Capterra Glossary
IT
Advanced Analytics

Capterra Glossary

Advanced Analytics

Advanced analytics is a form of business intelligence (BI) that allows organizations to make decisions based on data to improve everything from marketing to daily operations. This method is used during data analysis. The process involves using technologies such as machine learning algorithms, deep learning, and predictive modeling to discover, analyze, and communicate trends in data.

What Small and Midsize Businesses Need to Know About Advanced Analytics

Small businesses can take advantage of these advanced concepts without the need to hire a data analyst. There are a number of service providers that specialize in advanced analytics software or managed services.

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