Email Marketing Pricing Guide

Email marketing software helps you get in touch with your customer base quickly and efficiently. Pricing for email marketing software can vary, so this guide will help you discover how much a solution might set you back. Click the column headers to sort, and click the product name to get more information, product videos, and user reviews. For a full listing of email marketing tools, see Capterra's Email Marketing Software Directory.

  Product Free Version Starting Price Frequency Per User Price Details
1PointMail $49 Monthly No We offer many options including Monthly and CPM rates.
250ok Suite $5,000 Annually No
Act-On $900 Monthly No We price by "active contacts," not database size.
ActiveCampaign $9 Monthly No Pricing is determined by plan and by amount of contacts in the account.
Agile CRM $9 Monthly Yes
Astonish Email $25 Monthly No £25-£100/m self service. & managed concierge servi
Autopilot $49 Monthly No $49.00 USD / mont 2,000 contacts included with chat and email support
AWeber Email Marketing $19 Monthly No Monthly price is based on number of subscribers in account
Benchmark Email $14 Monthly Yes Monthly, 6 month or annual-subscription based pricing
Bitrix24 $39 Monthly No
Campaign Monitor $9 Monthly No Plans start at $9/month with 24/7 support.
Captavi Platform $175 Monthly No Choose from 5 Editions. All Fully Functional, Pay for What You Use.
Constant Contact $20 Monthly No Discounts available if prepaying for 6- or 12-month or for nonprofits.
Delivra $75 Monthly No Standard- $75/month; Professional- $100/month; Commerce- $150/month
DirectIQ $12 Monthly Yes
Drip Ecommerce CRM $41 Monthly No 14-day trial. Price based on number of subscribers.
Direct Mail $15 Monthly No Various pricing plans available, including non-recurring fee plans.
EmailOctopus $19 Monthly No All plans include unlimited campaigns
Emercury $19 Monthly Yes Monthly price is based on number of subscribers in account or send monthly
Emma $89 Monthly No Based on annual contract
EngageBay $7 Monthly No
FireDrum Email Marketing $4 Monthly No Free to try! Price is based on number of unique contacts.
Kartra $69 Monthly No
GetResponse $15 Monthly Yes -18% (12 months) -30% (24 months)
GleanView $50 Monthly Yes No contracts. No set-up fees. Monthly subscriptions.
Highrise $4 Monthly Yes $24/month comes with up to 6 users (NOT per user) and 5,000 contacts
HubSpot Marketing Hub $50 Monthly No
Campaigner $20 Monthly No Affordable pricing starting at $19.95 & with flexible, customized plans.
JangoMail $15 Monthly Yes
Justuno $30 Monthly No All paid plans include the full set of features in the Justuno suite.
Infusionsoft $199 Monthly No Pricing starts at $199 and includes CRM, marketing and sales automation.
Kingmailer $5 Monthly No SMTP service/ Transactional emails / Email marketing. Free trial.
Klaviyo $20 Monthly No
Klenty $30 Monthly Yes
Mailchimp $20 Monthly No
MailerLite $10 Monthly No For up to 1,000 subscribers and 12,000 emails per month - FREE $10 Monthly No
Mailjet $9 Monthly No Send up to 30000 emails /month
Mailrelay $32 Monthly Yes
Marketing Optimizer $55 Monthly Yes
NiceJob $45 Monthly No
Omnisend $16 Monthly No Pricing depends on the number of subscribers.
Bronto Marketing Platform $20,000 Annually No Request a custom quote at
TractionNext $335 Monthly No Pricing options: Pricing is scaled in line with volume of customer contacts
Pinpointe $42 Monthly No Additional discounts for annual contract.
Privy-List Growth & Email Tool $20 Monthly No Unlimited 15 day trial. Scaling pricing on avg. monthly page views from $0
Pushnami $450 Monthly No
ReachMail $10 Monthly No
Recapture $49 Monthly Yes
RedCappi Email Marketing $10 Monthly No Based on # of Contacts, please visit
Remarkety $25 Monthly No
Robly $15 Monthly No
Pardot $1,000 Monthly Yes
Salesfusion $1,000 Monthly No All functionality, unlimited users and email sends.
SendGrid $15 Monthly No Additional cost for marketing and triggered emails
SendInBlue $25 Monthly Yes Pricing based on monthly email volume sent. Save on 3, 6 & 12-month plans.
Sendlane $25 Monthly No On demand pricing based on # of subscribers.
SendSmith $7 Monthly Yes Two pricing plans:- (1) Pay as you go (2) Monthly
SendX $10 Monthly No 14 day free trial. Pricing starts from $9.99/month OR 7.49/mo paid yearly
SeoSamba Email Marketing $10 Monthly No Priced per email volume, not number of contacts.
ShippingEasy $29 Monthly No No contract, cancel any time, Free 30-day trial.
Simplero $29 Monthly No
SimplyCast 360 $5 Monthly No
vCita Business Management $15 Monthly Yes Annual subscriptions available.
Vero $125 Monthly No Unlimited email and push notifications. Save 15% with an annual plan.
VYPER $34 Monthly No
Wired Plus $45 Monthly No We offer flexible pricing packages to meet all client needs and budgets.
WiseStamp $2 Monthly Yes
Zoho Campaigns $5 Monthly No Monthly&Yearly plans: Email-based, Subscriber-based, Pay by emailcredits

Compare all software products on Capterra's Email Marketing Software Directory.