# 10 Best Free Email Marketing Software 2026 | Capterra > Learn about and compare the 10 best free Email Marketing software in 2026. Understand the pros and cons and cost of each tool to narrow your choices. Source: https://www.capterra.com/email-marketing-software/s/free --- # Best Free Email Marketing Software in 2025 Last updated on September 15, 2025 Written by [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Businesses operating on a tight budget often struggle to keep their audiences engaged and have limited resources available to promote their brands. Free email marketing software helps businesses engage in marketing activities without incurring expenses. Available as either forever free or with free trial versions, these solutions offer basic tools to meet simple email marketing requirements, such as sending newsletters or promotional emails to drive revenue growth.  To help you find the right free email marketing software with either a free plan or free trial, we analyzed 10,918 verified user reviews and 656 products to identify the most important features, benefits, and limitations of free solutions.[\[1\]](#footnotes) ## 10 best free or free trial email marketing software [ Mailjet ](#df700ae6-c30c-4b2a-8ea0-a6d200b5007d) Highly rated for Campaign Scheduling 4.2 (451) [ Omnisend ](#c512a133-5161-45a7-84ec-a6d200b7fdea) Highly rated for Ease of Use 4.7 (836) [ SendPulse ](#8f439f66-ae8d-414c-8b56-a6d200b676d1) Highly rated for Functionality 4.6 (763) [ GetResponse ](#a709e052-41a4-43c1-9677-a6d200b43d99) Highly rated for Engagement Tracking 4.2 (519) [ Klaviyo ](#96fe043a-bab9-4c76-992a-a6d601508961) Highly rated for Email Campaign Management 4.6 (524) [ Systeme.io ](#8708d424-ae2f-4d63-8d81-a99300598669) Highest Rated 4.8 (2126) [ SendGrid ](#9239d654-23f5-4731-9d91-a6d200b676d1) Highly rated for Reporting and Analytics 4.2 (751) [ AWeber ](#f0c13c9d-690f-4d35-94b0-a6d200b2d5bd) Highly rated for Customer Support 4.4 (321) [ Zoho Campaigns ](#757ed732-40bd-406c-b790-a6d200b7a22f) Highly rated for Contact Management 4.3 (314) [ MailerLite ](#2bb05726-7ebe-4676-a81b-a6d200b5007d) Highly rated for Value for Money 4.7 (2256) [Explore our full Email Marketing solutions](https://www.capterra.com/email-marketing-software/) ### How we picked the software on this list All the tools listed below are featured in the [2024 Capterra Shortlist for Email Marketing](https://www.capterra.com/email-marketing-software/shortlist/). To qualify, each tool offers either a forever free plan or free trial, at least 20 user reviews in the past two years as of November 2024, and an overall rating of 4 and above. Preference is given to products that are always free over those simply offering a free trial. Our analysis of thousands of user reviews highlights key insights about user experiences with these platforms, offering valuable feedback on functionality, ease of use, customer support, and value for money. * * * [### Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2126)](https://www.capterra.com/p/198994/Systeme/reviews/) Highest Rated Highest Rated [View Profile](https://www.capterra.com/p/198994/Systeme/) Starting Price: $17.00 Flat Rate, Per Month Free Trial Free Version Top rated feature: Contact Management Based on 139 reviews User rating: CM 85% of reviewers rated it 5 stars Systeme.io is a business automation tool that helps create sales funnels, distribute automated marketing emails, and build online courses. It enables users to create blogs and websites and comes with unlimited storage space. With 1,944 verified user reviews, System.io has an overall rating of 4.8 out of 5, and among the most popular free email marketing tools, Systeme.io is the highest rated. Features Features reviewers most value **Real-time editing** Reviewers appreciate Systeme.io's real-time editing capability, rating it 4.7 out of 5. They highlight the ability to make instant changes to blogs, landing pages, and websites without needing coding skills. Users report that the feature is fast, efficient, and allows for immediate updates. Some mention that the user interface could be improved, but, overall, they value the quick and seamless editing experience. **Dynamic content** Users rate Systeme.io's dynamic content capabilities 4.6 out of 5 and report that they are helpful for creating and managing diverse content types, including blogs, videos, and worksheets. They appreciate the responsive templates that display well on various devices as well as the SEO-friendly structure. **Drag-and-drop editor** Reviewers find Systeme.io's drag-and-drop functionality highly convenient and user-friendly, rating it 4.5 out of 5. They appreciate the ease of creating and rearranging landing pages, forms, and email templates without needing coding know-how. Users highlight that it saves them time and enables the creation of professional designs quickly. Some mention occasional limitations with responsiveness, but, overall, they value the simplicity and efficiency of the drag-and-drop editor, especially for non-technical users. Pros & Cons CB Charles B. Construction, Self-employed Used the software for: I used a free trial "They offer everything one needs to learn and create capture page, lead generation, email capture and follow up, website builder." JD Johanna D. Health, Wellness and Fitness, Self-employed Used the software for: Less than 6 months "System.io helped me to migrate my entire website, all my email funnels, courses, contacts and tags over to their platform for no extra fee." SE Steffen E. Education Management, Self-employed Used the software for: Less than 6 months "My main challenge/concern was to hand over passwords to a person I dont´t know, in a very open system and the contact email is a general email, so I have no idea at all, who within Systeme.io has access to my data." AS Anne S. E-Learning, Self-employed Used the software for: Less than 6 months "Having easily built several sites on Wix I found the Systeme web building platform much more limited in scope and often a bit clunky and glitchy." Pricing Systeme.io offers a forever-free starter plan that allows users to send unlimited marketing emails. The Free plan gives users a 2,000-contact capacity for their email list, up to three sales funnels, one email campaign, one blog, and one course. It allows users to have unlimited numbers of students and community members, which is useful for small businesses. However, as users’ email lists grow, the Startup plan ($27 per month) and Webinar plan ($47 per month) offer extra functionality such as increased sales funnels and email campaigns. [Learn more about Systeme.io pricing plans](https://www.capterra.com/p/198994/Systeme/pricing/) Integrations **Popular Integrations** - **ActiveCampaign** is an email marketing tool that allows users to synchronize their contacts and tags on Systeme.io with their list on ActiveCampaign. - **SendGrid** is an email marketing platform that enables users to send emails through Systeme.io using their own SendGrid email account. [Learn more about Systeme.io](https://www.capterra.com/p/198994/Systeme/) * * * [### MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/) Highly rated for Value for Money Highly rated for Value for Money [View Profile](https://www.capterra.com/p/136603/MailerLite/) Starting Price: $10.00 Per User, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 367 reviews User rating: 78% of reviewers rated it 5 stars MailerLite is an email marketing platform that supports the collection of leads by offering a range of landing page templates as well as its iPad subscriber app for in-person use. It also offers a drag-and-drop editor and premade template options for emails, websites, and newsletters. It has an overall rating of 4.7 out of 5 based on more than 2,000 verified user reviews, and in our list of the most popular free email marketing tools, it has the highest rating for value for money. Features Features reviewers most value **Email campaign management** Reviewers appreciate MailerLite's email campaign management capabilities, rating this feature 4.4 out of 5. They find it easy to create, schedule, and automate campaigns, even for beginners. They also find the analytics provided by the tool, such as open and click rates, helpful for informed decision-making. Some users mention limitations in the free version, but, in general, they feel MailerLite simplifies the process of managing and tracking email campaigns effectively. Pros & Cons LE Leslie E. Health, Wellness and Fitness, Self-employed Used the software for: 2+ years "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've reached out to customer support I get detailed and helpful responses." DP Deida P. E-Learning, Self-employed Used the software for: 6-12 months "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service." MS Martina S. Marketing and Advertising, 201-500 employees Used the software for: 1-2 years "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting." AP Ansuya P. Photography, Self-employed Used the software for: Less than 6 months "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt led to a termination of the account with no warning or explanation." Pricing MailerLite offers a free plan for life, which allows for up to 1,000 email subscribers, sending 12,000 emails per month, and one user seat, which is helpful for solopreneurs or small businesses. Users with more leads or who want to take advantage of built-in blogging capabilities and unlimited websites can upgrade to the  Growing Business Plan,  which starts at $10 per month (billed monthly) for up to 500 subscribers and three user seats but with 24/7 email support. MailerLite also offers a 30-day free trial of its premium features. [Learn more about MailerLite pricing plans](https://www.capterra.com/p/136603/MailerLite/pricing/) Integrations **Popular Integrations** - **PayPal** is a payment tool that, when integrated with MailerLite, allows users to sync their customer information to their marketing account. - **Slack** is a communication platform that integrates with MailerLite to facilitate real-time updates on campaigns and subscribers through the user’s team channels. - **Trello** is a productivity and project management tool that can be updated with campaign, automation, and subscriber information when integrated with MailerLite. [Learn more about MailerLite](https://www.capterra.com/p/136603/MailerLite/) * * * [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Highly rated for Ease of Use Highly rated for Ease of Use Starting Price: $16.00 Usage Based, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 147 reviews User rating: FA 75% of reviewers rated it 5 stars Out of the most popular fee email marketing tools, Omnisend is rated highest for ease of use.  Omnisend enables users to find leads using its Google customer match and Facebook custom audiences features. The tool also allows users to explore multiplatform marketing with both email and SMS campaign capabilities. With over 800 verified user reviews, it scores an overall rating of 4.7 out of 5. Features Features reviewers most value **Email campaign management** Reviewers appreciate Omnisend's email campaign management capabilities, rating them 4.7 out of 5. They highlight the detailed analytics, including heat maps and click rates, which help track email performance. Users report the ease of segmenting, scheduling, and duplicating campaigns, which streamlines the overall process. Additionally, they find the customizable templates and intuitive email builder valuable for maintaining brand consistency. They say the ability to pull products from Shopify and the overall user-friendly interface makes managing email campaigns efficient and effective. **Marketing automation** Reviewers indicate that Omnisend's marketing automation is simple to set up and saves significant time, rating it 4.4 out of 5. They appreciate the variety of automation flows, such as welcome and abandoned cart emails, which help drive sales. This also helps scale their efforts, making it feel like they have a larger team.  Users report the 'if this, then that' logic is also easy to use and effective. In addition, they find the integration with eCommerce platforms and real-time data triggering helpful for post-purchase communications. **Mobile optimization** Users rate Omnisend's mobile optimization 4.4 out of 5 and appreciate that it ensures emails are readable across various devices. They also value the ability to toggle elements on and off for mobile versus desktop views. However, some users say that while the mobile layout generally translates well, there are occasional issues with design consistency across devices. Pros & Cons AI Aleksandar I. Entertainment, 1-10 employees Used the software for: 6-12 months "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge." FA Frank A. Business Supplies and Equipment, 11-50 employees Used the software for: 2+ years "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales." FA Frank A. Business Supplies and Equipment, 11-50 employees Used the software for: 2+ years "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow." FA Frank A. Business Supplies and Equipment, 11-50 employees Used the software for: 2+ years "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create." Pricing Omnisend’s free version allows users to send 500 emails a month to a maximum of 250 contacts. It offers 500 web push notifications and 50 published Shopify reviews, making it a solid choice for users trying to grow an eCommerce business. It should be noted that emails and other marketing materials sent by free users will have the Omnisend branding on them, which could dilute users’ individual brand voice.  For small to midsize businesses with established leads, the Standard plan offers more functionality with 12 sends per month per email list, unlimited web push notifications, and 1,000 published Shopify reviews. Prices start from $16 per month when billed monthly and increase with the size of the users’ email subscriber list. All tiers, including the free one, offer SMS marketing, however, this is billed separately and varies depending on the recipient’s location. [Learn more about Omnisend pricing plans](https://www.capterra.com/p/153508/Omnisend/pricing/) Integrations **Popular Integrations** - **WordPress** is an open-source website creation tool which integrates with Omnisend to allow users to automate marketing tasks and engage their audience through their website. It enables this through features such as pop-up notifications and by capturing website visitors’ information for more accurate sales reports. - **Shopify** is an eCommerce platform that integrates with Omnisend to automate sales marketing efforts based on sales and customer data. - **Zapier** is an API tool that allows users to link their Omnisend account with other apps to sync information such as contacts and marketing automations. [Learn more about Omnisend](https://www.capterra.com/p/153508/Omnisend/) * * * [### AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) [4.4 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) Highly rated for Customer Support Highly rated for Customer Support [View Profile](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Starting Price: $15.00 Other, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 39 reviews User rating: BH 54% of reviewers rated it 5 stars AWeber simplifies email marketing with an easy-to-use interface, highly customizable email templates, and subscriber segmentation. It integrates AI writing assistance to enable users to create quick and creative content for their marketing campaigns. Based on our analysis of over 300 verified user reviews, AWeber, with an overall rating of 4.4/5, is rated the highest for customer support among popular free email marketing tools. Features Features reviewers most value **Email campaign management** Reviewers appreciate AWeber's email campaign management capabilities, rating it 4.5 out of 5. They highlight the ability to create and schedule follow-ups, segment mailing lists, and automate email sequences, which saves time and enhances efficiency. Users report that the platform allows for tagging and separating contacts based on their actions and they find the user interface easy to navigate and the drag-and-drop feature convenient. They also value the ability to test different email versions and track campaign activity. However, some mention a learning curve and a desire for more advanced campaign features. Pros & Cons Md Imran H. Apparel & Fashion, 1,001-5,000 employees Used the software for: I used a free trial "Works well for small businesses." Francois Pascal N. Internet, 1-10 employees Used the software for: 6-12 months "This software allows me to automate my email communication and improve my email open rate, thanks to features like A/B testing to test and optimize conversion." Md Imran H. Apparel & Fashion, 1,001-5,000 employees Used the software for: I used a free trial "Design templates feel a bit limited." CR Christopher R. Health, Wellness and Fitness, Self-employed Used the software for: 2+ years "Adding in a verified email address is also slightly difficult if you dont know what you are doing, a lot of other platforms do this automatically for you" Pricing AWeber’s free version offers basic email marketing features for one user, such as 500 subscribers, 3000 emails per month, one email list, and one landing page. However, the free version only offers basic email support. For users with growing businesses looking for powerful automation, sales reports, and audience behavior analysis, the Plus plan is a better option. It starts at $30 per month and increases as the number of subscribers grow. It also offers priority 24/7 support to help users get the most out of the platform. [Learn more about AWeber pricing plans](https://www.capterra.com/p/95949/AWeber-Email-Marketing/pricing/) Integrations **Popular Integrations** - **Acuity Scheduling** is a scheduling app that allows users to automate payments and client bookings earned through AWeber email marketing efforts. - **Jotform** is a powerful form builder that integrates with AWeber to sync e-sign documents with customer data. - **ShipStation** is an eCommerce platform that integrates with AWeber to allow payment and customer data synchronization across the two platforms. [Learn more about AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) * * * [### SendPulse](https://www.capterra.com/p/146369/SendPulse/) [4.6 (763)](https://www.capterra.com/p/146369/SendPulse/reviews/) Highly rated for Functionality Highly rated for Functionality [View Profile](https://www.capterra.com/p/146369/SendPulse/) Starting Price: $10.00 Flat Rate, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 63 reviews User rating: MA 69% of reviewers rated it 5 stars SendPulse aids multichannel marketing efforts through bulk emails, SMS messaging, and multiplatform chatbot capabilities. In addition to email marketing, it features course builders, web seminar tools, and websites. Out of the most popular free email marketing tools, SendPulse is the highest rated for functionality. In addition, it’s garnered 693 verified user reviews and an overall rating of 4.6/5. Features Features reviewers most value **Mobile optimization** Reviewers appreciate SendPulse's mobile optimization capabilities, rating them 5 out of 5. They say the framework is responsive and meets the need for mobile-friendly content well. Additionally, users report that it is easy to reach customers by phone and that emails display perfectly on mobile devices.  **Reporting and analytics** Reviewers rate SendPulse's reporting and analytics capabilities 4.7 out of 5, saying they are easy to understand and helpful in decision-making. They also say it is easy to see which clients opened emails and which emails drew interest, enabling users to refine and better target their marketing efforts. **Email campaign management** Users report that SendPulse's email campaign management feature is easy to use and functional, rating the feature 4.6 out of 5. They find it intuitive for form creation and seamless for automation. Reviewers also indicate that it allows them to control their emails and reach subscribers effectively. They say it is fast with high deliverability and offers a good cost-benefit ratio. Finally, they also appreciate that even the free tier provides full access to campaigns and automation. Pros & Cons ah abdelghani h. Marketing and Advertising, 1-10 employees Used the software for: Less than 6 months "the drag and drop email builder made creating campaigns a breeze and the automation features saved me a lot of time that said the analytics could be more detailed and support was a bit slow at times." Bilal O. Accounting, Self-employed Used the software for: I used a free trial "Automation tools (like Autofunnel) allow for building automated customer journeys based on their behavior, saving time and increasing effectiveness." nG nitin G. Design, 1-10 employees Used the software for: I used a free trial "I have been trying to call or email for the last 3 days but it doesn't happen and the support system of this logo is not good because it says to call or email but no call or email comes and when I log in and go for support it says no one." IA Izuhunwa A. Professional Training & Coaching, Self-employed Used the software for: 1-2 years "I don't like the restrictions in some aspects of the email creation interface." Pricing SendPulse offers a free version with three email addresses from one domain. The free plan allows users to send 15,000 emails a month to up to 500 subscribers, which could help small businesses that are just starting to grow their email lists. For those with a bigger subscriber base or who want to take advantage of customer segmentation tools and A/B testing, the Standard plan would be a better fit. Prices start at $8 per month for up to 500 subscribers and three users. [Learn more about SendPulse pricing plans](https://www.capterra.com/p/146369/SendPulse/pricing/) Integrations **Popular Integrations** - **WordPress** is a website builder whose integration with SendPulse allows users to easily add subscription forms to their website and import subscriber information. - **Google Analytics 360** is a data analysis tool that provides useful insights when integrated with SendPulse. It allows users to track audience behavior across marketing channels and websites. - **Shopify** is an eCommerce platform that integrates with SendPulse to automatically update email lists when users receive a new paid order. [Learn more about SendPulse](https://www.capterra.com/p/146369/SendPulse/) * * * [### Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) [4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Highly rated for Email Campaign Management Highly rated for Email Campaign Management [View Profile](https://www.capterra.com/p/156699/Klaviyo/) Starting Price: $20.00 Usage Based, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 89 reviews User rating: 71% of reviewers rated it 5 stars Among popular free email marketing platforms, Klaviyo is the best-rated for email campaign management. It enables users to create personalized messaging for emails, texts, and push notifications. In addition, it offers an extensive template library for email creation and AI-driven customizable reports to boost sales. It has 461 verified user reviews and an overall rating of 4.6/5. Features Features reviewers most value **Email campaign management** Reviewers appreciate Klaviyo's email campaign management capabilities and rate this feature 4.3 out of 5. They find it easy to plan campaigns visually using the calendar feature, manage multiple email versions, and perform A/B testing. Users also value the ability to track metrics in real-time and compare results to industry standards. They highlight the ease of creating and managing campaigns, including the use of block-based templates and segmentation. However, some users mention limitations like the need to create lists for individual recipients and the arbitrary cap on lists. **Mobile optimization** Reviewers find Klaviyo's mobile optimization capability valuable, giving it a rating of 4.2 out of 5. They appreciate the flexibility to design emails that look and work well on mobile devices, with options to hide items on desktop or mobile. Users find it easy to preview and adjust email layouts for mobile views, ensuring a consistent experience across devices. They say mobile-optimized emails drive engagement and conversions, especially since a large percentage of traffic comes from mobile users. However, some users desire more editing options for mobile-specific blocks. Pros & Cons LW Lee W. Apparel & Fashion, Self-employed Used the software for: 6-12 months "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers" IS Ilayda S. Apparel & Fashion, 11-50 employees Used the software for: 1-2 years "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles." Dan J. Marketing and Advertising, 1-10 employees Used the software for: 2+ years "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business." Doga I. Marketing and Advertising, 1-10 employees Used the software for: 2+ years "Some features are not available for every account/business." Pricing Klaviyo offers three price tiers: Free, Email, and Email + SMS. The free version allows users to send 500 emails a month to up to 250 subscribers. It also offers 150 SMS credits per month and provides email support for the first 60 days. For small businesses looking to increase sales through customer segmentation and grow their email lists, the Email plan is a good option. It starts at $20 per month for 251-500 active profiles and increases by subscriber count. For businesses looking to leverage SMS marketing, the Email + SMS plan offers more utility, starting at $35 per month for up to 500 subscribers. [Learn more about Klaviyo pricing plans](https://www.capterra.com/p/156699/Klaviyo/pricing/) Integrations **Popular Integrations** - **Shopify** is an eCommerce platform that integrates with Klaviyo to provide advanced segmentation and email marketing automation when customers interact with the user’s shop. - **WooCommerce** is also an eCommerce platform that integrates with Klaviyo to synchronize customer data and provide detailed insights for better sales reports. - **Lightspeed Retail** is an eCommerce app that offers synchronized customer data for easier email marketing through its integration with Klaviyo. [Learn more about Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) * * * [4.2 (451)](https://www.capterra.com/p/130105/Mailjet/reviews/) Highly rated for Campaign Scheduling Highly rated for Campaign Scheduling Starting Price: $17.00 Other, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 30 reviews User rating: GH 58% of reviewers rated it 5 stars Mailjet makes email campaign collaboration easy with custom user permissions and real-time change tracking. Its library of customizable email templates and drag-and-drop options help users without a design background create engaging marketing content. Mailjet offers personalization through customer segmentation and allows A/B testing to improve audience engagement. Among the most popular free email marketing platforms, Mailjet has the highest rating for campaign scheduling. In addition, it has 425 verified user reviews and an overall rating of 4.2/5. Features Features reviewers most value **Email campaign management** Reviewers appreciate Mailjet's email campaign management capabilities, rating it a 4.2 out of 5. They appreciate that it provides a suite of tools to create, send, and manage email campaigns, including customizing templates, scheduling delivery, and tracking performance. Users find the step-by-step, user-friendly interface helpful for creating campaigns. They say the built-in wizard simplifies setup, allowing them to get started in minutes. Reviewers also mention the convenience of accessing campaign information in various formats and highlight the effectiveness of the A/B testing aspect. Pros & Cons BW Brandy W. Education Management, 1-10 employees Used the software for: I used a free trial "My next step will be to explore how Mailjet integrates with our current contact lists and how well it supports personalization for families." nm naeem m. Automotive, 51-200 employees Used the software for: 2+ years "Used to work great, migrated away from Mailchimp to Mailjet and for nearly 4 years, every week we sent out mailers successfully to over 75 000 subscribers. Until one subscriber complained (despite all our subscribers being opt-in) And support consisted of folks who can only reply scripted responses and not English as a first language." RV Rachelle V. Real Estate, 1-10 employees Used the software for: 1-2 years "Image storage capacity is somewhat limited, and occasionally the platform may freeze or lag, which slows down the workflow." BL Bertrand L. Consumer Goods, 1-10 employees Used the software for: 2+ years "This creates a very risky situation for a business, especially when email communication is a key part of your activity." Pricing Mailjet offers four pricing tiers: Free, Essential, Premium, and Custom. Unlike most email marketing tools, Mailjet charges based on the number of emails sent per month, rather than the number of email subscribers. Users on the Free plan can send up to 6000 emails per month which is capped at 200 emails per day. The plan is limited to 1,500 contacts and offers basic analytics. For more advanced needs, users can consider the Essential plan. Starting at $17 per month for 15,000 emails, it provides users with customer segmentation tools, AI writing assistance, online customer support, and the ability to remove the Mailjet logo from marketing communications. [Learn more about Mailjet pricing plans](https://www.capterra.com/p/130105/Mailjet/pricing/) Integrations **Popular Integrations** - **Trello** is an online productivity tool that uses the Mailjet integration to help manage email campaign collaboration as well as automate email processes and subscriber onboarding. - **Dropbox Business** is a cloud-based storage system that, when integrated with Mailjet, allows users to automate emails when new files are added.  - **Google Workspace** is a software suite that integrates seamlessly with Mailjet to improve deliverability rates and synchronize data. [Learn more about Mailjet](https://www.capterra.com/p/130105/Mailjet/) * * * [### SendGrid](https://www.capterra.com/p/204113/SendGrid/) [4.2 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) Highly rated for Reporting and Analytics Highly rated for Reporting and Analytics [View Profile](https://www.capterra.com/p/204113/SendGrid/) Starting Price: $15.00 Usage Based, Per Month Free Trial Free Version Top rated feature: CAN-SPAM Compliance Based on 29 reviews User rating: 53% of reviewers rated it 5 stars Based on our analysis of the most popular free email marketing tools, SendGrid is the best-rated for reporting and analytics.  It features access to a dedicated IP which allows for up to a 99% deliverability rate, offers detailed automation flows, and has an extensive template library to customize emails. SendGrid has 737 verified user reviews and an overall rating of 4.2/5. Features Features reviewers most value **Email campaign management** Reviewers appreciate SendGrid's email campaign management capabilities, rating them 4.4 out of 5. They report that it allows them to easily build, schedule, and edit campaigns using templates and HTML editing. Users find the dashboard simple to navigate, enabling them to track deliverability, location, and performance analytics. They say it helps ensure emails land where they should and enables the management of multiple senders. However, some mention that the email campaign designer is basic and the drag-and-drop feature can be buggy. Overall, they value the detailed reports and seamless email campaign management SendGrid provides. **Domain check** Reviewers rate this feature 4.9 out of 5 and report that authenticating their own domain name is straightforward and enhances brand trust. Users indicate that it helps filter potential business users from personal email accounts, which is extremely helpful. They also find that it effectively avoids spam filters and ensures emails are sent correctly to the right recipients. Users also mention that it can be set up quickly, making it a valuable aspect of SendGrid for maintaining a good sender reputation. **Simple mail transfer protocol (SMTP)** Reviewers give this feature a rating of 4.7 out of 5. They highlight SendGrid's SMTP feature for its reliability and ease of use. They report that it ensures deliverability to users' inboxes and integrates well with various platforms like WordPress. In addition, users appreciate the flexibility it offers for sending transactional emails from multiple sources. They find the SMTP configuration straightforward and mention that it works seamlessly for sending notifications and account-related emails. However, one user noted an issue with email sending and lack of support response. Pros & Cons AH Amir H. Retail, 11-50 employees Used the software for: 2+ years "Their flexibility in terms of dynamism in email templates is superb and we can depend on them to provide our retail customers with order receipts and shipping updates using a very reliable service." DS Darren S. Computer Software, 11-50 employees Used the software for: Less than 6 months "Via well documented APIs, nice reporting, and a generous free tier, getting started and maintaining flow is painless and easy." sb sevval b. Arts and Crafts, Self-employed Used the software for: 6-12 months "Sometimes I have to double-save when editing dynamic templates, which can be a bit annoying." John W. Marketing and Advertising, 1-10 employees Used the software for: 2+ years "The “expert” on the other end had the audacity to insist that I must log into the account to disable the IP block feature." Pricing SendGrid’s free version lets users send 6,000 emails per month to up to 100 contacts. It offers email marketing automation but does not allow for a dedicated IP. The Basic plan is most suited to small businesses that send up to 30,000 emails a month or have up to 10,000 subscribers in their email list. However, automation is not offered in the Basic plan, so small business owners looking to utilize this function will need to subscribe to the Advanced plan. The Basic plan starts at $15 per month and the Advanced plan starts at $60 per month. The prices increase depending on both how many subscribers a user has and how many monthly emails they send. [Learn more about SendGrid pricing plans](https://www.capterra.com/p/204113/SendGrid/pricing/) Integrations **Popular Integrations** - **Google Analytics 360** is a data analysis platform that integrates with SendGrid to track website and marketing channel analytics and provides substantial reports to help drive sales and engagement. [Learn more about SendGrid](https://www.capterra.com/p/204113/SendGrid/) * * * [### Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) [4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Highly rated for Contact Management Highly rated for Contact Management [View Profile](https://www.capterra.com/p/253223/Zoho-Campaigns/) Starting Price: $4.00 Flat Rate, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 41 reviews User rating: RR 50% of reviewers rated it 5 stars Zoho Campaigns offers contact importation to allow for better customer relationship management, and their library of templates allows users to create personalized, multi-media emails that improve audience engagement. It also features detailed segmentation to improve the success rate of email campaigns, getting the right emails in front of the right customers. It’s the highest rated for contact management amongst the most popular free email marketing tools, has gathered over 300 verified user reviews, and has an overall rating of 4.3/5. Features Features reviewers most value **Email campaign management** Reviewers appreciate Zoho Campaigns' email campaign management capabilities, rating them 4.6 out of 5. They find it easy to create, send, and manage campaigns, which improves efficiency and effectiveness. Users highlight the inbuilt template creator and integration with marketing automation systems. They report that the user interface is easy to navigate, and the reporting tools are useful. They also value the ability to send emails at optimal times and having predefined workflows. Overall, users feel that Zoho Campaigns simplifies the email marketing process and enhances communication with customers and leads. Pros & Cons MM Michele M. Telecommunications, 1,001-5,000 employees Used the software for: 2+ years "Zoho Campaigns facilitates a drag-and-drop editor that streamlines the entire process of creating and customizing marketing emails." IA Imogen R. A. Marketing and Advertising, 11-50 employees Used the software for: 2+ years "We were able to run multiple client campaigns using one platform instead of different ones, which helped us to keep everything organized and consistent." RR Richard R. Real Estate, 11-50 employees Used the software for: 6-12 months "at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated." RR Richard R. Real Estate, 11-50 employees Used the software for: 6-12 months "Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward." Pricing Zoho Campaigns is an affordable email marketing option that offers a forever-free plan. This plan includes 6,000 emails per month for up to 2,000 contacts, accommodates five users, and has a limited template library. For small businesses seeking more functionality, the Standard plan, starting at $4 per month, allows basic segmentation, a dedicated IP for better deliverability, and unlimited emails. Zoho Campaigns also offers a pay-as-you-go plan for users who don’t want a monthly subscription or who vary in email frequency. [Learn more about Zoho Campaigns pricing plans](https://www.capterra.com/p/253223/Zoho-Campaigns/pricing/) Integrations **Popular Integrations** - **Dropbox Business** is a cloud-based storage solution that allows users to automate emails via Zoho Campaigns when new files are added. - **WordPress** is a website builder and host that allows integrations for subscription form embedding and audience data synchronization when paired with Zoho Campaigns. - **Gmail** is an email platform that integrates with Zoho Campaigns to synchronize customer details and improve segmentation. [Learn more about Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/) * * * [### GetResponse](https://www.capterra.com/p/153948/GetResponse/) [4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) Highly rated for Engagement Tracking Highly rated for Engagement Tracking [View Profile](https://www.capterra.com/p/153948/GetResponse/) Starting Price: $16.00 Flat Rate, Per Month Free Trial Free Version Top rated feature: Mobile Optimization Based on 52 reviews User rating: AL 54% of reviewers rated it 5 stars Among the most popular free email marketing tools, GetResponse is the highest-rated for engagement tracking. It features AI-driven newsletter creation and personalized email campaigns to nurture leads. It also synchronizes with users’ eCommerce accounts to automate marketing campaigns and improve analytics for better sales outcomes. It’s garnered 511 verified user reviews and has an overall rating of 4.2/5. Features Features reviewers most value **Lead capture** Users appreciate GetResponse’s lead capture feature, rating it 4.6 out of 5. They report that it excels in this area by providing customizable sign-up forms and landing pages. They appreciate the ease of setting up forms and landing pages to capture leads from websites or social media. Reviewers indicate that the automated response system helps nurture leads effectively. They find the templates useful for creating opt-in forms and landing pages. However, some users mention the need for better integration with platforms like WordPress. **Adherence to CAN-SPAM regulations** Reviewers highlight GetResponse's adherence to CAN-SPAM regulations, ensuring legal compliance for email campaigns. They rate this feature 4.5 out of 5 and appreciate the double opt-in feature for confirming subscriber consent. Users report that compliance features help prevent emails from being marked as spam, improving deliverability. They feel reassured knowing that GetResponse handles spam identification and blocking. Pros & Cons JH James H. Marketing and Advertising, 1-10 employees Used the software for: 1-2 years "The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity." EJ Emily J. Leisure, Travel & Tourism, 1-10 employees Used the software for: 2+ years "It is very useful in terms of features which it gives but in some cases the security settings used to manage the list are difficult to navigate." BA Brad A. Business Supplies and Equipment, 11-50 employees Used the software for: Less than 6 months "I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue." EJ Emily J. Leisure, Travel & Tourism, 1-10 employees Used the software for: 2+ years "Sometimes it may speed down my progress of working." Pricing GetResponse’s free plan offers 2,500 monthly emails with click tracking and customizable email templates. For businesses looking to improve engagement through better analytics and testing, the Email Marketing plan allows unlimited monthly emails, A/B testing, and Google Analytics tracking, which is helpful for improving sales outcomes and refining marketing efforts. This plan starts at $17 a month, and increases based on list size. GetResponse offers a 30-day trial to try all features including a dedicated IP and mobile push notifications. [Learn more about GetResponse pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) Integrations **Popular Integrations** - **Slack** is a communication app that offers easy integration with GetResponse. This allows you to update team members in real-time, improving email marketing project management. - **Salesforce Sales Cloud** is an eCommerce data platform that allows GetResponse to track sales data for better reporting and analytics. - **Zoho CRM** is a client relationship management tool that integrates seamlessly with GetResponse to help synchronize customer data for better contact management. [Learn more about GetResponse](https://www.capterra.com/p/153948/GetResponse/) * * * ## Top free email marketing software at a glance Vendor Highly rated Starting Price [Mailjet](https://www.capterra.com/p/130105/Mailjet/)[4.2 (451)](https://www.capterra.com/p/130105/Mailjet/reviews/) Campaign Scheduling $17.00 Per Month [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of Use $16.00 Per Month [SendPulse](https://www.capterra.com/p/146369/SendPulse/)[4.6 (763)](https://www.capterra.com/p/146369/SendPulse/reviews/) Functionality $10.00 Per Month [Learn More](https://www.capterra.com/p/146369/SendPulse/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) Engagement Tracking $16.00 Per Month [Learn More](https://www.capterra.com/p/153948/GetResponse/) [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Email Campaign Management $20.00 Per Month [Learn More](https://www.capterra.com/p/156699/Klaviyo/) [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.8 (2126)](https://www.capterra.com/p/198994/Systeme/reviews/) Highest Rated $17.00 Per Month [Learn More](https://www.capterra.com/p/198994/Systeme/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/)[4.2 (751)](https://www.capterra.com/p/204113/SendGrid/reviews/) Reporting and Analytics $15.00 Per Month [Learn More](https://www.capterra.com/p/204113/SendGrid/) [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)[4.4 (321)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/) Customer Support $15.00 Per Month [Learn More](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/) Contact Management $4.00 Per Month [Learn More](https://www.capterra.com/p/253223/Zoho-Campaigns/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/) Value for Money $10.00 Per Month [Learn More](https://www.capterra.com/p/136603/MailerLite/) Explore our 768 Email Marketing solutions[Browse Directory](https://www.capterra.com/email-marketing-software/) ## Our methodology Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information and verified user ratings and reviews as of November 2024. To be considered for this list, products had to: - Appear in the [Capterra Shortlist for Email Marketing](https://www.capterra.com/email-marketing-software/shortlist/). - Show evidence of offering required functionality for a given software category as demonstrated by publicly available sources, such as the vendor’s website. - Offer either a forever free version or a free trial period. - In certain cases, depending on the market, we may expand the criteria for selection of products based on our market insights to ensure we’re providing the best options for buyers.  We took the highest rated products in each of the listed parameters a product is “best for”, unless that product already appeared on our list. In these cases, we feature the next highest rated product.  In our descriptions of each featured product, we include the following details:  - **Most valued features:** Our research team analyzed verified email marketing software reviews on Capterra to identify each product’s highest rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature. Please note some of the highest rated features for a given product may not be included in its free version.  - **Review excerpts selection**: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. - **Popular integrations:** We identified integrations from our internal database and selected products considered as “most popular” based on how often they were cited by users as integrating with products in the category. ## What is email marketing software? [Email marketing software](https://www.capterra.com/email-marketing-software/) is a digital platform that empowers businesses to create, track, and distribute email campaigns to specific audiences. It provides marketers with the tools to manage and automate various elements of email marketing, such as generating segmented email lists, crafting email designs, scheduling and sending emails, and evaluating campaign outcomes using various reporting metrics.  In addition to helping small businesses assess the success of their email marketing campaigns, email marketing software facilitates the consistent creation of customer-focused newsletters. It boasts features that support the management of email templates for various campaigns and market segments and enhances ongoing customer relationship management (CRM) initiatives.  Email marketing software typically integrates with [CRM software](https://www.capterra.com/customer-relationship-management-software/), making it a valuable tool for improving customer interactions and support, and leveraging existing relationships to drive positive business results. ## What is free email marketing software? Email marketing software typically offers two ‘free’ options: a forever free version and a free trial version. Some providers offer both options—a basic free version for getting started plus a free trial of their full-featured, typically paid, plans. ### Forever free options (free versions with limited features) Forever free options provide access to basic email marketing software features without any time limit or cost. However, these solutions usually limit the number of subscribers you can manage or restrict certain features. For example, while they may offer automated workflows, to access more than one workflow you’ll need to upgrade to a paid plan.  Forever free options best serve individuals or businesses that are just starting to build a list of email subscribers and who need basic digital organization without the cost of paid solutions. With [336 software vendors](https://www.capterra.com/email-marketing-software/?pricing_options=FREE_VERSION) listed on our site with forever free versions, you’ll find plenty of options to find truly free email marketing software that matches your needs.  ### Free trial options (time-limited free access) Free trial versions provide full access to all the features of a software tool for free, but for a limited time; typical free trials last anywhere between 14 and 30 days. Users can test the features offered in various paid plans without any restrictions, including workflow automation, landing pages, and subscription forms. However, users must either upgrade to a paid plan or lose access to the software once the trial period ends.  These options suit businesses that have a large subscriber count and want to explore the full capabilities of different solutions without incurring any initial costs, but they eventually want to purchase a paid plan. [With 582 software vendors](https://www.capterra.com/email-marketing-software/?pricing_options=FREE_TRIAL) listed on our site with free trial options, you can thoroughly evaluate each option to find the best fit for your business. ## Features included with free email marketing software All dedicated email marketing software offers email campaign management, list management, and template management as core features. However, when it comes to free email marketing tools, you must zero in on what features and capabilities you’ll actually get for free.  Here are some features that are usually standard (core and common) and those that are not usually included in free software packages, along with our analysis of user feedback on which functionalities matter most: ### Core features available in free email marketing software - **Email campaign management:** Plan, execute, and analyze email marketing campaigns. 92% of users find this feature highly important or critical. - **List management:** Manage contacts across multiple mailing lists. 80% find this feature highly important or critical. - **Template management:** Create, save, and repurpose formatting for emails, forms, and other campaign elements. 80% find this feature highly important or critical. ### Common features of free email marketing software - **Campaign scheduling:** Set campaign schedules by selecting start, pause, and end dates. 85% find this feature highly important or critical. - **Reporting/analytics:** View and track pertinent email marketing metrics like open and click-through rates. 84% find this feature highly important or critical. - **Subscriber management:** Add or remove subscribers from mailing lists to ensure you reach out to engaged customers. 77% find this feature highly important or critical. - **Event-triggered actions:** Automate predefined actions when specific events occur. 74% find this feature highly important or critical. ### Features ‘not’ typically included in free email marketing software - **AI writing assistant:** Use AI tech to create email content, get suggestions for subject lines and body text, and optimize messages for engagement and clarity. - **Enhanced automations:** Create complex workflows with multiple triggers and conditions and personalize timely sequences based on subscriber behavior and interactions.  - **Permissions/access:** Assign specific roles and permissions for access control and collaboration. - **Advanced analytics:** Add tracking codes and track the performance of specific campaigns. ## Key benefits of using free email marketing software Our software advisors speak with thousands of marketing professionals each year, of which 60% require email marketing functionality. Insufficient functionality of marketing products is a pressing concern according to 37% of marketing professionals, and 31% of marketers who contact us are struggling with efficiency—whether using manual methods or none at all.[\[2\]](#footnotes)  Email marketing solutions improve marketing initiatives by personalizing campaigns and allowing marketers to design, track, and distribute email campaigns to target audiences. Our analysis of user feedback reveals some benefits you can expect from the free versions: ### Performance insights into your campaigns Even the free version of email marketing software can give you basic performance insights into email campaigns. Additionally, scheduling tools can help you stop and start campaigns based on the performance indicators derived from analytical tools. ### Understanding customers’ needs better Free email marketing software helps elevate customer engagement, streamline support processes, and enable you to understand customers' needs to better refine future product and marketing strategies. ### Lead generation enhancement The free versions of email marketing software can help identify and save potential customers’ contact information. Features such as automation and list segmentation can also help target specific groups with tailored content, leading to better lead generation. ## What to look for in free email marketing software Any software with a ‘free’ label can be enticing for a prospective customer. However, it’s vital to deduce exactly what works best for you and your business goals. When evaluating free email marketing software, consider the following key aspects: ### Hidden costs and fees Many free email marketing solutions limit the number of users, subscribers, features, email sends, and support options. Therefore, in many cases, users who reach their cap of subscribers, email sends, or users will need to upgrade to a paid plan, or adding the extra can result in an unexpected fee. Additionally, bear in mind that there may be costs associated with migrating or integrating your chosen email marketing software with other tools or platforms.  ### Upgrade pathway Look for solutions with multiple, tiered paid plans to upgrade to as your business grows. Paid plans often unlock features such as more automation and give you the option to add more users, amplify subscribers, and emails, or access priority customer support.  ### User reviews Doing your homework on each product can go a long way toward choosing the most suitable one for your needs. Start by evaluating user reviews and looking for providers with a strong track record and positive feedback. You can check Capterra's database of over [336](https://www.capterra.com/email-marketing-software/?pricing_options=FREE_VERSION) free email marketing products for independent research and verified user reviews. ## How to choose free email marketing software for your business Not all free email marketing software platforms are the same, and selecting the one that’s right for you requires ensuring that it meets both your current and future needs. Here’s how you can approach this decision: ### 1\. Assess your needs more than your wants The aim of email marketing software is to facilitate communication between your business and your audience by automating, personalizing, and optimizing email campaigns to enhance engagement, nurture leads, and drive conversions. If more effective communication is critical for your business, then ask yourself how many users will require access to your free email marketing tool, as this is often the primary limiting factor in free versions. Identify the current tasks relating to communication and identify features that are practical solutions to these tasks. In effect, assess your needs more than your wants. ### 2\. Consider your workflow and operations Think about how you and your team will use the software day-to-day. Will multiple team members need access? Do you have a large number of subscribers? Do you require greater automation to tailor emails more effectively? Understanding your operational style will help you eliminate options that won't fit your workflows, saving you time in the selection process and preventing adoption issues later. ### 3\. Narrow down your options  While it might be tempting to try every free version available, our research shows that having [three options](https://www.capterra.com/resources/us-tech-trends/) on your shortlist leads to the most successful software choices.[\[3\]](#footnotes) Use [Capterra's Shortlist](https://www.capterra.com/email-marketing-software/shortlist/), [comparison tools](https://www.capterra.com/resources/capterra-software-comparison-tool/), and verified reviews to identify the most promising options. Focus on solutions where users specifically review their free plans, and include both forever free versions and free trials of paid solutions in your comparison. Software buyers who end up satisfied with their purchase are 50% more likely to rely on product comparison sites and expert recommendations.[\[4\]](#footnotes) ## Common limitations of using free email marketing software Typically, free email marketing software comes with one or all of these three limitations:  Restrictions on the number of users Free plans typically restrict the number of users who can access the software. Feature constraints Many free versions offer only basic features, withholding advanced functionalities such as automations, customizations, and detailed reporting for paid plans. Subscriber and monthly email send limitations Free email marketing software often imposes limits on subscribers or the number of emails you can send per month. Beyond these standard restrictions, you'll often find yourself doing more manual work. Tasks that paid versions automate—like workflows, advanced event-based triggers, and personalization—usually require manual tracking and updates in free versions beyond the limited amounts.  You might also face customer support limits such as no access to 24/7 support for critical issues and gain access to just online community forums. ## When to consider free vs. paid email marketing software Free email marketing software provides an entry-level solution for users who are just starting out or have a low volume of subscribers or email sends, allowing them to make the most of limited functionality to facilitate communication, and automate, personalize, and optimize email campaigns without incurring costs.  Consider upgrading to paid solutions when you: - Need to scale as your business grows - Require detailed reporting to make data-driven decisions - Need to automate more workflows or trigger-based events - Have multiple team members who need to access the system - Allocate too much time to manual processes As one email marketer notes in our reviews: “the platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively”. ## What is the cost to upgrade from free email marketing software to a paid package? There are various pricing tiers available for different business needs, and costs vary based on the number of users, features, minimum monthly fees, and integration requirements. Typical upgrade plans include:[\[5\]](#footnotes) - **Entry-level** plans usually start at $7 per month. They offer standard features such as list segmentation, email creation, and reporting, but commonly limit the number of users.  - **Mid-tier** plans range from $8 per month to $949 per month, and add features like two-factor authentication, a mail tester, automated drip campaigns, and a complete A/B testing suite.  - **Higher-end** enterprise-level plans can exceed $1,499 monthly, and typically offer unlimited storage, a dedicated account manager, and priority support. ## FAQs What is the best free email marketing tool? [Our Shortlist research](https://www.capterra.com/email-marketing-software/shortlist/), which analyzes recently published user reviews to identify highly rated free email marketing products, has identified [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) as the overall highest-rated software for email marketing. Using reviews and ratings, Capterra Shortlist ranks products that score highly with users based on usability and customer satisfaction. Can email marketing be done for free? Yes, users and businesses with limited resources can conduct email marketing for free via [free email marketing software](https://www.capterra.com/email-marketing-software/?pricing_options=FREE_VERSION,FREE_TRIAL). Such software lets users access basic features such as email creation, list management, and limited automation. Why use an email marketing software? According to verified product reviews, email marketing software provides users and businesses with multiple benefits. Reviewers most commonly cite lead generation, gaining performance insights from campaigns, and understanding customer needs as advantages. Additionally, email marketing software facilitates automation, personalization, and optimization of email campaigns, which helps drive positive business outcomes. What makes a good free email marketing software? You can evaluate free email marketing software by looking at the features and capabilities you’ll actually get for free. Most free dedicated email marketing software platforms offer email campaign management, list management, and template management as core features. Furthermore, user reviews are a good place to start when evaluating free email marketing software. Can I start email marketing for free? Our Capterra catalog offers 656 free email marketing software products with over 29,000 reviews to help get you started with email marketing at no extra cost. Not all free email marketing software tools are the same and selecting the one that’s right for you requires ensuring that it meets both your current and future needs as your business grows. **Sources** 1. **Capterra reviews data:** Reviews are collected from verified users for individual software products. For this report, we analyzed reviews from the past two years as of the production date. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) 2. **Capterra advisor call notes:** Findings are based on data from telephonic conversations that Capterra’s advisor team had with businesses seeking email marketing software. For this report, we analyzed reviews from the past year as of the production date. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) 3. **Capterra’s 2024 Software Buying Behavior Survey** was conducted to understand the composition, triggers, budgets, and challenges of software buying teams at global businesses across industries and sizes. We sought to uncover the software types these buyers are adopting, their evaluation methods, and what factors convince them to make a purchase, from vendor reputation and sales team interactions to content materials and user reviews. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) 4. **Capterra’s 2025 Tech Trends Survey** was conducted to understand the timeline, organizational challenges, adoption & budget, vendor research behaviors, ROI expectations, and satisfaction levels for software buyers. Respondents were screened to ensure their involvement in business software purchasing decisions. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) 5. **Capterra software pricing data:** Only products with publicly available pricing information and qualified software products within the category are included in our pricing analyses. [Read the complete methodology.](https://www.capterra.com/resources/proprietary-data-research/#software-buyers-guides-methodology) [Andrew Blair](https://www.capterra.com/resources/author/andrew-blair/) Andrew Blair is a content analyst at Capterra, covering marketing, cybersecurity, and emerging technologies across industries. He leverages his technical expertise and business acumen, acquired from experience as a web developer in the eCommerce industry, to deliver data-driven insights on market and business operations, empowering businesses to embrace the right technology. Andrew’s research and analysis is informed by more than 150,000 authentic user reviews on Capterra and nearly 3,000... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Best rated products on this list - [ Mailjet](#df700ae6-c30c-4b2a-8ea0-a6d200b5007d) - [ Omnisend](#c512a133-5161-45a7-84ec-a6d200b7fdea) - [ SendPulse](#8f439f66-ae8d-414c-8b56-a6d200b676d1) - [ GetResponse](#a709e052-41a4-43c1-9677-a6d200b43d99) - [ Klaviyo](#96fe043a-bab9-4c76-992a-a6d601508961) - [ Systeme.io](#8708d424-ae2f-4d63-8d81-a99300598669) - [ SendGrid](#9239d654-23f5-4731-9d91-a6d200b676d1) - [ AWeber](#f0c13c9d-690f-4d35-94b0-a6d200b2d5bd) - [ Zoho Campaigns](#757ed732-40bd-406c-b790-a6d200b7a22f) - [ MailerLite](#2bb05726-7ebe-4676-a81b-a6d200b5007d) Talk to a Capterra advisor for free and get results within 15 minutes.