--- title: "10 Best Email Marketing Software for Small Businesses 2026 | Capterra" description: "Find and compare the 2026 best Email Marketing software for small businesses, using our interactive tool to quickly narrow your choices based on businesses like yours." source_url: "https://www.capterra.com/email-marketing-software/s/small-businesses/" page_type: "subcategory" language: "en" --- # Best Email Marketing Software for small business Written by Andrew Blair Andrew is an analyst with over 4 years in CRM, marketing, and customer support software, plus AI. His insights draw on 150,000+ verified Capterra reviews and nearly 3,000 buyer interactions. [See full bio and all articles](https://www.capterra.com/resources/author/andrew-blair/). ## Top 10 ranked by small-business reviewer ratings ### Ranked small business Email Marketing products | Rank | Product | Overall rating | Category rating | Key attribute | Starting price | Key features | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Levitate](https://www.capterra.com/p/211147/Levitate/) | 4.8 out of 5 (334 reviews) | 4.8 out of 5 (291 category reviews) | Highly rated for Quality of Support | $449.00 Flat Rate, Per Month | Included: Campaign Analytics, Contact Management, Email Tracking, Reporting/Analytics; Not included: Campaign Scheduling, CAN-SPAM Compliance, Customizable Fields, Mobile Optimization, Subscriber Management | | 2 | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) | 4.8 out of 5 (2,132 reviews) | 4.8 out of 5 (856 category reviews) | Highly rated for Value for Money | $17.00 Flat Rate, Per Month | Included: Campaign Analytics, Contact Management, Email Tracking, Subscriber Management; Not included: Campaign Scheduling, CAN-SPAM Compliance, Customizable Fields, Mobile Optimization, Reporting/Analytics | | 3 | [E-goi](https://www.capterra.com/p/165474/E-goi/) | 4.8 out of 5 (147 reviews) | 4.9 out of 5 (127 category reviews) | Highly rated for Functionality | €100.00 Other | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics, Subscriber Management | | 4 | [GMass](https://www.capterra.com/p/168452/GMass/) | 4.8 out of 5 (1,424 reviews) | 4.8 out of 5 (532 category reviews) | Highly rated for Ease of Setup | $25.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Scheduling, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics; Not included: CAN-SPAM Compliance, Contact Management, Subscriber Management | | 5 | [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) | 4.7 out of 5 (549 reviews) | 4.8 out of 5 (294 category reviews) | Highly rated for Ease of Use | €97.00 Flat Rate, Per Month | Included: CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Subscriber Management; Not included: Campaign Analytics, Campaign Scheduling, Mobile Optimization, Reporting/Analytics | | 6 | [RGE Studio](https://www.capterra.com/p/231760/Beefree/) | 4.8 out of 5 (207 reviews) | 4.8 out of 5 (115 category reviews) | Highly rated for Ease of Use | $25.00 Per User, Per Month | Included: CAN-SPAM Compliance, Customizable Fields, Mobile Optimization; Not included: Campaign Analytics, Campaign Scheduling, Contact Management, Email Tracking, Reporting/Analytics, Subscriber Management | | 7 | [Selzy](https://www.capterra.com/p/255420/Selzy/) | 4.8 out of 5 (117 reviews) | 4.8 out of 5 (102 category reviews) | Highly rated for Value for Money | $7.00 Usage Based, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics, Subscriber Management | | 8 | [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) | 4.8 out of 5 (114 reviews) | 4.8 out of 5 (114 category reviews) | Highly rated for Quality of Support | $9.00 Flat Rate, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics, Subscriber Management | | 9 | [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) | 4.7 out of 5 (270 reviews) | 4.7 out of 5 (245 category reviews) | Highly rated for Quality of Support | CA$22.04 Other, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics, Subscriber Management | | 10 | [Sender](https://www.capterra.com/p/139770/SENDER/) | 4.7 out of 5 (213 reviews) | 4.7 out of 5 (114 category reviews) | Highly rated for Quality of Support | $9.00 Other, Per Month | Included: Campaign Analytics, Campaign Scheduling, CAN-SPAM Compliance, Contact Management, Customizable Fields, Email Tracking, Mobile Optimization, Reporting/Analytics, Subscriber Management | Category rating: Rating from reviewers who used each product as Email Marketing software, with the number of those reviews. Products are ranked by this rating, adjusted for how many reviews support it. For the complete directory, see [the full product list](#full-product-list). --- ## See top 10 product details ### 1. [Levitate](https://www.capterra.com/p/211147/Levitate/) Overall rating: 4.8 out of 5 (334 reviews) Category rating: 4.8 out of 5 (291 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $449.00 Flat Rate, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Not included - Contact Management: Included - Customizable Fields: Not included - Email Tracking: Included - Mobile Optimization: Not included - Reporting/Analytics: Included - Subscriber Management: Not included --- ### 2. [Systeme.io](https://www.capterra.com/p/198994/Systeme/) Overall rating: 4.8 out of 5 (2,132 reviews) Category rating: 4.8 out of 5 (856 category reviews) Key attribute: Highly rated for Value for Money Starting price: $17.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Not included - Contact Management: Included - Customizable Fields: Not included - Email Tracking: Included - Mobile Optimization: Not included - Reporting/Analytics: Not included - Subscriber Management: Included #### Pros based on reviews - Comprehensive marketing toolkit - Intuitive and accessible design #### Cons based on reviews - Challenging email setup and limitations - Complex domain configuration process --- ### 3. [E-goi](https://www.capterra.com/p/165474/E-goi/) Overall rating: 4.8 out of 5 (147 reviews) Category rating: 4.9 out of 5 (127 category reviews) Key attribute: Highly rated for Functionality Starting price: €100.00 Other Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Included --- ### 4. [GMass](https://www.capterra.com/p/168452/GMass/) Overall rating: 4.8 out of 5 (1,424 reviews) Category rating: 4.8 out of 5 (532 category reviews) Key attribute: Highly rated for Ease of Setup Starting price: $25.00 Flat Rate, Per Month Free trial: Available Free version: Not available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Not included - Contact Management: Not included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Not included #### Pros based on reviews - Intuitive and accessible workflow - Efficient bulk email management #### Cons based on reviews - Challenges with email deliverability --- ### 5. [MailerFind](https://www.capterra.com/p/10001468/MailerFind/) Overall rating: 4.7 out of 5 (549 reviews) Category rating: 4.8 out of 5 (294 category reviews) Key attribute: Highly rated for Ease of Use Starting price: €97.00 Flat Rate, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Not included - Reporting/Analytics: Not included - Subscriber Management: Included #### Pros based on reviews - Streamlined client acquisition process - Efficient AI-driven prospecting #### Cons based on reviews - High cost and limited trial - Restrictive and confusing credit system --- ### 6. [RGE Studio](https://www.capterra.com/p/231760/Beefree/) Overall rating: 4.8 out of 5 (207 reviews) Category rating: 4.8 out of 5 (115 category reviews) Key attribute: Highly rated for Ease of Use Starting price: $25.00 Per User, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Not included - Campaign Scheduling: Not included - CAN-SPAM Compliance: Included - Contact Management: Not included - Customizable Fields: Included - Email Tracking: Not included - Mobile Optimization: Included - Reporting/Analytics: Not included - Subscriber Management: Not included --- ### 7. [Selzy](https://www.capterra.com/p/255420/Selzy/) Overall rating: 4.8 out of 5 (117 reviews) Category rating: 4.8 out of 5 (102 category reviews) Key attribute: Highly rated for Value for Money Starting price: $7.00 Usage Based, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Included --- ### 8. [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) Overall rating: 4.8 out of 5 (114 reviews) Category rating: 4.8 out of 5 (114 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $9.00 Flat Rate, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Included --- ### 9. [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) Overall rating: 4.7 out of 5 (270 reviews) Category rating: 4.7 out of 5 (245 category reviews) Key attribute: Highly rated for Quality of Support Starting price: CA$22.04 Other, Per Month Free trial: Not available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Included --- ### 10. [Sender](https://www.capterra.com/p/139770/SENDER/) Overall rating: 4.7 out of 5 (213 reviews) Category rating: 4.7 out of 5 (114 category reviews) Key attribute: Highly rated for Quality of Support Starting price: $9.00 Other, Per Month Free trial: Available Free version: Available #### Features reviewers most value - Campaign Analytics: Included - Campaign Scheduling: Included - CAN-SPAM Compliance: Included - Contact Management: Included - Customizable Fields: Included - Email Tracking: Included - Mobile Optimization: Included - Reporting/Analytics: Included - Subscriber Management: Included --- ## All email marketing software for small businesses [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth. [Learn more about Hibu](https://www.capterra.com/p/207701/Hibu/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.2 (457)](https://www.capterra.com/p/130105/Mailjet/reviews/) The best email marketing software that’s built for devs and loved by marketers [Learn more about Mailjet](https://www.capterra.com/p/130105/Mailjet/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.6 (3528)](https://www.capterra.com/p/132996/brevo/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) Email marketing that works as hard as you do. Grow your business with AI-powered campaigns, automation & more. [Learn more about Brevo](https://www.capterra.com/p/132996/brevo/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management 86% recommend this product Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue. [Learn more about Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.3 (197)](https://www.capterra.com/p/159630/Mailgun/reviews/) Mailgun is a transactional email API service that enables developers to send, receive, and track emails. [Learn more about Mailgun](https://www.capterra.com/p/159630/Mailgun/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.6 (7)](https://www.capterra.com/p/81919/Marketing-Optimizer/reviews/) Generate and sell more Internet leads with the only email automation and lead generation software made for Internet marketing experts. [Learn more about Marketing Optimizer](https://www.capterra.com/p/81919/Marketing-Optimizer/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.6 (88)](https://www.capterra.com/p/174023/Customer-io/reviews/) Customer.io is software that helps businesses create personalized experiences across channels using first-party data. [Learn more about Customer.io](https://www.capterra.com/p/174023/Customer-io/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.7 (51)](https://www.capterra.com/p/166204/emfluence/reviews/) Create, automate, and measure email campaigns with dynamic personalization, powerful analytics, and intuitive design tools. [Learn more about emfluence Marketing Platform](https://www.capterra.com/p/166204/emfluence/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.5 (6262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/) Send emails that feel written for each contact, and see which ones turn interest into conversations with sales. [Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management [4.4 (708)](https://www.capterra.com/p/141842/Weave/reviews/) Appointment scheduling solution that helps businesses manage bookings, reminders, payments, email marketing, reviews and more. [Learn more about Weave](https://www.capterra.com/p/141842/Weave/) Email Marketing features reviewers most value Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customizable Fields Email Tracking Mobile Optimization Reporting/Analytics Subscriber Management ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Filter (618) Products: Sort By: Featured Partners * * * Plan Type Free Trial Popular 85% of professionals opt for a 30-day trial before the software purchase Other subsciption plans: Free Version Monthly Subscription Annual Subscription One-Time License Key Features All key features Popular We have selected the most important and critical features as defined by Capterra user reviews A/B Testing AI Copilot Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Customer Surveys Customizable Fields Drip Campaigns Dynamic Content Email Tracking Event Triggered Actions Generative AI Image Library Landing Pages/Web Forms Mobile Optimization Multi-Channel Marketing Reporting/Analytics Subscriber Management WYSIWYG Editor Deployment Cloud, SaaS, Web-Based Desktop Mac Desktop Windows Desktop Linux On-Premise Windows On-Premise Linux Desktop Chromebook Mobile Android Mobile iPhone Mobile iPad Related Software Category: [Marketing Automation Software](https://www.capterra.com/marketing-automation-software/)[SMS Marketing Software](https://www.capterra.com/sms-marketing-software/)[Social Media Management Software](https://www.capterra.com/social-media-management-software/)[Email Management Software](https://www.capterra.com/email-management-software/)[Email Verification Tools Software](https://www.capterra.com/email-verification-tools-software/)[Push Notifications Software](https://www.capterra.com/push-notifications-software/)[Email Tracking Software](https://www.capterra.com/email-tracking-software/)[Transactional Email Software](https://www.capterra.com/transactional-email-software/)[Conversational Marketing Platform Software](https://www.capterra.com/conversational-marketing-platform-software/)[Direct Mail Automation Software](https://www.capterra.com/direct-mail-automation-software/) I'm looking for Email Marketing Software that is: [Free](https://www.capterra.com/email-marketing-software/s/free/)