# Best Digital Asset Management Software 2026 | Capterra

> Find the top Digital Asset Management software of 2026 on Capterra. Based on millions of verified user reviews - compare and filter for whats important to you to find the best tools for your needs.

Source: https://www.capterra.com/digital-asset-management-software/s/small-businesses

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# Best Digital Asset Management Software

Last updated on April 1, 2026

How to find the right Digital Asset Management Software?

Learn more from our team about Digital Asset Management Software pricing features and benefits in our Digital Asset Management Buyers Guide

Verified Insights

Provider data verified by our Software Research team and reviews moderated by our Reviews Verification team.  
[Learn more](https://www.capterra.com/our-story/)

## What is digital asset management software and how do I choose the right one?

Researched by: [Sabrina Khoulalène](https://www.capterra.com/resources/author/sabrina-khoulalene/)and reviewed by: [Pam Didner](https://www.capterra.com/resources/author/pam-didner/)

Updated on April 1, 2026

[Digital asset management (DAM) software](https://www.capterra.com/digital-asset-management-software/) automates the management of images and other non-textual content assets. 

This software is used in several industries like information technology, marketing, and advertising, to develop, organize, distribute, and manage digital asset access permissions across locations.

Most digital asset management software follows a “per month” subscription model with entry-level pricing plans averaging $74. Premium and advanced-level subscriptions cost $459 on average.

First-time buyers of DAM software should keep in mind the required integrations, use cases, budget, and number of users. Ensure you’ve consulted with stakeholders on a list of critical questions to help you evaluate systems based on your needs, such as:

_What are the storage limitations of the system?_

_What are the system’s data storage and search capabilities?_

_Can the software handle different resolutions and file formats?_

_How are multiple languages supported for localization needs?_

For more information consult our [Digital Asset Management Buyers Guide](#buyers-guide-content)

[4.3 (141)](https://www.capterra.com/p/142300/Adobe-Experience-Manager/reviews/)

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/)

Adobe Experience Manager Assets is an AI-powered, customizable DAM so you can easily discover, govern, reuse, and activate assets. [Learn more about Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.7 (81)](https://www.capterra.com/p/121110/IntelligenceBank-DAM/reviews/)

A powerful, flexible, and intuitive digital asset management (DAM) platform that lets you store, search and share assets in seconds. [Learn more about IntelligenceBank](https://www.capterra.com/p/121110/IntelligenceBank-DAM/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.4 (48)](https://www.capterra.com/p/88191/Agility-CMS/reviews/)

Headless content management system helping teams deliver content across websites, apps, and channels with enterprise-grade security. [Learn more about Agility CMS](https://www.capterra.com/p/88191/Agility-CMS/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors.

[4.8 (81)](https://www.capterra.com/p/183904/Frontify/reviews/)

Frontify is an Enterprise brand-building platform where a user-friendly DAM meets customized portals.  [Learn more about Frontify](https://www.capterra.com/p/183904/Frontify/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.7 (85)](https://www.capterra.com/p/10011368/Macabacus/reviews/)

Create and manage all branded assets directly within PowerPoint. Trusted by tens of thousands of finance & banking teams. [Learn more about Macabacus](https://www.capterra.com/p/10011368/Macabacus/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.4 (21)](https://www.capterra.com/p/87789/NetX/reviews/)

DAM! Let's figure it out together. Our Onboarding process is designed to tailor the NetX platform to meet your specific needs.  [Learn more about NetX](https://www.capterra.com/p/87789/NetX/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.6 (284)](https://www.capterra.com/p/143730/Kontainer/reviews/)

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/)

Kontainer DAM & PIM - a secure, elegant, user-friendly image bank and product data distribution hub in one cloud-based platform. [Learn more about Kontainer](https://www.capterra.com/p/143730/Kontainer/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

85% recommend this product

[4.7 (19)](https://www.capterra.com/p/147341/Data-Dwell/reviews/)

Data Dwell's solution centralizes digital assets with easy search, secure sharing, and Digital Sales Rooms for external collaboration [Learn more about Data Dwell Digital Asset Management](https://www.capterra.com/p/147341/Data-Dwell/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.3 (64)](https://www.capterra.com/p/140034/Marvia/reviews/)

Use Marvia's Digital Asset Management to stop wasting time and produce more content, without hiring more designers and marketers.  [Learn more about Marvia](https://www.capterra.com/p/140034/Marvia/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[4.7 (7)](https://www.capterra.com/p/232379/Amaze-PXM/reviews/)

Acquire, create, and deliver better, more relevant content across touchpoints quickly, efficiently, and at scale with Bluemeteor PCC. [Learn more about Bluemeteor Product Content Cloud](https://www.capterra.com/p/232379/Amaze-PXM/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[5.0 (2)](https://www.capterra.com/p/211136/Evocalize/#reviews)

Digital asset management software designed for digital marketing programs. Share first party data, audiences, creative, and assets. [Learn more about Evocalize](https://www.capterra.com/p/211136/Evocalize/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

[4.7 (17470)](https://www.capterra.com/p/247901/Google-Workspace/reviews/)

Google Workspace is cloud-based software with Gmail, Drive, Meet, and other business apps for productivity and collaboration. [Learn more about Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

88% recommend this product

[## Jira](https://www.capterra.com/p/19319/JIRA/)

[4.4 (15308)](https://www.capterra.com/p/19319/JIRA/reviews/)

Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management. [Learn more about Jira](https://www.capterra.com/p/19319/JIRA/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## Canva](https://www.capterra.com/p/168956/Canva/)

[4.7 (13236)](https://www.capterra.com/p/168956/Canva/reviews/)

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/)

Design and publish anything in a few clicks. From brochure to video, access thousands of templates, images, videos, and more for free. [Learn more about Canva](https://www.capterra.com/p/168956/Canva/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

90% recommend this product

[## OneDrive](https://www.capterra.com/p/161304/OneDrive/)

[4.5 (12607)](https://www.capterra.com/p/161304/OneDrive/reviews/)

Web-based digital asset management solution that allows businesses of all sizes to manage files, collaborate, scan documents, and more. [Learn more about OneDrive](https://www.capterra.com/p/161304/OneDrive/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## monday.com](https://www.capterra.com/p/147657/monday-com/)

[4.6 (5720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Store, organize and share all your digital files on a customizable platform that provides instant visibility at any time.  [Learn more about monday.com](https://www.capterra.com/p/147657/monday-com/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## Box](https://www.capterra.com/p/148766/Box/)

[4.4 (5622)](https://www.capterra.com/p/148766/Box/reviews/)

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/)

Collaborate in real time with comments, easily find your latest versions, automate approval workflows, and securely manage work from an [Learn more about Box](https://www.capterra.com/p/148766/Box/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## Airtable](https://www.capterra.com/p/146652/Airtable/)

[4.6 (2222)](https://www.capterra.com/p/146652/Airtable/reviews/)

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/)

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required. [Learn more about Airtable](https://www.capterra.com/p/146652/Airtable/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

81% recommend this product

[## Miro](https://www.capterra.com/p/128955/Miro/)

[4.7 (1680)](https://www.capterra.com/p/128955/Miro/reviews/)

The #1 online collaborative whiteboard platform where teams get work done. [Learn more about Miro](https://www.capterra.com/p/128955/Miro/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

86% recommend this product

[## Figma](https://www.capterra.com/p/175027/Figma/)

[4.7 (856)](https://www.capterra.com/p/175027/Figma/reviews/)

Cloud-based and on-premise platform that enables businesses to create custom designs, share prototypes among team members. [Learn more about Figma](https://www.capterra.com/p/175027/Figma/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

90% recommend this product

[## Canto](https://www.capterra.com/p/140500/Canto/)

[4.5 (681)](https://www.capterra.com/p/140500/Canto/reviews/)

Canto is a digital asset management software that helps organizations centralize, organize, and share digital assets. [Learn more about Canto](https://www.capterra.com/p/140500/Canto/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

82% recommend this product

[## Joomla](https://www.capterra.com/p/161648/Joomla/)

[4.2 (620)](https://www.capterra.com/p/161648/Joomla/reviews/)

CMS designed to help both novice users and expert developers to build websites and applications. [Learn more about Joomla](https://www.capterra.com/p/161648/Joomla/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

[4.7 (445)](https://www.capterra.com/p/133103/Brandfolder/reviews/)

Brandfolder is a digital asset management platform that centralizes the storage, distribution, and analysis of digital assets. [Learn more about Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

85% recommend this product

[## Progress ShareFile](https://www.capterra.com/p/10007380/ShareFile/)

[4.5 (439)](https://www.capterra.com/p/10007380/ShareFile/reviews/)

The secure file sharing and storage solution built for business. Featuring state-of-the-art, compliance-supporting security. [Learn more about Progress ShareFile](https://www.capterra.com/p/10007380/ShareFile/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

[## IT Glue](https://www.capterra.com/p/170401/ITGlue/)

[4.6 (331)](https://www.capterra.com/p/170401/ITGlue/reviews/)

IT Glue is the AI-powered documentation platform built for IT professionals. Track, find and know everything in under 30 seconds. [Learn more about IT Glue](https://www.capterra.com/p/170401/ITGlue/)

Digital Asset Management features reviewers most value

Access Controls/Permissions

Asset Categorization

Content Management

Customizable Branding

Document Management

File Management

Metadata Management

Search/Filter

Workflow Management

85% recommend this product

Page 1 of 19

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Filter (458) Products:

Sort By:

Sponsored

* * *

Plan Type

Free Trial

Popular

85% of professionals opt for a 30-day trial before the software purchase

Other subsciption plans:

Free Version

Monthly Subscription

Annual Subscription

One-Time License

Key Features

All key features

Popular

We have selected the most important and critical features as defined by Capterra user reviews

[Access Controls/Permissions](https://www.capterra.com/digital-asset-management-software/features/298-access-controls-permissions/)

[AI Copilot](https://www.capterra.com/digital-asset-management-software/features/721-virtual-assistant/)

[API](https://www.capterra.com/digital-asset-management-software/features/2865-api/)

[Asset Categorization](https://www.capterra.com/digital-asset-management-software/features/4177-asset-categorization/)

[Content Management](https://www.capterra.com/digital-asset-management-software/features/1080-content-management/)

[Customizable Branding](https://www.capterra.com/digital-asset-management-software/features/692-customizable-branding/)

[Document Management](https://www.capterra.com/digital-asset-management-software/features/2709-document-management/)

[File Management](https://www.capterra.com/digital-asset-management-software/features/3714-file-management/)

[Generative AI](https://www.capterra.com/digital-asset-management-software/features/2098-ai-content-creation/)

[Metadata Management](https://www.capterra.com/digital-asset-management-software/features/653-metadata-management/)

[Mobile App](https://www.capterra.com/digital-asset-management-software/features/1639-mobile-app/)

[Reporting/Analytics](https://www.capterra.com/digital-asset-management-software/features/2900-reporting-analytics/)

[Search/Filter](https://www.capterra.com/digital-asset-management-software/features/1956-search-filter/)

[Tagging](https://www.capterra.com/digital-asset-management-software/features/2465-tagging/)

[Version Control](https://www.capterra.com/digital-asset-management-software/features/1833-version-control/)

[Workflow Management](https://www.capterra.com/digital-asset-management-software/features/3209-workflow-management/)

Deployment

Cloud, SaaS, Web-Based

Desktop Mac

Desktop Windows

Desktop Linux

On-Premise Windows

On-Premise Linux

Desktop Chromebook

Mobile Android

Mobile iPhone

Mobile iPad

I'm looking for Digital Asset Management Software that is:

[Free](https://www.capterra.com/digital-asset-management-software/s/free/)[For Mac](https://www.capterra.com/digital-asset-management-software/s/mac/)

Table of Contents

-   [Essential digital asset management software buying information](#essential-digital-asset-management-software-buying-information)
-   [What are the most reviewed digital asset management software systems?](#what-are-the-most-reviewed-digital-asset-management-software-systems)
-   [What is digital asset management software?](#what-is-digital-asset-management-software)
-   [Digital asset management software pricing](#digital-asset-management-software-pricing)
-   [Digital asset management features](#digital-asset-management-features)
-   [Top digital asset management software benefits identified by users](#top-digital-asset-management-software-benefits-identified-by-users)
-   [Common challenges of digital asset management identified by users](#common-challenges-of-digital-asset-management-identified-by-users)
-   [What is digital asset management software used for?](#what-is-digital-asset-management-software-used-for)
-   [Who uses DAM solutions?](#who-uses-dam-solutions)
-   [Common digital asset management software integrations](#common-digital-asset-management-software-integrations)
-   [Recent trends in digital asset management software](#recent-trends-in-digital-asset-management-software)

## Essential digital asset management software buying information

[Digital asset management (DAM) software](https://www.capterra.com/digital-asset-management-software/) automates the management of images and other content assets. 

This software is used in several industries such as information technology, marketing, and advertising \[[1](#sources)\]. [Marketing thought leader Pam Didner](https://www.capterra.com/resources/future-of-ai-in-social-media/) \[[2](#sources)\] says most businesses would benefit from one due to their ability to simplify the sharing and repurposing of content for marketing outreach.

“A solid digital asset management tool is almost a must,” she says. "You need collateral, assets, images, and branded materials stored in one centralized place everyone can access.”

Most digital asset management software follows a “per month” subscription model with entry-level pricing plans averaging $74. Premium and advanced-level subscriptions cost $459 on average. \[[3](#sources)\]

First-time buyers of DAM software should keep in mind the required integrations, use cases, budget, and number of users. Ensure you’ve consulted with stakeholders on a list of critical questions to help you evaluate systems based on your needs, such as:

-   Does the software integrate with other systems?
    
-   What are the storage requirements and limitations of the system?
    
-   What are the system’s data storage and search capabilities?
    
-   Can the software handle different types of resolutions and file formats?
    
-   Does the software offer support for multiple languages and localization needs?
    

## What are the most reviewed digital asset management software systems?

[Capterra Shortlist](https://www.capterra.com/digital-asset-management-software/shortlist/) identifies the top digital asset management systems based on a proprietary blend of user ratings and popularity, helping small businesses efficiently find the most effective digital asset management software solution for their needs. \[[4](#sources)\] Here are the five most-reviewed products in our Capterra Shortlist for this category:

**Product**

**Overall score**

**Popularity score**

**Ratings score**

[Box](https://www.capterra.com/p/148766/Box/)

98/100

50/50

48/50

[Airtable](https://www.capterra.com/p/146652/Airtable/)

92/100

44/50

48/50

[Canto](https://www.capterra.com/p/140500/Canto/)

83/100

36/50

47/50

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

80/100

32/50

48/50

[Bynder](https://www.capterra.com/p/122257/Bynder/)

80/100

32/50

48/50

These rankings are determined by combining verified user ratings and publicly available web search popularity data: 

-   **Ratings score:** Relative score of the software based on ratings given by users on Capterra, normalized for the number and recency of reviews.
    
-   **Popularity score**: Relative popularity of software based on web search trends and products’ web presence.
    

## What is digital asset management software? 

[Digital asset management (DAM) software](https://www.capterra.com/digital-asset-management-software/) helps businesses manage media assets such as advertisements, product images, sales collateral, and audio and video files. Users can create, store, retrieve, and distribute their digital assets, ensuring that they can be accessed as and when needed. 

The digital asset management software category has 598 products on Capterra with 8,538 user reviews in the past year. \[[1](#sources)\]

## Digital asset management software pricing

Most digital asset management software operates on a subscription-based model, with costs billed monthly. Costs vary based on features and company sizes. Entry-level pricing plans typically start around $74 per month, while premium and advanced-level subscriptions average about $459 per month. \[[3](#sources)\]

-   Entry-level DAM systems include the functionality of metadata management, tagging, asset descriptions, asset folders, and search and retrieval.
    
-   Premium products typically include additional features like approval workflow management, audit trails, collaboration tools, and version history. 
-   More advanced systems offer features like AI-powered asset insights, access control/permissions, advanced reporting, and automated metadata extraction.
    

First-time buyers should also be aware that:

-   Initial setup, training, and data migration are common upfront costs.
    
-   Maintenance and customer support are common recurring costs.
    

Free trials are often offered by digital management software vendors, and some systems offer [free versions](https://www.capterra.com/digital-asset-management-software/s/free/). These can be leveraged to see if a product fits your needs before committing any money. However, it's important to point out that free versions often do not include all product features. Therefore, it is not always possible to test the full range of the software's capacities with those free versions.

## Digital asset management features

All digital asset management software tools include an asset library and asset sharing features and most share a variety of common features such as content management, workflow management, and metadata management.

### Core digital asset management features

-   **Asset library:** Collect all assets in one unified system. 86% rate this feature as critical or highly important.
    
-   **Asset sharing:** Share access to files and assets with individuals. 78% rate this feature as critical or highly important.
    

###  Common digital asset management features

-   **Content management:** Create, manage, and publish digital content. 89% rate this feature as critical or highly important.
    
-   **Access controls/permissions:** Define levels of authorization for access to specific files or systems. 88% rate this feature as critical or highly important.
    
-   **Search/filter:** Search and filter data across systems to locate the required asset by entering keywords or other criteria. 87% rate this feature as critical or highly important.
    
-   **Document management:** Collect, upload, store, track, and share documents in a centralized location for quick access. 80% rate this feature as critical or highly important.
    
-   **File management:** Create, save, and store files.
    
-   **Version control:** Track revisions and updates made to files and navigate between different versions.
    
-   **Workflow management:**  Design, create, execute, and monitor workflows for repetitive tasks that occur in a specific order.
    
-   **Asset categorization:** Organize assets into folders and subfolders or tag assets based on a custom file hierarchy. 
-   **Metadata management:** Collect and maintain structured information that describes data or content.
    

## Top digital asset management software benefits identified by users

**Helps developers and designers create assets:** Comprehensive design features allow users to create professional, high-quality graphics that can integrate into a developer’s final product.

_“The other thing that is really powerful is that it's a dev centric tool, it's not just only about the graphic elements, but about object that could be set by design and used by devs on the final product with automation.”_

–Ismaïl H., design system manager, retail

**Fosters team collaboration:** Many such tools allow teams and stakeholders to collaborate in real-time through file sharing, collaborative commenting, and linked records.

_“The ability to create custom views, link records, and collaborate in real-time makes it a dynamic tool for projects of any scale.”_

–Shayla B., human resources specialist

**Aids in asset management:** This feature helps users with asset organization, sharing, and retrieval. 

_“One of the standout advantages of this platform is its ability to streamline collaboration and asset review processes, allowing us to work seamlessly with clients internationally.”_

_–Nishant C., director, IT services_

**Helps manage workflows:** Workflow management allows businesses to seamlessly incorporate the system into their existing workflows and processes, and streamline time-based tasks.

_“It also allowed for a clear evaluation of the time required for each task, and provided a platform for leaving constructive feedback for other professionals in charge of the different steps of the workflow.”_

–Freddy A., QA, consumer goods

**Simplifies brand management:** brand management is simplified thanks to a centralized platform that allows users of all levels to create any type of design to promote the company's activity and manage and share them with other members of the team.

_“It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. ”_

–Fredrik H., QA, head of brand

## Common challenges of digital asset management identified by users

When it comes to challenges with digital asset management systems, reviewers most often cite bugs and glitches that can affect the user experience.

The second most cited challenge is image editing. Lack of advanced features for image editing like background removal is often pointed out. So this type of software would not be ideal for high-end image editing.

A third top cited issue more specific to digital asset management systems has to do with file management as some formats are not applicable or some procedures, such as document import/export, are quite slow.

When you’re talking to forms automation software vendors, you should ask a few questions to help ensure you don’t encounter the same issues:

-   How can I report bugs and glitches? 
-   Is it possible to get in touch with an advisor to resolve these glitches as quickly as possible?
    
-   How often do you update your tool?
    
-   What formats are compatible with the platform?
    
-   What options are available for image editing?
    

In addition to these questions to ask the vendors, it may be interesting to consult online customer reviews, particularly on these common challenges. 

According to Capterra’s 2025 Tech Trends survey, customer reviews become the most influential information source when buyers start doing research to narrow down to their shortlist. \[[5](#sources)\]

## What is digital asset management software used for?

Analysis of our extensive digital asset management software reviews highlights the most common use cases:

-   **Streamlining document management:** Automates the process of managing documents from creation to storage and distribution throughout an organization, and provides a searchable repository for digitized documents.
    
-   **Automating brand marketing:** Enables organizations to automate their marketing functions including campaign creation, marketing workflows, and outcome analysis.
    
-   **Managing digital content:** Allows users to manage digital content across business units. The software provides essential features such as collaboration tools, content publishing options, and document management.
    
-   **Cross-channel brand management:** Businesses can share and distribute assets and files to ensure brand consistency across various channels via such tools. This includes a variety of features for creating, compiling, updating, and storing product and digital asset information.  

## Who uses DAM solutions?

Although this software is used in myriad industries and by different organizations and individuals, here are some of the many areas in which DAM solutions are leveraged:

-   IT & software development
    
-   Marketing
    
-   Administrative
    
-   Creative & design
    

The software market also includes vendors that cater to specific sectors and industries, such as government agencies, publishing houses, and nonprofits. 

Moreover, notes from our advisor calls reveal that 35% of software buyers come from small businesses with 2-50 employees and 15% are from midsize businesses with 51-200 employees. By simplifying the creation process and enabling users of all levels to make designs, digital asset management tools are particularly useful for small and medium-sized businesses, which do not have their own design department or the budget to call in a freelance designer.

## Common digital asset management software integrations

We analyzed our extensive reviews database and determined that the three categories that most often integrate with forms automation are [content management](https://www.capterra.com/content-management-software/), [cloud storage](https://www.capterra.com/cloud-storage-software/) and [document management](https://www.capterra.com/document-management-software/).

Overall, users reported a positive experience while integrating DAM solutions with their current systems. Indeed, users appreciate the ability to create custom integrations with a variety of common applications, including social media ones. They also like the fact that they can keep all their information centralized and updated in real time.

## Recent trends in digital asset management software

**Increased demand for digital asset management tools due to GenAI:** According to Gartner, organizations are considering DAM platforms because of the increasing volume and velocity of content, real-time personalization variations, and global distribution and development of disruptive technologies like generative AI. \[[6](#sources)\]

While some DAM platforms incorporate generative AI by drawing from your existing library of assets to help create new content or recommendations, Didner advises potential buyers to build in [guardrails and governance](https://www.capterra.com/resources/future-of-ai-in-social-media/) for its usage.

“AI is simplifying work for thousands of marketers, but it's also raising new challenges when it comes to quality control and trust,” she says. “You need to review \[AI-generated outputs\] and ask yourself: is this high-quality, helpful and relevant to my customers?”

Sources

1.  **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology)
    
2.  [Pam Didner](https://www.linkedin.com/in/pamdidner/), LinkedIn
    
3.  **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category, as of May 2024, are included in the pricing analysis. [Read the complete methodology here.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology)
    
4.  **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. We featured the products with the most reviews at the time of Capterra Shortlist publication. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
5.  **Capterra 2025 Tech Trends Survey:** The 2025 Tech Trends Survey was conducted online in August 2024 to understand the timeline, organizational challenges, adoption & budget, vendor research behaviors, ROI expectations, and satisfaction levels for software buyers. [Read the complete methodology](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology).
    
6.  [How to Choose a Digital Asset Management Vendor,](https://www.gartner.com/en/articles/how-to-choose-a-digital-asset-management-vendor) Gartner