Email Marketing Pricing Guide

Email marketing software helps you get in touch with your customer base quickly and efficiently. Pricing for email marketing software can vary, so this guide will help you discover how much a solution might set you back. Click the column headers to sort, and click the product name to get more information, product videos, and user reviews. For a full listing of email marketing tools, see Capterra's Email Marketing Software Directory.

  Product Free Version Starting Price Frequency Per User Price Details
1PointMail $49 Monthly No We offer many options including Monthly and CPM rates.
250ok Suite $5,000 Annually No
Act-On $900 Monthly No We price by "active contacts," not database size.
ActiveCampaign $9 Monthly No
Astonish Email $25 Monthly No £25-£100/m self service. & managed concierge servi
Autopilot $20 Monthly No
AWeber Email Marketing $19 Monthly No Monthly price is based on number of subscribers in account
Benchmark Email $10 Monthly Yes Monthly, 6 month or annual-subscription based pricing
Campaign Monitor $9 Monthly No Plans start at $9/month with 24/7 support.
Captavi Platform $175 Monthly No Choose from 5 Editions. All Fully Functional, Pay for What You Use.
Constant Contact $20 Monthly No Discounts available if prepaying for 6 and 12 month plans.
Contactually $39 Monthly Yes
DirectIQ $12 Monthly Yes
Direct Mail $15 Monthly No Various pricing plans available, including non-recurring fee plans.
EmailOctopus $19 Monthly No All plans include unlimited campaigns
emfluence Marketing Platform $500 Monthly No Pricing based on number of active contacts. Unlimited users.
Emma $89 Monthly No Based on annual contract
Highrise $4 Monthly Yes $24/month comes with up to 6 users (NOT per user) and 5,000 contacts
HubSpot Marketing $200 Monthly No
Infusionsoft $99 Monthly No Starting at $99. Discounted price for annual contract
Campaigner $20 Monthly Yes 900+ Templates A/B Testing Autoresponders Segmentations Email Reporting
JangoMail $15 Monthly Yes
Justuno $19 Monthly No Paid plans include the full feature set of the Justuno platform.
Kingmailer $10 Monthly No Free trial. $10 p/mo unlimited transactional emails.
Klaviyo $25 Monthly No
Drip $49 Monthly No 21-day trial. Free up to 100 contacts. Price based on number of subscribers
MailChimp $20 Monthly No
MailerLite $10 Monthly No For up to 1,000 subscribers - FREE $10 Monthly No
Mailjet $10 Monthly No Send up to 30000 emails /month
Sendloop $9 Monthly No Pricing by the number of subscribers and unlimited email delivery
Pinpointe $42 Monthly No Additional discounts for annual contract.
RedCappi Email Marketing $10 Monthly No Based on # of Contacts, please visit
Remarkety $25 Monthly No
Robly $15 Monthly No
Salesforce Marketing Cloud $4,800 Annually No Pricing begins at $400 /month, (billed annually)
Sendinblue $25 Monthly Yes Pricing based on monthly email volume sent. Save on 3, 6 & 12-month plans.
SendSmith $7 Monthly Yes Two pricing plans:- (1) Pay as you go (2) Monthly
SendX $20 Monthly No Pay as you grow. Starts from $19.99 for 1500 contacts.
ShippingEasy $9 Monthly No No contract, cancel any time, Free 30 day trial.
SimplyCast $5 Monthly No
TractionNext $335 Monthly No Pricing options: Pricing is scaled in line with volume of customer contacts
WebEngage $199 Monthly Yes pricing based on MAU (monthly active users)
Zoho Campaigns $5 Monthly No Payment can be made based on Email Credits and Subscribers for each month.

Compare all software products on Capterra's Email Marketing Software Directory.