--- title: "Best CRM Software 2026 | Capterra" description: "Find the top CRM software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/customer-relationship-management-software/" page_type: "category" language: "en" author: name: "Andrew Blair" url: "https://www.capterra.com/resources/author/andrew-blair/" description: "Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions." image: "https://images.ctfassets.net/px6a31ta05xu/2BYZQpBI89sKhnHSPcDhWY/ed43625df04e462ca18368d63c820f6b/andrew-temporary-600x600.png" --- # Best CRM Software Last updated on October 28, 2026 How to find the right CRM Software? Learn more from our team about CRM Software pricing features and benefits in our CRM Buyers Guide Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## What is CRM software? Researched by: [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Updated on October 28, 2026 A customer relationship management (CRM) system enables businesses to manage interactions with current and potential customers. It provides a centralized platform to store and organize customer data, automate lead management, track sales opportunities, and forecast revenue across sales, marketing, and service teams. - **Contact management:** Maintains a centralized database of customer and lead contact information. - **Lead management:** Stores and tracks leads from initial capture through the sales process. - **Interaction tracking:** Documents calls, emails, and touchpoints with customers and contacts. - **Sales pipeline management:** Visualizes deal stages and manages opportunities from open to close. - **Email management:** Integrates with email services to log and send communications. - **Reporting and analytics:** Generates dashboards and exports to track sales performance and pipeline health. According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 74% of sales and marketing professionals have purchased CRM software in the past 12 months, and 57% describe it as critical to their operations. For more information consult our [CRM Buyers Guide](#buyers-guide-content) [Free](https://www.capterra.com/customer-relationship-management-software/s/free/)[For Small Businesses](https://www.capterra.com/customer-relationship-management-software/s/small-businesses/) ## All Products [4.7 (694)](https://www.capterra.com/p/162588/HoneyBook/reviews/) Every CRM tool you need to manage clients, proposals, contracts, invoices, payments, and more. Start your 7 day free trial today. [Learn more about HoneyBook](https://www.capterra.com/p/162588/HoneyBook/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 87% recommend this product [4.7 (1751)](https://www.capterra.com/p/105428/Clio/reviews/) Clio is the legal AI platform for running your firm and doing the legal work. It’s ranked #1 on Capterra with the most 5-star reviews,  [Learn more about Clio](https://www.capterra.com/p/105428/Clio/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 88% recommend this product [## Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18816)](https://www.capterra.com/p/61368/Salesforce/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. [Learn more about Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [4.3 (7008)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution [Learn more about Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) [4.4 (5864)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes. [Learn more about Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## ClickUp](https://www.capterra.com/p/158833/ClickUp/) [4.6 (4641)](https://www.capterra.com/p/158833/ClickUp/reviews/) ClickUp is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows. [Learn more about ClickUp](https://www.capterra.com/p/158833/ClickUp/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 84% recommend this product [## HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [4.5 (4491)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) HubSpot Smart CRM helps keep records current, so reps spend more time with buyers and less time on data entry. [Learn more about HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) [4.4 (4094)](https://www.capterra.com/p/164283/Zendesk/reviews/) Zendesk Sell is sales CRM software that helps you close more deals. [Learn more about Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3526)](https://www.capterra.com/p/132996/brevo/reviews/) Get Black Friday-ready with Brevo: launch email, SMS, push; segment and automate; convert peak traffic into lasting revenue. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 86% recommend this product [## Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [4.5 (3064)](https://www.capterra.com/p/132666/Pipedrive/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.  [Learn more about Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 81% recommend this product [## Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2956)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Cloud-based email and digital marketing platform with automation, SMS, social media, event tools, and CRM for small businesses. [Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2574)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. [Learn more about ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2250)](https://www.capterra.com/p/146652/Airtable/reviews/) Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 81% recommend this product [## NetSuite](https://www.capterra.com/p/135757/NetSuite/) [4.2 (2082)](https://www.capterra.com/p/135757/NetSuite/reviews/) NetSuite CRM delivers your business with powerful front-office capabilities in a single, cloud-based CRM solution. [Learn more about NetSuite](https://www.capterra.com/p/135757/NetSuite/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Nimble](https://www.capterra.com/p/123032/Nimble/) [4.4 (1868)](https://www.capterra.com/p/123032/Nimble/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. [Learn more about Nimble](https://www.capterra.com/p/123032/Nimble/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## LiveAgent](https://www.capterra.com/p/102188/LiveAgent/) [4.7 (1789)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Web-based help desk, ticketing, live chat, and call center CRM software with AI capabilities and over 200 integrations.  [Learn more about LiveAgent](https://www.capterra.com/p/102188/LiveAgent/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 88% recommend this product [## Odoo](https://www.capterra.com/p/135618/Odoo/) [4.2 (1338)](https://www.capterra.com/p/135618/Odoo/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM. [Learn more about Odoo](https://www.capterra.com/p/135618/Odoo/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Keap](https://www.capterra.com/p/76390/Infusionsoft/) [4.1 (1299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. [Learn more about Keap](https://www.capterra.com/p/76390/Infusionsoft/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1159)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Run your business your way with a fully integrated CRM for small to medium sized businesses. [Learn more about Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 82% recommend this product [## Any.do](https://www.capterra.com/p/173614/Any-do/) [4.7 (1143)](https://www.capterra.com/p/173614/Any-do/reviews/) Any.do CRM adapts to your business: launch in minutes with free templates, custom fields, live dashboards, and time-saving automations. [Learn more about Any.do](https://www.capterra.com/p/173614/Any-do/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 83% recommend this product [## Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [4.2 (1008)](https://www.capterra.com/p/113540/Bitrix24/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs. [Learn more about Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## Act!](https://www.capterra.com/p/175860/Act/) [3.9 (939)](https://www.capterra.com/p/175860/Act/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) Act! is an all-in-one CRM and marketing platform to help small businesses stay organized and attract new customers. [Learn more about Act!](https://www.capterra.com/p/175860/Act/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/#shortlist) EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.  [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management 84% recommend this product [## Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) [4.5 (832)](https://www.capterra.com/p/136189/Salesforce/reviews/) Salesforce Service Cloud is a software that helps service teams deliver personalized support across various channels. [Learn more about Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management [## eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) [4.5 (830)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) CRM that sits right within your Outlook and Teams. Manage Contacts, Sales, Projects, and Marketing Campaigns. [Learn more about eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) CRM features reviewers most value Contact Management Data Import/Export Email Management Lead Capture Lead Management Reporting/Analytics Sales Pipeline Management Task Management Workflow Management Page 1 of 54 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (2667) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Activity Dashboard [AI Copilot](https://www.capterra.com/customer-relationship-management-software/features/ai-copilot/) [AI/Machine Learning](https://www.capterra.com/customer-relationship-management-software/features/ai-machine-learning/) Alerts/Notifications [Calendar/Reminder System](https://www.capterra.com/customer-relationship-management-software/features/calendar-reminder-system/) [Contact Database](https://www.capterra.com/customer-relationship-management-software/features/contact-database/) [Contact Management](https://www.capterra.com/customer-relationship-management-software/features/contact-management/) Customizable Fields [Data Import/Export](https://www.capterra.com/customer-relationship-management-software/features/data-import-export/) Document Storage [Email Management](https://www.capterra.com/customer-relationship-management-software/features/email-management/) Forecasting [Generative AI](https://www.capterra.com/customer-relationship-management-software/features/generative-ai/) [Interaction Tracking](https://www.capterra.com/customer-relationship-management-software/features/interaction-tracking/) [Lead Capture](https://www.capterra.com/customer-relationship-management-software/features/lead-capture/) Lead Generation [Lead Management](https://www.capterra.com/customer-relationship-management-software/features/lead-management/) Lead Qualification Marketing Automation Mobile Access Quotes/Estimates Referral Tracking [Reporting/Analytics](https://www.capterra.com/customer-relationship-management-software/features/reporting-analytics/) [Sales Pipeline Management](https://www.capterra.com/customer-relationship-management-software/features/sales-pipeline-management/) Segmentation [Task Management](https://www.capterra.com/customer-relationship-management-software/features/task-management/) Territory Management [Workflow Management](https://www.capterra.com/customer-relationship-management-software/features/workflow-management/) Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Contact Management Software](https://www.capterra.com/contact-management-software/)[Customer Experience Software](https://www.capterra.com/customer-experience-software/)[Customer Success Software](https://www.capterra.com/customer-success-software/)[Client Onboarding Software](https://www.capterra.com/client-onboarding-software/)[Customer Journey Mapping Tools Software](https://www.capterra.com/customer-journey-mapping-tools-software/)[Customer Retention Software](https://www.capterra.com/customer-retention-software/) I'm looking for CRM Software that is: [Free](https://www.capterra.com/customer-relationship-management-software/s/free/)[For Mac](https://www.capterra.com/customer-relationship-management-software/s/mac/)[For Small Businesses](https://www.capterra.com/customer-relationship-management-software/s/small-businesses/) Table of Contents - [What should small businesses look for in CRM software?](#what-should-small-businesses-look-for-in-crm-software) - [How much does CRM software cost?](#how-much-does-crm-software-cost) - [What features should I look for in CRM software?](#what-features-should-i-look-for-in-crm-software) - [How is AI used in CRM software?](#how-is-ai-used-in-crm-software) - [What CRM capabilities matter most for sales teams?](#what-crm-capabilities-matter-most-for-sales-teams) - [How should I compare CRM software options?](#how-should-i-compare-crm-software-options) - [How do I evaluate CRM integration capabilities?](#how-do-i-evaluate-crm-integration-capabilities) - [What CRM trends are shaping buying decisions in 2026?](#what-crm-trends-are-shaping-buying-decisions-in-2026) ### What should small businesses look for in CRM software? Small businesses should evaluate CRM options against criteria that match their team size, sales process complexity, and growth plans. | Criterion | What to look for | | --- | --- | | Ease of use | Intuitive navigation that reps can adopt without extensive training or IT support. | | Core automation | Ability to automate follow-up tasks, lead routing, and pipeline updates. | | Integration depth | Native connections with email, marketing automation, and accounting platforms. | | Pricing transparency | Clear per-user or tiered pricing without hidden fees for core features. | | Reporting quality | Pre-built dashboards and exportable reports aligned to key sales metrics. | | Scalability | Capacity to support more users, contacts, and workflows as the business grows. | ### How much does CRM software cost? CRM software pricing varies by team size and feature depth, from free entry-level plans to advanced enterprise subscriptions. | Tier | Approx. price range | Typical coverage | | --- | --- | --- | | Free/Entry-level | Free–~$1,292/month | Contact database, lead management, interaction tracking | | Mid-market | ~$1,292–$5,000/month | Sales pipeline, workflow automation, advanced reporting | | Enterprise/Advanced | ~$5,000–$17,664+/month | Unlimited users, AI features, advanced forecasting, sales funnel creation | CRM software follows three primary pricing models: perpetual license (a one-time payment for on-premise systems), subscription (recurring monthly or annual fees per user, standard for cloud platforms), and open-source license (free to download, with costs for implementation and maintenance). Many vendors offer free trials or limited free plans. According to Capterra advisor call notes, 63% of CRM buyers budget between $35 and $105 per user, per month. ### What features should I look for in CRM software? Feature selection should prioritize capabilities that directly support sales productivity and customer retention goals. - **Lead management:** Tracks leads from capture through close; cited as a top-used feature by 33% of CRM users in Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\]. - **Reporting and analytics:** Generates pipeline and revenue dashboards with exportable reports; used by 32% of CRM users. - **Email management:** Integrates with Gmail and Outlook to log communications and manage follow-ups; used by 30% of CRM users. - **Sales pipeline management:** Visualizes deal stages and tracks movement through the funnel; used by 28% of CRM users. - **Contact management:** Maintains a searchable database of customers and prospects; used by 24% of CRM users. - **Workflow automation:** Triggers follow-up tasks, notifications, and record updates automatically to reduce manual admin. ### How is AI used in CRM software? AI capabilities are increasingly central to CRM evaluation: 90% of sales and marketing professionals say they are more likely to pursue software with AI features, according to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\]. - **Lead scoring:** AI analyzes engagement signals to rank leads by conversion likelihood, helping teams prioritize outreach effectively. - **Predictive forecasting:** Machine learning models project revenue and identify deals at risk of stalling based on historical pipeline data. - **Email personalization:** AI generates contextually relevant drafts and recommends optimal send times based on recipient engagement patterns. - **Automated data entry:** AI captures and populates contact records, meeting notes, and activity logs to reduce manual input. - **Pipeline analytics:** AI surfaces patterns in win/loss data and deal velocity to inform sales coaching and strategy decisions. AI adoption is accelerating across the CRM category, with automated workflows and predictive tools reducing administrative burden and improving forecast accuracy for sales teams. ### What CRM capabilities matter most for sales teams? Sales teams depend on capabilities that streamline daily workflows, maintain pipeline visibility, and support consistent follow-through across the sales cycle. - **Pipeline management:** Provides a visual, stage-by-stage view of active deals so managers and reps can track progress and identify bottlenecks in real time. - **Activity tracking:** Logs calls, emails, meetings, and tasks automatically against contact and deal records for a complete interaction history. - **Lead management:** Routes, qualifies, and prioritizes incoming leads to reduce time from first contact to active opportunity. - **Sales forecasting:** Aggregates pipeline data across deals to project revenue and flag accounts requiring additional attention. - **Mobile access:** Enables reps to update records, log activities, and review customer details from any device when working remotely. - **Email integration:** Syncs with Gmail or Outlook so inbound and outbound activity is captured without manual logging. According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales professionals say they are more likely to choose CRM software that includes AI-assisted capabilities such as lead scoring and automated pipeline updates. ### How should I compare CRM software options? A structured comparison across consistent dimensions helps buyers evaluate CRM platforms objectively rather than relying on vendor presentations alone. | Dimension | What to evaluate | Where to find verified data | | --- | --- | --- | | Feature fit | Whether core capabilities align with defined sales workflows and requirements | Capterra feature filters and verified user reviews | | Ease of use | How quickly teams can adopt the system with minimal training overhead | Capterra usability ratings and review excerpts | | Pricing model | Total cost across users, tiers, and the full contract period including add-ons | Capterra pricing pages and category pricing data | | Integration reliability | Whether email, ERP, and marketing tools connect without custom development | Capterra integration ratings and reviewer comments | | Customer support | Vendor responsiveness and support quality during and after implementation | Capterra support ratings and recent user reviews | | Scalability | Capacity to support team growth, data volume, and expanded workflows over time | Capterra filters by company size and plan tier | Use Capterra's CRM software comparison tools to filter by feature, company size, and price range, and to review verified user ratings side by side before finalizing a shortlist. ### How do I evaluate CRM integration capabilities? Integration reliability is critical to CRM value: gaps between the CRM and connected tools create manual work and data inconsistencies across the sales and marketing stack. - **Email and calendar sync:** Confirm whether the CRM connects natively with Gmail and Outlook, and whether emails, calendar events, and contact records update automatically without manual input. - **Marketing automation connections:** Verify that lead capture, nurture sequences, and campaign engagement data flow into CRM contact records without middleware or custom development. - **ERP and accounting integration:** Assess whether deal data, customer records, and revenue metrics can be shared with finance systems to support forecasting and billing workflows. - **API access and webhooks:** Review whether the platform provides open APIs and webhook support for custom integrations, and ask what requires configuration versus what is available out of the box. ### What CRM trends are shaping buying decisions in 2026? CRM buying decisions in 2026 reflect the convergence of AI adoption, evolving channel strategies, and growing demand for centralized data management. 1. **AI features are now a primary selection criterion.** According to Capterra's 2025 Sales and Marketing Software Trends Survey \[n=2,452\], 90% of sales and marketing professionals are more likely to choose CRM software with AI capabilities—with lead scoring, predictive forecasting, and AI-assisted email among the most sought-after features. 2. **Email remains the dominant CRM engagement channel.** Email is the most important CRM channel for 29% of users, ahead of social media (25%) and digital advertising (21%), driving demand for deeper email management and automation capabilities in CRM platforms. 3. **Centralization is a core purchasing motivation.** Teams primarily purchased CRM software for centralized operations (41%), analytical reporting (38%), and interaction tracking (35%), with platforms that unify fragmented sales and marketing data scoring higher in buyer evaluations. CRM investment remains strong, with 57% of current users describing the software as critical to operations and 19% of the broader market actively planning a new purchase, reflecting continued confidence in the category across sales and marketing organizations. ## Top Products ### Get to a better list with verified ratings & reviews ### Get to a better list with verified ratings & reviews Capterra Shortlist charts the highest-rated and most popular software products. Explore, save your progress, and share with colleagues. Want to learn more? [Read full scoring methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology) ## Our Top 5 Picks 2026 Capterra Shortlist The five highest-scoring tools from our shortlist, compared on the metrics that matter most. Comparison of the top five products included in this Capterra Shortlist | Comparison categories | Top Rated
[](#8c7f8bf5-dbf6-47ee-9df7-a6d200b64092)
[Salesforce Sales Cloud](#8c7f8bf5-dbf6-47ee-9df7-a6d200b64092)[
4.4 (18,816)
](#8c7f8bf5-dbf6-47ee-9df7-a6d200b64092) | Great Value
[](#2143ac98-b65c-4bb1-ae6b-a6d200b7a22f)
[Zoho CRM](#2143ac98-b65c-4bb1-ae6b-a6d200b7a22f)[
4.3 (7,008)
](#2143ac98-b65c-4bb1-ae6b-a6d200b7a22f) | Top Support
[](#f1a11c4a-87bf-4bca-9f05-a6d200b46712)
[HubSpot CRM](#f1a11c4a-87bf-4bca-9f05-a6d200b46712)[
4.5 (4,491)
](#f1a11c4a-87bf-4bca-9f05-a6d200b46712) | Feature Rich
[](#60cddbf1-a0da-4ce5-9679-a6e8007f8787)
[Dynamics 365](#60cddbf1-a0da-4ce5-9679-a6e8007f8787)[
4.4 (5,864)
](#60cddbf1-a0da-4ce5-9679-a6e8007f8787) | Easy to Use
[](#96fe043a-bab9-4c76-992a-a6d601508961)
[Klaviyo](#96fe043a-bab9-4c76-992a-a6d601508961)[
4.6 (540)
](#96fe043a-bab9-4c76-992a-a6d601508961) | | --- | --- | --- | --- | --- | --- | | Capterra score | 97/100 | 91/100 | 89/100 | 89/100 | 88/100 | | Starting price | $25.00/month | $14.00/month | $20.00/month | $50.00/month | $20.00/month | | Free plan | Not available | Available | Available | Not available | Available | | Free trial | Available | Available | Not available | 30-day trial | Available | | Standout Feature | Campaign Analytics | Appointment Management | Collaboration Tools | Commission Management | Channel Management | | Integrations | 33 integrations | 66 integrations | 189 integrations | 24 integrations | 85 integrations | ## Explore the Full CRM Shortlist ## Explore the Full CRM Shortlist [ ](https://www.capterra.com/p/61368/Salesforce/) ## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [ 4.4 (18,816)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/) [](https://www.capterra.com/p/61368/Salesforce/)Add to compare Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution. Overall Score 97/100 Popularity50/50 Rating47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.1 Features 4.4 Value for Money 4.0 Paid plans start at $25.00Per User, Per Month Free Trial Free Version Category features 8/25 Pros and Cons Jennifer N Consumer Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The platform is extremely customizable once you understand its structure, allowing you to tailor pipelines, dashboards, and automations to your workflow.“ August 9, 2026 Connor W Computer Software, 51 - 200 employeesUsed the software for: More than 2 years. “UI can be difficult to navigate especially org by org using and learn the small tweaks every different org has.“ August 11, 2026 [Read all 18,816 reviews→](https://www.capterra.com/p/61368/Salesforce/reviews/) [ ](https://www.capterra.com/p/155928/Zoho-CRM/) ## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) [ 4.3 (7,008)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [](https://www.capterra.com/p/155928/Zoho-CRM/)Add to compare Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution Overall Score 91/100 Popularity45/50 Rating46/50 Review Breakdown Ease of Use 4.2 Customer Service 4.1 Features 4.3 Value for Money 4.3 Paid plans start at $14.00Per User, Per Month Free Trial Free Version Category features 9/25 Pros and Cons Rishi T Accounting, 51 - 200 employeesUsed the software for: 1-2 years. “The automation options, workflow rules, and seamless integration with other tools make managing leads and sales pipelines effortless once set up.“ August 16, 2026 KJ Krishna J Information Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The interface can feel slightly cluttered or laggy when handling massive amounts of custom data fields.“ August 21, 2026 [Read all 7,008 reviews→](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) [ ](https://www.capterra.com/p/157279/Dynamics-365/) ## [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) [ 4.4 (5,864)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)[View all reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [](https://www.capterra.com/p/157279/Dynamics-365/)Add to compare Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes. Overall Score 89/100 Popularity42/50 Rating47/50 Review Breakdown Ease of Use 4.1 Customer Service 4.2 Features 4.3 Value for Money 4.1 Paid plans start at $50.00Per User, Per Month Free Trial Free Version Category features 13/25 Pros and Cons Andrea L Translation and Localization, 2 - 10 employeesUsed the software for: 1-2 years. “It provides a centralized view of customers, invoices, transactions, and business data, making it easier to manage day-to-day operations efficiently.“ July 20, 2026 DH David H Consumer Services, 201 - 500 employeesUsed the software for: More than 2 years. “I had to spend some time understanding the different menus, workflows, and settings before I felt comfortable.ervice team with simple needs, the number of available options can sometimes feel excessive.“ September 8, 2026 [Read all 5,864 reviews→](https://www.capterra.com/p/157279/Dynamics-365/reviews/) [ ](https://www.capterra.com/p/152373/HubSpot-CRM/) ## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) [ 4.5 (4,491)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [](https://www.capterra.com/p/152373/HubSpot-CRM/)Add to compare HubSpot Smart CRM helps keep records current, so reps spend more time with buyers and less time on data entry. Overall Score 89/100 Popularity43/50 Rating46/50 Review Breakdown Ease of Use 4.4 Customer Service 4.4 Features 4.4 Value for Money 4.3 Paid plans start at $20.00Per User, Per Month Free Trial Free Version Category features 17/25 Pros and Cons EB Emma B Non-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The feature I like most about HubSpot CRM is the ability to create to bespoke dashboards based on who the user is and what information they need to view.“ September 14, 2026 Jeff W Automotive, 11 - 50 employeesUsed the software for: Less than 6 months. “After signing, we discovered that implementation was considerably more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services.“ July 31, 2026 [Read all 4,491 reviews→](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) [ ](https://www.capterra.com/p/156699/Klaviyo/) ## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [ 4.6 (540)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/) [](https://www.capterra.com/p/156699/Klaviyo/)Add to compare Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place. Overall Score 88/100 Popularity41/50 Rating47/50 Review Breakdown Ease of Use 4.5 Customer Service 4.3 Features 4.6 Value for Money 4.3 Paid plans start at $20.00Usage Based, Per Month Free Trial Free Version Category features 13/25 Pros and Cons Gary A W Apparel & Fashion, 2 - 10 employeesUsed the software for: Less than 6 months. “Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows.“ August 12, 2026 PP Pritam P Education Management, 11 - 50 employeesUsed the software for: More than 2 years. “Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns.“ August 20, 2026 [Read all 540 reviews→](https://www.capterra.com/p/156699/Klaviyo/reviews/) [ ](https://www.capterra.com/p/135618/Odoo/) ## [Odoo](https://www.capterra.com/p/135618/Odoo/) [ 4.2 (1,338)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/) [](https://www.capterra.com/p/135618/Odoo/)Add to compare Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM. Overall Score 88/100 Popularity44/50 Rating44/50 Review Breakdown Ease of Use 4.0 Customer Service 3.9 Features 4.2 Value for Money 4.1 Paid plans start at $31.10Per User, Per Month Free Trial Free Version Category features 5/25 Pros and Cons Samuel K Construction, 11 - 50 employeesUsed the software for: 6-12 months. “The integration between modules is particularly useful and can significantly reduce manual work and improve visibility across the business. While the initial setup and learning curve can take some time, once properly configured, Odoo can become a very effective solution for managing day-to-day business operations.“ September 2, 2026 RC Ron C Industrial Automation, 501 - 1,000 employeesUsed the software for: More than 2 years. “some advanced customizations require technical skills or a developer, updates sometimes cause temporary bugs, a few modules still need improvement depending on specific needs.“ September 13, 2026 [Read all 1,338 reviews→](https://www.capterra.com/p/135618/Odoo/reviews/) [ ](https://www.capterra.com/p/132666/Pipedrive/) ## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) [ 4.5 (3,064)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/) [](https://www.capterra.com/p/132666/Pipedrive/)Add to compare Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Overall Score 86/100 Popularity41/50 Rating45/50 Review Breakdown Ease of Use 4.5 Customer Service 4.4 Features 4.3 Value for Money 4.4 Paid plans start at $19.00Per User, Per Month Free Trial Free Version Category features 12/25 Pros and Cons TE Timothy E Insurance, 11 - 50 employeesUsed the software for: More than 2 years. “It enables comprehensive marketing automation through workflows and thus evergreen funnels that continuously generate revenue.“ September 16, 2026 DŠ Dovilė Š Retail, 2 - 10 employeesUsed the software for: Less than 6 months. “After following support instructions to reconnect the account due to an email sending issue, the feature was suddenly removed and locked behind a more expensive plan upgrade.“ May 28, 2026 [Read all 3,064 reviews→](https://www.capterra.com/p/132666/Pipedrive/reviews/) [ ](https://www.capterra.com/p/175860/Act/) ## [Act!](https://www.capterra.com/p/175860/Act/) [ 3.9 (939)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/) [](https://www.capterra.com/p/175860/Act/)Add to compare Act! is an all-in-one CRM and marketing platform to help small businesses stay organized and attract new customers. Overall Score 85/100 Popularity38/50 Rating47/50 Review Breakdown Ease of Use 3.9 Customer Service 3.6 Features 3.9 Value for Money 3.9 Paid plans start at $30.00Per User, Per Month Free Trial Free Version Category features 22/25 Pros and Cons LN Larah N Hospitality, 51 - 200 employeesUsed the software for: Less than 6 months. “What I liked most would be the ability to integrate multiple functionalities into a single CRM, such as marketing, email tracking, etch. “ August 17, 2026 AB Andrew B Marketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Employee tracking and support is the worst part of Act, it does not provide an option to track or support through Social CRM.“ July 31, 2026 [Read all 939 reviews→](https://www.capterra.com/p/175860/Act/reviews/) [ ](https://www.capterra.com/p/118921/Less-Annoying-CRM/) ## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/) [ 4.8 (660)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) [](https://www.capterra.com/p/118921/Less-Annoying-CRM/)Add to compare Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity. Overall Score 83/100 Popularity34/50 Rating49/50 Review Breakdown Ease of Use 4.9 Customer Service 4.9 Features 4.5 Value for Money 4.9 Paid plans start at $15.00Per User, Per Month Free Trial Free Version Category features 18/25 Pros and Cons Mark D Marketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I use Less Annoying CRM every day, and its simple, intuitive layout makes it easy to keep track of contacts, follow-ups, and sales activity without getting bogged down in software.“ September 17, 2026 Chris G Insurance, Self-employedUsed the software for: 1-2 years. “I am not smart enough to really manipulate it to its full potential LOL!“ May 11, 2026 [Read all 660 reviews→](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) Need a Little Help? Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes. [ ](https://www.capterra.com/p/144340/Nutshell/) ## [Nutshell](https://www.capterra.com/p/144340/Nutshell/) [ 4.4 (625)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/) [](https://www.capterra.com/p/144340/Nutshell/)Add to compare Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Overall Score 82/100 Popularity35/50 Rating47/50 Review Breakdown Ease of Use 4.4 Customer Service 4.4 Features 4.1 Value for Money 4.4 Paid plans start at $13.00Per User, Per Month Free Trial Free Version Category features 23/25 Pros and Cons AP Antonia P Apparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years. “In the last year or so they added a ton of new features that we're considering - SMS, AI, invoicing, chat agents, and IG/FB/WhatsApp integration.“ August 18, 2026 AB Amber B Financial Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Tried to cancel after three weeks of going around and around with the help desks and videos, only to learn much of what we thought would be automated was indeed manual.“ June 10, 2026 [Read all 625 reviews→](https://www.capterra.com/p/144340/Nutshell/reviews/) [ ](https://www.capterra.com/p/245800/Monday-CRM/) ## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) [ 4.7 (468)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/) [](https://www.capterra.com/p/245800/Monday-CRM/)Add to compare monday CRM enables revenue teams to improve efficiency at every stage of the customer journey. Overall Score 81/100 Popularity34/50 Rating47/50 Review Breakdown Ease of Use 4.7 Customer Service 4.6 Features 4.5 Value for Money 4.5 Paid plans start at $12.00Per User, Per Month Free Trial Free Version Category features 24/25 Pros and Cons PK Patrick K Construction, 11 - 50 employeesUsed the software for: More than 2 years. “I can see in a flash where my prospects stand thanks to interactive status buttons ("To follow up", "In negotiation", "Won").“ May 17, 2026 MK Misty K Non-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years. “Not a huge fan of the client storage aspect, but I am judging this as the perspective of a non-profit way to track clients“ August 19, 2026 [Read all 468 reviews→](https://www.capterra.com/p/245800/Monday-CRM/reviews/) [ ](https://www.capterra.com/p/113540/Bitrix24/) ## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) [ 4.2 (1,008)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/) [](https://www.capterra.com/p/113540/Bitrix24/)Add to compare Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs. Overall Score 80/100 Popularity36/50 Rating44/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.3 Value for Money 4.2 Paid plans start at $69.00Flat Rate, Per Month Free Trial Free Version Category features 2/25 Pros and Cons Arnel O Apparel & Fashion, Self-employedUsed the software for: Less than 6 months. “The CRM, task management, communication, and project tracking features helped keep everything organized without needing several separate platforms.“ August 10, 2026 Kamini V Information Technology and Services, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “The interface also seems a little cluttered when more than one module is in operation concurrently.“ August 10, 2026 [Read all 1,008 reviews→](https://www.capterra.com/p/113540/Bitrix24/reviews/) [ ](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [ 4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [](https://www.capterra.com/p/178819/EngageBay-Marketing/)Add to compare EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform. Overall Score 79/100 Popularity31/50 Rating48/50 Review Breakdown Ease of Use 4.5 Customer Service 4.8 Features 4.6 Value for Money 4.7 Paid plans start at $14.99Per User, Per Month Free Trial Free Version Category features 8/25 Pros and Cons ZG Zach G Information Technology and Services, 51 - 200 employeesUsed the software for: 6-12 months. “What stood out to me most was having several marketing, sales, and customer-management functions in one place.“ August 15, 2026 MP Michael P Consumer Services, 11 - 50 employeesUsed the software for: I used a free trial. “One month later, my credit card was charged for an entire year. When I contacted the company, they claimed I had not cancelled and offered only a 50% refund—even though I had followed the cancellation process and spoken directly with their team.“ August 12, 2026 [Read all 912 reviews→](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) [ ](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) ## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) [ 4.7 (745)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) [](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)Add to compare Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships. Overall Score 78/100 Popularity29/50 Rating49/50 Review Breakdown Ease of Use 4.8 Customer Service 4.5 Features 4.5 Value for Money 4.7 Paid plans start at $7.00Per User, Per Year Free Trial Free Version Category features 14/25 Pros and Cons Mithil P Financial Services, Self-employedUsed the software for: I used a free trial. “It helps me organize client and Realtor leads, track opportunities through each stage, schedule follow-ups and monitor referral sources—all in one place.“ September 8, 2026 Mithil P Financial Services, Self-employedUsed the software for: I used a free trial. “email management is tricky and doesn't work with all email providers.“ September 8, 2026 [Read all 745 reviews→](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) [ ](https://www.capterra.com/p/141642/Copper/) ## [Copper](https://www.capterra.com/p/141642/Copper/) [ 4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/) [](https://www.capterra.com/p/141642/Copper/)Add to compare CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface. Overall Score 78/100 Popularity32/50 Rating46/50 Review Breakdown Ease of Use 4.5 Customer Service 4.3 Features 4.1 Value for Money 4.1 Paid plans start at $12.00Per User, Per Month Free Trial Free Version Category features 19/25 Pros and Cons RD Rich D Education Management, 11 - 50 employeesUsed the software for: 1-2 years. “The connection to everyone's email is a huge time-saver, and it's extremely helpful to review something in my inbox and have their Copper profile pop up on the screen.“ January 13, 2025 SR Sarah R Marketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “I can't merge duplicate companies without scrolling through the entire list.“ November 14, 2025 [Read all 622 reviews→](https://www.capterra.com/p/141642/Copper/reviews/) [ ](https://www.capterra.com/p/76390/Infusionsoft/) ## [Keap](https://www.capterra.com/p/76390/Infusionsoft/) [ 4.1 (1,299)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [](https://www.capterra.com/p/76390/Infusionsoft/)Add to compare The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place. Overall Score 78/100 Popularity34/50 Rating44/50 Review Breakdown Ease of Use 3.6 Customer Service 4.0 Features 4.1 Value for Money 3.8 Paid plans start at $299.00Usage Based, Per Month Free Trial Free Version Category features 12/25 Pros and Cons David V Information Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.“ January 12, 2026 Jerry W Marketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.“ August 21, 2025 [Read all 1,299 reviews→](https://www.capterra.com/p/76390/Infusionsoft/reviews/) [ ](https://www.capterra.com/p/210630/Kylas/) ## [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) [ 4.8 (629)](https://www.capterra.com/p/210630/Kylas/reviews/)[View all reviews](https://www.capterra.com/p/210630/Kylas/reviews/) [](https://www.capterra.com/p/210630/Kylas/)Add to compare Kylas helps businesses improve their chance of sales success & helps build lasting relationship. No per user pricing. Limitless growth! Overall Score 78/100 Popularity28/50 Rating50/50 Review Breakdown Ease of Use 4.8 Customer Service 4.8 Features 4.7 Value for Money 4.8 Paid plans start at $250.00Flat Rate, Per Month Free Trial Free Version Category features 21/25 Pros and Cons Suprith C Insurance, 51 - 200 employeesUsed the software for: Less than 6 months. “The flat-rate pricing and intuitive setup made a huge impact on our daily productivity right away. While advanced custom automations and the mobile app still have room for improvement, it’s been a reliable, highly cost-effective workhorse that gave us the exact structure we needed to scale.“ July 30, 2026 Suprith C Insurance, 51 - 200 employeesUsed the software for: Less than 6 months. “I also found the mobile app felt stripped down compared to the web portal, with occasional sync delays when updating lead statuses on the go.“ July 30, 2026 [Read all 629 reviews→](https://www.capterra.com/p/210630/Kylas/reviews/) [ ](https://www.capterra.com/p/227088/Salesforce-Starter/) ## [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) [ 4.4 (226)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) [](https://www.capterra.com/p/227088/Salesforce-Starter/)Add to compare Boost your business with Starter Suite CRM! Overall Score 78/100 Popularity31/50 Rating47/50 Review Breakdown Ease of Use 4.0 Customer Service 4.1 Features 4.2 Value for Money 4.0 Paid plans start at $25.00Per User, Per Month Free Trial Free Version Category features 16/25 Pros and Cons AR Ansuman R Retail, 501 - 1,000 employeesUsed the software for: More than 2 years. “It is useful for keeping track of leads, customer information and communication.“ August 14, 2026 AR Ansuman R Retail, 501 - 1,000 employeesUsed the software for: More than 2 years. “Some features and settings can be difficult to understand without spending some time exploring the platform.“ August 14, 2026 [Read all 226 reviews→](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/) [ ](https://www.capterra.com/p/252924/CustomerBase/) ## [CustomerBase](https://www.capterra.com/p/252924/CustomerBase/) [ 5.0 (49)](https://www.capterra.com/p/252924/CustomerBase/reviews/)[View all reviews](https://www.capterra.com/p/252924/CustomerBase/reviews/) [](https://www.capterra.com/p/252924/CustomerBase/)Add to compare CustomerBase provides the most powerful crm software that is used by thousands of small businesses to manage their business. Overall Score 76/100 Popularity27/50 Rating49/50 Review Breakdown Ease of Use 4.9 Customer Service 4.9 Features 4.8 Value for Money 4.8 Paid plans start at Not provided by the vendor Category features 9/25 Pros and Cons LP Laxmi P Pharmaceuticals, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Overall I feel it's good for a small team or for individuals who don't need a complex tool.“ June 9, 2026 [Read all 49 reviews→](https://www.capterra.com/p/252924/CustomerBase/reviews/) [ ](https://www.capterra.com/p/27609/VanillaSoft/) ## [Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/) [ 4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)[View all reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/) [](https://www.capterra.com/p/27609/VanillaSoft/)Add to compare Close more deals with the industry’s only sales engagement platform with built-in lead management and auto dialler software. Overall Score 76/100 Popularity30/50 Rating46/50 Review Breakdown Ease of Use 4.6 Customer Service 4.5 Features 4.4 Value for Money 4.5 Paid plans start at Not provided by the vendor Category features 15/25 Pros and Cons QS Qudsia S Higher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour, contact rates, and pledges.“ March 16, 2026 KK Kristian K Human Resources, 11 - 50 employeesUsed the software for: Less than 6 months. “What I least like about vanilla soft is the fact I can’t auto call and I have to click every time.“ December 12, 2025 [Read all 233 reviews→](https://www.capterra.com/p/27609/VanillaSoft/reviews/) [ ](https://www.capterra.com/p/251534/folk/) ## [folk](https://www.capterra.com/p/251534/folk/) [ 4.5 (46)](https://www.capterra.com/p/251534/folk/reviews/)[View all reviews](https://www.capterra.com/p/251534/folk/reviews/) [](https://www.capterra.com/p/251534/folk/)Add to compare folk is the AI CRM for your entire sales motion. Overall Score 76/100 Popularity30/50 Rating46/50 Review Breakdown Ease of Use 4.6 Customer Service 4.5 Features 4.1 Value for Money 4.5 Paid plans start at $30.00Per User, Per Month Free Trial Free Version Category features 12/25 Pros and Cons SD Sophie D Venture Capital & Private Equity, 2 - 10 employeesUsed the software for: Less than 6 months. “There are a few things like the gmail integration that does not work for us just yet, but overall we love folk and it has made our processes easier!“ March 19, 2025 [Read all 46 reviews→](https://www.capterra.com/p/251534/folk/reviews/) [ ](https://www.capterra.com/p/135148/Agile-CRM/) ## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/) [ 4.1 (526)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/) [](https://www.capterra.com/p/135148/Agile-CRM/)Add to compare Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500. Overall Score 75/100 Popularity29/50 Rating46/50 Review Breakdown Ease of Use 4.0 Customer Service 4.0 Features 4.1 Value for Money 4.1 Paid plans start at $8.99Per Feature Free Trial Free Version Category features 8/25 Pros and Cons AM Anna M Staffing and Recruiting, 11 - 50 employeesUsed the software for: 1-2 years. “Agile CRM is a friendly, reliable and organized customer relationship management platform.“ July 27, 2026 FK Farman K Information Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Many users mention glitches, slowdowns, and other issues with automations or integrations from time to time, which get irritating when relying on the platform for everyday sales and support.“ November 27, 2025 [Read all 526 reviews→](https://www.capterra.com/p/135148/Agile-CRM/reviews/) [ ](https://www.capterra.com/p/130671/Insightly/) ## [Netskope One Platform](https://www.capterra.com/p/130671/Insightly/) [ 4.0 (656)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/) [](https://www.capterra.com/p/130671/Insightly/)Add to compare Insightly is the modern, affordable CRM that teams love. Overall Score 75/100 Popularity30/50 Rating45/50 Review Breakdown Ease of Use 4.0 Customer Service 3.8 Features 3.9 Value for Money 4.0 Paid plans start at $29.00Per User, Per Month Free Trial Free Version Category features 18/25 Pros and Cons DR Daud R Accounting, 11 - 50 employeesUsed the software for: Less than 6 months. “Insightly provides a clean and intuitive platform for managing client relationships, projects, and business workflows in one place.“ August 17, 2026 John M Financial Services, 2 - 10 employeesUsed the software for: 1-2 years. “The integrations with other applications wasn't as strong as I was looking for at the time.“ December 16, 2025 [Read all 656 reviews→](https://www.capterra.com/p/130671/Insightly/reviews/) [ ](https://www.capterra.com/p/123032/Nimble/) ## [Nimble](https://www.capterra.com/p/123032/Nimble/) [ 4.4 (1,868)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/) [](https://www.capterra.com/p/123032/Nimble/)Add to compare Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth. Overall Score 74/100 Popularity28/50 Rating46/50 Review Breakdown Ease of Use 4.3 Customer Service 4.3 Features 4.2 Value for Money 4.3 Paid plans start at $29.90Per User, Per Month Free Trial Free Version Category features 20/25 Pros and Cons JM Jaime M Industrial Automation, 201 - 500 employeesUsed the software for: More than 2 years. “Nimble is simple to use, solution oriented and affordable for growing businesses, like ours, that requires special focus and dedicated attention in terms of resource management.“ January 8, 2025 AA Alex A Mental Health Care, 51 - 200 employeesUsed the software for: I used a free trial. “How to overall good experience if I had to pick one certain thing, I was not a fan of it would probably have the email marketing was kind of confusing other than that.“ April 4, 2026 [Read all 1,868 reviews→](https://www.capterra.com/p/123032/Nimble/reviews/) [ ](https://www.capterra.com/p/142264/Appointment-Scheduling/) ## [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/) [ 4.4 (296)](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)[View all reviews](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/) [](https://www.capterra.com/p/142264/Appointment-Scheduling/)Add to compare Manage & grow your business with one app that does It all. Goodbye endless phone calls, so-long paperwork, hello client loyalty! Overall Score 74/100 Popularity29/50 Rating45/50 Review Breakdown Ease of Use 4.4 Customer Service 4.2 Features 4.2 Value for Money 4.2 Paid plans start at $35.00Flat Rate, Per Month Free Trial Free Version Category features 8/25 Pros and Cons DD Debbie D Education Management, 11 - 50 employeesUsed the software for: More than 2 years. “VCita is a great scheduling tool, it is not that hard to use or navigate through. Whether doing billing or refunding, or sending invoice etc., it is east to navigate.“ June 7, 2026 DD Debbie D Education Management, 11 - 50 employeesUsed the software for: More than 2 years. “We were unable to change wording on an email campaign we wanted to do b/c we had to upgrade it. While setting up client information, the fact that the more field we added, the more we had to scroll horizontally.“ June 7, 2026 [Read all 296 reviews→](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/) [View all CRM Software](#all-products) Most Popular Popularity Score Popular Highly Rated Ratings Score Highest Rated To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence. Date published:January 5, 2026