# Best Demand Side Platform (DSP) Software 2026 | Capterra > Find the top Demand Side Platform (DSP) software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs. Source: https://www.capterra.com/demand-side-platform-software/s/web-based --- # Best Demand Side Platform (DSP) Software Last updated on March 26, 2026 How to find the right Demand Side Platform (DSP) Software? Learn more from our team about Demand Side Platform (DSP) Software pricing features and benefits in our Demand Side Platform (DSP) Buyers Guide Verified Insights Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) ## What is a demand-side platform? Researched by: [Capterra](https://www.capterra.com/resources/author/capterra/) Updated on March 26, 2026 A demand-side platform (DSP) is a software solution that helps marketing teams and advertising professionals purchase advertisement space from ad exchanges in real time. Ad exchanges are digital marketplaces that allow publishers to sell their ad inventory. DSPs allow organizations to manage their marketing campaigns on multiple platforms, including mobile devices and social media channels.  DSP solutions often provide budgeting and bidding functionalities that let teams efficiently allocate campaign funds to multiple marketing platforms, such as mobile apps and search engines. These solutions help companies efficiently launch marketing campaigns to gain a higher return on investment. * * * For more information consult our [Demand Side Platform (DSP) Buyers Guide](#buyers-guide-content) 0.0 (0) Ad-trade platform that gives you maximum control of your campaigns in a smarter way [Learn more about Aroscop](https://www.capterra.com/p/239585/Aroscop/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## AdButler](https://www.capterra.com/p/93247/Ad-Butler/) [4.5 (49)](https://www.capterra.com/p/93247/Ad-Butler/reviews/) AdButler is a comprehensive AdTech Ad Serving platform with a host of solutions for enterprise and SMB clients. [Learn more about AdButler](https://www.capterra.com/p/93247/Ad-Butler/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) [4.5 (28)](https://www.capterra.com/p/163718/RollWorks/reviews/) AdRoll connects the dots across the funnel with AI, multi-channel reach, and ABM — built for speed, scale, and smarter growth. [Learn more about AdRoll ABM](https://www.capterra.com/p/163718/RollWorks/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [## Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (27)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns & understand customers. [Learn more about Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## GroundTruth](https://www.capterra.com/p/177731/Groundtruth/) [4.6 (22)](https://www.capterra.com/p/177731/Groundtruth/reviews/) GroundTruth is an advertising platform that drives in-store visits and other real business results. [Learn more about GroundTruth](https://www.capterra.com/p/177731/Groundtruth/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Criteo](https://www.capterra.com/p/162594/Criteo/) [3.9 (22)](https://www.capterra.com/p/162594/Criteo/reviews/) Criteo Commerce Growth enables marketers to acquire more customers and increase repeat purchases from existing customers. [Learn more about Criteo](https://www.capterra.com/p/162594/Criteo/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Scibids](https://www.capterra.com/p/180197/Scibids/) [4.7 (20)](https://www.capterra.com/p/180197/Scibids/reviews/) Scibids uniquely develops customizable AI that grows ROI across all addressable paid media bought programmatically through DSP. [Learn more about Scibids](https://www.capterra.com/p/180197/Scibids/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) [4.4 (17)](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/reviews/) The Demandbase Piper B2B DSP increases engagement and pipeline by reaching the right people at the right accounts at the right time. [Learn more about Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## theTradeDesk](https://www.capterra.com/p/149006/theTradeDesk/) [4.4 (15)](https://www.capterra.com/p/149006/theTradeDesk/reviews/) Online platform designed to manage video, social, and mobile advertising campaigns. [Learn more about theTradeDesk](https://www.capterra.com/p/149006/theTradeDesk/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) [5.0 (12)](https://www.capterra.com/p/233827/Genius-Monkey/reviews/) A programmatic ad platform built for results...proven results! Reach more targeted people for less, with full attribution. [Learn more about Genius Monkey](https://www.capterra.com/p/233827/Genius-Monkey/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## NT Programmatic Platform](https://www.capterra.com/p/173828/NT-Programmatic-Platform/) [4.8 (11)](https://www.capterra.com/p/173828/NT-Programmatic-Platform/reviews/) NT Technology is an independent programmatic advertising platform  [Learn more about NT Programmatic Platform](https://www.capterra.com/p/173828/NT-Programmatic-Platform/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## MediaMath](https://www.capterra.com/p/180462/MediaMath/) [4.6 (11)](https://www.capterra.com/p/180462/MediaMath/reviews/) MediaMath combines audience, media and intelligence in a single efficient platform to help marketers execute at scale. [Learn more about MediaMath](https://www.capterra.com/p/180462/MediaMath/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Choozle](https://www.capterra.com/p/173727/Choozle/) [3.8 (10)](https://www.capterra.com/p/173727/Choozle/reviews/) Choozle is an independent and self-service digital advertising software platform. [Learn more about Choozle](https://www.capterra.com/p/173727/Choozle/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Zeeto](https://www.capterra.com/p/10025698/Zeeto/) [5.0 (8)](https://www.capterra.com/p/10025698/Zeeto/reviews/) Zeeto is an online software platform that enables advertisers and publishers to generate leads through self-service tools. [Learn more about Zeeto](https://www.capterra.com/p/10025698/Zeeto/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## mediasmart](https://www.capterra.com/p/210240/mediasmart/) [4.9 (8)](https://www.capterra.com/p/210240/mediasmart/reviews/) A Self Serve Programmatic Platform For Incremental Growth [Learn more about mediasmart](https://www.capterra.com/p/210240/mediasmart/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## SmartyAds DSP](https://www.capterra.com/p/160228/SmartyAds/) [4.3 (7)](https://www.capterra.com/p/160228/SmartyAds/reviews/) SmartyAds DSP lets advertisers, media buyers, and digital marketers effectively target their audiences from a single platform.  [Learn more about SmartyAds DSP](https://www.capterra.com/p/160228/SmartyAds/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) [4.5 (6)](https://www.capterra.com/p/210458/TubeMogul/#reviews) Independent ad platform that helps users automate multi-channel advertising, ad campaigns, analytics, planning, and more. [Learn more about Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Mortar](https://www.capterra.com/p/252615/Mortar/) [4.6 (5)](https://www.capterra.com/p/252615/Mortar/#reviews) We clean, analyse and unify your fragmented data in an easy to use CDP plus give you access to create your own digital media campaigns [Learn more about Mortar](https://www.capterra.com/p/252615/Mortar/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## ZoomInfo Marketing](https://www.capterra.com/p/253715/ZoomInfo-Marketing/) [4.3 (4)](https://www.capterra.com/p/253715/ZoomInfo-Marketing/#reviews) ZoomInfo Marketing is an ABM platform that helps businesses identify and convert suitable accounts using real-time intent data. [Learn more about ZoomInfo Marketing](https://www.capterra.com/p/253715/ZoomInfo-Marketing/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Google Display & Video 360](https://www.capterra.com/p/241216/Google-Display--Video-360/) [4.7 (3)](https://www.capterra.com/p/241216/Google-Display--Video-360/#reviews) Display & Video 360 is an end-to-end campaign management for media planning and creative development. [Learn more about Google Display & Video 360](https://www.capterra.com/p/241216/Google-Display--Video-360/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## StackAdapt](https://www.capterra.com/p/173754/StackAdapt/) [4.3 (3)](https://www.capterra.com/p/173754/StackAdapt/#reviews) The best performing native advertising platform helps brands accelerate customer engagement and acquisition. [Learn more about StackAdapt](https://www.capterra.com/p/173754/StackAdapt/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Amazon DSP](https://www.capterra.com/p/210701/Amazon-DSP/) [3.7 (3)](https://www.capterra.com/p/210701/Amazon-DSP/#reviews) Demand-side platform (DSP) that helps businesses programmatically display advertisements across various channels. [Learn more about Amazon DSP](https://www.capterra.com/p/210701/Amazon-DSP/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Growth Channel](https://www.capterra.com/p/212687/Growth-Channel/) [5.0 (2)](https://www.capterra.com/p/212687/Growth-Channel/#reviews) Growth Channel is an automated marketing intelligence platform for research, planning, advertising, and campaign optimisation [Learn more about Growth Channel](https://www.capterra.com/p/212687/Growth-Channel/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## Eskimi](https://www.capterra.com/p/255613/Eskimi/) [5.0 (2)](https://www.capterra.com/p/255613/Eskimi/#reviews) AdTech platform that helps marketers segment audiences, manage data, access geolocation targeting, monitor reports, and more. [Learn more about Eskimi](https://www.capterra.com/p/255613/Eskimi/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking [## OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [5.0 (2)](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/#reviews) Built for publishers, ad networks, and ad agencies to optimize campaign performance managing ad inventory, tracking and planning ads. [Learn more about OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) Demand Side Platform (DSP) features reviewers most value Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Campaign Management For Advertising Agencies Multi-Channel Marketing ROI Tracking Page 1 of 2 ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (46) Products: Sort By: Sponsored * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews Ad Inventory Management AI Copilot AI/Machine Learning Audience Targeting Bidding Strategies Budget Management Campaign Management Customer Segmentation Display Ad Management For Advertising Agencies Generative AI Multi-Channel Marketing ROI Tracking Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [SEO Software](https://www.capterra.com/seo-software/)[Advertising Agency Software](https://www.capterra.com/advertising-agency-software/)[PPC Software](https://www.capterra.com/ppc-software/)[Ad Server Software](https://www.capterra.com/ad-server-software/) Table of Contents - [The benefits of demand-side platforms](#the-benefits-of-demand-side-platforms) - [Typical features of demand-side platforms](#typical-features-of-demand-side-platforms) - [The cost of demand-side platforms](#the-cost-of-demand-side-platforms) - [Considerations when purchasing demand-side platforms](#considerations-when-purchasing-demand-side-platforms) ## The benefits of demand-side platforms - **Advanced audience targeting:** DSPs allow your business to reach its target audience on a variety of platforms. Once you buy ad space on multiple marketing channels, DSP software ensures your brand¿s marketing materials reach your target audiences as soon as they enter those channels. The software also allows your marketing team to retarget ads when necessary, empowering your business to cater to consumers' changing needs.  - **Enhanced data analysis:** DSPs provide advanced data reporting and analytics, allowing your team to receive real-time data insights regarding ad placements. This helps track the overall performance of active campaigns and adjust marketing initiatives based on the data analytics provided by the DSP. - **Increased brand safety:** In digital advertising, brand safety is concerned with protecting your brand¿s reputation as you advertise your products and services. Advertisements that appear alongside inappropriate or offensive content can result in your target audience developing a negative opinion about your brand. With DSP software, you can choose to exclude any content categories that may damage your brand reputation. This allows your marketing team to purchase ad space without having to worry about your marketing content appearing next to unappealing or offensive content. * * * ## Typical features of demand-side platforms - **Audience targeting/customer segmentation:** Identify a particular audience segment based on a specific set of criteria, such as behavioral characteristics, interests, or purchase intent. By customizing marketing efforts for a target audience, this feature helps marketers deliver more personalized experiences to customers based on their needs. - **Campaign management:** Plan, execute, track, and analyze marketing initiatives to complete specific marketing goals and analyze campaign performance. - **Multichannel marketing:** Coordinate marketing efforts across channels, including landing pages, email, and social media, to market your products and services to target audiences.  - **Ad inventory management:** Track the advertisement inventory (i.e., the amount of space a publisher has available for advertisement at a given time) and maintain a ledger of all purchased ads.  - **Bidding strategies:** Automate and manage bidding information, tasks, and procedures. By establishing routines and patterns, the feature can automatically set bid amounts based on an ad’s likelihood to result in a user interaction, such as a click or conversion.  - **Budget management:** Manage and track marketing income and expenses, and define the monetary parameters of marketing campaigns, such as the maximum spend on a specific marketing action. - **Return on investment (ROI) tracking:** Evaluate the profitability of marketing campaign investments by measuring the ROI. This feature helps determine if your marketing campaigns are successful or not. * * * ## The cost of demand-side platforms Most products in this market are priced on a per month basis (billed annually). Pricing can be divided into three pricing tiers based on the starting prices:  **Price ranges:\*** - $149 - $428 - $428 - $999 - $999+ _\*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on July 1, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products._ * * * ## Considerations when purchasing demand-side platforms - **Technical support:** When shortlisting software options, consider the technical support your marketing team may need. Some teams may need additional support from the DSP vendor to set up marketing campaigns, while more experienced teams may only need support services if their DSP application malfunctions. Ask the platform vendor if they offer round-the-clock technical support to ensure your marketing team can efficiently receive timely technical support. - **Workflow automation:** Automating marketing campaign workflows will help your organization streamline marketing initiatives without having to increase the number of working hours. Ask the DSP platform vendor if their solution has an advanced programming interface (API) that can automate campaign trafficking so your company can reduce the number of human errors in marketing initiatives. - **Reporting:** Ensure your shortlisted DSP software provides full data reporting transparency. Your marketing team should have access to ad placements, the audiences reached, and the ROI. Choose a DSP solution that displays this information over a visually appealing dashboard so your team can easily view campaign data reports to make the right marketing decisions. * * * **Sources** Products evaluated for the pricing calculation were taken from Capterra’s [DSP software directory](https://www.capterra.com/demand-side-platform-software/), sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Capterra’s directory that offer them.