# 2026 Capterra Shortlist for Email Marketing | Capterra

> Discover the highest-rated & most popular Email Marketing Software of 2026. Make Capterra Shortlist your first stop when searching for software.

Source: https://www.capterra.com/email-marketing-software/shortlist

---

# 2026 Capterra Shortlist for Email Marketing

-   [All Products](https://www.capterra.com/email-marketing-software/)
-   [Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/)

[How it was made](#methodology)

## / Get to a better list with verified ratings & reviews

Capterra Shortlist charts the highest-rated and most popularsoftware products. Explore, save your progress, and share with colleagues. Want to learn more? [Read Full Scoring Methodology](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology)

[

](https://www.capterra.com/p/132996/brevo/)

## [Brevo](https://www.capterra.com/p/132996/brevo/)

[4.6 (3413)](https://www.capterra.com/p/132996/brevo/reviews/)[View all reviews](https://www.capterra.com/p/132996/brevo/reviews/)

Email marketing that works as hard as you do. Grow your business with AI-powered campaigns, automation & more.

Overall Score

93/100

Popularity: 45/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.5

Features

4.5

Value for Money

4.5

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/110228/MailChimp/)

## [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

[4.5 (17576)](https://www.capterra.com/p/110228/MailChimp/reviews/)[View all reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)

[](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

Overall Score

93/100

Popularity: 48/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.2

Features

4.4

Value for Money

4.4

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

21/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/31898/Constant-Contact/)

## [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[4.3 (2915)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)[View all reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

[](https://www.capterra.com/p/31898/Constant-Contact/)

We deliver the tools to simplify and amplify digital marketing and drive results for your business.

Overall Score

90/100

Popularity: 44/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.2

Features

4.2

Value for Money

4.1

Paid plans start at

$12.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/136603/MailerLite/)

## [MailerLite](https://www.capterra.com/p/136603/MailerLite/)

[4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/)[View all reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

[](https://www.capterra.com/p/136603/MailerLite/)

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.

Overall Score

89/100

Popularity: 41/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.8

Features

4.5

Value for Money

4.7

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/198994/Systeme/)

## [Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2126)](https://www.capterra.com/p/198994/Systeme/reviews/)[View all reviews](https://www.capterra.com/p/198994/Systeme/reviews/)

[](https://www.capterra.com/p/198994/Systeme/)

Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.

Overall Score

89/100

Popularity: 40/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.7

Value for Money

4.9

Paid plans start at

$17.00Per Month

Free Trial

Free Version

Category Features

12/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/211147/Levitate/)

## [Levitate](https://www.capterra.com/p/211147/Levitate/)

[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)[View all reviews](https://www.capterra.com/p/211147/Levitate/reviews/)

[](https://www.capterra.com/p/211147/Levitate/)

Mass blast marketing won't cut it anymore. Grow your business and create client happiness with Levitate.

Overall Score

87/100

Popularity: 38/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.8

Customer Service

4.9

Features

4.7

Value for Money

4.6

Paid plans start at

$349.00Per Month

Free Trial

Free Version

Category Features

18/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/156699/Klaviyo/)

## [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

[4.6 (525)](https://www.capterra.com/p/156699/Klaviyo/reviews/)[View all reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[](https://www.capterra.com/p/156699/Klaviyo/)

Klaviyo the only CRM purpose-built for B2C, combining your email and SMS marketing, analytics, and customer service in one place.

Overall Score

85/100

Popularity: 38/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.3

Features

4.6

Value for Money

4.3

Paid plans start at

$20.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/189429/PosterMyWall/)

## [PosterMyWall](https://www.capterra.com/p/189429/PosterMyWall/)

[4.8 (183)](https://www.capterra.com/p/189429/PosterMyWall/reviews/)[View all reviews](https://www.capterra.com/p/189429/PosterMyWall/reviews/)

[](https://www.capterra.com/p/189429/PosterMyWall/)

All-in-one, AI-powered marketing and design app to promote your next big idea. Say bye-bye to multiple apps 🤩

Overall Score

85/100

Popularity: 37/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.5

Features

4.7

Value for Money

4.6

Paid plans start at

$13.00Per Month

Free Trial

Free Version

Category Features

5/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/79367/ActiveCampaign/)

## [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

[4.6 (2561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)[View all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

[](https://www.capterra.com/p/79367/ActiveCampaign/)

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

Overall Score

84/100

Popularity: 39/50

Ratings: 45/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.4

Features

4.5

Value for Money

4.3

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

21/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

[

](https://www.capterra.com/p/155423/Appboy/)

## [Braze](https://www.capterra.com/p/155423/Appboy/)

[4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/)[View all reviews](https://www.capterra.com/p/155423/Appboy/reviews/)

[](https://www.capterra.com/p/155423/Appboy/)

Braze enhances your email marketing with personalization, real-time analytics, & cross-channel engagement for lasting engagement.

Overall Score

84/100

Popularity: 36/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.5

Features

4.6

Value for Money

4.4

Paid plans start at

Not provided by the vendor

Category Features

15/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/168452/GMass/)

## [GMass](https://www.capterra.com/p/168452/GMass/)

[4.8 (1367)](https://www.capterra.com/p/168452/GMass/reviews/)[View all reviews](https://www.capterra.com/p/168452/GMass/reviews/)

[](https://www.capterra.com/p/168452/GMass/)

Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.

Overall Score

84/100

Popularity: 35/50

Ratings: 49/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.7

Features

4.7

Value for Money

4.7

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

13/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/147415/EmailOctopus/)

## [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

[4.8 (654)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)[View all reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[](https://www.capterra.com/p/147415/EmailOctopus/)

EmailOctopus is email marketing software that provides simple tools for businesses to manage subscribers and send emails.

Overall Score

82/100

Popularity: 32/50

Ratings: 50/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.8

Features

4.5

Value for Money

4.8

Paid plans start at

$9.00Per Month

Free Trial

Free Version

Category Features

17/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/171840/HubSpot-Marketing/)

## [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

[4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Overall Score

82/100

Popularity: 36/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.4

Features

4.4

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

19/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/175000/ConvertKit/)

## [Kit](https://www.capterra.com/p/175000/ConvertKit/)

[4.6 (240)](https://www.capterra.com/p/175000/ConvertKit/reviews/)[View all reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)

[](https://www.capterra.com/p/175000/ConvertKit/)

Email marketing software built by creators for creators to grow your business with custom forms and simple but powerful automations.

Overall Score

80/100

Popularity: 33/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.5

Features

4.5

Value for Money

4.3

Paid plans start at

$29.00Per Month

Free Trial

Free Version

Category Features

14/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

## [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)[View all reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

[](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reach the right subscriber at the right time — every time. Build personalized emails, from basic newsletters to complex campaigns.

Overall Score

79/100

Popularity: 33/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

$25.00Per Month

Free Trial

Free Version

Category Features

22/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/204113/SendGrid/)

## [SendGrid](https://www.capterra.com/p/204113/SendGrid/)

[4.2 (752)](https://www.capterra.com/p/204113/SendGrid/reviews/)[View all reviews](https://www.capterra.com/p/204113/SendGrid/reviews/)

[](https://www.capterra.com/p/204113/SendGrid/)

SendGrid is a cloud-based email API, delivery and marketing platform that helps businesses manage email communication needs.

Overall Score

79/100

Popularity: 36/50

Ratings: 43/50

Review Breakdown

Ease of Use

4.1

Customer Service

3.7

Features

4.1

Value for Money

4.0

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

18/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/207268/Flodesk/)

## [Flodesk](https://www.capterra.com/p/207268/Flodesk/)

[4.5 (167)](https://www.capterra.com/p/207268/Flodesk/reviews/)[View all reviews](https://www.capterra.com/p/207268/Flodesk/reviews/)

[](https://www.capterra.com/p/207268/Flodesk/)

Design emails people love to open.

Overall Score

78/100

Popularity: 31/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.7

Customer Service

4.4

Features

4.4

Value for Money

4.5

Paid plans start at

$38.00Per Month

Free Trial

Free Version

Category Features

16/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

## [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)[View all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.

Overall Score

78/100

Popularity: 32/50

Ratings: 46/50

Review Breakdown

Ease of Use

3.8

Customer Service

3.9

Features

4.3

Value for Money

3.8

Paid plans start at

Not provided by the vendor

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

## [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

[4.4 (322)](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)[View all reviews](https://www.capterra.com/p/95949/AWeber-Email-Marketing/reviews/)

[](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

AWeber helps small businesses write better emails faster with AI, automate campaigns, and drive more sales — no tech skills needed.

Overall Score

76/100

Popularity: 30/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.3

Customer Service

4.5

Features

4.2

Value for Money

4.2

Paid plans start at

$15.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/177156/HighLevel/)

## [HighLevel](https://www.capterra.com/p/177156/HighLevel/)

[4.1 (85)](https://www.capterra.com/p/177156/HighLevel/reviews/)[View all reviews](https://www.capterra.com/p/177156/HighLevel/reviews/)

[](https://www.capterra.com/p/177156/HighLevel/)

HighLevel is a cloud-based platform that offers a range of tools and functionalities for sales and advertising agencies.

Overall Score

76/100

Popularity: 32/50

Ratings: 44/50

Review Breakdown

Ease of Use

3.7

Customer Service

3.7

Features

4.2

Value for Money

4.0

Paid plans start at

$97.00Per Month

Free Trial

Free Version

Category Features

7/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/146369/SendPulse/)

## [SendPulse](https://www.capterra.com/p/146369/SendPulse/)

[4.6 (773)](https://www.capterra.com/p/146369/SendPulse/reviews/)[View all reviews](https://www.capterra.com/p/146369/SendPulse/reviews/)

[](https://www.capterra.com/p/146369/SendPulse/)

SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.

Overall Score

76/100

Popularity: 29/50

Ratings: 47/50

Review Breakdown

Ease of Use

4.5

Customer Service

4.4

Features

4.5

Value for Money

4.5

Paid plans start at

$10.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/139770/SENDER/)

## [Sender](https://www.capterra.com/p/139770/SENDER/)

[4.7 (210)](https://www.capterra.com/p/139770/SENDER/reviews/)[View all reviews](https://www.capterra.com/p/139770/SENDER/reviews/)

[](https://www.capterra.com/p/139770/SENDER/)

Sender is email marketing software with a drag-and-drop builder, automation, and SMS marketing for streamlined campaigns.

Overall Score

76/100

Popularity: 28/50

Ratings: 48/50

Review Breakdown

Ease of Use

4.6

Customer Service

4.9

Features

4.5

Value for Money

4.8

Paid plans start at

$7.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/253223/Zoho-Campaigns/)

## [Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

[4.3 (314)](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)[View all reviews](https://www.capterra.com/p/253223/Zoho-Campaigns/reviews/)

[](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Create, send, and track effective email and SMS campaigns that help you build lasting relationships with your leads and contacts.

Overall Score

75/100

Popularity: 29/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.2

Customer Service

4.3

Features

4.2

Value for Money

4.4

Paid plans start at

€4.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/221118/iContact/)

## [iContact](https://www.capterra.com/p/221118/iContact/)

[4.5 (603)](https://www.capterra.com/p/221118/iContact/reviews/)[View all reviews](https://www.capterra.com/p/221118/iContact/reviews/)

[](https://www.capterra.com/p/221118/iContact/)

Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.

Overall Score

74/100

Popularity: 28/50

Ratings: 46/50

Review Breakdown

Ease of Use

4.4

Customer Service

4.6

Features

4.2

Value for Money

4.4

Paid plans start at

$14.00Per Month

Free Trial

Free Version

Category Features

17/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[

](https://www.capterra.com/p/153948/GetResponse/)

## [GetResponse](https://www.capterra.com/p/153948/GetResponse/)

[4.2 (521)](https://www.capterra.com/p/153948/GetResponse/reviews/)[View all reviews](https://www.capterra.com/p/153948/GetResponse/reviews/)

[](https://www.capterra.com/p/153948/GetResponse/)

Engage your audience and grow your business with professional email marketing campaigns - no HTML skills required!

Overall Score

72/100

Popularity: 30/50

Ratings: 42/50

Review Breakdown

Ease of Use

4.0

Customer Service

4.0

Features

4.1

Value for Money

4.0

Paid plans start at

€16.00Per Month

Free Trial

Free Version

Category Features

20/22

REVIEW BREAKDOWN

PRICING

PROS & CONS

[View All Email Marketing Software](https://www.capterra.com/email-marketing-software/)

Most Popular

Popularity Score

Popular

Highly Rated

Ratings Score

Highest Rated

To ensure objectivity and avoid any bias, Capterra Shortlist mathematically combines two key dimensions: a ratings score and a popularity score. These two dimensions are combined to plot top products on the grid and create a total score for a stack-ranked list view—all independent of vendor influence.

Date published:January 5, 2026