--- title: "Best Demand Side Platform (DSP) Software 2026 | Capterra" description: "Find the top Demand Side Platform (DSP) software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs." source_url: "https://www.capterra.com/demand-side-platform-software/" page_type: "category" language: "en" --- # Best Demand Side Platform (DSP) Software Last updated on August 27, 2026 How to find the right Demand Side Platform (DSP) Software? Learn more from our team about Demand Side Platform (DSP) Software pricing features and benefits in our Demand Side Platform (DSP) Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is a demand-side platform? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on August 27, 2026 A demand-side platform (DSP) is a software solution that helps marketing teams and advertising professionals purchase advertisement space from ad exchanges in real time. Ad exchanges are digital marketplaces that allow publishers to sell their ad inventory. DSPs allow organizations to manage their marketing campaigns on multiple platforms, including mobile devices and social media channels.  DSP solutions often provide budgeting and bidding functionalities that let teams efficiently allocate campaign funds to multiple marketing platforms, such as mobile apps and search engines. These solutions help companies efficiently launch marketing campaigns to gain a higher return on investment. * * * For more information consult our [Demand Side Platform (DSP) Buyers Guide](#buyers-guide-content) ## AdButler Rating: 4.5 out of 5 (49 reviews) Profile: [AdButler](https://www.capterra.com/p/93247/Ad-Butler/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AdButler is a comprehensive AdTech Ad Serving platform with a host of solutions for enterprise and SMB clients. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $179.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - Bidding Strategies: 5.0 rating - ROI Tracking: 5.0 rating - Ad Inventory Management: 3.0 rating #### Lowest rated features - Campaign Management: 3.0 rating - Multi-Channel Marketing: 3.0 rating #### Feature-related review snippet Reviewer: Jeff P. Reviewer details: Marketing and Advertising, 11-50 employees Published: December 21, 2020 > "AdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard." ### Gallery tab Ease of use: 4.2 out of 5 (49 reviews) #### Related review snippet Reviewer: Luis F. Reviewer details: Marketing and Advertising, 1-10 employees Published: December 24, 2020 > "We wanted an ad platform supporting banners and video rolls to include in our own promotional marketing platform (b!Play) to show ads for branded content, and it was easy and inexpensive to start with this one, Very happy with it" ### Integrations tab AdButler connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/93247/Ad-Butler/#integrations) #### Most popular integrations - Stripe: 4.6 rating --- ## Google Marketing Platform Rating: 4.5 out of 5 (31 reviews) Profile: [Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns & understand customers. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 4.2 out of 5 (31 reviews) #### Related review snippet Reviewer: Nissam C. Reviewer details: Information Technology and Services, 1-10 employees Published: June 8, 2026 > "Easy-to-use platform with powerful analytics, seamless integrations, and effective campaign management." --- ## AdRoll ABM Rating: 4.5 out of 5 (28 reviews) Profile: [AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AdRoll connects the dots across the funnel with AI, multi-channel reach, and ABM — built for speed, scale, and smarter growth. #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 4.6 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Not available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Not available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Not available ### Gallery tab Ease of use: 4.6 out of 5 (28 reviews) ### Integrations tab AdRoll ABM connects with 3+ software tools. [See all integrations](https://www.capterra.com/p/163718/RollWorks/#integrations) #### Most popular integrations - Salesforce Sales Cloud: 4.4 rating - HubSpot Marketing Hub: 4.5 rating - Marketo Engage: 4.0 rating --- Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. ## GroundTruth Rating: 4.6 out of 5 (22 reviews) Profile: [GroundTruth](https://www.capterra.com/p/177731/Groundtruth/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? GroundTruth is an advertising platform that drives in-store visits and other real business results. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.5 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Campaign Management: 4.6 rating - ROI Tracking: 4.6 rating - Audience Targeting: 4.3 rating - Bidding Strategies: 4.5 rating #### Lowest rated features - Multi-Channel Marketing: 4.3 rating - For Advertising Agencies: 4.0 rating #### Feature-related review snippet Reviewer: Jordan C. Reviewer details: Gambling & Casinos, 1-10 employees Published: May 23, 2024 > "The campaign customization is easy to understand and execute, customer support is fantastic, and the reporting is thorough." ### Gallery tab Ease of use: 4.5 out of 5 (22 reviews) #### Related review snippet Reviewer: Ryan D. Reviewer details: Marketing and Advertising, 1,001-5,000 employees Published: May 20, 2024 > "We have seen incredible increases in foot traffic since we began working with GT and every year we find that we are putting more and more of our budget into their platform." ### Integrations tab GroundTruth connects with 9+ software tools. [See all integrations](https://www.capterra.com/p/177731/Groundtruth/#integrations) #### Most popular integrations - Stripe: 4.6 rating - Clover: 3.8 rating - Google Data Studio: 4.5 rating - Domo: 4.3 rating - Revel Systems: 3.6 rating - Shopify POS: 4.6 rating - TapClicks: 4.3 rating - NinjaCat: 4.4 rating - Datorama: 4.3 rating --- ## Criteo Rating: 3.9 out of 5 (22 reviews) Profile: [Criteo](https://www.capterra.com/p/162594/Criteo/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Criteo Commerce Growth enables marketers to acquire more customers and increase repeat purchases from existing customers. #### Rating breakdown - Ease of Use: 3.5 out of 5 - Customer Service: 3.6 out of 5 - Features: 4.0 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1.00 Pricing details: Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Not available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 3.5 out of 5 (22 reviews) ### Integrations tab Criteo connects with 15+ software tools. [See all integrations](https://www.capterra.com/p/162594/Criteo/#integrations) #### Most popular integrations - Adobe Commerce: 4.3 rating - Klaviyo: 4.6 rating - PrestaShop: 4.3 rating - Adobe Audience Manager: 4.4 rating - Emarsys: 4.3 rating - Tealium Customer Data Hub: 4.1 rating - LiveRamp: 4.4 rating - Amperity: 5.0 rating - Raptor: 5.0 rating --- ## Scibids Rating: 4.7 out of 5 (20 reviews) Profile: [Scibids](https://www.capterra.com/p/180197/Scibids/) Visible tabs: Overview, Features, Integrations ### Overview tab #### What is this product about? Scibids uniquely develops customizable AI that grows ROI across all addressable paid media bought programmatically through DSP. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €1.00 Pricing details: Per Feature, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Available - Display Ad Management: Not available ### Integrations tab Scibids connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/180197/Scibids/#integrations) #### Most popular integrations - theTradeDesk: 4.4 rating --- ## Demandbase One Rating: 4.4 out of 5 (17 reviews) Profile: [Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The Demandbase Piper B2B DSP increases engagement and pipeline by reaching the right people at the right accounts at the right time. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 3.8 out of 5 - Features: 4.2 out of 5 - Value for Money: 3.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - ROI Tracking: 5.0 rating ### Gallery tab Ease of use: 4.0 out of 5 (17 reviews) ### Integrations tab Demandbase One connects with 31+ software tools. [See all integrations](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/#integrations) #### Most popular integrations - HubSpot CRM: 4.5 rating - Marketo Engage: 4.3 rating - Outreach: 4.4 rating - Adobe Analytics: 4.5 rating - Salesloft: 4.3 rating - Drift: 4.5 rating - Uberflip: 4.4 rating - Sendoso: 4.5 rating - Folloze: 4.8 rating --- ## theTradeDesk Rating: 4.4 out of 5 (15 reviews) Profile: [theTradeDesk](https://www.capterra.com/p/149006/theTradeDesk/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? Online platform designed to manage video, social, and mobile advertising campaigns. #### Rating breakdown - Ease of Use: 3.9 out of 5 - Customer Service: 4.3 out of 5 - Features: 4.3 out of 5 - Value for Money: 3.8 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - AI/Machine Learning: 5.0 rating - Bidding Strategies: 5.0 rating - Budget Management: 5.0 rating #### Lowest rated features - Campaign Management: 3.0 rating - Customer Segmentation: 3.0 rating - Ad Inventory Management: 4.0 rating - Multi-Channel Marketing: 4.0 rating --- ## Genius Monkey Rating: 5.0 out of 5 (12 reviews) Profile: [Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? A programmatic ad platform built for results...proven results! Reach more targeted people for less, with full attribution. #### Rating breakdown - Ease of Use: 4.9 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.9 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $5000.00 Pricing details: Per Feature, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 4.9 out of 5 (12 reviews) ### Integrations tab Genius Monkey connects with 12+ software tools. [See all integrations](https://www.capterra.com/p/233827/Genius-Monkey/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - Amazon S3: 4.7 rating - Google Data Studio: 4.5 rating - Domo: 4.3 rating - TapClicks: 4.3 rating - NinjaCat: 4.4 rating - Salesforce.org Nonprofit Cloud: 4.7 rating - Kubermatic Kubernetes Platform: 4.6 rating - Samsung SDS: 4.6 rating --- ## NT Programmatic Platform Rating: 4.8 out of 5 (11 reviews) Profile: [NT Programmatic Platform](https://www.capterra.com/p/173828/NT-Programmatic-Platform/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? NT Technology is an independent programmatic advertising platform #### Rating breakdown - Ease of Use: 4.8 out of 5 - Customer Service: 4.9 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €1000.00 Pricing details: Per User, Per Month Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Available - Display Ad Management: Available --- ## MediaMath Rating: 4.6 out of 5 (11 reviews) Profile: [MediaMath](https://www.capterra.com/p/180462/MediaMath/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? MediaMath combines audience, media and intelligence in a single efficient platform to help marketers execute at scale. #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 4.7 out of 5 - Features: 4.6 out of 5 - Value for Money: 4.4 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 4.8 rating - Bidding Strategies: 4.5 rating - Campaign Management: 5.0 rating - Ad Inventory Management: 4.7 rating #### Lowest rated features - Multi-Channel Marketing: 4.3 rating - ROI Tracking: 4.3 rating - Customer Segmentation: 4.7 rating --- ## Choozle Rating: 3.8 out of 5 (10 reviews) Profile: [Choozle](https://www.capterra.com/p/173727/Choozle/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Choozle is an independent and self-service digital advertising software platform. #### Rating breakdown - Ease of Use: 4.1 out of 5 - Customer Service: 3.8 out of 5 - Features: 3.4 out of 5 - Value for Money: 4.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Flat Rate, Per Month Free trial: No Free demo: No ### Features tab #### Highest rated features - Ad Inventory Management: 4.0 rating - Audience Targeting: 4.0 rating - Campaign Management: 4.0 rating - ROI Tracking: 3.0 rating ### Gallery tab Ease of use: 4.1 out of 5 (10 reviews) ### Integrations tab Choozle connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/173727/Choozle/#integrations) #### Most popular integrations - CampaignTrackly: 5.0 rating --- ## Zeeto Rating: 5.0 out of 5 (8 reviews) Profile: [Zeeto](https://www.capterra.com/p/10025698/Zeeto/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? Zeeto is an online software platform that enables advertisers and publishers to generate leads through self-service tools. #### Rating breakdown - Ease of Use: 5.0 out of 5 - Customer Service: 5.0 out of 5 - Features: 5.0 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Not available - Multi-Channel Marketing: Not available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Not available - Budget Management: Not available - Customer Segmentation: Not available - Display Ad Management: Not available --- ## mediasmart Rating: 4.9 out of 5 (8 reviews) Profile: [mediasmart](https://www.capterra.com/p/210240/mediasmart/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? A Self Serve Programmatic Platform For Incremental Growth #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per User, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Not available - Multi-Channel Marketing: Not available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Not available - Budget Management: Not available - Customer Segmentation: Not available - Display Ad Management: Not available --- ## SmartyAds DSP Rating: 4.3 out of 5 (7 reviews) Profile: [SmartyAds DSP](https://www.capterra.com/p/160228/SmartyAds/) Visible tabs: Overview, Features ### Overview tab #### What is this product about? SmartyAds DSP lets advertisers, media buyers, and digital marketers effectively target their audiences from a single platform. #### Rating breakdown - Ease of Use: 4.7 out of 5 - Customer Service: 4.1 out of 5 - Features: 4.1 out of 5 - Value for Money: 3.9 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $500.00 Pricing details: Flat Rate, One Time Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Not available - Display Ad Management: Available --- ## Adobe Advertising Cloud Rating: 4.5 out of 5 (6 reviews) Profile: [Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Independent ad platform that helps users automate multi-channel advertising, ad campaigns, analytics, planning, and more. #### Rating breakdown - Ease of Use: 4.2 out of 5 - Customer Service: 4.5 out of 5 - Features: 4.3 out of 5 - Value for Money: 4.3 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 4.2 out of 5 (6 reviews) ### Integrations tab Adobe Advertising Cloud connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/210458/TubeMogul/#integrations) #### Most popular integrations - Adobe Creative Cloud: 5.0 rating - Adobe Analytics: 4.5 rating --- ## Mortar Rating: 4.6 out of 5 (5 reviews) Profile: [Mortar](https://www.capterra.com/p/252615/Mortar/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? We clean, analyse and unify your fragmented data in an easy to use CDP plus give you access to create your own digital media campaigns #### Rating breakdown - Ease of Use: 4.6 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.8 out of 5 - Value for Money: 4.6 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $119.00 Pricing details: Flat Rate, Per Month Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Not available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 4.6 out of 5 (5 reviews) --- ## ZoomInfo Marketing Rating: 4.3 out of 5 (4 reviews) Profile: [ZoomInfo Marketing](https://www.capterra.com/p/253715/ZoomInfo-Marketing/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? ZoomInfo Marketing is an ABM platform that helps businesses identify and convert suitable accounts using real-time intent data. #### Rating breakdown - Ease of Use: 4.0 out of 5 - Customer Service: 3.7 out of 5 - Features: 4.0 out of 5 - Value for Money: 3.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Not available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Available - Display Ad Management: Available ### Gallery tab Ease of use: 4.0 out of 5 (4 reviews) ### Integrations tab ZoomInfo Marketing connects with 1+ software tools. [See all integrations](https://www.capterra.com/p/253715/ZoomInfo-Marketing/#integrations) #### Most popular integrations - HubSpot CRM: 4.0 rating --- ## Google Display & Video 360 Rating: 4.7 out of 5 (3 reviews) Profile: [Google Display & Video 360](https://www.capterra.com/p/241216/Google-Display--Video-360/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Display & Video 360 is an end-to-end campaign management for media planning and creative development. #### Rating breakdown - Ease of Use: 3.7 out of 5 - Customer Service: 4.0 out of 5 - Features: 4.7 out of 5 - Value for Money: 3.7 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - Display Ad Management: 5.0 rating - Campaign Management: 4.0 rating ### Gallery tab Ease of use: 3.7 out of 5 (3 reviews) ### Integrations tab Google Display & Video 360 connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/241216/Google-Display--Video-360/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - YouTube: 4.7 rating --- ## StackAdapt Rating: 4.3 out of 5 (3 reviews) Profile: [StackAdapt](https://www.capterra.com/p/173754/StackAdapt/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? The best performing native advertising platform helps brands accelerate customer engagement and acquisition. #### Rating breakdown - Ease of Use: 3.7 out of 5 - Customer Service: 3.0 out of 5 - Features: 4.7 out of 5 - Value for Money: 4.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - AI/Machine Learning: 5.0 rating - Display Ad Management: 5.0 rating - Audience Targeting: 4.0 rating - ROI Tracking: 4.0 rating ### Gallery tab Ease of use: 3.7 out of 5 (3 reviews) ### Integrations tab StackAdapt connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/173754/StackAdapt/#integrations) #### Most popular integrations - Google Data Studio: 4.0 rating - TapClicks: 4.3 rating --- ## Amazon DSP Rating: 3.7 out of 5 (3 reviews) Profile: [Amazon DSP](https://www.capterra.com/p/210701/Amazon-DSP/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels. #### Rating breakdown - Ease of Use: 3.3 out of 5 - Customer Service: 3.0 out of 5 - Features: 3.7 out of 5 - Value for Money: 3.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Pricing details: Per Feature Free trial: No Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 4.0 rating - Bidding Strategies: 4.0 rating - Multi-Channel Marketing: 3.0 rating - ROI Tracking: 2.0 rating #### Lowest rated features - Campaign Management: 1.0 rating ### Gallery tab Ease of use: 3.3 out of 5 (3 reviews) --- ## Growth Channel Rating: 5.0 out of 5 (2 reviews) Profile: [Growth Channel](https://www.capterra.com/p/212687/Growth-Channel/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? Growth Channel is an automated marketing intelligence platform for research, planning, advertising, and campaign optimisation #### Rating breakdown - Ease of Use: 5.0 out of 5 - Customer Service: 5.0 out of 5 - Features: 5.0 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $99.00 Pricing details: Usage Based, Per Year Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Not available - Bidding Strategies: Not available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Not available - Ad Inventory Management: Not available - AI Copilot: Not available - AI/Machine Learning: Not available - Audience Targeting: Available - Budget Management: Not available - Customer Segmentation: Available - Display Ad Management: Not available ### Gallery tab Ease of use: 5.0 out of 5 (2 reviews) ### Integrations tab Growth Channel connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/212687/Growth-Channel/#integrations) #### Most popular integrations - Google Analytics 360: 4.7 rating - Zapier: 4.7 rating --- ## Eskimi Rating: 5.0 out of 5 (2 reviews) Profile: [Eskimi](https://www.capterra.com/p/255613/Eskimi/) Visible tabs: Overview, Features, Gallery, Integrations ### Overview tab #### What is this product about? AdTech platform that helps marketers segment audiences, manage data, access geolocation targeting, monitor reports, and more. #### Rating breakdown - Ease of Use: 5.0 out of 5 - Customer Service: 5.0 out of 5 - Features: 5.0 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: Not available Free trial: No Free demo: No ### Features tab #### Highest rated features - AI/Machine Learning: 5.0 rating - Audience Targeting: 5.0 rating - Bidding Strategies: 5.0 rating - Budget Management: 5.0 rating #### Lowest rated features - Campaign Management: 5.0 rating - Customer Segmentation: 5.0 rating - Multi-Channel Marketing: 5.0 rating ### Gallery tab Ease of use: 5.0 out of 5 (2 reviews) ### Integrations tab Eskimi connects with 2+ software tools. [See all integrations](https://www.capterra.com/p/255613/Eskimi/#integrations) #### Most popular integrations - Twitter/X: 4.5 rating - Google Data Studio: 4.5 rating --- ## OrbitSoft Ad Server Rating: 5.0 out of 5 (2 reviews) Profile: [OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? Built for publishers, ad networks, and ad agencies to optimize campaign performance managing ad inventory, tracking and planning ads. #### Rating breakdown - Ease of Use: 5.0 out of 5 - Customer Service: 5.0 out of 5 - Features: 5.0 out of 5 - Value for Money: 5.0 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: $1000.00 Pricing details: Per Feature Free trial: Yes Free demo: No ### Features tab #### Highest rated features - Audience Targeting: 5.0 rating - Bidding Strategies: 5.0 rating - Campaign Management: 5.0 rating - Multi-Channel Marketing: 5.0 rating #### Lowest rated features - ROI Tracking: 5.0 rating ### Gallery tab Ease of use: 5.0 out of 5 (2 reviews) --- ## displ Rating: 5.0 out of 5 (2 reviews) Profile: [displ](https://www.capterra.com/p/237297/Displayforce/) Visible tabs: Overview, Features, Gallery ### Overview tab #### What is this product about? DISPL is an AI-powered platform for in-store marketing combining Visitors' Analytics and Digital Signage #### Rating breakdown - Ease of Use: 4.5 out of 5 - Customer Service: 5.0 out of 5 - Features: 4.5 out of 5 - Value for Money: 3.5 out of 5 #### Pros and cons based on reviews Not available #### Starting price Starting price: €8.00 Free trial: Yes Free demo: No ### Features tab #### Most popular features - ROI Tracking: Available - Bidding Strategies: Available - Campaign Management: Available - Multi-Channel Marketing: Available - For Advertising Agencies: Available - Ad Inventory Management: Available - AI Copilot: Not available - AI/Machine Learning: Available - Audience Targeting: Available - Budget Management: Available - Customer Segmentation: Not available - Display Ad Management: Available ### Gallery tab Ease of use: 4.5 out of 5 (2 reviews) --- Page 1 of 2 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (50) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Budget Management Campaign Management Customer Segmentation Display Ad Management For Advertising Agencies Generative AI Multi-Channel Marketing ROI Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [SEO Software](https://www.capterra.com/seo-software/)[Advertising Agency Software](https://www.capterra.com/advertising-agency-software/)[PPC Software](https://www.capterra.com/ppc-software/)[Ad Server Software](https://www.capterra.com/ad-server-software/) I'm looking for Demand Side Platform (DSP) Software that is: [Free](https://www.capterra.com/demand-side-platform-software/s/free/) Table of Contents - [The benefits of demand-side platforms](#the-benefits-of-demand-side-platforms) - [Typical features of demand-side platforms](#typical-features-of-demand-side-platforms) - [The cost of demand-side platforms](#the-cost-of-demand-side-platforms) - [Considerations when purchasing demand-side platforms](#considerations-when-purchasing-demand-side-platforms) ## The benefits of demand-side platforms - **Advanced audience targeting:** DSPs allow your business to reach its target audience on a variety of platforms. Once you buy ad space on multiple marketing channels, DSP software ensures your brand¿s marketing materials reach your target audiences as soon as they enter those channels. The software also allows your marketing team to retarget ads when necessary, empowering your business to cater to consumers' changing needs.  - **Enhanced data analysis:** DSPs provide advanced data reporting and analytics, allowing your team to receive real-time data insights regarding ad placements. This helps track the overall performance of active campaigns and adjust marketing initiatives based on the data analytics provided by the DSP. - **Increased brand safety:** In digital advertising, brand safety is concerned with protecting your brand¿s reputation as you advertise your products and services. Advertisements that appear alongside inappropriate or offensive content can result in your target audience developing a negative opinion about your brand. With DSP software, you can choose to exclude any content categories that may damage your brand reputation. This allows your marketing team to purchase ad space without having to worry about your marketing content appearing next to unappealing or offensive content. * * * ## Typical features of demand-side platforms - **Audience targeting/customer segmentation:** Identify a particular audience segment based on a specific set of criteria, such as behavioral characteristics, interests, or purchase intent. By customizing marketing efforts for a target audience, this feature helps marketers deliver more personalized experiences to customers based on their needs. - **Campaign management:** Plan, execute, track, and analyze marketing initiatives to complete specific marketing goals and analyze campaign performance. - **Multichannel marketing:** Coordinate marketing efforts across channels, including landing pages, email, and social media, to market your products and services to target audiences.  - **Ad inventory management:** Track the advertisement inventory (i.e., the amount of space a publisher has available for advertisement at a given time) and maintain a ledger of all purchased ads.  - **Bidding strategies:** Automate and manage bidding information, tasks, and procedures. By establishing routines and patterns, the feature can automatically set bid amounts based on an ad’s likelihood to result in a user interaction, such as a click or conversion.  - **Budget management:** Manage and track marketing income and expenses, and define the monetary parameters of marketing campaigns, such as the maximum spend on a specific marketing action. - **Return on investment (ROI) tracking:** Evaluate the profitability of marketing campaign investments by measuring the ROI. This feature helps determine if your marketing campaigns are successful or not. * * * ## The cost of demand-side platforms Most products in this market are priced on a per month basis (billed annually). Pricing can be divided into three pricing tiers based on the starting prices:  **Price ranges:\*** - $149 - $428 - $428 - $999 - $999+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on July 1, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ * * * ## Considerations when purchasing demand-side platforms - **Technical support:** When shortlisting software options, consider the technical support your marketing team may need. Some teams may need additional support from the DSP vendor to set up marketing campaigns, while more experienced teams may only need support services if their DSP application malfunctions. Ask the platform vendor if they offer round-the-clock technical support to ensure your marketing team can efficiently receive timely technical support. - **Workflow automation:** Automating marketing campaign workflows will help your organization streamline marketing initiatives without having to increase the number of working hours. Ask the DSP platform vendor if their solution has an advanced programming interface (API) that can automate campaign trafficking so your company can reduce the number of human errors in marketing initiatives. - **Reporting:** Ensure your shortlisted DSP software provides full data reporting transparency. Your marketing team should have access to ad placements, the audiences reached, and the ROI. Choose a DSP solution that displays this information over a visually appealing dashboard so your team can easily view campaign data reports to make the right marketing decisions. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [DSP software directory](https://www.capterra.com/demand-side-platform-software/), sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.