# 2026 Capterra Shortlist for CRM | Capterra

> Discover the highest-rated & most popular CRM Software of 2026. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/customer-relationship-management-software/shortlist

---

# 2026 Capterra Shortlist for CRM

-   [All Products](https://www.capterra.com/customer-relationship-management-software/)
-   [Capterra Shortlist](https://www.capterra.com/customer-relationship-management-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/61368/Salesforce/)

## [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18765)](https://www.capterra.com/p/61368/Salesforce/reviews/)[View all reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.

Overall Score

97/100

Popularity: 50/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.4

Value for Money

4.0

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/155928/Zoho-CRM/)

## [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[4.3 (6964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Zoho CRM is an AI-powered sales CRM that empowers SMBs & enterprises of all sizes with a 360º customer relationship management solution

Overall Score

91/100

Popularity: 45/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.1

Features

4.3

Value for Money

4.3

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

25/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/157279/Dynamics-365/)

## [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

[4.4 (5809)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)[View all reviews](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

[](https://www.capterra.com/p/157279/Dynamics-365/)

Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes.

Overall Score

89/100

Popularity: 42/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.1

Customer Service

4.2

Features

4.3

Value for Money

4.1

Paid plans start at

$50.00Per Month

Free Trial

Free Version

Category Features

17/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/152373/HubSpot-CRM/)

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)[View all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

Overall Score

89/100

Popularity: 43/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.4

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

88/100

Popularity: 41/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

14/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135618/Odoo/)

## [Odoo](https://www.capterra.com/p/135618/Odoo/)

[4.2 (1291)](https://www.capterra.com/p/135618/Odoo/reviews/)[View all reviews](https://www.capterra.com/p/135618/Odoo/reviews/)

Keep track of top leads and opportunities, personalize sales cycles, control statistics/forecasts, and more with Odoo CRM.

Overall Score

88/100

Popularity: 44/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.9

Features

4.2

Value for Money

4.1

Paid plans start at

$31.10Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/132666/Pipedrive/)

## [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

[4.5 (3042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)[View all reviews](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close.

Overall Score

86/100

Popularity: 41/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.3

Value for Money

4.4

Paid plans start at

$19.00Per Month

Free Trial

Free Version

Category Features

25/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175860/Act/)

## [Act!](https://www.capterra.com/p/175860/Act/)

[3.9 (853)](https://www.capterra.com/p/175860/Act/reviews/)[View all reviews](https://www.capterra.com/p/175860/Act/reviews/)

[](https://www.capterra.com/p/175860/Act/)

Act! Premium empowers today's small and midsize businesses to market better, sell more, and create customers for life.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

3.9

Customer Service

3.6

Features

3.9

Value for Money

3.8

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

## [Less Annoying CRM](https://www.capterra.com/p/118921/Less-Annoying-CRM/)

[4.8 (645)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)[View all reviews](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/)

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get simple tasks, contacts, & leads without the CRM complexity.

Overall Score

83/100

Popularity: 34/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.5

Value for Money

4.9

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

18/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/144340/Nutshell/)

## [Nutshell](https://www.capterra.com/p/144340/Nutshell/)

[4.4 (618)](https://www.capterra.com/p/144340/Nutshell/reviews/)[View all reviews](https://www.capterra.com/p/144340/Nutshell/reviews/)

[](https://www.capterra.com/p/144340/Nutshell/)

Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals.

Overall Score

82/100

Popularity: 35/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.4

Features

4.1

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/245800/Monday-CRM/)

## [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

[4.7 (453)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)[View all reviews](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

monday CRM enables revenue teams to improve efficiency at every stage of the customer journey.

Overall Score

81/100

Popularity: 34/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.6

Features

4.5

Value for Money

4.5

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/113540/Bitrix24/)

## [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)[View all reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Bitrix24 is the fastest-growing free CRM, trusted by 15M+ companies worldwide. One platform for all your business needs.

Overall Score

80/100

Popularity: 36/50

Ratings: 44/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.3

Value for Money

4.2

Paid plans start at

€61.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/178819/EngageBay-Marketing/)

## [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.

Overall Score

79/100

Popularity: 31/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.8

Features

4.6

Value for Money

4.7

Paid plans start at

$14.99Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

## [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[4.7 (721)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)[View all reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Bigin is an affordable, intuitive CRM that streamlines all customer-facing operations and helps build stronger customer relationships.

Overall Score

78/100

Popularity: 29/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.5

Value for Money

4.7

Paid plans start at

$7.00Per Year

Free Trial

Free Version

Category Features

21/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/141642/Copper/)

## [Copper](https://www.capterra.com/p/141642/Copper/)

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)[View all reviews](https://www.capterra.com/p/141642/Copper/reviews/)

CRM solution that helps businesses manage contacts, deals, leads, pipelines, communications, and more in a unified interface.

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.1

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/76390/Infusionsoft/)

## [Keap](https://www.capterra.com/p/76390/Infusionsoft/)

[4.1 (1297)](https://www.capterra.com/p/76390/Infusionsoft/reviews/)[View all reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

[](https://www.capterra.com/p/76390/Infusionsoft/)

The smarter way for small businesses to do great work. Keap helps businesses organize client information and daily work in one place.

Overall Score

78/100

Popularity: 34/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.6

Customer Service

4.0

Features

4.1

Value for Money

3.8

Paid plans start at

$299.00Per Month

Free Trial

Free Version

Category Features

22/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/210630/Kylas/)

## [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/)

[4.8 (573)](https://www.capterra.com/p/210630/Kylas/reviews/)[View all reviews](https://www.capterra.com/p/210630/Kylas/reviews/)

[](https://www.capterra.com/p/210630/Kylas/)

Kylas helps businesses improve their chance of sales success & helps build lasting relationship. No per user pricing. Limitless growth!

Overall Score

78/100

Popularity: 28/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.8

Features

4.7

Value for Money

4.8

Paid plans start at

$250.00Per Month

Free Trial

Free Version

Category Features

21/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/227088/Salesforce-Starter/)

## [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)

[4.4 (222)](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)[View all reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

[](https://www.capterra.com/p/227088/Salesforce-Starter/)

Boost your business with Starter Suite CRM!

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.1

Features

4.2

Value for Money

3.9

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/252924/CustomerBase/)

## [CustomerBase](https://www.capterra.com/p/252924/CustomerBase/)

[5.0 (47)](https://www.capterra.com/p/252924/CustomerBase/reviews/)[View all reviews](https://www.capterra.com/p/252924/CustomerBase/reviews/)

[](https://www.capterra.com/p/252924/CustomerBase/)

CustomerBase provides the most powerful crm software that is used by thousands of small businesses to manage their business.

Overall Score

76/100

Popularity: 27/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.9

Customer Service

4.9

Features

4.8

Value for Money

4.8

Paid plans start at

Not provided by the vendor

Category Features

9/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/27609/VanillaSoft/)

## [Vanillasoft](https://www.capterra.com/p/27609/VanillaSoft/)

[4.6 (233)](https://www.capterra.com/p/27609/VanillaSoft/reviews/)[View all reviews](https://www.capterra.com/p/27609/VanillaSoft/reviews/)

[](https://www.capterra.com/p/27609/VanillaSoft/)

Close more deals with the industry’s only sales engagement platform with built-in lead management and auto dialler software.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.4

Value for Money

4.5

Paid plans start at

Not provided by the vendor

Category Features

14/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/251534/folk/)

## [folk](https://www.capterra.com/p/251534/folk/)

[4.5 (46)](https://www.capterra.com/p/251534/folk/reviews/)[View all reviews](https://www.capterra.com/p/251534/folk/reviews/)

[](https://www.capterra.com/p/251534/folk/)

folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.1

Value for Money

4.5

Paid plans start at

$30.00Per Month

Free Trial

Free Version

Category Features

12/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/135148/Agile-CRM/)

## [Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)

[4.1 (524)](https://www.capterra.com/p/135148/Agile-CRM/reviews/)[View all reviews](https://www.capterra.com/p/135148/Agile-CRM/reviews/)

[](https://www.capterra.com/p/135148/Agile-CRM/)

Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.

Overall Score

75/100

Popularity: 29/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.1

Paid plans start at

$8.99

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/130671/Insightly/)

## [Insightly](https://www.capterra.com/p/130671/Insightly/)

[4.0 (654)](https://www.capterra.com/p/130671/Insightly/reviews/)[View all reviews](https://www.capterra.com/p/130671/Insightly/reviews/)

[](https://www.capterra.com/p/130671/Insightly/)

Insightly is the modern, affordable CRM that teams love.

Overall Score

75/100

Popularity: 30/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.0

Customer Service

3.8

Features

3.9

Value for Money

4.0

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

23/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/123032/Nimble/)

## [Nimble](https://www.capterra.com/p/123032/Nimble/)

[4.4 (1867)](https://www.capterra.com/p/123032/Nimble/reviews/)[View all reviews](https://www.capterra.com/p/123032/Nimble/reviews/)

[](https://www.capterra.com/p/123032/Nimble/)

Nimble is the AI-driven CRM for smarter email marketing, engagement, sales, and business growth.

Overall Score

74/100

Popularity: 28/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.3

Features

4.2

Value for Money

4.3

Paid plans start at

$29.90Per Month

Free Trial

Free Version

Category Features

20/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/142264/Appointment-Scheduling/)

## [vcita](https://www.capterra.com/p/142264/Appointment-Scheduling/)

[4.5 (291)](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)[View all reviews](https://www.capterra.com/p/142264/Appointment-Scheduling/reviews/)

[](https://www.capterra.com/p/142264/Appointment-Scheduling/)

Manage & grow your business with one app that does It all. Goodbye endless phone calls, so-long paperwork, hello client loyalty!

Overall Score

74/100

Popularity: 29/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.2

Value for Money

4.2

Paid plans start at

$35.00Per Month

Free Trial

Free Version

Category Features

24/25

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All CRM Software](https://www.capterra.com/customer-relationship-management-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 5, 2026