaluate CRM options against criteria that match their team size, sales process complexity, and growth plans.

**Criterion**

**What to look for**

Ease of use

Intuitive navigation that reps can adopt without extensive training or IT support.

Core automation

Ability to automate follow-up tasks, lead routing, and pipeline updates.

Integration depth

Native connections with email, marketing automation, and accounting platforms.

Pricing transparency

Clear per-user or tiered pricing without hidden fees for core features.

Reporting quality

Pre-built dashboards and exportable reports aligned to key sales metrics.

Scalability

Capacity to support more users, contacts, and workflows as the business grows.

### How much does CRM software cost?

CRM software pricing varies by team size and feature depth, from free entry-level plans to advanced enterprise subscriptions.

**Tier**

**Approx. price range**

**Typical coverage**

Free/Entry-level

Free–~$1,292/month

Contact database, lead management, interaction tracking

Mid-market

~$1,292–$5,000/month

Sales pipeline, workflow automation, advanced reporting

Enterprise/Advanced

~$5,000–$17,664+/month

Unlimited users, AI features, advanced forecasting, sales funnel creation

CRM software follows three primary pricing models: perpetual license (a one-time payment for on-premise systems), subscription (recurring monthly or annual fees per user, standard for cloud platforms), and open-source license (free to download, with costs for implementation and maintenance). Many vendors offer free trials or limited free plans. According to Capterra advisor call notes, 63% of CRM buyers budget between $35 and $105 per user, per month.

### What features should I look for in CRM software?

Feature selection should prioritize capabilities that directly support sales productivity and customer retention goals.

-   **Lead management:** Tracks leads from capture through close; cited as a top-used feature by 33% of CRM users in Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\].
    
-   **Reporting and analytics:** Generates pipeline and revenue dashboards with exportable reports; used by 32% of CRM users.
    
-   **Email management:** Integrates with Gmail and Outlook to log communications and manage follow-ups; used by 30% of CRM users.
    
-   **Sales pipeline management:** Visualizes deal stages and tracks movement through the funnel; used by 28% of CRM users.
    
-   **Contact management:** Maintains a searchable database of customers and prospects; used by 24% of CRM users.
    
-   **Workflow automation:** Triggers follow-up tasks, notifications, and record updates automatically to reduce manual admin.
    

### How is AI used in CRM software?

AI capabilities are increasingly central to CRM evaluation: 90% of sales and marketing professionals say they are more likely to pursue software with AI features, according to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\].

-   **Lead scoring:** AI analyzes engagement signals to rank leads by conversion likelihood, helping teams prioritize outreach effectively.
    
-   **Predictive forecasting:** Machine learning models project revenue and identify deals at risk of stalling based on historical pipeline data.
    
-   **Email personalization:** AI generates contextually relevant drafts and recommends optimal send times based on recipient engagement patterns.
    
-   **Automated data entry:** AI captures and populates contact records, meeting notes, and activity logs to reduce manual input.
    
-   **Pipeline analytics:** AI surfaces patterns in win/loss data and deal velocity to inform sales coaching and strategy decisions.
    

AI adoption is accelerating across the CRM category, with automated workflows and predictive tools reducing administrative burden and improving forecast accuracy for sales teams.

### What CRM capabilities matter most for sales teams?

Sales teams depend on capabilities that streamline daily workflows, maintain pipeline visibility, and support consistent follow-through across the sales cycle.

-   **Pipeline management:** Provides a visual, stage-by-stage view of active deals so managers and reps can track progress and identify bottlenecks in real time.
    
-   **Activity tracking:** Logs calls, emails, meetings, and tasks automatically against contact and deal records for a complete interaction history.
    
-   **Lead management:** Routes, qualifies, and prioritizes incoming leads to reduce time from first contact to active opportunity.
    
-   **Sales forecasting:** Aggregates pipeline data across deals to project revenue and flag accounts requiring additional attention.
    
-   **Mobile access:** Enables reps to update records, log activities, and review customer details from any device when working remotely.
    
-   **Email integration:** Syncs with Gmail or Outlook so inbound and outbound activity is captured without manual logging.
    

According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales professionals say they are more likely to choose CRM software that includes AI-assisted capabilities such as lead scoring and automated pipeline updates.

### How should I compare CRM software options?

A structured comparison across consistent dimensions helps buyers evaluate CRM platforms objectively rather than relying on vendor presentations alone.

**Dimension**

**What to evaluate**

**Where to find verified data**

Feature fit

Whether core capabilities align with defined sales workflows and requirements

Capterra feature filters and verified user reviews

Ease of use

How quickly teams can adopt the system with minimal training overhead

Capterra usability ratings and review excerpts

Pricing model

Total cost across users, tiers, and the full contract period including add-ons

Capterra pricing pages and category pricing data

Integration reliability

Whether email, ERP, and marketing tools connect without custom development

Capterra integration ratings and reviewer comments

Customer support

Vendor responsiveness and support quality during and after implementation

Capterra support ratings and recent user reviews

Scalability

Capacity to support team growth, data volume, and expanded workflows over time

Capterra filters by company size and plan tier

Use Capterra's CRM software comparison tools to filter by feature, company size, and price range, and to review verified user ratings side by side before finalizing a shortlist.

### How do I evaluate CRM integration capabilities?

Integration reliability is critical to CRM value: gaps between the CRM and connected tools create manual work and data inconsistencies across the sales and marketing stack.

-   **Email and calendar sync:** Confirm whether the CRM connects natively with Gmail and Outlook, and whether emails, calendar events, and contact records update automatically without manual input.
    
-   **Marketing automation connections:** Verify that lead capture, nurture sequences, and campaign engagement data flow into CRM contact records without middleware or custom development.
    
-   **ERP and accounting integration:** Assess whether deal data, customer records, and revenue metrics can be shared with finance systems to support forecasting and billing workflows.
    
-   **API access and webhooks:** Review whether the platform provides open APIs and webhook support for custom integrations, and ask what requires configuration versus what is available out of the box.
    

### What CRM trends are shaping buying decisions in 2026?

CRM buying decisions in 2026 reflect the convergence of AI adoption, evolving channel strategies, and growing demand for centralized data management.

1.  **AI features are now a primary selection criterion.** According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales and marketing professionals are more likely to choose CRM software with AI capabilities—with lead scoring, predictive forecasting, and AI-assisted email among the most sought-after features.
    
2.  **Email remains the dominant CRM engagement channel.** Email is the most important CRM channel for 29% of users, ahead of social media (25%) and digital advertising (21%), driving demand for deeper email management and automation capabilities in CRM platforms.
    
3.  **Centralization is a core purchasing motivation.** Teams primarily purchased CRM software for centralized operations (41%), analytical reporting (38%), and interaction tracking (35%), with platforms that unify fragmented sales and marketing data scoring higher in buyer evaluations.
    

CRM investment remains strong, with 57% of current users describing the software as critical to operations and 19% of the broader market actively planning a new purchase, reflecting continued confidence in the category across sales and marketing organizations.

## 2026 Capterra Shortlist for CRM

### Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popular software products. Explore, save your progress, and share with colleagues. Want to learn more? [Read full scoring methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/61368/Salesforce/)

[

4.4 (18,787)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

Add to compare

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

97/100

Popularity50/50

Rating47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per User, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

RAUL M

Telecommunications, 51 - 200 employeesUsed the software for: More than 2 years.

“Salesforce Sales Cloud is a premier solution for any organization looking to scale, offering a User Interface that is both sleek and highly functional once tailored to your specific needs.“

April 30, 2026

YB

YURI B

Construction, 11 - 50 employeesUsed the software for: 6-12 months.

“It was a bit much and then it didn't integrate with our accounting software, so we input stuff multiple times.“

March 12, 2026

[Read all 18,787 reviews→](https://www.capterra.com/p/61368/Salesforce/reviews/)

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

[

4.3 (6,980)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Add to compare

Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution

Overall Score

91/100

Popularity45/50

Rating46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per User, Per Month

Free Trial

Free Version

Category features

9/25

Pros and Cons

AD

Alexandre D

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“The best I can say is that it’s a stable and solid option for properly midsize businesses such as ours, where we need a blend of capabilities in contact administration, e-mail communications, and process automation.“

June 16, 2026

RS

Radha S

Legal Services, 51 - 200 employeesUsed the software for: I used a free trial.

“In some areas, the user interface also felt a bit less intuitive or cluttered, particularly when navigating between modules or customizing layouts, which could slow things down for new users.“

April 27, 2026

[Read all 6,980 reviews→](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

[

](https://www.capterra.com/p/157279/Dynamics-365/)

## [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

[

4.4 (5,831)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)[View all reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[](https://www.capterra.com/p/157279/Dynamics-365/)Add to compare

Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes.

Overall Score

89/100

Popularity42/50

Rating47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$50.00Per User, Per Month

Free Trial

Free Version

Category features

13/25

Pros and Cons

Manish C

Accounting, 201 - 500 employeesUsed the software for: 6-12 months.

“It offers strong customization, centralized administration, and scalable cloud capabilities, which make managing users, workflows, and data efficient.“

April 29, 2026

Zakaria G

Information Technology and Services, 201 - 500 employeesUsed the software for: Less than 6 months.

“The interface can feel slow and overly complex at times, and advanced customization often requires significant setup and technical knowledge“

May 16, 2026

[Read all 5,831 reviews→](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

[

4.5 (4,468)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Add to compare

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

Overall Score

89/100

Popularity43/50

Rating46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per User, Per Month

Free Trial

Free Version

Category features

23/25

Pros and Cons

CG

Christian G

Information Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“

June 3, 2026

MD

Melodie D

Information Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it.“

June 11, 2026

[Read all 4,468 reviews→](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[

4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)Add to compare

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

88/100

Popularity41/50

Rating47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Usage Based, Per Month

Free Trial

Free Version

Category features

13/25

Pros and Cons

DN

Dmytro N

Retail, 2 - 10 employeesUsed the software for: More than 2 years.

“Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue.“

May 16, 2026

DY

Darren Y

Marketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“Reporting is clunky and the UI buries things that should be front and center.“

April 10, 2026

[Read all 530 reviews→](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[

](https://www.capterra.com/p/135618/Odoo/)

[

4.2 (1,314)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Add to compare

Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM.

Overall Score

88/100

Popularity44/50

Rating44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per User, Per Month

Free Trial

Free Version

Category features

5/25

Pros and Cons

MV

Maya V

Civic & Social Organization, 11 - 50 employeesUsed the software for: More than 2 years.

“The software has automated all our manual processes from approval processes control, cash management and work status tracking.“

June 17, 2026

KC

Kenneth C

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“On Black Friday, when we were doing our first major use of the system during peak season, the cloud synchronization between the e-commerce frontend and the warehouse logistics literally ran a continuous spinning circle on its loading wheel for 10 minutes straight, and made us appear like complete idiots to the people who were calling in.“

June 8, 2026

[Read all 1,314 reviews→](https://www.capterra.com/p/135618/Odoo/reviews/)

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[

4.5 (3,055)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[](https://www.capterra.com/p/132666/Pipedrive/)Add to compare

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.

Overall Score

86/100

Popularity41/50

Rating45/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per User, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

DŠ

Dovilė Š

Retail, 2 - 10 employeesUsed the software for: Less than 6 months.

“We specifically selected our plan after discussing our requirements with the sales team, including access to one shared/team inbox, which we then used successfully for months.“

May 28, 2026

DŠ

Dovilė Š

Retail, 2 - 10 employeesUsed the software for: Less than 6 months.

“After following support instructions to reconnect the account due to an email sending issue, the feature was suddenly removed and locked behind a more expensive plan upgrade.“

May 28, 2026

[Read all 3,055 reviews→](https://www.capterra.com/p/132666/Pipedrive/reviews/)

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[

3.9 (920)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)Add to compare

Act! is an all-in-one CRM and marketing platform to help small businesses stay organized and attract new customers.

Overall Score

85/100

Popularity38/50

Rating47/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.9

Paid plans start at

$30.00Per User, Per Month

Free Trial

Free Version

Category features

22/25

Pros and Cons

JC

Jamie C

Hospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years.

“The flexibility to customize fields, organize contacts, and use features like Mail Merge has made it a valuable tool for maintaining strong customer relationships and improving productivity“

June 8, 2026

JC

Jamie C

Hospital & Health Care, 2 - 10 employeesUsed the software for: More than 2 years.

“Currently, when a contact is copied, the associated relationship records are not carried over and must be recreated manually.“

June 8, 2026

[Read all 920 reviews→](https://www.capterra.com/p/175860/Act/reviews/)

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[

4.8 (653)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Add to compare

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

Overall Score

83/100

Popularity34/50

Rating49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per User, Per Month

Free Trial

Free Version

Category features

18/25

Pros and Cons

Ty K

Financial Services, 2 - 10 employeesUsed the software for: More than 2 years.

“I also like the intake form that I was also able to set up on my own and use it with my website.“

May 29, 2026

KG

Krista G

Construction, 11 - 50 employeesUsed the software for: More than 2 years.

“I do not like that Less Annoying does not have a legitimate work flow/project tracker.“

April 23, 2026

[Read all 653 reviews→](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[

4.4 (621)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)Add to compare

Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

82/100

Popularity35/50

Rating47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per User, Per Month

Free Trial

Free Version

Category features

23/25

Pros and Cons

Nicky B

Health, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months.

“We particularly like the ability to bcc Nutshell when we email a prospect and the email is automatically populated in their profile.“

February 27, 2026

AB

Amber B

Financial Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“Tried to cancel after three weeks of going around and around with the help desks and videos, only to learn much of what we thought would be automated was indeed manual.“

June 10, 2026

[Read all 621 reviews→](https://www.capterra.com/p/144340/Nutshell/reviews/)

[

](https://www.capterra.com/p/245800/Monday-CRM/)

[

4.7 (463)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

Add to compare

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

81/100

Popularity34/50

Rating47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per User, Per Month

Free Trial

Free Version

Category features

24/25

Pros and Cons

AR

Anais R

Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“It works especially well for managing projects and workflows in one place. While there’s a bit of a learning curve to unlock its full potential, once it’s set up properly it becomes a strong system that supports day-to-day operations and team collaboration.“

April 28, 2026

Ashley N

Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“A few of the preset functionalities have a few gaps. When mporting leads from another platform, the creation log cannot backlog the original data, making it difficult to move forward using that feature).“

April 23, 2026

[Read all 463 reviews→](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

[

](https://www.capterra.com/p/113540/Bitrix24/)

[

4.2 (997)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Add to compare

Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs.

Overall Score

80/100

Popularity36/50

Rating44/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

$69.00Flat Rate, Per Month

Free Trial

Free Version

Category features

2/25

Pros and Cons

Ajay P

Building Materials, 10,001+ employeesUsed the software for: 1-2 years.

“We can recommend viasocket as a convenient and flexible no/low-code solution for configuring integrations between business applications.“

April 7, 2026

Nurudeen O

Telecommunications, 51 - 200 employeesUsed the software for: Less than 6 months.

“Another downside is that certain customizations and automations aren’t as straightforward to set up as expected, you sometimes have to dig around or go through multiple steps just to make small changes.“

May 1, 2026

[Read all 997 reviews→](https://www.capterra.com/p/113540/Bitrix24/reviews/)

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[

4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Add to compare

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

79/100

Popularity31/50

Rating48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per User, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

Brian J

Food & Beverages, 11 - 50 employeesUsed the software for: 6-12 months.

“Customer support is very attentive, the Deals section is nicely designed, and email marketing and sales basic goals have been achieved and organized for efficiency.“

January 14, 2026

DM

Desiree M

Hospital & Health Care, 2 - 10 employeesUsed the software for: I used a free trial.

“I also noticed that certain features like email templates and design tools aren’t as polished, and there can be occasional delays or performance issues.“

April 28, 2026

[Read all 908 reviews→](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[

4.7 (737)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Add to compare

Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships.

Overall Score

78/100

Popularity29/50

Rating49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per User, Per Year

Free Trial

Free Version

Category features

14/25

Pros and Cons

IP

Ibrahim P

Real Estate, 2 - 10 employeesUsed the software for: Less than 6 months.

“I have searched a lot of simple, sales pipelines tools, with automations, Bigin by Zoho is the easiest and best in terms of value, and improvements in features, every quarter.“

April 7, 2026

Koya M

Information Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“The platform has limited customization options, which makes it harder to fully adapt the CRM to our specific workflows and business needs. As we scale and require more tailored processes and integrations, this becomes a constraint compared to more flexible CRM systems.“

April 13, 2026

[Read all 737 reviews→](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

[

](https://www.capterra.com/p/141642/Copper/)

[

4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

Add to compare

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

78/100

Popularity32/50

Rating46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per User, Per Month

Free Trial

Free Version

Category features

19/25

Pros and Cons

RD

Rich D

Education Management, 11 - 50 employeesUsed the software for: 1-2 years.

“The connection to everyone's email is a huge time-saver, and it's extremely helpful to review something in my inbox and have their Copper profile pop up on the screen.“

January 13, 2025

SR

Sarah R

Marketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years.

“I can't merge duplicate companies without scrolling through the entire list.“

November 14, 2025

[Read all 622 reviews→](https://www.capterra.com/p/141642/Copper/reviews/)

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[

4.1 (1,298)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)Add to compare

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

78/100

Popularity34/50

Rating44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Usage Based, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

Chris L

Publishing, 2 - 10 employeesUsed the software for: 6-12 months.

“Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.“

April 6, 2026

Jerry W

Marketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.“

August 21, 2025

[Read all 1,298 reviews→](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[

](https://www.capterra.com/p/210630/Kylas/)

## [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)

[

4.8 (604)](https://www.capterra.com/p/210630/Kylas/reviews/)[View all reviews](https://www.capterra.com/p/210630/Kylas/reviews/)

[](https://www.capterra.com/p/210630/Kylas/)Add to compare

Kylas helps businesses improve their chance of sales success & helps build lasting relationship. No per user pricing. Limitless growth!

Overall Score

78/100

Popularity28/50

Rating50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.8

Paid plans start at

$250.00Flat Rate, Per Month

Free Trial

Free Version

Category features

21/25

Pros and Cons

TO

Tanisha O

Real Estate, 11 - 50 employeesUsed the software for: 1-2 years.

“It simplifies lead tracking, improves follow-up management, and helps our team stay organized, resulting in better productivity and sales performance.“

June 10, 2026

AR

Anupama R

Transportation/Trucking/Railroad, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“The web portal can sometimes take time to load, which slows down work.“

May 29, 2026

[Read all 604 reviews→](https://www.capterra.com/p/210630/Kylas/reviews/)

[

](https://www.capterra.com/p/227088/Salesforce-Starter/)

## [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

[

4.4 (224)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[](https://www.capterra.com/p/227088/Salesforce-Starter/)Add to compare

Boost your business with Starter Suite CRM!

Overall Score

78/100

Popularity31/50

Rating47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.2

Value for Money

4.0

Paid plans start at

$25.00Per User, Per Month

Free Trial

Free Version

Category features

16/25

Pros and Cons

BK

Blerta K

Education Management, 2 - 10 employeesUsed the software for: More than 2 years.

“The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory.“

April 27, 2026

BK

Blerta K

Education Management, 2 - 10 employeesUsed the software for: More than 2 years.

“Not as easy as Starter label suggests.“

April 27, 2026

[Read all 224 reviews→](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[

](https://www.capterra.com/p/252924/CustomerBase/)

## [CustomerBase](https://www.capterra.com/p/252924/CustomerBase/)

[

5.0 (49)](https://www.capterra.com/p/252924/CustomerBase/reviews/)[View all reviews](https://www.capterra.com/p/252924/CustomerBase/reviews/)

[](https://www.capterra.com/p/252924/CustomerBase/)Add to compare

CustomerBase provides the most powerful crm software that is used by thousands of small businesses to manage their business.

Overall Score

76/100

Popularity27/50

Rating49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.8

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category features

9/25

Pros and Cons

FA

Francisca A

Consumer Services, Self-employedUsed the software for: Less than 6 months.

“Easy to use and has many ways to use it for the business all in one place.“

May 3, 2024

[Read all 49 reviews→](https://www.capterra.com/p/252924/CustomerBase/reviews/)

[

](https://www.capterra.com/p/27609/VanillaSoft/)

## [Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

[

4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)[View all reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[](https://www.capterra.com/p/27609/VanillaSoft/)Add to compare

Close more deals with the industry’s only sales engagement platform with built-in lead management and auto dialler software.

Overall Score

76/100

Popularity30/50

Rating46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

Not provided by the vendor

Category features

15/25

Pros and Cons

QS

Qudsia S

Higher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour, contact rates, and pledges.“

March 16, 2026

FV

Franchesca V

Insurance, 201 - 500 employeesUsed the software for: Less than 6 months.

“It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I have not had time to master it yet.“

October 27, 2025

[Read all 233 reviews→](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[

](https://www.capterra.com/p/251534/folk/)

## [folk](https://www.capterra.com/p/251534/folk/)

[

4.5 (46)](https://www.capterra.com/p/251534/folk/reviews/)[View all reviews](https://www.capterra.com/p/251534/folk/reviews/)

[](https://www.capterra.com/p/251534/folk/)Add to compare

folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+.

Overall Score

76/100

Popularity30/50

Rating46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.1

Value for Money

4.5

Paid plans start at

$30.00Per User, Per Month

Free Trial

Free Version

Category features

12/25

Pros and Cons

TM

Tracy M

Education Management, 1,001 - 5,000 employeesUsed the software for: Less than 6 months.

“It's relatively easy to use, designed for a small business and helps me keep track of my work.“

September 10, 2025

[Read all 46 reviews→](https://www.capterra.com/p/251534/folk/reviews/)

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[

4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)Add to compare

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

75/100

Popularity29/50

Rating46/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99Per Feature

Free Trial

Free Version

Category features

9/25

Pros and Cons

FK

Farman K

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“This unified view helps teams move faster on opportunities and maintain better relationships without juggling multiple separate tools.“

November 27, 2025

FK

Farman K

Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years.

“Many users mention glitches, slowdowns, and other issues with automations or integrations from time to time, which get irritating when relying on the platform for everyday sales and support.“

November 27, 2025

[Read all 524 reviews→](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[

4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)Add to compare

Insightly is the modern, affordable CRM that teams love.

Overall Score

75/100

Popularity30/50

Rating45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per User, Per Month

Free Trial

Free Version

Category features

18/25

Pros and Cons

John M

Financial Services, 2 - 10 employeesUsed the software for: 1-2 years.

“Setting up routine tasks and activity reminders was also straightforward, which made it easier to stay organized and maintain consistent, timely engagement with clients.“

December 16, 2025

John M

Financial Services, 2 - 10 employeesUsed the software for: 1-2 years.

“The integrations with other applications wasn't as strong as I was looking for at the time.“

December 16, 2025

[Read all 654 reviews→](https://www.capterra.com/p/130671/Insightly/reviews/)

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[

4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)Add to compare

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

74/100

Popularity28/50

Rating46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per User, Per Month

Free Trial

Free Version

Category features

20/25

Pros and Cons

JM

Jaime M

Industrial Automation, 201 - 500 employeesUsed the software for: More than 2 years.

“Nimble is simple to use, solution oriented and affordable for growing businesses, like ours, that requires special focus and dedicated attention in terms of resource management.“

January 8, 2025

AA

Alex A

Mental Health Care, 51 - 200 employeesUsed the software for: I used a free trial.

“How to overall good experience if I had to pick one certain thing, I was not a fan of it would probably have the email marketing was kind of confusing other than that.“

April 4, 2026

[Read all 1,868 reviews→](https://www.capterra.com/p/123032/Nimble/reviews/)

[

](https://www.capterra.com/p/142264/Appointment-Scheduling/)

## [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/)

[

4.4 (292)](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)[View all reviews](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[](https://www.capterra.com/p/142264/Appointment-Scheduling/)Add to compare

Manage & grow your business with one app that does It all. Goodbye endless phone calls, so-long paperwork, hello client loyalty!

Overall Score

74/100

Popularity29/50

Rating45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.2

Value for Money

4.2

Paid plans start at

$35.00Flat Rate, Per Month

Free Trial

Free Version

Category features

8/25

Pros and Cons

DD

Debbie D

Education Management, 11 - 50 employeesUsed the software for: More than 2 years.

“VCita is a great scheduling tool, it is not that hard to use or navigate through. Whether doing billing or refunding, or sending invoice etc., it is east to navigate.“

June 7, 2026

DD

Debbie D

Education Management, 11 - 50 employeesUsed the software for: More than 2 years.

“We were unable to change wording on an email campaign we wanted to do b/c we had to upgrade it. While setting up client information, the fact that the more field we added, the more we had to scroll horizontally.“

June 7, 2026

[Read all 292 reviews→](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[View all CRM Software](#all-products)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 5, 2026