--- title: "10 Best Free Email Marketing Software 2026 | Capterra" description: "Learn about and compare the 10 best free Email Marketing software in 2026. Understand the pros and cons and cost of each tool to narrow your choices." source_url: "https://www.capterra.com/email-marketing-software/s/free/" page_type: "subcategory" language: "en" --- # Best Email Marketing Software for free Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 free products, ranked by reviewer ratings ### Ranked free Email Marketing products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) | 4.8 out of 5 (2,132 reviews) | 4.8 out of 5 (856 category reviews) | Highly rated for Value for Money | $17.00 Flat Rate, Per Month | Included: Campaign Analytics, Contact Management, Email Tracking, Event Triggered Actions; Not included: Campaign Scheduling, CAN-SPAM Compliance, Customizable Fields, Mobile Optimization, Reporting/Analytics | | 2 | [E-goi](https://www.capterra.com/p/165474/E-goi/) | 4.8 out of 5 (147 reviews) | 4.9 out of 5 (127 category reviews) | Highly rated for Functionality | €100.00 Other | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 3 | [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) | 4.8 out of 5 (657 reviews) | 4.8 out of 5 (455 category reviews) | Highly rated for Value for Money | $9.00 Per Feature, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 4 | [RGE Studio](https://www.capterra.com/p/231760/Beefree/) | 4.8 out of 5 (207 reviews) | 4.8 out of 5 (115 category reviews) | Highly rated for Ease of Use | $25.00 Per User, Per Month | Included: CAN-SPAM Compliance, Customizable Fields, Mobile Optimization; Not included: Campaign Analytics, Campaign Scheduling, Contact Management, Email Tracking, Event Triggered Actions, Reporting/Analytics | | 5 | [Selzy](https://www.capterra.com/p/255420/Selzy/) | 4.8 out of 5 (117 reviews) | 4.8 out of 5 (102 category reviews) | Highly rated for Value for Money | $7.00 Usage Based, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 6 | [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) | 4.8 out of 5 (114 reviews) | 4.8 out of 5 (114 category reviews) | Highly rated for Quality of Support | $9.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 7 | [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) | 4.7 out of 5 (549 reviews) | 4.7 out of 5 (294 category reviews) | Highly rated for Ease of Use | €97.00 Flat Rate, Per Month | Included: CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking; Not included: Campaign Analytics, Campaign Scheduling, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 8 | [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) | 4.7 out of 5 (270 reviews) | 4.7 out of 5 (245 category reviews) | Highly rated for Quality of Support | CA$22.04 Other, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 9 | [Sender](https://www.capterra.com/p/139770/SENDER/) | 4.7 out of 5 (212 reviews) | 4.7 out of 5 (113 category reviews) | Highly rated for Quality of Support | $9.00 Other, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Event Triggered Actions, Mobile Optimization, Reporting/Analytics | | 10 | [Hunter](https://www.capterra.com/p/161625/Hunter/) | 4.6 out of 5 (714 reviews) | 4.7 out of 5 (251 category reviews) | Highly rated for Ease of Use | $49.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Reporting/Analytics; Not included: Event Triggered Actions, Mobile Optimization | Category rating: Rating from reviewers who used each product as Email Marketing software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [Systeme.io](https://www.capterra.com/p/198994/Systeme/) Overall rating: 4.8 out of 5 (2,132 reviews) Category rating: 4.8 out of 5 (856 category reviews) Key attribute: Highly rated for Value for Money Starting price: $17.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Not included - Contact Management: Included - Customizable Fields: Not included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Not included - Reporting/Analytics: Not included #### Pros based on reviews - Comprehensive marketing toolkit - Intuitive and accessible design #### Cons based on reviews - Challenging email setup and limitations - Complex domain configuration process --- ### 2. [E-goi](https://www.capterra.com/p/165474/E-goi/) Overall rating: 4.8 out of 5 (147 reviews) Category rating: 4.9 out of 5 (127 category reviews) Key attribute: Highly rated for Functionality Starting price: €100.00 Other Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included --- ### 3. [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) Overall rating: 4.8 out of 5 (657 reviews) Category rating: 4.8 out of 5 (455 category reviews) Key attribute: Highly rated for Value for Money Starting price: $9.00 Per Feature, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included #### Pros based on reviews - Streamlined onboarding and navigation - Intuitive and clean design #### Cons based on reviews - Restrictive and inconsistent editor --- ### 4. [RGE Studio](https://www.capterra.com/p/231760/Beefree/) Overall rating: 4.8 out of 5 (207 reviews) Category rating: 4.8 out of 5 (115 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $25.00 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Included - Contact Management: Not included - Customizable Fields: Included - Email Tracking: Not included - Event Triggered Actions: Not included - Mobile Optimization: Included - Reporting/Analytics: Not included --- ### 5. [Selzy](https://www.capterra.com/p/255420/Selzy/) Overall rating: 4.8 out of 5 (117 reviews) Category rating: 4.8 out of 5 (102 category reviews) Key attribute: Highly rated for Value for Money Starting price: $7.00 Usage Based, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included --- ### 6. [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) Overall rating: 4.8 out of 5 (114 reviews) Category rating: 4.8 out of 5 (114 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $9.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included --- ### 7. [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) Overall rating: 4.7 out of 5 (549 reviews) Category rating: 4.7 out of 5 (294 category reviews) Key attribute: Highly rated for Ease of Use Starting price: €97.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Not included - Mobile Optimization: Not included - Reporting/Analytics: Not included #### Pros based on reviews - Streamlined client acquisition process - Efficient AI-driven prospecting #### Cons based on reviews - High cost and limited trial - Restrictive and confusing credit system --- ### 8. [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) Overall rating: 4.7 out of 5 (270 reviews) Category rating: 4.7 out of 5 (245 category reviews) Key attribute: Highly rated for Quality of Support Starting price: CA$22.04 Other, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included --- ### 9. [Sender](https://www.capterra.com/p/139770/SENDER/) Overall rating: 4.7 out of 5 (212 reviews) Category rating: 4.7 out of 5 (113 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $9.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Included - Mobile Optimization: Included - Reporting/Analytics: Included --- ### 10. [Hunter](https://www.capterra.com/p/161625/Hunter/) Overall rating: 4.6 out of 5 (714 reviews) Category rating: 4.7 out of 5 (251 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $49.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Event Triggered Actions: Not included - Mobile Optimization: Not included - Reporting/Analytics: Included --- ## All email marketing software with a free version [4.2 (456)](https://www.capterra.com/p/130105/Mailjet/reviews/) The best email marketing software that’s built for devs and loved by marketers [Learn more about Mailjet](https://www.capterra.com/p/130105/Mailjet/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics [4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) Email marketing that works as hard as you do. Grow your business with AI-powered campaigns, automation & more. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 86% recommend this product [4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/) Mailgun is a transactional email API service that enables developers to send, receive, and track emails. [Learn more about Mailgun](https://www.capterra.com/p/159630/Mailgun/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.5 (6261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) Send emails that feel written for each contact, and see which ones turn interest into conversations with sales. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 85% recommend this product [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) EngageBay allows you to grow your business with AI-powered email marketing functionalities. [Learn more about EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 84% recommend this product [4.8 (164)](https://www.capterra.com/p/128355/Direct-Mail/reviews/) macOS app that features a fun and easy-to-use email template editor, list management tools, and insightful campaign analytics reports. [Learn more about Direct Mail](https://www.capterra.com/p/128355/Direct-Mail/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 91% recommend this product [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails. [Learn more about EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 95% recommend this product [4.8 (6)](https://www.capterra.com/p/237293/InboxAlly/#reviews) InboxAlly helps repair and protect your email sender reputation and ensure your emails are delivered in the inbox. [Learn more about InboxAlly](https://www.capterra.com/p/237293/InboxAlly/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics [## MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2343)](https://www.capterra.com/p/136603/MailerLite/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. [Learn more about MailerLite](https://www.capterra.com/p/136603/MailerLite/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Event Triggered Actions Mobile Optimization Reporting/Analytics 89% recommend this product ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (358) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Customer Surveys Customizable Fields Drip Campaigns Dynamic Content Email Tracking Event Triggered Actions Generative AI Image Library Landing Pages/Web Forms Mobile Optimization Multi-Channel Marketing Reporting/Analytics Subscriber Management WYSIWYG Editor Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/) I'm looking for Email Marketing Software that is: [For Small Businesses](https://www.capterra.com/email-marketing-software/s/small-businesses/)