--- title: "Best Data Management Platforms Software 2026 | Capterra" description: "Find the top Data Management Platforms software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/data-management-platforms-software/" page_type: "category" language: "en" --- # Best Data Management Platforms Software Last updated on August 26, 2026 How to find the right Data Management Platforms Software? Learn more from our team about Data Management Platforms Software pricing features and benefits in our Data Management Platforms Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is data management software? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on August 26, 2026 Data management software is a unified platform that collects, organizes, and analyzes business data from various channels, such as software apps, customer databases, and social media, and presents it in an easy-to-use format. Data management software offers data-driven insights for advertising agencies, marketers, and publishers, among others, by analyzing targeted marketing strategies from online and offline sources. It helps visualize the insights using graphs, tables, charts, and more. * * * For more information consult our [Data Management Platforms Buyers Guide](#buyers-guide-content) ## Veeam Data Platform Rating: 4.8 out of 5 (77 reviews) Profile: [Veeam Data Platform](https://www.capterra.com/p/154905/Veeam-Availability-Suite/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Veeam’s premier product, Veeam Backup & Replication, delivers availability for all cloud, virtual, Kubernetes, and physical workloads. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $428.00 Pricing details: Other, Per Year Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Alessandro M. Reviewer details: Government Administration, 201-500 employees Published: January 20, 2022 > "Veeam is very friendly, simple and intuitive interface, always available help, many kb present, comprehensive messages and overall reliable system" ### Gallery tab Ease of use: 4.6 out of 5 (77 reviews) #### Related review snippet Reviewer: Mario G. Reviewer details: Retail, 11-50 employees Published: March 26, 2025 > "Tried the free version and it worked well to back VMware VMs as well as Windows domain file shares. " --- ## Salesforce Marketing Cloud Rating: 4.2 out of 5 (531 reviews) Profile: [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Customer relationship management solution that helps businesses with email marketing, loyalty management, and customer data management. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Pros: - Versatile email campaign management - Comprehensive multi-channel automation suite Cons: - High and complex pricing - Frequent email delivery problems #### Starting price Starting price: $25.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Customer Journey Mapping: 4.6 rating - Audience Targeting: 5.0 rating - Data Capture and Transfer: 4.8 rating - Reporting/Analytics: 5.0 rating #### Lowest rated features - Campaign Analytics: 2.0 rating - Reporting & Statistics: 4.0 rating - Campaign Management: 4.3 rating - Data Import/Export: 4.3 rating #### Feature-related review snippet Reviewer: Madhusudan S. Reviewer details: Computer Software, 51-200 employees Published: February 24, 2023 > "My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness." ### Gallery tab Ease of use: 3.8 out of 5 (531 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Construction, 11-50 employees Published: April 22, 2026 > "Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it." ### Integrations tab Salesforce Marketing Cloud connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.6 rating - Shopify: 4.5 rating - Meta for Business: 4.4 rating - Twitter/X: 4.0 rating - LinkedIn for Business: 4.0 rating - Adobe Workfront: 4.4 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Financial Services, 1,001-5,000 employees Published: October 17, 2023 > "The best features of SFMC is the integration with SFDC and the flexibility in creating audiences." --- ## Jobin.cloud Rating: 4.7 out of 5 (172 reviews) Profile: [Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? From data sourcing, to filtering, sharing, enriching, auto-updating, segmenting, tracking, and outreach - Jobin.cloud unifies it all. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $8.99 Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Available - Campaign Management: Available - Customer Journey Mapping: Available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Miguel R. Reviewer details: Banking, 1-10 employees Published: September 18, 2024 > "What I love most is how intuitive the interface is, saving me tons of time while helping me stay organized." ### Gallery tab Ease of use: 4.5 out of 5 (172 reviews) #### Related review snippet Reviewer: Yana F. Reviewer details: Mental Health Care, 1-10 employees Published: October 10, 2024 > "I like most automation of LinkedIn tasks: Helps streamline job search efforts by automating profile visits, connection requests, and messaging." ### Integrations tab Jobin.cloud connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/239384/Jobincloud/#integrations) #### Most popular integrations - ChatGPT: 4.4 rating #### Integrations-related review snippet Reviewer: Pablo L. Reviewer details: Architecture & Planning, 1-10 employees Published: October 31, 2023 > "LinkedIn integration and how customizable it is." --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## Backblaze B2 Cloud Storage Rating: 4.7 out of 5 (144 reviews) Profile: [Backblaze B2 Cloud Storage](https://www.capterra.com/p/155180/Backblaze-for-Business/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Always hot, S3 compatible object storage built to host content, build & run applications, manage media, back up, archive & protect data #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $6.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available ### Gallery tab Ease of use: 4.7 out of 5 (144 reviews) #### Related review snippet Reviewer: Tiffany L. Reviewer details: Photography, 1-10 employees Published: December 13, 2024 > "They are great for single device users who need a straightforward back up option." ### Integrations tab Backblaze B2 Cloud Storage connects with 51+ software tools. [See all integrations](https://www.capterra.com/p/155180/Backblaze-for-Business/#integrations) #### Most popular integrations - Comet Backup: 4.7 rating - Cyberduck : 4.7 rating - MSP360 Connect: 4.4 rating - eMAM: 4.5 rating - Arq: 5.0 rating - Fastly: 4.5 rating - Cubix: 5.0 rating - CatDV: 5.0 rating - CoreWeave --- ## Hevo Rating: 4.7 out of 5 (110 reviews) Profile: [Hevo ](https://www.capterra.com/p/176435/Hevo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL needs. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $299.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Capture and Transfer: 4.5 rating - Data Import/Export: 5.0 rating - Data Mapping: 5.0 rating - Data Synchronization: 5.0 rating #### Feature-related review snippet Reviewer: Bhavik S. Reviewer details: Retail, 1,001-5,000 employees Published: July 11, 2024 > "User friendly interface" ### Gallery tab Ease of use: 4.7 out of 5 (110 reviews) #### Related review snippet Reviewer: Pratik C. Reviewer details: Financial Services, 11-50 employees Published: June 26, 2025 > "I love the fact that it has so many REST API connectors." ### Integrations tab Hevo connects with 7+ software tools. [See all integrations](https://www.capterra.com/p/176435/Hevo/#integrations) #### Most popular integrations - MySQL: 4.6 rating - PostgreSQL: 4.5 rating - Snowflake: 4.8 rating - BigQuery: 4.7 rating - Databricks: 4.5 rating - Amazon Redshift: 4.7 rating #### Integrations-related review snippet Reviewer: Joan F. Reviewer details: Financial Services, 51-200 employees Published: April 13, 2023 > "I achieved all this with Hevo as a Data Loader and without having to code any integration." --- ## Elastic Stack Rating: 4.6 out of 5 (70 reviews) Profile: [Elastic Stack](https://www.capterra.com/p/149304/Elasticsearch/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Reliably and securely take data from any source, in any format, then search, analyze, and visualize it in real time. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 3.9 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $16.00 Pricing details: Per Feature, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Not available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Phuc N. Reviewer details: Financial Services, 11-50 employees Published: January 6, 2025 > "Given what the open source version offer, I am happy and definitely recommend it for SME and small project. But when it comes to bigger company with lots of customization and integration, it might become challenging" ### Gallery tab Ease of use: 4.1 out of 5 (70 reviews) #### Related review snippet Reviewer: Phuc N. Reviewer details: Financial Services, 11-50 employees Published: January 6, 2025 > "Given what the open source version offer, I am happy and definitely recommend it for SME and small project. But when it comes to bigger company with lots of customization and integration, it might become challenging" ### Integrations tab Elastic Stack connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/149304/Elasticsearch/#integrations) #### Most popular integrations - Slack: 5.0 rating - PagerDuty: 4.6 rating #### Integrations-related review snippet Reviewer: Verified Reviewer Reviewer details: Information Technology and Services, 10,001+ employees Published: August 22, 2022 > "Good SDK support for quick integration with application" --- ## Redis Enterprise Rating: 4.8 out of 5 (65 reviews) Profile: [Redis Enterprise ](https://www.capterra.com/p/173860/Redis-Enterprise/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Redis Enterprise is a real-time data platform that is an enterprise-proven, 5-9s HA solution that allows you to easily scale. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $7.00 Pricing details: Usage Based, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Storage Management: 4.0 rating - Data Migration: 3.0 rating ### Gallery tab Ease of use: 4.6 out of 5 (65 reviews) #### Related review snippet Reviewer: buddhi W. Reviewer details: Computer Software, 201-500 employees Published: April 20, 2023 > "Other than availability, this provides high security for data using authorization, authentication and encryption mechanisms, able to monitor clusters and integration of other tools like kubernetes and microsoft azure." --- ## Keepit Rating: 4.8 out of 5 (55 reviews) Profile: [Keepit](https://www.capterra.com/p/219243/Keepit/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Keepit is a software company dedicated to data protection that specializes in cloud data backup and recovery covering all SaaS apps. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per User, Per Year Free trial: No Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available ### Gallery tab Ease of use: 4.7 out of 5 (55 reviews) #### Related review snippet Reviewer: Verified Reviewer Reviewer details: Information Technology and Services, 11-50 employees Published: September 1, 2023 > "For us, Keepit is an integral part of our business continuity plan." --- ## Cohesity Rating: 4.6 out of 5 (54 reviews) Profile: [Cohesity](https://www.capterra.com/p/166007/Cohesity/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Cohesity is a leader in AI-powered data security and management, protecting the world’s most critical data workloads. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Not available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Verified Reviewer Reviewer details: Computer Networking, 10,001+ employees Published: July 30, 2021 > "What I like best about this software is the easy to navigate web interface." ### Gallery tab Ease of use: 4.7 out of 5 (54 reviews) #### Related review snippet Reviewer: Ben S. Reviewer details: Information Technology and Services, 1,001-5,000 employees Published: April 24, 2026 > "Cohesity is a Hyperconverged Infrastructure (HCI) with awesome support and the experience and knowledge to backup the claim." --- ## EBS Toolbox Rating: 4.8 out of 5 (46 reviews) Profile: [EBS Toolbox](https://www.capterra.com/p/248222/EBS-Toolbox/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? 40+ Excel Wizards for Oracle E-Business Suite—download, validate, and upload data 90% faster, without depending on IT. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Other, Per Year Free trial: No Free demo: No ### Features tab #### Highest rated features - Data Capture and Transfer: 5.0 rating #### Feature-related review snippet Reviewer: Hari T. Reviewer details: Renewables & Environment, 51-200 employees Published: May 25, 2026 > "It's been a key tool to support the EBS activities, with the tool validating and uploading the data through the standard interface program and requests." ### Gallery tab Ease of use: 4.7 out of 5 (46 reviews) #### Related review snippet Reviewer: Hari T. Reviewer details: Renewables & Environment, 51-200 employees Published: May 25, 2026 > "It's been a key tool to support the EBS activities, with the tool validating and uploading the data through the standard interface program and requests." --- ## DESelect Rating: 4.6 out of 5 (37 reviews) Profile: [DESelect](https://www.capterra.com/p/197534/DESelect/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Personalize your SFMC campaigns with our drag-and-drop Segmentation Platform for Salesforce Marketing Cloud. No SQL knowledge needed. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $750.00 Pricing details: Other, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Not available - Audience Targeting: Available - Campaign Management: Available - Customer Journey Mapping: Available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Kimberly S. Reviewer details: Professional Training & Coaching, 201-500 employees Published: October 28, 2022 > "The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our [SENSITIVE CONTENT] is so knowledgeable and responsive, he's made our implementation such a positive experience." ### Gallery tab Ease of use: 4.5 out of 5 (37 reviews) #### Related review snippet Reviewer: Kimberly S. Reviewer details: Professional Training & Coaching, 201-500 employees Published: October 28, 2022 > "The picklists were a game-changer for more intuitive and accurate query building. And their customer support is second-to-none; our [SENSITIVE CONTENT] is so knowledgeable and responsive, he's made our implementation such a positive experience." --- ## Tugger Rating: 4.8 out of 5 (31 reviews) Profile: [Tugger](https://www.capterra.com/p/252072/Tugger/) Visible tabs: Overview, Features, Integrations ### Overview tab #### What is this product about? Tugger connects your business systems to AI tools and Power BI. Ask your data anything in plain English, or build dashboards. No code. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: £125.00 Pricing details: Other, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: Dean M. Reviewer details: Information Technology and Services, Self-employed Published: July 11, 2023 > "Web interface is easy to navigate and the prebuilt PowerBI reports are really helpful." ### Integrations tab Tugger connects with 44+ software tools. [See all integrations](https://www.capterra.com/p/252072/Tugger/#integrations) #### Most popular integrations - SurveyMonkey: 4.6 rating - Clockify: 4.8 rating - GitHub: 4.8 rating - HubSpot CRM: 4.5 rating - Xero: 5.0 rating - Tableau: 4.6 rating #### Integrations-related review snippet Reviewer: Harry K. Reviewer details: Building Materials, 51-200 employees Published: July 23, 2025 > "Tugger is very simple and clear when setting up a connector." --- ## Adobe Audience Manager Rating: 4.4 out of 5 (31 reviews) Profile: [Adobe Audience Manager](https://www.capterra.com/p/168311/Adobe-Audience-Manager/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? DMP system that lets advertisers and publishers get actionable views, create audience segments, and sell to targeted audiences. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 4.2 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Behavioral Analytics: 5.0 rating - Customer Journey Mapping: 5.0 rating - Audience Targeting: 4.0 rating - Customer Database: 4.0 rating #### Lowest rated features - Data Capture and Transfer: 4.0 rating #### Feature-related review snippet Reviewer: Sierramae P. Reviewer details: Consumer Services, 10,001+ employees Published: March 31, 2021 > "The set up is very intuitive as well as the menu." --- ## dbForge Studio for SQL Server Rating: 4.8 out of 5 (30 reviews) Profile: [dbForge Studio for SQL Server](https://www.capterra.com/p/241291/dbForge-Studio-for-SQL-Server/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? dbForge Studio for SQL Server is a database management, development, and administration tool. Supports SQL Server 2022. #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $229.95 Pricing details: Per User, Per Year Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Import/Export: 5.0 rating ### Gallery tab Ease of use: 4.8 out of 5 (30 reviews) #### Related review snippet Reviewer: DENIS B. Reviewer details: Computer Software, 1-10 employees Published: March 18, 2024 > "Ease of use, convenient utility functions, such as data export, import, in many formats" ### Integrations tab dbForge Studio for SQL Server connects with 8+ software tools. [See all integrations](https://www.capterra.com/p/241291/dbForge-Studio-for-SQL-Server/#integrations) #### Most popular integrations - Microsoft SQL Server: 4.5 rating - Microsoft Azure: 5.0 rating - Heroku: 4.6 rating - Azure Synapse Analytics: 4.3 rating - Microsoft Fabric: 4.6 rating - dbForge AI Assistant: 5.0 rating - strongDM - RDS --- ## Lotame Rating: 4.5 out of 5 (30 reviews) Profile: [Lotame](https://www.capterra.com/p/168536/Lotame/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digital advertising. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.8 out of 5 - Features: 4.4 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1.00 Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - Behavioral Analytics: 4.5 rating - Campaign Management: 4.5 rating - Data Capture and Transfer: 4.5 rating #### Lowest rated features - Competitive Analysis: 3.0 rating - Data Visualization: 4.0 rating ### Gallery tab Ease of use: 4.4 out of 5 (30 reviews) --- ## Easyflow Rating: 4.8 out of 5 (25 reviews) Profile: [Easyflow](https://www.capterra.com/p/264534/Easyflow/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Easyflow allows you to connect apps, analyse data, and create automations and memorable KPI dashboards that work exactly how you want. #### Rating breakdown - Ease of Use: 4.4 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $47.50 Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Data Visualization: 5.0 rating - Reporting/Analytics: 5.0 rating - Activity Dashboard: 5.0 rating - Third-Party Integrations: 5.0 rating #### Feature-related review snippet Reviewer: Hunter A. Reviewer details: Marketing and Advertising, 1-10 employees Published: September 6, 2022 > "The data visualization capabilities and ETL are amazing add-ons." ### Gallery tab Ease of use: 4.4 out of 5 (25 reviews) #### Related review snippet Reviewer: Hunter A. Reviewer details: Marketing and Advertising, 1-10 employees Published: September 6, 2022 > "Within a few hours, they built the ability to be able to map to any custom contact field within VBOUT, making this integration even better than Pabbly." ### Integrations tab Easyflow connects with 29+ software tools. [See all integrations](https://www.capterra.com/p/264534/Easyflow/#integrations) #### Most popular integrations - Google Docs: 4.7 rating - Google Drive: 4.8 rating - Microsoft Excel: 4.8 rating - WordPress: 5.0 rating - Google Sheets: 5.0 rating - OneDrive: 4.5 rating #### Integrations-related review snippet Reviewer: Hunter A. Reviewer details: Marketing and Advertising, 1-10 employees Published: September 6, 2022 > "Within a few hours, they built the ability to be able to map to any custom contact field within VBOUT, making this integration even better than Pabbly." --- ## Syniti Knowledge Platform Rating: 4.3 out of 5 (24 reviews) Profile: [Syniti Knowledge Platform](https://www.capterra.com/p/179645/syniti-knowledge-platform/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The Syniti Knowledge Platform (SKP), an all-in-one enterprise data management platform, transforms data into a high-value asset. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available ### Gallery tab Ease of use: 3.9 out of 5 (24 reviews) ### Integrations tab Syniti Knowledge Platform connects with 3+ software tools. [See all integrations](https://www.capterra.com/p/179645/syniti-knowledge-platform/#integrations) #### Most popular integrations - Microsoft Azure: 4.6 rating - Microsoft Power BI: 4.6 rating - Alteryx Designer: 4.8 rating --- ## Altair AI Studio Rating: 4.4 out of 5 (23 reviews) Profile: [Altair AI Studio](https://www.capterra.com/p/148220/Altair-AI-Studio/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Leading end-to-end data science platform that fully automates & augments the data prep, model creation, model operations processes. #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Other, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Not available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Available - ROI Tracking: Not available ### Gallery tab Ease of use: 4.3 out of 5 (23 reviews) --- ## Lobster Data World Rating: 4.8 out of 5 (22 reviews) Profile: [Lobster Data World](https://www.capterra.com/p/250740/Lobsterdata/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Lobster is a 360° digital ecosystem that streamlines data integration, orchestration, and connectivity across enterprises. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €1950.00 Pricing details: Other, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Available - Competitive Analysis: Not available - CRM: Available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available #### Feature-related review snippet Reviewer: charlie G. Reviewer details: Automotive, 1,001-5,000 employees Published: January 10, 2023 > "We also implemented Lobster Pro in 2022 and this has been a great success and received well by our users, the tool is easy to use and navigate compared to other products available but also a very powerful tool, we will definitely expand our use of Lobster Pro in future. " ### Gallery tab Ease of use: 4.6 out of 5 (22 reviews) #### Related review snippet Reviewer: charlie G. Reviewer details: Automotive, 1,001-5,000 employees Published: January 10, 2023 > "We also implemented Lobster Pro in 2022 and this has been a great success and received well by our users, the tool is easy to use and navigate compared to other products available but also a very powerful tool, we will definitely expand our use of Lobster Pro in future. " --- ## Dataddo Rating: 4.4 out of 5 (21 reviews) Profile: [Dataddo](https://www.capterra.com/p/141592/Dataddo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Dataddo is the control plane for enterprise data movement. It runs and governs data flows across cloud, on-prem, and hybrid environment #### Rating breakdown - Ease of Use: 4.3 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Other, Per Month Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Capture and Transfer: 4.0 rating - Data Import/Export: 4.0 rating - Reporting/Analytics: 2.0 rating #### Feature-related review snippet Reviewer: Jan I. Reviewer details: Media Production, 1-10 employees Published: May 13, 2021 > "Having relatively low technical knowledge when it comes to data management and infrastructure, Dataddo makes it really easy for me to prepare and combine various data sources when creating data visualizations in Tableau." ### Gallery tab Ease of use: 4.3 out of 5 (21 reviews) #### Related review snippet Reviewer: Jan I. Reviewer details: Media Production, 1-10 employees Published: May 13, 2021 > "Having relatively low technical knowledge when it comes to data management and infrastructure, Dataddo makes it really easy for me to prepare and combine various data sources when creating data visualizations in Tableau." ### Integrations tab Dataddo connects with 100+ software tools. [See all integrations](https://www.capterra.com/p/141592/Dataddo/#integrations) #### Most popular integrations - Mailchimp: 4.5 rating - Jira: 4.4 rating - HubSpot CRM: 4.5 rating - Freshdesk: 4.5 rating - Microsoft SQL Server: 4.6 rating - Google Ads: 4.4 rating #### Integrations-related review snippet Reviewer: Bart N. Reviewer details: Outsourcing/Offshoring, 201-500 employees Published: June 21, 2022 > "Their developers have even helped create a few custom connectors for us!" --- ## SAS Data Management Rating: 4.5 out of 5 (17 reviews) Profile: [SAS Data Management](https://www.capterra.com/p/168302/SAS-Data-management/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Cloud-based solution that enables professionals to manage business processes with ETL processing, access management, debugging & more. #### Rating breakdown - Ease of Use: 3.8 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.1 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Data Import/Export: 5.0 rating - Multiple Data Sources: 5.0 rating - Data Mapping: 4.5 rating - Activity Dashboard: 5.0 rating #### Lowest rated features - Campaign Management: 4.0 rating - Real-Time Data: 4.0 rating - Third-Party Integrations: 4.0 rating - API: 5.0 rating ### Gallery tab Ease of use: 3.8 out of 5 (17 reviews) --- ## BlueConic Rating: 4.2 out of 5 (17 reviews) Profile: [BlueConic](https://www.capterra.com/p/148284/BlueConic/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.0 rating - Customer Journey Mapping: 4.0 rating ### Gallery tab Ease of use: 3.9 out of 5 (17 reviews) --- ## CData Sync Rating: 4.1 out of 5 (16 reviews) Profile: [CData Sync](https://www.capterra.com/p/228591/CData-Sync/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? CData Sync is data replication software that enables flexible data synchronization across on-premises and cloud environments. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.4 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $7999.00 Pricing details: Flat Rate, Per Year Free trial: Yes Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Not available - Campaign Management: Not available - Customer Journey Mapping: Not available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available ### Gallery tab Ease of use: 4.6 out of 5 (16 reviews) ### Integrations tab CData Sync connects with 6+ software tools. [See all integrations](https://www.capterra.com/p/228591/CData-Sync/#integrations) #### Most popular integrations - MySQL: 4.6 rating - Microsoft SQL Server: 4.6 rating - PostgreSQL: 4.6 rating - Snowflake: 4.7 rating - Databricks: 4.5 rating - Amazon Redshift: 4.4 rating --- ## Qumulo File Data Platform Rating: 4.9 out of 5 (15 reviews) Profile: [Qumulo File Data Platform](https://www.capterra.com/p/172684/Qumulo-File-Fabric-QF2/) Visible tabs: Overview, Features, Integrations ### Overview tab #### What is this product about? Qumulo is the leading file data platform for data management and storage across multi-cloud environments. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $20000.00 Pricing details: Per User, Per Year Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Multiple Data Sources: 4.0 rating - Data Import/Export: 5.0 rating - Data Migration: 5.0 rating - Data Recovery: 5.0 rating #### Lowest rated features - Data Visualization: 5.0 rating ### Integrations tab Qumulo File Data Platform connects with 6+ software tools. [See all integrations](https://www.capterra.com/p/172684/Qumulo-File-Fabric-QF2/#integrations) #### Most popular integrations - Netwrix Auditor: 4.5 rating - Veeam Data Platform: 4.8 rating - Rubrik: 4.8 rating - Atto: 3.9 rating - NetBackup: 5.0 rating - Komprise --- ## theTradeDesk Rating: 4.4 out of 5 (15 reviews) Profile: [theTradeDesk](https://www.capterra.com/p/149006/theTradeDesk/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? Online platform designed to manage video, social, and mobile advertising campaigns. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Most popular features - Data Capture and Transfer: Available - Audience Targeting: Available - Campaign Management: Available - Customer Journey Mapping: Available - Data Visualization: Not available - Competitive Analysis: Not available - CRM: Not available - Behavioral Analytics: Not available - Ad Network Integration: Not available - AI Copilot: Not available - Generative AI: Not available - ROI Tracking: Not available --- Page 1 of 3 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (99) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Ad Network Integration AI Copilot Audience Targeting Behavioral Analytics Campaign Management Competitive Analysis CRM Customer Journey Mapping Data Capture and Transfer Data Visualization Generative AI ROI Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Customer Data Platform Software](https://www.capterra.com/customer-data-platform-software/)[Data Management Software](https://www.capterra.com/data-management-software/)[Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/) I'm looking for Data Management Platforms Software that is: [Free](https://www.capterra.com/data-management-platforms-software/s/free/) Table of Contents - [The benefits of data management software](#the-benefits-of-data-management-software) - [Typical features of data management software](#typical-features-of-data-management-software) - [The cost of data management software](#the-cost-of-data-management-software) - [Considerations when purchasing data management software](#considerations-when-purchasing-data-management-software) ## The benefits of data management software - **Reduces marketing expenses:** Data management software provides insights into the most optimal placement of advertisements as well as the content to include in promotional materials. With a better understanding of marketing logistics, your business can save money on advertising by creating fewer, more impactful, audience-focused marketing campaigns. - **Streamlines data access:** Data management platforms collect, process, store, and organize information in one centralized location. Since all company data exists in one space, your team can save time and energy by drawing insights from a structured, up-to-date repository. - **Identifies new audiences:** Data management software collects first-, second-, and third-party data from customers. Analyzing this data helps identify more specific group identifiers such as household income and user behavior. Your marketing team can use these insights to adapt their online marketing strategies for targeting new audience segments. - **Encourages a deeper understanding of data trends:** To create more successful ad campaigns, marketing teams need to understand the audiences they are targeting. Data management software helps organize and analyze data related to the online behavior of new and existing customers to help your business understand what kind of products and advertisements most customers desire. * * * ## Typical features of data management software - **Audience targeting:** Group audience members based on shared characteristics to drive targeted advertising and personalize marketing initiatives. - **Campaign management:** Create marketing plans and effectively manage them to ensure the completion of your brand's campaign goals. - **Data capture and transfer:** Import, collect, and capture data from multiple sources, including first, second, and third parties. - **Behavior analytics:** Collect, track, and analyze online user behavior data to optimize marketing strategies. - **Competitive analysis:** Evaluate the strengths and weaknesses of other businesses with the same target audience as yours, and use the insights to adapt your current marketing strategies. - **Customer journey mapping:** Visualize and analyze customer experiences across all channels and touchpoints. - **Ad network integration:** Advertise your products or services on websites that cater to your company's target audience to successfully deploy marketing campaigns. - **Customer relationship management (CRM):** Integrate with your CRM software to better connect and gain insights into all aspects of your business. - **ROI tracking:** Track ROI for investments, marketing campaigns, and more. * * * ## The cost of data management software Most products in this market are priced on a per month basis, billed annually. Pricing can be divided into three tiers based on the starting prices: **Price ranges\*:** - $7- $33 - $33 - $274 - $274+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on April 13, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ * * * ## Considerations when purchasing data management software - **Total cost of ownership:** If you're just starting out, leverage the many data management platforms that offer free trials and flexible pricing plans. Also, select a platform that offers features specific to your business needs. There's no reason to buy an expensive data management tool if you won’t use the majority of the functionalities offered. - **Software integration:** When seeking out a data management software solution, it's crucial to consider its integration capabilities. The insights your company gains from data management software are much more useful when put into action, so select a platform that seamlessly integrates with your existing business applications to get the most out of your data. - **Technical support:** Before purchasing data management software, consider how often your team may need technical support. Check if the data management software vendor offers support during your business hours. Also, ensure your team can easily work with the support channels available. - **Software updates:** Check how often the vendor releases updates or patches to keep their software platform up to date with the latest features, technology, or security vulnerabilities. Regular updates help ensure you get access to the most current version of your data management software solution. * * * **Sources** Products evaluated for the pricing calculation were taken from [Capterra's data management software directory](https://www.capterra.com/data-management-platforms-software/), sorted by number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra's directory that offer them.