Capterra Glossary
Ad Tech
Ad tech is a term used to describe the technology and services used to deliver digital advertising. This can include everything from ad servers and delivery networks to analytics software and attribution platforms. This type of technology aims to make sure ads are delivered in a way that's most effective for both advertisers and publishers. Ad tech helps to measure performance by tracking click-through rates (CTR), cost per acquisition (CPA), or other metrics. They also provide data about demographics like age groupings, gender breakdowns, etc., so marketers can target their ads toward specific groups of people more effectively.
What Small and Midsize Businesses Need to Know About Ad Tech
Businesses can use ad tech to improve the effectiveness of their digital advertising campaigns. By using ad tech tools, companies can make sure their ads are being delivered in a way that meets their specific goals and objectives. Additionally, ad tech can help businesses optimize their campaigns for maximum performance. It's an essential tool for companies looking to get the most out of their digital advertising efforts.